What DNA Life does

DNA Life (dnalife®) is a privately held precision medicine company incorporated in Mauritius that sells genetic and functional laboratory tests exclusively through trained healthcare practitioners. The genetic testing portfolio spans nutrigenomics (DNA Core, DNA Gut, DNA Health, DNA Diet, DNA Sport, DNA Mind, DNA Hormones, GrowBaby, DNA Resilience, DNA Smile), pharmacogenomics (Medcheck, covering 71 variants across 17 genes for ~123 medications), and autoimmune-risk assessment (DNA Risk, HLA-Related Autoimmunity). Functional tests include organic acids, DUTCH hormone panels, GI-Map stool analysis, neurotransmitter panels, food-reaction panels, and toxicity testing. Samples are processed through ISO-accredited laboratories in Johannesburg and Helsinki with stated capacity of more than 2,000 DNA samples per month.

The business operates a practitioner-direct, one-time-test revenue model: practitioners prescribe tests through a dedicated portal (dnalifevms.com), patients pay online, samples are couriered to the labs, and reports are returned to the practitioner for clinical interpretation. The company supplements test sales with professional services revenue from practitioner certification courses, mentorship, the dnalife® academy, and free webinars led by Clinical Director Anne Catherine Færgemann. Marketing is education-led rather than consumer-facing, with no direct-to-consumer advertising; reach is built via content marketing, webinars featuring KOLs (Dr. Jeffrey Bland, Dr. Carrie Jones, Dr. William Shaw), and partner/reseller channels such as Lux Health.

DNA Life is structured as a parent entity in Mauritius (registration 130844) with operational partner companies in Denmark (Nordic Laboratories ApS), the UK (Simply Nature Limited), and the Netherlands (Nordic Health B.V.). The dnalife® brand was established through a partnership between Nordic Laboratories and DNAlysis Biotechnology. The platform has 100,000 registered accounts, practitioners across more than 35 countries, and end clients in more than 70 countries. The company is founder-led, with no external institutional investors disclosed in the source materials.

Name

DNA Life

Legal name

DNAlife

Website

https://dnalife.healthcare

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

DNA Life is a Mauritius-incorporated precision medicine company that sells genetic and functional laboratory tests exclusively through trained healthcare practitioners across 70 countries, with ISO-accredited labs in South Africa and Finland processing 2,000+ samples monthly.

Ownership category

akta.pro rank

Product category

Genetic and Functional Laboratory Testing

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)

akta.pro secondary industries

Molecular Diagnostics & Genomics Laboratories (HLAFAMAE), Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)

Keywords

• Nutrigenomic testing services
• Pharmacogenomics testing
• Functional laboratory testing
• Genetic health panels
• Practitioner certification programs

Headquarters

HQ city

Ebène

HQ country

Mauritius

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Genetic Testing Services: DNA Life generates revenue through selling genetic and functional laboratory tests to healthcare practitioners. Tests are ordered by certified practitioners on behalf of patients. The company offers a comprehensive range including DNA Core, DNA Gut, DNA Health, DNA Diet, DNA Sport, DNA Mind, DNA Hormones, GrowBaby, DNA Resilience, DNA Smile, Medcheck, and DNA Risk panels.
2. Functional Laboratory Testing: In addition to genetic tests, the company offers functional laboratory tests including organic acids, fatty acids, GI-Map, DUTCH panels, hormone profiles, thyroid panels, food reaction tests, neurotransmitters, breath testing, intestinal permeability, and toxicity testing. These complement genetic testing for holistic patient assessment.
3. Practitioner Certification and Education: DNA Life provides certification courses and educational programs for practitioners wanting to integrate DNA testing into their clinical practice. This creates a trained practitioner network and drives adoption of testing services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DNA Life sells a portfolio of genetic (nutrigenomic, pharmacogenomic, and DNA risk) and functional laboratory tests exclusively through trained healthcare practitioners. Tests are processed at ISO-accredited laboratories in Johannesburg and Helsinki and shipped to more than 70 countries. The company also delivers practitioner certification courses, mentorship programs, and webinars to support clinical integration of genetic and functional testing.

Product overview

DNA Life operates a dual-platform offering combining genetic/nutrigenomic testing with functional laboratory testing. The genetic testing portfolio includes DNA Core (flagship comprehensive test integrating DNAHealth, DNA Diet, and DNASport), DNA Gut, DNA Health, DNA Diet, DNA Sport, DNA Mind, DNA Hormones (replacing DNA Oestrogen), GrowBaby, DNA Resilience, DNA Smile, Medcheck (pharmacogenomics), and DNA Risk HLA-Related Autoimmunity. Functional testing covers organic acids and comprehensive panels, metabolic markers, nutritional status, food reactions, neurotransmitters, hormones (DUTCH panels, male/female profiles, thyroid panels), gastrointestinal health (stool analysis, breath testing, intestinal permeability), and toxicity testing. Tests are available exclusively through trained practitioners and the company ships to over 70 countries with processing performed at ISO-accredited laboratories.

Differentiator

Problem solved

Functional benefit

Brands

• DNA Core®: Flagship comprehensive genetic test combining DNAHealth, DNA Diet and DNASport into one report covering biological processes, nutrients, weight management, and exercise responsiveness.
• DNA Gut®
• DNA Health®
• DNA Diet®
• DNA Sport
• DNA Mind
• DNA Hormones®
• GrowBaby
• DNA Resilience
• DNA Smile
• Medcheck®
• DNA Risk HLA-Related Autoimmunity

Products and services

• DNA Core Flagship comprehensive genetic test combining DNAHealth, DNA Diet and DNASport into one report covering biological processes (lipid metabolism, methylation, detoxification, inflammation, oxidative stress, insulin sensitivity, bone health), macro/micro-nutrient requirements, weight management insights, and exercise responsiveness. Ordered by certified practitioners on behalf of patients.
• DNA Gut Genetic test reporting on evidence-based, clinically useful human genetic variants that predispose individuals to alterations in gut homeostasis. Tests 26 genetic variants across gut-brain axis, blood group antigen secretor, bacterial sensing, tight junction proteins, inflammation, oxidative stress, detoxification, serotonergic pathway, gluten intolerance, and starch degradation.
• DNA Health Foundation genetic test for genetic variations that have a significant effect on health and susceptibility to chronic diseases. Reports on over 35 genes involved in lipid metabolism, methylation, insulin resistance, bone health, iron metabolism, food responsiveness, and vitamin metabolism.
• DNA Diet Genetic test guiding personalization of diet and lifestyle recommendations for weight management. Reports on 20 gene variations affecting energy expenditure, appetite, taste sensitivity, insulin sensitivity, fat metabolism, sleep and activity patterns, and carbohydrate responsiveness.
• DNA Sport Genetic test providing insight into biological areas impacting training responsiveness and sports performance. Reports on 20 genes across power and endurance, structural integrity (tendon pathology and injury risk), and recovery (training patterns and nutrition).
• DNA Mind Genetic test reporting on variants in 30 genes involved in serotonin, dopamine, inflammation and methylation pathways associated with mental health. Provides personalized diet, lifestyle and nutraceutical recommendations for mental health disorders including neurodegenerative disorders, mood disorders and addictive behaviour.
• DNA Hormones Comprehensive nutrigenetic test analysing and reporting on metabolism and detoxification of sex hormones. Analyzes 21 genetic variants involved in steroidogenesis, binding and transport, phase I and phase II detoxification, and clotting risk.
• GrowBaby Genetic test for maternal health from preconception to optimize chances of a healthy pregnancy. Reports on 42 SNPs involved in 11 biological processes associated with maternal health risks including preterm births, pre-eclampsia, gestational diabetes, and miscarriage.
• DNA Resilience Genetic test for individuals who want to lead more effectively, cope better under stressful conditions, and enhance mental, emotional and physical health.
• DNA Smile Genetic test providing insights into oral health and predisposition for periodontal disease, tooth caries, and other systemic diseases. Reports on 20 gene variations across innate immunity, inflammation, acquired immunity, sweet-tooth predisposition, detoxification, and lipid metabolism.
• Medcheck Pharmacogenomics test providing insights into responsiveness to different medications and likelihood of side effects and treatment failure. Reports on 71 gene variants within 17 genes determining metabolizing status of enzymes responsible for metabolism of approximately 123 medications including cardiovascular, psychiatric and pain medications.
• DNA Risk (HLA-Related Autoimmunity) Comprehensive DNA test examining gene variants related to common autoimmune diseases, providing diagnostic insight for patients suffering from or at risk of autoimmune disorders. Covers 12 autoimmune diseases including coeliac disease, Graves' disease, Hashimoto thyroiditis, multiple sclerosis, and rheumatoid arthritis.
• Comprehensive Panels (Organic Acids) Organic acid testing including Organix Basic, Organix Dysbiosis, Organix Comprehensive, OAT, and Metabolomix+ providing biomarkers for metabolic effects of micronutrient inadequacies, toxic exposure, neuroendocrine activity, and intestinal bacterial overgrowth.
• Metabolic Markers Tests including Liposcan, Oxidized LDL, Cardiometabolic Profile, Cardio ION, ION Profile, NutrEval, and Metabolomix+ for identifying abnormal laboratory results associated with cardiovascular disease risk.
• Food Reactions Tests for detecting adverse food reactions including Nordic Food Panel (IgG food antibodies), Celiac & Gluten Sensitivity, and IgE Food antibodies for identifying food allergies, sensitivities and intolerances.
• DUTCH Panels Advanced hormone testing including DUTCH Complete, DUTCH Plus, DUTCH Cycle Mapping, DUTCH Sex Hormones, DUTCH Adrenal, and DUTCH CAR providing extensive profiles of sex and adrenal hormones along with their metabolites.
• Gastrointestinal Comprehensive Evaluations Comprehensive stool analysis and parasitology tests including CSAP, GI-Map, GI Effects Comprehensive Profile (GIFX), and GI360 for detecting microbes and indicators of digestion, absorption, inflammation, and immune function.
• Toxicity Toxicant testing including BPA Profile + Phthalates + Parabens, Urine Toxic & Essential Elements, Hair Elements, and MycoTOX Profile for detecting pollutants, pesticides, solvents and hazardous chemicals.
• Practitioner Certification Courses Training programs held throughout the year providing in-depth overview of nutrigenetic and pharmacogenetic testing and how practitioners can use these tests in healthcare practice. Programs cover concepts of Nutrigenetics, Nutrigenomics and Pharmacogenomics and are a prerequisite for ordering tests through DNA Life.

Quantifiable outcome

• Processing capacity of 2,000+ DNA samples per month across ISO-accredited laboratories

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nordic Laboratories ApScoreStrategic or Co-development PartnerNordic Laboratories ApS is a partner company registered in Denmark (registration number DK26672953). Nordic Laboratories and DNAlysis Biotechnology created the dnalife® brand together, sharing a vision for the future of precision medicine and the crucial role of highly educated practitioners.
• DNAlysis BiotechnologycoreStrategic or Co-development PartnerDNAlysis Biotechnology, one of South Africa's premier genetic testing laboratories, co-founded the dnalife® brand with Nordic Laboratories. Founded in 2008, DNAlysis continues to pioneer personalised medicine services with ISO-accredited laboratories in Johannesburg and Helsinki processing over 2000 DNA samples monthly.
• Simply Nature LimitedminorStrategic or Co-development PartnerSimply Nature Limited is registered in England (registration number 03946909, VAT number GB621769530) and is bound by the same privacy policy as DNA Life.
• Nordic Health B.V.minorStrategic or Co-development PartnerNordic Health B.V. is registered in Holland (registration number 82541930) and is bound by the same privacy policy as DNA Life.
• Lux HealthminorChannel Partner/ Reseller/ DistributorLux Health offers genetic testing through DNA Life to personalize wellness, mental health, and weight management plans by identifying genetic predispositions and traits. Lux Health uses DNA Life tests including panels for health, mind, diet, sport, resilience, and skin.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genova Diagnostics: Genova Diagnostics is a U.S.-based clinical laboratory offering a broad menu of functional and specialty tests (organic acids, GI panels, hormone panels, nutritional markers) sold primarily through healthcare practitioners. It is the closest direct competitor to DNA Life's functional testing business and shares the practitioner-only distribution model.
• Doctor's Data: Doctor's Data is a U.S. clinical laboratory specializing in stool analysis, toxic exposure, hormone, and nutritional testing sold through integrative and functional medicine practitioners. It directly overlaps with DNA Life's GI-Map, toxicity, and DUTCH-style panel offerings and the practitioner-channel GTM.
• Mosaic Diagnostics (formerly Great Plains Laboratory): Mosaic Diagnostics offers organic acids, GPL-TOX, food sensitivity, and other integrative medicine panels through a practitioner-only channel. Its functional test portfolio and clinical education programs are a direct analog to DNA Life's functional testing arm.
• SpectraCell Laboratories: SpectraCell provides micronutrient, cardiovascular, and immune-related laboratory tests sold to healthcare practitioners. It competes in the same practitioner-facing nutritional and functional testing space as DNA Life.
• TrueHealth Labs: TrueHealth Labs markets functional medicine lab tests directly to consumers but routes them through a practitioner network for interpretation, mirroring DNA Life's practitioner-mediated model across organic acids, hormones, and genetic panels.

Emerging players

• Vibrant Wellness: Vibrant Wellness offers advanced functional and genetic testing (including pharmacogenomics) for chronic disease and wellness, sold largely through practitioners. As a fast-growing entrant, it competes with DNA Life on breadth of panels and on practitioner education.

Broad incumbents

• 23andMe: 23andMe is a large direct-to-consumer genetic testing platform that has expanded into pharmacogenomic and health-risk reports. It targets end consumers rather than practitioners, but its scale, brand recognition, and pricing pressure make it a relevant incumbent benchmark for the genetic testing category in which DNA Life operates.
• Myriad Genetics: Myriad Genetics is an established clinical genetic testing company focused on hereditary cancer, pharmacogenomics, and mental health risk. It represents the mainstream clinical-genetics incumbent that DNA Life's Medcheck and DNA Mind products compete against when practitioners order clinical-grade tests.
• Invitae: Invitae (now part of Labcorp) is a major clinical genetic testing laboratory offering a wide menu including pharmacogenomics and hereditary risk panels. It is a broad incumbent competitor to DNA Life's clinical genetic testing portfolio in mainstream medical settings.

Others

• Nordic Laboratories: Nordic Laboratories is a co-founder of the dnalife brand and offers practitioner-facing functional and specialty laboratory tests globally. It is comparable as a sibling entity that shares the practitioner-only distribution and European footprint, and serves as a meaningful reference for DNA Life's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRCz_VXm7YId9ZbumPw8k_w
• Facebookfacebook.com/DNAlifeInternational
• Instagraminstagram.com/DNAlifeLabs
• Xx.com/wearednalife
• LinkedInlinkedin.com/company/dnalifelabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA Life