Pull Spark

What Pull Spark does

PullSpark is a privately held, full-service creative agency founded in 2015 and headquartered in Chamblee, Georgia (5553 Peachtree Rd, Suite #140). The firm designs and produces experiential marketing, brand activations, corporate events, integrated campaigns, and video/motion content for national and global enterprise brands as well as select nonprofit organizations. Its work spans the full production lifecycle — strategy and creative concepting, experience design, scenic/lighting/stage and AV production, speaker scripting and content coaching, on-site execution, and post-campaign analysis.

The company's core differentiator is the proprietary _nstinct™ framework, a cognitive science-rooted methodology for crafting brand experiences intended to build long-term audience memory, supplemented by the TwoEleven Matrix™ authored by CEO Emma Kuhl Pitts. The team of 20+ includes an Emmy-winning Director & Producer, a Top 50 Women Chief Strategy Officer (2025), and senior creatives with 10–20+ years of experience. Disclosed clients include Chick-fil-A, Panda Express, The Home Depot, The Home Depot Foundation, Ethisphere, Maxwell Leadership Foundation, just keep livin Foundation, Atlanta Children's Day Shelter, and the Global Leadership Network.

PullSpark generates revenue through custom, project-based professional-services engagements sold direct to enterprise marketing and communications buyers, with no publicly disclosed pricing or rate card and a "multi-year contract" billing cadence implied for at least some accounts. Go-to-market is consultative, sales-led, and inbound via the agency website, with marketing primarily driven by a portfolio of case studies showcasing metrics such as a 99.55% NPS (Chick-fil-A roadshow), 1,304% YoY engagement increase (Home Depot THD101), $8M raised in a single livestream (We're Texas), and 1B+ earned media impressions. The firm is an LLC with no disclosed outside investors, no funding rounds, no M&A activity, and has appeared on the Inc. 5000 list of fastest-growing private companies for four consecutive years.

Name

Pull Spark

Legal name

PullSpark, LLC

Website

https://pullspark.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PullSpark is a privately held, full-service creative agency in Chamblee, Georgia that designs and produces experiential marketing, events, activations, campaigns, and video content for enterprise brands such as Chick-fil-A, Panda Express, and The Home Depot, using its proprietary _nstinct™ cognitive science framework.

Ownership category

akta.pro rank

Product category

Creative & Experiential Marketing Services

akta.pro industry

PRIMARYBPAFAMAD

Sweepstakes, Contests & Giveaway Administration

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Experiential marketing services
• Event production agency
• Brand activation services
• Creative campaign services
• Video content production

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Full-service event and activation production including experience design, run-of-show planning, scenic/lighting/stage design, AV and technical production, and on-site execution. Project-based engagements with enterprise clients.
2. Creative Campaign Services: Integrated campaign development including campaign strategy, concepting, visual identity systems, graphic design, production, and post-campaign analysis. Deliverables include video content, motion graphics, and brand materials.
3. Video & Motion Content: Video production services including brand films, story videos, opening sequences, programming videos, 3D design for LED screens, and broadcast content. Professional production from script to screen.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PullSpark is a full-service creative agency that designs and produces experiential marketing, events, brand activations, integrated campaigns, and video/motion content for enterprise clients. Its work is structured around three service categories — Events, Activations, and Campaigns — guided by the proprietary _nstinct™ framework, with end-to-end execution from creative concept and experience design through scenic, lighting, AV, and on-site production.

Product overview

PullSpark is a full-service creative agency specializing in experiential marketing, events, activations, and campaigns. The company operates as a unified service offering rather than a modular software platform. Their core capabilities center around the proprietary _nstinct™ Framework, a science-based approach to creating brand experiences that build long-term memories. The portfolio encompasses Event Production Services (including theme development, AV/technical production, scenic design), Activation Services (journey mapping, spatial brand design, digital amplification), Campaign Services (visual identity, asset creation, post-campaign analysis), and Video & Motion Content Creation. The company serves national and global brands including Panda Express, Chick-fil-A, The Home Depot, Ethisphere, and Global Leadership Network across 10 years of operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Events (Event Production Services) End-to-end event production for enterprise clients, covering theme and creative development, experience design and run-of-show planning, speaker scripting and content coaching, video and motion content creation, scenic/lighting/stage design, AV and technical production, and on-site execution. Delivered as live, virtual, or hybrid experiences.
• Activations (Brand Activation Services) Brand activation services for enterprise clients, including ideation and creative development, journey mapping and experience design, asset design and development, spatial brand design, production and execution, broader campaign integration and messaging alignment, social and digital amplification, and review and insights.
• Campaigns (Integrated Campaign Services) Integrated marketing campaign services for enterprise clients, covering campaign strategy and planning, concepting and development, visual identity systems and graphic design, production and asset creation, and post-campaign analysis and insight reporting.
• Video & Motion Content Creation In-house video production and motion graphics services including brand films, story videos, opening sequences, programming videos, animation, 3D design for LED screens, and broadcast content, delivered for both standalone client needs and as part of larger events and campaigns.

Quantifiable outcome

• 99.55% Net Promoter Score from Chick-fil-A Engage Roadshow
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AgencyEA: AgencyEA is a Chicago-based brand experience agency producing events, exhibits, and integrated campaigns for associations, nonprofits, and enterprise brands — closely overlapping PullSpark in service offering, customer base, and use cases.
• MKG: MKG is a New York-based experiential marketing and creative agency producing brand experiences, events, and campaigns for consumer and enterprise brands; a closely comparable boutique-to-mid-market experiential peer.
• Sparks: Sparks is a long-standing experiential marketing and brand experience agency that designs and produces live events, activations, and campaigns for global brands — directly comparable in service mix and target customer (Fortune 500 enterprise) to PullSpark.
• MAS Event Design: MAS Event Design is an event production and brand experience agency producing corporate events, activations, and integrated campaigns for enterprise and nonprofit clients; comparable in scale and service mix to PullSpark.
• InVision Communications: InVision Communications is a full-service experiential marketing and event production agency serving enterprise B2B and B2C brands; comparable in mid-market positioning, service breadth, and emphasis on integrated brand experiences.
• Emota: Emota is an event and experiential agency producing brand experiences, live and virtual events, and campaign content for enterprise clients across Europe and the U.S.; comparable as a mid-sized integrated experiential and content peer.

Broad incumbents

• George P. Johnson Experience Marketing: George P. Johnson is a top-tier global experiential marketing agency known for large-scale events, conferences, and brand activations for enterprise technology and consumer brands; a broad incumbent that frequently competes with PullSpark on enterprise experiential RFPs.
• Octagon: Octagon is a global sports and entertainment marketing agency that produces large-scale brand experiences, events, and campaigns for major enterprise sponsors; an incumbent peer in the broader experiential and content production category.
• Jack Morton Worldwide: Jack Morton is one of the largest global brand experience agencies (part of IPG), offering events, activations, and campaigns at global scale; competes for the same enterprise RFPs as PullSpark but with vastly broader geographic and service reach.
• GMR Marketing: GMR Marketing is a global experiential and sponsorship-driven marketing agency serving major consumer brands and sports/entertainment properties; a broader incumbent that competes in adjacent experiential and campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/pullspark
• LinkedInlinkedin.com/company/pullspark
• Instagraminstagram.com/pull_spark
• Xx.com/PullSpark
• Facebookfacebook.com/PullSpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pull Spark