Click Learning
Click Learning is a South African NGO that deploys self-paced digital literacy, numeracy, and digital skills programs to under-serviced primary schools across four provinces, while creating employment for unemployed youth as program facilitators.
- Company typePrivate
- Founded2022
- HeadquartersJohannesburg, South Africa
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Click Learning does
Click Learning is a South African non-profit organization headquartered in Johannesburg (Sandton) that deploys digital learning programs to under-serviced primary schools to improve foundational literacy, numeracy, and digital skills. Founded in 2012, the organization serves 314 schools across four provinces (Gauteng, Mpumalanga, Eastern Cape, and Western Cape) and reaches 228,000 literacy learners and 44,500 numeracy learners. A distinctive feature of its operating model is the integration of youth employment: 877 unemployed South African youth serve as on-site facilitators who assist teachers with program implementation, combining educational delivery with economic upliftment in under-served communities.
The organization operates three core product lines — a Literacy Programme, a Numeracy Programme, and a Digital Skills Programme — delivered via self-paced, individualized online learning software that allows learners to progress at their own pace while identifying and addressing learning gaps. End-to-end deployment includes provisioning of 20,900+ computers, devices, security, and connectivity, plus facilitator training and ongoing monitoring. Distribution is conducted through direct school deployment rather than reseller or platform channels, with implementers physically embedded in partner schools.
As an NGO, the revenue model relies on charitable donations, corporate sponsorship, and event-based fundraising. Donor engagement is structured around tiered annual giving products ranging from R500/year ("Adopt a Learner") to R300,000/year ("Adopt a School"). The ArtAngels annual charity art auction is a flagship fundraising channel that has scaled from R5.1M (2022) to R6.1M (2023) to R7.5M (2024). Corporate support is diversified across technology (Huawei, Rain), financial services (Investec, Remgro, Michael Susan Dell Foundation), telecommunications infrastructure (American Tower), and consumer brands (Ford, Pizza Hut, Ellerman House). The organization is led by founder and CEO Nicola Harris and operates as The Click Foundation Trust.
Click Learning firmographics
Firmographics- Name
- Click Learning
- Legal name
- Click Learning
- Website
- https://clicklearning.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Click Learning is a South African NGO that deploys self-paced digital literacy, numeracy, and digital skills programs to under-serviced primary schools across four provinces, while creating employment for unemployed youth as program facilitators.
- Ownership category
- akta.pro rank
Click Learning industry classification
Industry- Product category
- Educational Technology for Primary Schools
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Early Learning Digital Curriculum & School Readiness Content (EDAFACAN)
- akta.pro secondary industries
- Literacy & Reading Intervention Technology (EDAJAMAF), Phonics, Speech & Language Development Tools (EDACANAC), Early Literacy & Pre-Reading Learning Tools (EDAFAOAO)
Keywords
Where Click Learning is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Click Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Sponsorship Programs: Click Learning operates as an NGO funded through donations, corporate sponsorships, and fundraising events. Donation tiers include 'Adopt a learner' (R500/year), 'Transform a class' (R20,000/year for 40 learners), 'Sponsor a grade' (R60,000/year for 120 learners), and 'Adopt a school' (R300,000/year).
- ArtAngels Charity Auction: Annual charity art auction event that raises funds for Click Learning. The 2024 event raised R7.5 million, 2023 raised R6.1 million, and 2022 raised R5.1 million for beneficiaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adopt a learner - R500 per year |
| Subscription | Annual | Transform a class - R20,000 per year |
| Subscription | Annual | Sponsor a grade - R60,000 per year |
| Subscription | Annual | Adopt a school - R300,000 per year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Click Learning product offering
Product offeringCore offering
Click Learning is an NGO that deploys self-paced, individualized digital learning programmes (Literacy, Numeracy, and Digital Skills) to under-serviced primary schools in South Africa, combined with devices, connectivity, training, and youth facilitators who assist teachers with implementation. The programmes allow young learners to work at their own pace and address identified learning gaps while building English literacy, numeracy, and digital skills.
Product overview
Click Learning is an NGO offering a portfolio of digital online learning programmes for under-serviced primary schools in South Africa. The core offerings consist of three integrated programmes: the Literacy Programme, Numeracy Programme, and Digital Skills Programme. These self-paced, individualized learning software products work together to improve English literacy, numeracy, and technological skills, allowing learners to navigate their learning journey at their own pace while identifying and addressing learning gaps. The organization also runs ArtAngels, an annual charity art auction sub-brand that raises funds to support the educational programmes.
Differentiator
Problem solved
Functional benefit
Brands
- ArtAngels: ArtAngels is an annual charity art auction event that raises funds for Click Learning's educational programs, featuring works donated by South African artists.
Products and services
- Literacy Programme Digital online learning programme that improves English literacy skills through technology, allowing learners in under-serviced South African primary schools to work at their own pace and navigate their learning journey with individualized content addressing identified gaps.
- Numeracy Programme Digital online learning programme that improves numeracy skills through technology, providing primary school learners with building blocks for mathematical knowledge and catch-up learning content tailored to individual gaps.
- Digital Skills Programme Programme that equips primary school learners with the technological and digital skills required for future success, delivered alongside the literacy and numeracy programmes at deployed schools.
- ArtAngels Annual charity art auction sub-brand of Click Learning in which artwork donated by South African artists is auctioned to raise funds that support the organization's literacy, numeracy, and digital skills programmes.
Quantifiable outcome
- 228,000 literacy learners and 44,500 numeracy learners impacted across 314 schools
- +3 more outcomes
Companies that use Click Learning
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Click Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Click Learning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ArtAngelscoreAnnual charity art auction that has been a cornerstone initiative for over a decade, raising funds for Click Learning through art and philanthropy. 2024 event raised R7.5 million.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Click Learning competitors and assessment
Company assessmentDirect peers
- Snapplify: South African EdTech company providing digital learning content and e-learning platforms to schools across Africa, serving overlapping under-served primary school segments with comparable digital curriculum tools.
- Vodacom e-School: Telco-led initiative offering free digital learning content to South African primary and secondary learners, directly competing for the same under-served school and learner base that Click Learning targets.
Emerging players
- Pratham Education Foundation: Large India-based nonprofit operating foundational literacy and numeracy programs at massive scale for under-served children, running parallel model to Click Learning and a comparable comparator for international impact investors.
- Room to Read: Global NGO focused on foundational literacy and gender equity in education across Africa and Asia; comparable mission, donor-funded revenue model, and school-deployment approach.
- Khan Academy: Free online learning platform with translated content widely used in South African under-served schools; competes indirectly by offering free foundational literacy and numeracy content to similar learner cohorts.
- African Storybook: Nonprofit providing open-access early-grades reading materials in African languages, addressing the same foundational literacy gap for under-served primary learners as Click Learning's English literacy program.
Broad incumbents
- UNICEF South Africa Education Programme: Multilateral organization deploying substantial funding into South African foundational literacy initiatives, including partnerships with government that compete for similar donor and policy-maker attention.
- Learning A-Z: Established commercial provider of K–5 digital literacy resources (Raz-Kids, Reading A-Z), often licensed by international NGOs and governments; comparably positioned as a literacy technology provider to primary schools.
- MTN Foundation Education Initiatives: Telco foundation funding school-level digital learning and connectivity programs across South Africa, comparable in scale, mission overlap, and ability to direct significant funding into foundation-phase education.
Regional players
- Zenith Educational Supplies: South African educational content and curriculum distributor serving primary schools; comparable regional footprint and primary-school customer base, though focused on physical materials and textbook distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Click Learning social profiles
Digital presenceClick Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click Learning leadership team
Management profileNumber of profiles
Profiles1 record
Click Learning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click Learning
What does Click Learning do?
Click Learning is an NGO that deploys self-paced, individualized digital learning programmes (Literacy, Numeracy, and Digital Skills) to under-serviced primary schools in South Africa, combined with devices, connectivity, training, and youth facilitators who assist teachers with implementation. The programmes allow young learners to work at their own pace and address identified learning gaps while building English literacy, numeracy, and digital skills.
Is Click Learning a public or private company?
Click Learning is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Click Learning founded?
Click Learning was founded in 2022. It employs 501 to 1,000 people.
Where is Click Learning based?
Click Learning is headquartered in Johannesburg, South Africa, in the Africa region.
How does Click Learning make money?
Two revenue lines are on record. Donations and Sponsorship Programs are the primary driver. The others are artAngels Charity Auction.
Who are Click Learning's main competitors?
Direct peers on record are Snapplify and Vodacom e-School. Emerging players are Pratham Education Foundation, Room to Read, Khan Academy and African Storybook. Broad incumbents are UNICEF South Africa Education Programme, Learning A-Z and MTN Foundation Education Initiatives. Zenith Educational Supplies is listed as a regional player.
Does Click Learning have an API?
No public API is recorded for Click Learning.
What industry is Click Learning in?
Click Learning's product category is Educational Technology for Primary Schools. Its primary akta.pro industry code is EDAFACAN, Early Learning Digital Curriculum & School Readiness Content, with a secondary code of EDAJAMAF, Literacy & Reading Intervention Technology. Its NAICS code is 61171 and its SIC code is 8200.