Hannover Fairs Turkey Fuarcılık A.Ş.

What Hannover Fairs Turkey Fuarcılık A.Ş. does

Hannover Fairs Turkey Fuarcılık A.Ş. is a regional trade fair organizer headquartered in Istanbul, established in 1996 as a wholly-owned subsidiary of Deutsche Messe AG (Frankfurt-listed, ticker DMAG). The company organizes and hosts a portfolio of large-scale industrial trade fairs serving manufacturing, automation, machine tools, and transportation/logistics exhibitors and visitors across Türkiye, MENA, and Eurasia. Its 2026 event portfolio includes WIN EURASIA (500+ exhibitors, 40,000 visitors, 55,000 sqm across 6 halls), IAA Transportation (Mobility, Transport and Logistics), IAS (Industrial Automation Show), the Metalworking and CNC Machine Tool Show, and the newly launched ITAF (Industrial Transformation Africa) in Casablanca — the first Deutsche Messe-affiliated industrial event on the African continent. The company also operates the Smart Factory Academy, a permanent training center for automation, robotics, and Industry 4.0 skills development, and has established a new subsidiary in Dubai to consolidate its Türkiye-MENA presence.

The business model is transaction-based: revenue is generated primarily through exhibitor booth fees and sponsorship packages for trade fair events, with pricing on a quote-based, non-publicly-disclosed basis. The go-to-market is event-driven, leveraging Deutsche Messe AG's global network and brand recognition to attract international exhibitors (country pavilions from Germany, China, Japan, Italy, and others) and regional visitors. Customer segments are primarily enterprise-level industrial buyers across verticals including manufacturing, machine tools, automation, and transportation. Geographic coverage spans Europe, the Middle East, North Africa, Central Asia, and now Africa (Morocco). Marketing channels include social media (Facebook, LinkedIn, X, Instagram, YouTube), email newsletters, PR, and the events themselves as distribution hubs. The core operational technology is a trade fair and event organization platform; no proprietary AI/ML, API, or software product offerings are disclosed.

Name

Hannover Fairs Turkey Fuarcılık A.Ş.

Legal name

Hannover Fairs Turkey Fuarcılık A.Ş.

Website

https://hmist.com.tr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Hannover Fairs Turkey is an Istanbul-based trade fair organizer and subsidiary of Deutsche Messe AG that hosts industrial events including WIN EURASIA, IAA Transportation, IAS, and ITAF across Türkiye, MENA, and Africa for manufacturing and automation exhibitors and visitors.

Ownership category

akta.pro rank

Product category

Trade Fair and Event Organization Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Trade fair organization
• Industrial exhibitions
• B2B event management
• Manufacturing trade shows
• Eurasian market events

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Trade Show Exhibitor Fees: Revenue generated from companies purchasing exhibition space and booths at organized trade fairs and events such as WIN EURASIA, IAS, Metalworking and CNC Machine Tool Show, ITAF, and IAA Transportation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hannover Fairs Turkey organizes and hosts international industrial trade fairs and exhibitions in Turkey and the broader MENA/Eurasian region, providing physical venues, country pavilions, and structured B2B matchmaking. Its portfolio includes IAA Transportation, ITAF – Industrial Transformation Africa, IAS – Industrial Automation Show, Metalworking and CNC Machine Tool Show, and WIN EURASIA, supported by the year-round Smart Factory Academy for Industry 4.0 training.

Product overview

Hannover Fairs Turkey Fuarcılık A.Ş. is a trade fair and events organization company operating as a regional subsidiary of Deutsche Messe AG. The company organizes and hosts a portfolio of international industrial trade fairs in Turkey and the MENA region. Its product portfolio includes: IAA Transportation (mobility, transport and logistics fair), ITAF - Industrial Transformation Africa (smart manufacturing and automation event), IAS - Industrial Automation Show, and Metalworking and CNC Machine Tool Show. The company also manages the Smart Factory Academy as a permanent training center for automation, robotics, and Industry 4.0 technologies. The company has established a new subsidiary in Dubai to strengthen its presence in Türkiye and the MENA region.

Differentiator

Problem solved

Functional benefit

Products and services

• IAA Transportation Leading international trade fair for mobility, transport, and logistics held in Türkiye, targeting commercial vehicle manufacturers, fleet operators, logistics providers, and mobility technology companies. Scheduled September 15–20, 2026.
• ITAF - Industrial Transformation Africa International smart manufacturing and automation event for the African market, held September 29 – October 1, 2026 in Casablanca, Morocco. Features international exhibition, Smart Factory Academy training, and Industrial Edge Summit Africa for industrial buyers and technology providers in Africa.
• IAS - Industrial Automation Show Industrial automation exhibition held in Türkiye, scheduled October 12–16, 2026, serving automation vendors, system integrators, and industrial buyers across the region.
• Metalworking and CNC Machine Tool Show Leading international exhibition for machine tools, sheet metal, pipes & tubes production, mould & die construction, and tooling, held in Türkiye, scheduled October 12–16, 2026.
• WIN EURASIA 2026 Major industrial trade fair serving as a strategic platform connecting global manufacturing technologies with regional markets across Europe, the Middle East, North Africa, and Central Asia, with new special areas for Industrial IoT, Industrial AI, and maintenance/repair workshops.
• Smart Factory Academy Year-round training center for automation, robotics, and Industry 4.0 skills development, supporting exhibitors, visitors, and industry professionals through workshops and technology transfer programs.

Quantifiable outcome

• 500+ exhibitors and 40,000 visitors expected at WIN EURASIA 2026
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Deutsche Messe AGflagshipStrategic or Co-development PartnerDeutsche Messe AG is the parent company of Hannover Fairs Turkey. Hannover Fairs Turkey operates as a subsidiary and regional hub, leveraging Deutsche Messe AG's global network, brand, and expertise in organizing world-class industrial trade fairs.
• Hannover Fairs MENAcoreStrategic or Co-development PartnerRegional subsidiary managing operations across the Middle East and North Africa. Mehtap Gürsoy serves as Managing Director of both Hannover Fairs Turkey and Hannover Fairs MENA. The company established a new company in Dubai to strengthen presence in Türkiye and the MENA region.
• Smart Expos & Events MoroccocoreStrategic or Co-development PartnerLocal co-organizer for Industrial Transformation Africa (ITAF) event in Casablanca, Morocco. Represents the company's partnership approach with local event organizers to execute regional trade fair initiatives.
• Smart Factory Academy CasablancacoreTechnology or IntegrationPermanent training center established in partnership for automation, robotics, and Industry 4.0 technologies. Operates year-round as part of the Industrial Transformation Africa platform, integrating exhibition, skills development, executive dialogue, and technology transfer.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• TÜYAP Fairs and Exhibitions Organization: Leading Turkish trade fair organizer hosting domestic industrial exhibitions in Istanbul and across Türkiye. Directly comparable as a local competitor organizing industrial/automation exhibitions in the same Turkish market.
• Messe Düsseldorf: Major German trade fair organizer running international industrial exhibitions such as interpack, drupa, and K (plastics/rubber). Operates global subsidiary network including Messe Düsseldorf Asia, structurally comparable to Hannover Fairs Turkey's regional hub model.
• Koelnmesse: German trade fair organizer hosting major industrial, food, and consumer events (e.g., Anuga, ORGATEC, ISM). Comparable international subsidiary-driven exhibition business with adjacent vertical focus.
• Messe Frankfurt: One of the world's largest trade fair organizers with a global portfolio including industrial, automotive, and consumer events (e.g., Automechanika, Light + Building). Directly comparable business model organizing large-scale B2B exhibitions with regional subsidiary structures similar to Hannover Fairs Turkey.
• Messe Berlin: German trade fair organizer running IFA, ITB, and other international exhibitions with global satellite events. Comparable B2B exhibition business model with regional subsidiary structure.
• Messe München (Messe München GmbH): Operator of bauma, IFAT, and other major industrial trade fairs. Operates global subsidiary network including events in emerging markets, comparable to Hannover Fairs Turkey's regional hub model.

Others

• İstanbul Fuarcılık / Istanbul Expo Center: Operator of the Istanbul Expo Center, the primary physical venue hosting Hannover Fairs Turkey's trade shows. Ecosystem partner rather than direct competitor — venue relationship is critical for the company's event execution.

Broad incumbents

• Informa Markets: Global B2B events and exhibitions division of Informa plc, operating hundreds of trade shows worldwide across industrial, technology, and consumer verticals. Directly comparable business model at significantly larger scale.
• Deutsche Messe AG: Parent company and global trade fair organizer headquartered in Hanover, Germany; operates HANNOVER MESSE and other flagship industrial shows. Hannover Fairs Turkey is its Turkish/Eurasian regional subsidiary, sharing the same business model of organizing large industrial exhibitions.
• RX Global (Reed Exhibitions): Global exhibitions business of RELX, organizing major industrial and consumer trade fairs across multiple regions including emerging markets. Comparable large-scale trade fair organizer with multi-vertical portfolio.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hannoverfairstr
• YouTubeyoutube.com/@hannoverfairsturkeymena
• Facebookfacebook.com/HM.Ankiros
• LinkedInlinkedin.com/company/hannover-messe-international-istanbul
• Instagraminstagram.com/hannoverfairsturkeymena

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannover Fairs Turkey Fuarcılık A.Ş.