What Bushnell Golf does

Bushnell Golf is a US-based golf technology brand that designs and sells laser rangefinders, GPS devices, launch monitors, and accessories directly to golfers, claiming adoption by 98.6% of professional golfers. The company is operated as a brand within Revelyst (formerly Bushnell Outdoor Products), with a small brand-level team (11-50 employees) and direct-to-consumer fulfillment from a warehouse in Olathe, KS. Its core product categories are laser rangefinders (Tour V7 Shift, Pro X3+LINK, Tour Hybrid, A1-Slope; $299.99-$599.99), GPS handhelds and speakers (Phantom 3 Slope, Wingman HD/View/2/Mini; $109.99-$229.99), and launch monitors with simulator bundles (Launch Pro, LPi; $1,499.99-$5,999.99). Recent product expansion has added the Mach2 Smart Radar Gun for baseball and softball, the company's first hardware-plus-subscription offering with Basic ($49.99/yr) and Pro ($99.99/yr) app tiers. {"underlying technology centers on optical distance measurement with proprietary slope-compensation algorithms (including temperature, altitude, and ball-trajectory factors) and bluetooth-enabled integration with the bushnell golf mobile app. patent-anchored features include pinseeker with visual jolt flag-locking feedback, a locking slope-switch for tournament legality, dual display (red/black) technology, and an integrated bite magnetic cart mount. the pro x3+link model is the first to embed link-enabled technology, a partnership with foresight sports that pipes launch-monitor data into the rangefinder's mybag feature to deliver personalized on-course club recommendations. the mach2 extends the same approach to radar-based velocity measurement with +/- 1 mph accuracy, dual pitch/exit velocity display, 14-hour battery life, and first-to-market apple watch and wear os hands-free integration. revenue is generated almost entirely through one-time hardware sales across multiple price tiers, complemented by a small but growing subscription line via the mach2 app, accessory/parts sales, and a trade-up program that captures older devices (bushnell or competing brands) in exchange for new technology purchases.": ''} Go-to-market is anchored on direct-to-consumer e-commerce at bushnellgolf.com, supported by phone sales (844-875-0045), an Impact Radius-powered affiliate program across golf-endemic content sites, and authorized retailer distribution with independent discount terms. Customer segments span serious and recreational golfers (primary), professional golfers and instructors, military/first responder/teacher/nurse buyers verified through ID.me (up to 20% off), and baseball/softball athletes (via Mach2). Brand-building investment includes the "The Clubhouse" instructional video series featuring tour professionals and GOLF Magazine Top 100 teachers, social media presence across YouTube/Facebook/X, an email newsletter, and annual presence at the PGA Show. The brand maintains a charitable partnership with Folds of Honor since 2011, having donated over $2 million to the cause.

Name

Bushnell Golf

Legal name

Bushnell Golf (brand of Revelyst/Bushnell Outdoor Products)

Website

https://bushnellgolf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bushnell Golf, a brand under Revelyst, designs and sells golf laser rangefinders, GPS devices, launch monitors, and simulator bundles directly to recreational and professional golfers, plus the Mach2 baseball radar gun with subscription app tiers.

Ownership category

akta.pro rank

Product category

Golf Electronics and Performance Devices

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf laser rangefinders
• Golf GPS devices
• Launch monitors
• Golf simulators
• Sports radar guns

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Golf Rangefinder Sales: One-time hardware sales of laser rangefinders ranging from $299.99 to $599.99. Core revenue driver with multiple product tiers (Pro X3+, Tour V7 Shift, Tour Hybrid, A1-Slope).
2. GPS Device Sales: One-time hardware sales of GPS watches and handheld devices ($109.99 to $229.99) including Wingman speakers with GPS integration.
3. Launch Monitor Sales: High-value hardware sales including Launch Pro ($2,499.99), Launch Pro Indoor ($1,499.99), and simulator bundles ($4,999.99-$5,999.99).
4. Mach2 App Subscriptions: Annual subscriptions for Mach2 baseball radar gun app: Free tier with limited features, Basic ($49.99/yr) with local storage and team profiles, Pro ($99.99/yr) with unlimited cloud storage and advanced pitching analytics.
5. Accessories and Replacement Parts: Replacement parts including eye cups ($9.99), battery caps ($12.99), carrying cases ($14.99-$21.99), watchbands, chargers, and Club Markers ($49.99).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bushnell Golf designs, manufactures, and sells precision distance-measurement and performance-tracking devices for golfers and other athletes. Its product portfolio spans laser rangefinders, handheld and wrist-worn GPS devices, professional-grade launch monitors with simulator bundles, and the Mach2 smart radar gun for baseball/softball. Products are sold primarily direct-to-consumer via the company's e-commerce site and are differentiated by patented Slope compensation, JOLT flag-lock feedback, and LINK integration with Foresight Sports launch monitors.

Product overview

Bushnell Golf is a specialized golf technology company offering a comprehensive product portfolio focused on distance measurement and performance tracking devices. The product lineup consists of four core categories: Laser Rangefinders (including Tour V7 Shift, Pro X3+LINK, Tour Hybrid, and A1-Slope) providing precision distance measurements with Slope compensation technology; Launch Monitors (Launch Pro and LPi) enabling club and ball data capture for performance analysis with simulator bundle options; GPS Devices (Phantom 3, Wingman speakers in HD/View/2/Mini variants, and iON Elite watch) offering course navigation and distance information; and the Mach2 Baseball Radar Gun for pitch and exit velocity measurement. The products feature integration with the Bushnell Golf mobile app via Bluetooth and LINK-Enabled technology connecting with Foresight Sports launch monitors for personalized club recommendations. The company operates as the #1 laser rangefinder brand in professional golf, trusted by 98.6% of PGA Tour pros.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour V7 Shift Premium laser rangefinder for golfers providing precise distance measurements with Slope compensation, PinSeeker with Visual JOLT, dual display options, and Bluetooth connectivity.
• Pro X3+LINK Flagship laser rangefinder with wind speed and direction, Slope with Elements compensated distances, and LINK-Enabled technology for personalized club recommendations via Foresight Sports integration; IPX7 waterproof, 600+ yard range.
• Tour Hybrid First-ever laser rangefinder with built-in GPS, combining Slope-compensated laser distances and Slope-compensated GPS distances, displaying front/center/back yardages in the viewfinder.
• A1-Slope Compact entry-level laser rangefinder with patented Slope Technology; the smallest Bushnell Golf laser with optional BITE magnetic cart mount.
• Launch Pro
• Launch Pro Indoor (LPi) Personal launch monitor for indoor golf practice providing accurate ball and club data tracking in a compact form factor for home use.
• Launch Pro Simulator Bundle Complete home golf simulator setup combining the Launch Pro monitor with screen, hitting mat, and projector.
• LPi Simulator Bundle Complete indoor golf simulator package combining the LPi launch monitor with screen, hitting mat, and projector.
• Phantom 3 Slope Handheld GPS Handheld GPS device with Slope-compensated distances and touchscreen interface for course navigation and distance readings.
• Wingman HD GPS Speaker GPS-enabled speaker combining 360-degree audio with front, back, and center GPS distances, featuring an HD color touchscreen.
• Wingman View GPS Speaker GPS-enabled speaker with integrated screen display for yardage information alongside audio playback on the course.
• Wingman 2 GPS Speaker GPS speaker with remote control functionality for distance information delivery through audio on the golf course.
• Wingman Mini GPS Speaker Compact GPS speaker providing essential distance information in a portable form factor for golf courses.
• iON Elite GPS Watch GPS watch featuring full-hole course view and comprehensive distance data for wrist-worn course management.
• Mach2 Smart Radar Gun Smart radar gun for baseball and softball delivering instant pitch and exit velocity readings with +/- 1 MPH accuracy, dual speed display, app connectivity, and subscription-based analytics.

Quantifiable outcome

• 98.6% of professional golfers trust Bushnell Golf rangefinders
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship, core and supporting.

• Folds of HonorflagshipOthers · 1 January 2011Charitable partnership supporting families of America's fallen and disabled military through educational scholarships. Since 2011, Bushnell Golf has donated over $2 million to the cause. Active ongoing partnership.
• Foresight SportscoreTechnology or IntegrationStrategic partnership for LINK-Enabled technology, enabling personalized on-course club recommendations from launch monitor data displayed directly in Bushnell Golf laser rangefinders. Compatible with Pro X3+LINK, Pro X3+, and Pro X3 rangefinder models via MyBag feature in BushnellGolf.com app.
• ID.mecoreImplementation/ SI/ Consulting PartnerTrusted identity verification partner for military, first responder, teacher, and nurse discount program. Securely verifies eligibility status and provides single-use promo codes for 20% discount.
• Impact RadiussupportingChannel Partner/ Reseller/ DistributorAffiliate marketing platform powering the Bushnell Golf affiliate program for golf-endemic websites and content creators to earn commissions on sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Garmin: Garmin's Approach GPS watch and golf devices directly compete with Bushnell's GPS watches, handhelds, and even rangefinders. Garmin's broader multisport ecosystem and software stack make it the dominant cross-category peer in on-course distance measurement.
• Precision Pro Golf: Precision Pro targets the same value-tier golf rangefinder customer as Bushnell's A1-Slope, with aggressive DTC pricing and tournament-legal product positioning.
• Leupold (Golf Rangefinders): Leupold's GX series laser rangefinders directly compete in the premium golf rangefinder category, with similar tournament-legal feature sets and pro/tour positioning.
• SkyTrak: SkyTrak is a home/consumer launch monitor and simulator brand whose price/performance directly competes with Bushnell's LPi and Launch Pro Indoor bundles.
• Voice Caddie: Voice Caddie is a leading direct competitor in laser rangefinders and GPS devices, frequently cited as the primary challenger to Bushnell in both tour adoption and retail price tiers.
• Nikon (Coolshot / Sport Optics): Nikon's Coolshot laser rangefinders compete head-to-head with Bushnell's Pro X3+LINK and Tour V7 Shift, leveraging Nikon's broader optics heritage in a similar accuracy-and-build-quality narrative.

Emerging players

• Uneekor: Uneekor is a fast-growing challenger in the home/club-fitter launch-monitor and simulator space, competing with the Launch Pro Simulator Bundle in the mid-to-high price segment.

Broad incumbents

• Trackman: Trackman is the dominant premium launch-monitor and simulator vendor in golf, directly competing with the Launch Pro and LPi simulator bundles in the high-end indoor category.
• Foresight Sports: Foresight Sports is Bushnell Golf's LINK-Enabled launch-monitor integration partner and a leading launch-monitor and simulator brand; the two are simultaneously partners and overlapping competitors in the launch-monitor category.
• Callaway Golf (Toptracer): Callaway is a major golf-equipment incumbent whose Toptracer ball-tracking technology and overall golf portfolio place it in the broader golf-technology competitive set surrounding Bushnell Golf's launch-monitor and rangefinder business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bushnellgolf
• YouTubeyoutube.com/user/BushnellGolf/featured
• Facebookfacebook.com/BushnellGolf
• LinkedInlinkedin.com/company/bushnell-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushnell Golf