Jordbruksaktuellt

What Jordbruksaktuellt does

Jordbruksaktuellt (JA) is a Swedish agricultural news publishing company founded in 1962 and headquartered in Örebro, Sweden. The company operates as a multi-platform media organization serving Swedish farmers, forest owners, and agricultural professionals through its flagship publication "Jordbruksaktuellt" along with sub-brands "Skogsaktuellt" (forestry) and "Grisföretagaren" (pig farming). Its core product is the agricultural news website (ja.se), complemented by mobile applications for iOS and Android, RSS feeds, a weekly email newsletter sent five times per week, a podcast directory called PoddTorget, and a print magazine delivered via subscription. JA also covers major industry events including Brunnby Lantbrukardagar in Västerås and Borgeby Fältdagar in Skåne, and surfaces market data such as Euro exchange rates, diesel prices, and grain prices (FOB Sweden).

The underlying technology stack is a web-based content platform with mobile apps that support push notifications and PDF newspaper viewing. JA operates an e-commerce storefront at butik.ja.se for subscriptions, gift cards, and branded merchandise, and offers white-label news widgets that embed its headlines on partner sites such as Svenska Foder, LRF, and Hushållningssällskapen. Distribution combines owned channels (website, apps, newsletter, print) with syndicated channels (RSS, partner widgets), and the editorial team is supported by named contacts covering subscriptions, advertising, and editorial roles in Örebro.

JA's business model rests on three revenue streams: (1) recurring subscription revenue from print and digital subscriptions priced between 447 SEK and 1,775 SEK annually across its three publications; (2) display and sponsored advertising from agricultural input suppliers, machinery brands, and financial services companies (e.g., John Deere, Svenska Foder, Landshypotek Bank, Lantmännen); and (3) licensing fees from white-label news syndication to enterprise agricultural partners. The audience is predominantly Swedish SMB farmers and forest owners, with enterprise advertisers and content partners providing B2B counterweight to the consumer subscription base. JA is privately held with no disclosed funding, parent company, or public listing.

Name

Jordbruksaktuellt

Legal name

Jordbruksaktuellt AB

Website

https://ja.se

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Jordbruksaktuellt is a privately held Swedish agricultural news publisher serving farmers, forest owners, and agribusinesses via website, mobile apps, newsletter, print magazine, podcast directory, and licensed news widgets across Sweden.

Ownership category

akta.pro rank

Product category

Agricultural News Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Agricultural news publishing
• Trade media subscriptions
• Forestry news media
• Agricultural podcast directory
• B2B news syndication

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Paid subscriptions for digital and print access to Jordbruksaktuellt and related publications (Skogsaktuellt, Grisföretagaren) with various price tiers
2. Advertising: Banner advertising and sponsored content on the website and in the magazine, featuring agricultural equipment suppliers, seed companies, and financial services
3. News Licensing: White-label news widget services to other websites such as Svenska Foder, LRF, and Hushållningssällskapen for embedding on their sites

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jordbruksaktuellt is a Swedish agricultural news media company that publishes news, market information, and industry coverage for the Swedish agricultural community through a flagship website (ja.se), email newsletters, mobile applications for iOS and Android, and print magazines. The company operates complementary sub-brands including Skogsaktuellt (forestry news) and Grisföretagaren (pig farming publication), an online store selling subscriptions and merchandise, and the PoddTorget podcast directory. It also licenses embeddable news widgets to partner organizations such as Svenska Foder, LRF, and Hushållningssällskapen.

Product overview

Jordbruksaktuellt is a Swedish agricultural news media company operating as a multi-platform news organization. The core product is the agricultural news website (www.ja.se) providing news, market information, opinions, and event calendars for Swedish agriculture. The company offers complementary digital products including mobile apps for iOS and Android, an e-commerce store (Jordbruksaktuellt Butik), and a podcast directory (PoddTorget). Subscription products include branded publications Jordbruksaktuellt, Skogsaktuellt (forestry news), and Grisföretagaren (pig farming). A news widget service enables third-party websites to embed agricultural news. The portfolio is unified around agricultural and forestry content serving the Swedish green industry.

Differentiator

Problem solved

Functional benefit

Brands

• Jordbruksaktuellt: Main publication covering agricultural news in Sweden
• Skogsaktuellt
• Grisföretagaren
• PoddTorget

Products and services

• Jordbruksaktuellt (flagship news publication) Flagship Swedish agricultural news publication delivered via the ja.se website, email newsletter (sent 5 times per week), mobile apps, and print magazine. Provides daily agricultural news, market information, opinions, event calendar, and real-time market data (Euro exchange rates, diesel prices, grain prices FOB Sweden) for Swedish farmers, forest owners, and agricultural professionals.
• Skogsaktuellt subscription
• Grisföretagaren subscription
• Jordbruksaktuellt mobile apps Mobile applications for iPhone/iOS and Android providing access to the latest agricultural news and job listings. Features push notifications for breaking news and PDF newspaper browsing capability for reading the print edition digitally.
• PoddTorget podcast directory Curated podcast directory featuring agriculture and forestry-related podcasts from various publishers including Swevet, Betodlarna, LRF, SLU Future Food, and others. Users can discover and listen to agriculture and forestry podcasts directly through the platform.
• Jordbruksaktuellt Butik (online store) E-commerce store selling branded merchandise including clothing for adults and children, magazine subscriptions (Jordbruksaktuellt, Skogsaktuellt, Grisföretagaren), and gift cards. Customers can purchase subscriptions and physical merchandise online.
• News widget service (Nyheter till din hemsida) Embeddable white-label news widget service allowing third-party websites to display Jordbruksaktuellt's agricultural news headlines on their own domains. Offered as both a free basic version and a customized subscription version. Used by partner websites such as Svenska Foder, LRF, and Hushållningssällskapen.

Quantifiable outcome

• Newsletter delivered 5 times per week to subscribers
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Svenska FodercoreGTM or Marketing PartnerSvenska Foder licenses Jordbruksaktuell's news widgets for embedding on their website, demonstrating a content syndication partnership where JA provides agricultural news content to the animal feed company's digital presence.
• LRF (Lantbrukarnas Riksförbund)coreGTM or Marketing PartnerLRF uses Jordbruksaktuell's news content and collaborates on events like the TV program 'Svenska Bönder' featuring Swedish farming families.
• HushållningssällskapencoreGTM or Marketing PartnerHushållningssällskapen (Rural Economy and Agricultural Societies) license JA news widgets for their websites as part of the news syndication program.
• Brunnby LantbrukardagarminorStrategic or Co-development PartnerJordbruksaktuellt provides editorial coverage and attends the annual Brunnby Lantbrukardagar agricultural fair in Västerås, celebrating its 20th anniversary in 2026.
• Borgeby FältdagarminorStrategic or Co-development PartnerJordbruksaktuellt covers the Borgeby Fältdagar field days event in Skåne, which attracted 18,500 visitors in 2026.
• ArlaminorStrategic or Co-development PartnerArla collaborates with Jordbruksaktuellt parent LRF on the TV program 'Svenska Bönder' to showcase Swedish dairy farming.
• LantmännenminorStrategic or Co-development PartnerLantmännen partners with LRF and Jordbruksaktuellt on the 'Svenska Bönder' TV program highlighting Swedish grain and agricultural production.
• SLU (Sveriges lantbruksuniversitet)minorStrategic or Co-development PartnerSwedish University of Agricultural Sciences collaborates on 'Svenska Bönder' TV program and provides research-based content featured in JA coverage.
• Landshypotek BankminorStrategic or Co-development PartnerLandshypotek Bank provides agricultural economics expertise and commentary featured in Jordbruksaktuellt articles on farm finances and interest rates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AgFunder News: Global digital-first agricultural and agtech news platform covering industry, investment, and technology. Comparable as a digital agricultural news outlet monetizing through advertising and content, but more tech/investment focused rather than farmer-operational.
• Husdjur (Växa): Swedish dairy and livestock publication operated by Växa, focusing on a narrower livestock sub-vertical within the same Swedish agricultural market JA serves. Comparable in audience and content type but narrower specialty.
• Nötkött (Swedish Beef): Swedish magazine focused on beef and cattle production, serving a livestock sub-vertical within JA's addressable market. Comparable in niche agricultural publishing for Swedish farmers but narrower scope.

Direct peers

• Tidningen Skog: Swedish forestry publication serving private forest owners, directly comparable to Jordbruksaktuellt's Skogsaktuellt sub-brand. Same vertical, same geographic market, and similar subscription-plus-advertising model.
• Land Lantbruk: Swedish agricultural news publication covering farming and rural affairs. Directly comparable to Jordbruksaktuellt in audience (Swedish farmers), content focus (agricultural news, market data), and revenue model (subsidized by LRF, advertising).
• ATL (Lantbrukets Affärstidning): Sweden's other major agricultural newspaper, directly competing with Jordbruksaktuellt for the same Swedish farmer and agribusiness readership via print and digital news. Highly comparable in business model (subscription + advertising) and target market.

Regional players

• LandbrugsAvisen: Danish agricultural news outlet serving professional farmers with digital and print coverage. Same vertical and revenue model as Jordbruksaktuellt, but Danish geographic focus.
• Norsk Landbruk: Leading Norwegian agricultural news publication serving Norwegian farmers with similar subscription and advertising model. Closest Nordic peer demonstrating the regional agricultural news format across Scandinavia.
• Effektivt Landbrug: Danish agricultural newspaper covering farming, policy, and machinery for Danish farmers. Comparable in business model (paid subscription + advertising) and vertical focus, but serving Denmark rather than Sweden.

Broad incumbents

• Farmers Weekly (UK): Established UK agricultural news brand (part of MA Agriculture) serving British farmers with multi-platform news, market data, and events. Comparable in vertical focus, multi-channel distribution, and subscription/advertising model, though operating in a larger English-language market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Jordbruk
• YouTubeyoutube.com/user/Jordbruksaktuellt
• Facebookfacebook.com/Jordbruksaktuellt
• Instagraminstagram.com/Jordbruksaktuellt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordbruksaktuellt