What Grillon d'Or does

Grillon d'Or is a French manufacturer of organic breakfast cereals and cereal-based snacks, founded in 1989 and operated by CERECO SAS, a wholly owned subsidiary of parent company Olga. The company is headquartered in Domagné/Châteaubourg in Brittany and runs three production sites in France, producing a portfolio of more than 100 SKUs across mueslis, crispy clusters (Krounchy®), flakes, children's cereals (Chocolune®, Mops®), filled biscuits (Ka'ré®), savory tartines (Ki'Kroc®), and bulk/vrac formats. All products are 100% organic (bio) certified with full traceability, and the brand has accumulated over 30 years of category presence and a library of 50+ recipes.

The business sells primarily through French specialty organic retail chains — Biocoop, Naturalia, La Vie Claire, Greenweez, So Bio, Biomonde, Botanic, La Fourche, and 20+ others — and supplements this wholesale backbone with a direct-to-consumer e-commerce boutique (boutique.grillondor.bio) offering home delivery and point-relay fulfillment. Pricing is unit-based, with SKUs generally priced between roughly €3 and €9. The company also extends into Belgium through the same retail partners.

Grillon d'Or is a privately held, family-controlled entity with no external institutional investment, no public listing, and a stated share capital of €40,000 at the CERECO SAS level. Headcount is in the 11-50 range, revenue is not publicly disclosed, and the company's primary growth levers are incremental SKU expansion (children's range, savory snacks, bulk/vrac), packaging refreshes, and selective cross-border expansion within French-speaking Europe rather than large-scale capital deployment.

Name

Grillon d'Or

Legal name

CERECO SAS

Website

https://grillondor.bio

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Grillon d'Or is a French organic breakfast cereal manufacturer, founded in 1989, operating three production sites in Brittany and selling 100+ certified bio SKUs (Krounchy, mueslis, flakes, children's cereals, bulk/vrac) through French specialty organic retailers, a DTC e-commerce boutique, and select Belgian partners.

Ownership category

akta.pro rank

Product category

Organic Breakfast Cereals

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Food Manufacturing (311)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Organic breakfast cereals
• Organic muesli flakes
• Bulk organic grains
• Children's organic cereals
• Bio snack products

Headquarters

HQ city

Domagné

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of organic breakfast cereals, mueslis, flakes, and snacks through their e-commerce boutique and retail stores. Products include Krounchy crispy cereals, mueslis, flakes, biscuits, and appetizing snacks. Revenue is generated through one-time product transactions with prices ranging from approximately €2 to €9 per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grillon d'Or manufactures and sells over 100 references of certified-organic breakfast cereals and related food products, including its signature Krounchy® crispy clusters, mueslis, flakes, children's cereals, breakfast biscuits, tartines, savory snacks, and bulk/vrac offerings. The company operates three production sites in France and distributes products via its own e-commerce boutique and a network of specialized organic retailers across France and Belgium.

Product overview

Grillon d'Or is a French organic breakfast cereal company with over 100 product references organized into distinct product lines: Krounchy (crunchy cereal clusters in numerous flavors including gluten-free and protein variants), Mueslis (blended mueslis with dried fruits and nuts), Flakes (golden cereal flakes from various grains), Céréales pour enfants (children's cereals including Chocolune, Mops, Choco crisp), Apéritif & salé (savory snacks and tartines), Biscuits petit-déjeuner, Tartines, Flocons & Sons (flakes and bran), and Vrac (bulk zero-waste formats). Key sub-brands include Ka'ré (filled cereals), Ki'Kroc (buckwheat tartines), Super Flakes, and soy proteins. The company operates 3 production sites in France and focuses exclusively on organic (bio) cereals for breakfast and snacking, distributed through organic specialty stores throughout France and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Krounchy (crispy clusters) Crunchy cereal clusters made from organic whole grains mixed with chocolate chips, dried fruits, or nuts; available in numerous flavor varieties including nature, chocolate, granola, fruits, fruits rouges, and gluten-free options. Targeted at consumers seeking an organic crispy breakfast cereal.
• Mueslis Organic muesli blends combining whole grain flakes with dried fruits, nuts, and seeds in various flavor profiles such as chocolate noir, 4 céréales & fruits, fruits, premium, and gluten-free varieties. Designed for organic-conscious consumers.
• Flakes Golden cereal flakes made from organic grains including oats, spelt, buckwheat, and sorghum; available plain or with chocolate and additions like almonds, hazelnuts, or red fruits. Sold to consumers as a classic breakfast flake.
• Céréales pour enfants (Children's cereals) Cereal products designed for children, including Chocolune (chocolate-coated petal cereals), Mops (honey-coated corn balls), and Choco crisp (rice cereals with chocolate). Targeted at parents seeking organic breakfast options for kids.
• Apéritif & salé (Savory snacks) Savory snack products including Ki'Kroc crunchy tartines, savory flakes, and other cereal-based snacks intended for apéritif and casual snacking occasions.
• Biscuits petit-déjeuner (Breakfast biscuits) Breakfast biscuits and cookies incorporating the company's cereals, including options with Krounchy and other cereal varieties; targeted at consumers seeking an organic breakfast biscuit.
• Tartines Crunchy toast products including Ki'Kroc sarrasin & riz, intended as a base for sweet or savory toppings. Sold to consumers seeking organic alternatives to traditional bread for tartines and apéritif spreads.
• Flocons & Sons (Flakes & bran) Organic oat flakes, multi-grain flakes, spelt flakes, buckwheat flakes, and oat bran for cooking and breakfast preparations; sold to consumers for use in homemade recipes and porridges.
• Vrac (Bulk products) Bulk organic cereals and breakfast products available in 2-7 kg quantities including oat flakes, mueslis, Krounchy varieties, Chocolune, Choco crisp, Mops miel, Ka'ré filled cereals, soy proteins, corn flakes, and flakes, enabling zero-waste shopping in bio stores.
• Protéines de soja (Soy proteins) Textured soy protein products in small and large granulations for rehydrating and culinary preparations; targeted at consumers seeking organic plant-based protein.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• BiocoopcoreChannel Partner/ Reseller/ DistributorMajor organic supermarket chain and one of the largest distributors of Grillon d'Or products in France.
• NaturaliacoreChannel Partner/ Reseller/ DistributorSpecialized natural and organic supermarket chain distributing Grillon d'Or products.
• La Vie ClairecoreChannel Partner/ Reseller/ DistributorOrganic supermarket chain partner for Grillon d'Or product distribution.
• GreenweezcoreChannel Partner/ Reseller/ DistributorLeading online organic retailer distributing Grillon d'Or products.
• So BiomajorChannel Partner/ Reseller/ DistributorRegional organic supermarket chain partner.
• La FourchemajorChannel Partner/ Reseller/ DistributorOrganic supermarket cooperative distributing Grillon d'Or products.
• BotanicminorChannel Partner/ Reseller/ DistributorGarden and organic lifestyle store chain with food sections.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bjorg: Long-established French organic food brand (cereals, biscuits, drinks) sold across the same bio retail network. Directly comparable product category, channel mix, and consumer target as Grillon d'Or.
• Celnat: French organic cereal and grain specialist manufacturing mueslis, flakes and breakfast products. Overlaps closely with Grillon d'Or on product range, organic positioning, and French specialty retail distribution.
• Primeal: French organic brand offering cereals, grains, pulses and breakfast products through bio stores. Comparable organic certification, product mix, and retail channel exposure.
• Markal: French producer of organic grains, flakes, mueslis and breakfast cereals. Directly competes with Grillon d'Or in the organic breakfast cereal category across French bio retailers.
• Bio Nature: French organic cereal and bakery brand covering flakes, mueslis and biscuits. Shares Grillon d'Or's organic certification model and distribution through French specialty bio stores.
• Moulin des Moines: French organic bakery and cereal manufacturer producing mueslis, flakes, breads and biscuits. Closely comparable on organic positioning, French manufacturing footprint, and specialty retail channel.

Broad incumbents

• Nestlé (Cereal Partners France): Multinational CPG incumbent with broad organic cereal offerings (including ownership of Bjorg) and dominant shelf-share in French grocery. Comparable end-product category but vastly larger scale and broader portfolio.
• Kellanova: Major global cereal manufacturer (formerly Kellogg's) with growing organic and natural cereal lines in Europe. Competes for breakfast cereal shelf space and consumer occasions, though not specialized in organic.
• Ekibio: French organic food group owning multiple bio brands including Primeal. Larger-scale organic competitor with shared bio retail distribution and broader portfolio than Grillon d'Or.

Regional players

• Allgro: Belgian organic and natural food brand. Comparable organic product range and serves the same Belgian market that Grillon d'Or has entered, providing a regional comparison point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grillondor.cereco
• Instagraminstagram.com/grillondor.bio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grillon d'Or