Land Lantbruk

What Land Lantbruk does

Land Lantbruk is a subscription-based Swedish agricultural media publication that delivers news, in-depth reporting, and policy analysis to Swedish farmers, agricultural professionals, and members of LRF (Lantbrukarnas Riksförbund), Sweden's largest organization for farmers and rural entrepreneurs. It is operated as a brand within LRF Media AB, a private Swedish media company, and sits inside the Land family of publications alongside the lifestyle magazine Land and the forestry-focused Land Skogsbruk. The publication is not a separate legal entity but an operating brand within LRF Media AB's portfolio.

The core product is a content platform organized into dedicated sections covering Växtodling (crop cultivation), Djurhållning (animal husbandry), Teknik (technology), Politik (politics), and Ekonomi (economics). The technology footprint is a digital media platform built around the land.se website and the E-tidningen digital reader edition at etidningen.landlantbruk.se, with adjacent editorial products including the Vargkartan interactive mapping tool for wolf attacks on domestic animals, the Lantbrukspodden podcast series, and the recurring Veckans bonde editorial feature. Distribution channels span the website, email newsletters, social media, print subscriptions (via prenumerera.land.se), and the Landshopping merchandise and book storefront.

The business model combines recurring subscription revenue from print and digital readers with advertising sold to agricultural industry buyers, supplemented by direct-to-consumer merchandise and book sales. The publication serves primarily Swedish farmers, agricultural entrepreneurs, and LRF members seeking specialized news, policy analysis, and best-practice content. Customer reach is domestic Sweden only, and the publication operates with a lean team of 7 employees, suggesting a high-leverage editorial model reliant on the broader LRF Media AB infrastructure.

Name

Land Lantbruk

Legal name

LRF Media AB

Website

https://landlantbruk.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Land Lantbruk is a Swedish subscription-based agricultural media publication operated by LRF Media AB, delivering news and in-depth coverage of Swedish farming, forestry, and rural policy to farmers, agricultural professionals, and LRF members via print, website, digital edition, and podcast channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Magazine Subscriptions: Subscription-based revenue from print and digital magazine subscriptions for agricultural professionals and rural communities in Sweden
2. Advertising: Advertising revenue from agricultural industry advertisers, with dedicated ad packages for Land Lantbruk and Land Skogsbruk

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Land Lantbruk is a subscription-based agricultural media publication providing news and in-depth coverage to Swedish farmers and rural professionals. Distributed in both print and as an e-tidning (digital edition), it covers crop cultivation, animal husbandry, agricultural technology, rural politics, and policy. It operates as LRF's member magazine within the Land family of publications under LRF Media AB.

Product overview

Land Lantbruk is a single unified news and in-depth journalism platform dedicated to Swedish agriculture. It is not a multi-module software platform but rather a content/media product consisting of the main Land Lantbruk news section (covering technology, crop cultivation, animal husbandry, and policy), the E-tidningen digital edition for electronic reading, the Vargkartan interactive wolf-attack mapping tool, the Lantbrukspodden podcast series, and the recurring Veckans bonde editorial feature. These products are part of the Land family of publications operated by LRF Media, which also includes Land Skogsbruk for forestry coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Land: Main magazine for people who love rural life and care about the countryside's future
• Land Skogsbruk

Products and services

• Land Lantbruk Magazine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LRF (Lantbrukarnas Riksförbund)coreStrategic or Co-development PartnerLand Lantbruk is LRF's member magazine and business publication for the green industries. LRF is Sweden's largest organization for farmers and rural entrepreneurs. The publication is published by LRF Media AB and serves as the official member publication for LRF's agricultural constituency.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Successful Farming: Major US agricultural media brand (print + digital) covering crop production, livestock, equipment, and farm business; comparable as a multi-format ag-media subscription property serving a professional farmer audience.
• Farmers Weekly UK: Long-established UK agricultural magazine and digital platform offering news, technical content, and market data to British farmers—analogous subscription/multi-format ag-media model operating at materially larger scale.

Regional players

• Maaseudun Tulevaisuus: Finland's main agricultural and rural-affairs newspaper, operating a subscription-based model covering farming, forestry, and rural policy—closely comparable to Land Lantbruk in audience and product.
• Nationen: Norwegian newspaper with strong agricultural and rural readership, covering farming, food policy, and rural politics—comparable in editorial focus and subscription business model to Land Lantbruk.
• LandbrugsAvisen: Denmark's primary agricultural newspaper offering print and digital subscription coverage of farming news, policy, and markets—directly analogous to Land Lantbruk's model but serving Danish farmers.

Emerging players

• Agri-Pulse: Digital agricultural policy and agribusiness news service covering US federal and state policy, similar in function to Land Lantbruk's policy coverage but operating as a digital-native player in the American market.

Direct peers

• ATL: Swedish agricultural daily newspaper that directly competes with Land Lantbruk for Swedish farmer readers and agricultural advertising spend, covering farming, forestry, and rural policy news.
• Land Skogsbruk: LRF Media's sister publication serving Swedish forestry professionals; operates an almost identical subscription + advertising model and shares the same parent, distribution infrastructure, and advertiser base as Land Lantbruk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/land-lantbruk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Lantbruk