B2B Marketing Expo

What B2B Marketing Expo does

B2B Marketing Expo is a private, for-profit events and marketing-services company headquartered in Manchester, United Kingdom. The firm's stated positioning is as a "marketing and digital event service company," and its primary surface — judging from the firm name and accompanying ".co.uk" web property at b2bmarketingexpo.co.uk — is the organization of trade exhibitions and related event products targeted at business-to-business marketing professionals, martech vendors, and brand-side practitioners. The company was founded in 2014 and reports a headcount in the 11-50 range, indicating a small-to-mid-sized operating team rather than a large enterprise.

The underlying "platform" is, based on the available evidence, an event/expo franchise rather than a software product: the company appears to monetize through booth and sponsorship sales to vendors, ticket revenue from attendees, and ancillary marketing or content services delivered around its exhibitions. No further specificity on product mix, technology stack, pricing model, customer segments, or distribution channels is disclosed in the input — the company's own website content was inaccessible beyond a verification/loader page, and the third-party data profile is correspondingly thin.

Because revenue, funding, partnership, and management information are all absent from the source set, the company description above is intentionally limited to verifiable facts (sector, geography, founding year, employee band, business-category label). Any additional claims about revenue mechanics, customer count, technology stack, or growth profile would not be source-grounded and have therefore been withheld rather than inferred.

Name

B2B Marketing Expo

Website

https://b2bmarketingexpo.co.uk

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Short description

B2B Marketing Expo is a UK-based B2B events company organizing marketing-focused exhibitions and trade shows for marketing professionals, martech vendors, and brand practitioners. Founded in 2014 and headquartered in Manchester, it operates within the business-to-business marketing sector.

Ownership category

akta.pro rank

Product category

Trade Shows & Exhibitions

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Trade show exhibitions
• B2B marketing events
• Digital marketing expo
• Marketing technology conferences
• Exhibitor booth services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

B2B Marketing Expo operates a trade show (and related digital/online event edition) dedicated to B2B and digital marketing, where exhibitors — typically martech vendors, agencies, and marketing service providers — rent booth space to meet qualified marketing buyers and decision-makers. The event combines an exhibition floor with educational programming (seminars, talks, and conferences) targeted at in-house marketing professionals. It is part of a portfolio of marketing/adtech-themed expos organized from its Manchester headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing Expo (trade show) An annual trade show (with related digital/online edition) where B2B marketing technology vendors, agencies, and service providers rent exhibition booths to meet qualified in-house B2B marketing buyers. Targeted at marketing professionals and decision-makers evaluating martech, content marketing, and digital marketing solutions.
• Expo seminar and conference programme Paid and free seminar/conference tracks running alongside the expo, featuring speakers and content on B2B and digital marketing topics for attending marketing professionals.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Marketing Week Live: Marketing Week Live is a UK B2B marketing trade show and conference. It competes in the same niche as B2B Marketing Expo, targeting senior marketers, agencies, and martech suppliers with a dedicated annual event format.
• The Drum: The Drum is a UK-based marketing media brand that runs events and awards programs for the marketing industry. It is directly comparable because it serves the same B2B marketing audience with live events, content, and community programming.
• DMEXCO: DMEXCO is a major European digital marketing and technology expo with a strong B2B focus. It is directly comparable to B2B Marketing Expo because it organizes industry-specific trade shows serving marketing professionals, agencies, and martech vendors.
• B2B Marketing Summit: B2B Marketing Summit is a UK-based conference and exhibition targeting B2B marketing professionals. It is directly comparable because it occupies the same niche (B2B marketing events) and competes for the same exhibitor and attendee budgets.

Regional players

• London Tech Week: London Tech Week is a UK-based technology conference and expo. It is comparable as a B2B trade show organizer serving the UK tech ecosystem, though it focuses more broadly on technology than B2B Marketing Expo's marketing-specific niche.
• B2B Expo (SingEx): B2B Expo is an Asia-based B2B trade show series targeting SMEs and cross-border commerce. It is comparable as a B2B exhibition organizer with a similar SME/marketing-tech buyer base, though it is geographically distinct from B2B Marketing Expo's UK focus.

Broad incumbents

• Advertising Week: Advertising Week is a large, established global event series covering advertising, marketing, and media. It is comparable as a B2B marketing/industry trade show organizer, but operates at significantly larger scale and across multiple geographies.
• Web Summit: Web Summit is one of the largest technology and business event operators globally, with dedicated marketing/advertising programming. It is comparable as a B2B conference/expo operator, though it serves a much broader audience and category than B2B Marketing Expo's marketing-only focus.

Others

• Thinkific / Eventbrite Events Marketplace: Eventbrite is a major events ticketing and registration platform used by B2B event organizers. It is comparable as ecosystem infrastructure that B2B Marketing Expo and similar trade show operators depend on for attendee registration and ticketing workflows.

Emerging players

• MarTech Conference: MarTech Conference is a North American event focused on marketing technology operations and stack decisions. It overlaps with B2B Marketing Expo's audience (B2B marketers and martech vendors) but skews more technical and is regional to the US.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/b2bmarketingex
• Facebookfacebook.com/B2BMarketingEx
• LinkedInlinkedin.com/company/the-b2b-marketing-expo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Marketing Expo