Ocean Brands

Name

Ocean Brands

Legal name

Ocean Brands GP

Website

https://oceanbrands.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Canned Seafood Products

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

akta.pro secondary industry

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

Keywords

• Canned seafood products
• Sustainable seafood sourcing
• Specialty food distribution
• Balsamic glazes vinegars
• Premium imported foods

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer Packaged Goods Sales: Ocean Brands generates revenue through the sale of canned seafood and food products under its owned brands (Ocean's, Gold Seal, Millionnaires, Nonna Pia's, Matiz, Authentica, Culinary Collective) through retail grocery stores and foodservice channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ocean Brands is a Canadian sales and marketing company that imports and distributes food products for resale under its owned brand portfolio, including canned seafood (Ocean's, Gold Seal, Club des Millionnaires), gourmet balsamic glazes and vinegars (Nonna Pia's), and premium cultural foods from Spain and Peru (Culinary Collective / Matiz). With the exception of Nonna Pia's small Whistler manufacturing facility, the company operates as a brand owner and distributor, selling through grocery retailers, foodservice distributors, chef-driven restaurants, and direct e-commerce channels across Canada and the United States.

Product overview

Ocean Brands is a Canadian food company specializing in sustainable seafood and specialty food products. The company operates a portfolio of brands including canned seafood brands Ocean's, Gold Seal, and Club des Millionnaires, along with acquired gourmet brands Nonna Pia's (balsamic glazes and vinegars) and Culinary Collective (importer/distributor of premium foods from Spain and Peru including the Matiz brand). Ocean Brands is a sales and marketing company that imports food products for resale under its owned brands, with the exception of Nonna Pia's which includes a small food manufacturing facility in Whistler, British Columbia. The company emphasizes sustainable sourcing and B Corp certified operations.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean's: Seafood brand offering sustainable, high-quality canned seafood products. Ocean's purpose is to enable consumers to make sustainable choices that will protect and preserve oceans.
• Gold Seal
• Club des Millionnaires
• Nonna Pia's
• Matiz
• Authentica World Cuisine
• Culinary Collective

Products and services

• Ocean's

Quantifiable outcome

• 70% of Ocean's product portfolio is MSC certified - the widest range of MSC certified products in Canada's canned seafood category
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• CleanHubcoreStrategic or Co-development PartnerOcean Brands partners with Cleanhub to achieve plastic neutrality. Cleanhub is a Berlin-based sustainability company that collects and repurposes plastic before it enters the ocean. Through this partnership, Ocean Brands recovers and removes ocean-bound plastic equivalent to what it uses in operations.
• Tridi OasiscoreStrategic or Co-development PartnerFemale-led Indonesian company partnered through CleanHub. The company employs around 100 people and recycles 750 metric tonnes of plastic bottles per month. Founded by Dian and Dinda, Tridi processes PET plastics collected from the environment into flakes that become yarn or pellets.
• ecoBalicoreStrategic or Co-development PartnerecoBali provides waste collection and recycling services based on waste separation at the source. Founded in 2006, they have successfully managed over 5,000 tonnes of ocean-bound waste. From 2023-2024, Ocean's partnered with ecoBali through CleanHub.
• Clean GlobalcoreStrategic or Co-development PartnerBeginning January 2025, Ocean Brands expanded plastic neutrality impact across different continents with Clean Global initiative through Cleanhub partnership. This allows prevention of ocean-bound plastic waste while supporting local communities in regions most affected.
• Seafood Task Force (STF)coreStrategic or Co-development PartnerIndustry-led collaboration that brings transparency and oversight to seafood supply chains. Focused on addressing forced labour and human trafficking through traceability and accountability. STF promotes decent work for employees who fish, farm, and produce seafood.
• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerInternational non-profit organization on a mission to combat overfishing, protect oceans, and safeguard seafood supplies. MSC is the leading wild-capture certification program in the world, setting high standards for sustainable fishing and fisheries management. 40% of Ocean Brands' sourcing is MSC certified.
• Ocean WisecoreStrategic or Co-development PartnerPartnership for sustainable seafood recommendations. Ocean Brands' oyster products carry Ocean Wise recommendation, supporting consumer identification of sustainable seafood choices.
• Global Ghost Gear InitiativeminorStrategic or Co-development PartnerPartnership to address ghost gear (abandoned fishing equipment) in oceans, supporting marine conservation efforts.
• Food Banks CanadacoreStrategic or Co-development PartnerMajor community partner for food donation programs. Ocean Brands has donated cases of canned seafood since 2016 and provided food donations to food banks since 2017.
• Backpack BuddiescoreStrategic or Co-development PartnerCommunity partner supporting vulnerable children with food insecurity through weekend meal programs.
• I Can for KidscoreStrategic or Co-development PartnerCommunity partner addressing child hunger during summer months when school meal programs are unavailable.
• United Way Centraide CanadaminorStrategic or Co-development PartnerCommunity partner supporting local communities through United Way's network of agencies and programs.
• The Grocery FoundationminorStrategic or Co-development PartnerCommunity partner supporting food security initiatives in the grocery industry.
• Richmond School DistrictminorStrategic or Co-development PartnerLocal education partner supporting school-based food programs and community engagement.
• Coquitlam School DistrictminorStrategic or Co-development PartnerLocal education partner supporting school-based food programs and community engagement.
• Lotus Light CharityminorStrategic or Co-development PartnerNon-profit charity partner supporting food security and community welfare programs.
• Pacific Canada Heritage Centre Museum of MigrationminorStrategic or Co-development PartnerNon-profit organization reflecting diverse Canadian communities of Asian heritage. Ocean Brands is exploring ways to support their mission of fostering collaborative relationships between communities.
• Minerva BCcoreStrategic or Co-development PartnerNon-profit organization dedicated to elevating women in leadership. Ocean Brands supports Minerva's Youth Leadership Program (Learning to Lead) for self-identified girls in grades 10-12, helping participants develop confidence through interactive workshops. Multiple Ocean Brands team members have completed leadership development training through Minerva's programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crown Prince: Canned and shelf-stable seafood brand (tuna, sardines, anchovies, smoked oysters) with broad North American grocery distribution. Comparable product mix to Ocean Brands' canned seafood portfolio.
• StarKist: Major North American canned tuna and seafood brand. Competes head-to-head with Ocean's and other Ocean Brands SKUs in the canned seafood aisle at retail.
• Wild Planet Foods: Sustainable canned seafood brand focused on pole-caught and FIP-aligned tuna, sardines, and salmon. Closest comparable to Ocean Brands on the sustainability-led, premium canned seafood positioning.
• Bumble Bee Seafoods: Canned tuna and shelf-stable seafood brand owned by Thai Union. Direct category competitor in North American grocery and foodservice, with overlapping sustainability positioning.
• Safe Catch: Premium canned tuna brand with sustainability, mercury-testing, and traceability claims. Targets the same health- and eco-conscious consumer segment that Ocean's addresses.

Broad incumbents

• Bolton Group: Italian food conglomerate owning Rio Mare and Saupiquet canned seafood brands, plus other food categories. Direct overlap on European-style canned tuna and seafood; comparable multi-brand CPG structure.
• Thai Union Group: One of the world's largest canned seafood conglomerates, owner of Chicken of the Sea, Bumble Bee, and John West. Direct overlap with Ocean Brands in canned tuna, sardines, and shelf-stable seafood, though it operates at vastly greater scale and across more geographies.
• Conagra Brands: Large North American packaged food company with shelf-stable seafood and seafood-adjacent lines. Competes with Ocean Brands for grocery shelf space at the category level, though seafood is a smaller part of its portfolio.

Emerging players

• Fishpeople Seafood: Mission-driven, traceable seafood brand in shelf-stable and frozen formats. Mirrors Ocean Brands' B Corp-style positioning and sustainability narrative for eco-conscious consumers.
• Patagonia Provisions: Sustainable food brand from Patagonia, Inc. with a growing line of responsibly sourced canned salmon, mussels, and seafood. Comparable sustainability-led, mission-driven positioning to Ocean Brands' Ocean's line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Brands