Creative Diversity Network
Creative Diversity Network (CDN) is a UK non-profit industry body that operates the Diamond diversity data collection and reporting system on behalf of nine major UK broadcasters and industry partners, tracking on-screen and off-screen representation in UK television productions.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Creative Diversity Network does
Creative Diversity Network (CDN) is a UK-based non-profit industry body, founded in 2013 and incorporated as Creative Diversity Network Ltd (company number 09483794), headquartered in London. Its mission is to enable the UK broadcasting industry to increase diversity and inspire inclusion. CDN operates the Diamond system, a cross-industry diversity data collection and reporting platform launched in August 2016 that captures representation data — gender, gender identity, age, ethnicity, sexual orientation, disability, religion, and socioeconomic background — from contributors working on and off screen across qualifying UK television productions. Diamond data feeds a recurring series of reports (the Cut series) and underpins initiatives including the TV Access Project (TAP) Hub, the Doubling Disability initiative, and the biennial CDN Awards.
CDN's business model is membership-funded: it is financed by annual or recurring fees from broadcaster members (BBC, ITV, Channel 4, Sky, Paramount, UKTV, Warner Bros. Discovery, S4C, LumoTV) and industry-body members (BAFTA, Pact, ScreenSkills). Its go-to-market is community-led through industry advocacy, member engagement, and the cooperative data collection infrastructure that production companies access via commissioning broadcasters. The organization employs 1-10 staff and operates from London. In January 2026 CDN announced a partnership with The Everyone Project to deliver Diamond 2.0, a platform upgrade incorporating differential privacy, multilingual support (English, Welsh, British Sign Language), and production-company self-reporting, scheduled for launch on 30 September 2026.
Creative Diversity Network firmographics
Firmographics- Name
- Creative Diversity Network
- Legal name
- Creative Diversity Network Ltd
- Website
- https://creativediversitynetwork.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creative Diversity Network (CDN) is a UK non-profit industry body that operates the Diamond diversity data collection and reporting system on behalf of nine major UK broadcasters and industry partners, tracking on-screen and off-screen representation in UK television productions.
- Ownership category
- akta.pro rank
Creative Diversity Network industry classification
Industry- Product category
- Diversity data and reporting
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industries
- Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Disability Services & Independent Living Support (BPAGAEAG)
Keywords
Where Creative Diversity Network is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Creative Diversity Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Membership Fees: CDN is largely funded by its broadcaster members including BAFTA, BBC, Channel 4, ITV, Sky, S4C, Paramount, UKTV, Warner Bros. Discovery, and LumoTV. These members pay for the services CDN provides including the Diamond diversity monitoring system.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Creative Diversity Network product offering
Product offeringCore offering
Creative Diversity Network operates the Diamond diversity monitoring system, a cross-industry data collection and reporting platform used by all major UK broadcasters (BBC, ITV, Channel 4, Sky, Paramount, UKTV, Warner Bros. Discovery, S4C, LumoTV) to track on-screen and off-screen representation by gender, ethnicity, disability, age, sexual orientation, and socioeconomic background. The organisation supplements this with annual benchmarking reports (The Cut series), e-learning training, the biennial CDN Awards, the TV Access Project (TAP) for production accessibility, the Doubling Disability initiative, and Access to Work guidance.
Product overview
Creative Diversity Network operates a portfolio of interconnected products and services focused on diversity measurement and improvement in the UK television industry. The core offering is the Diamond system (and its upcoming Diamond 2.0 version), a diversity data collection and reporting platform used by major UK broadcasters. Supporting products include periodic Diamond diversity reports, the CDN Awards program recognizing diversity achievements, e-learning training modules, the TV Access Project (TAP) Hub for accessibility resources, the Doubling Disability initiative, and Access to Work guidance resources. These products work together to enable the industry to track, report on, and improve diversity representation both on-screen and off-screen.
Differentiator
Problem solved
Functional benefit
Products and services
- Diamond Diversity Monitoring System A diversity data collection and reporting system used by all major UK broadcasters to track representation of gender, ethnicity, disability, age, sexual orientation, and gender identity across on-screen and off-screen roles in TV productions. Members complete a short two-minute diversity monitoring form per production.
- Diamond 2.0 An improved version of the Diamond diversity monitoring system offering simplified data collection, differential privacy, production-company self-reporting, and enhanced reporting capabilities for the UK television industry.
- Diamond Reports (The Cut series) Periodic reports presenting aggregated, anonymised diversity data from UK television productions, providing industry benchmarks and longitudinal insights into on-screen and off-screen representation trends.
- CDN Awards Biennial awards recognising outstanding quality, creativity, and diversity in UK television across categories including Production Company of the Year, Broadcaster of the Year, Disrupter, Unsung Hero, Commissioning, and on-screen and off-screen achievement categories.
- CDN E-Learning Training E-learning training modules on diversity topics available to industry professionals, administered through the CDN website with completion tracking.
Quantifiable outcome
- Women off-screen representation increased from 52.5% to 53.5%, above UK workforce estimate of 48.7%
- +2 more outcomes
Companies that use Creative Diversity Network
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Creative Diversity Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Creative Diversity Network partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- The Everyone ProjectcoreCDN partnered with The Everyone Project to deliver Diamond 2.0. The Everyone Project provides similar services with screen industry partners in Australia, Germany, and New Zealand. They use best-in-class design and technology including differential privacy.
- BBCcoreThe BBC is a founding member of CDN, working collaboratively with other broadcasters to establish a clear common vision for increased diversity on and off screen. The BBC recognises diversity as a creative opportunity that enhances the originality and distinctiveness of output.
- Channel 4coreChannel 4 is a founding member of CDN with a deep and long-standing commitment to creative diversity. They aim to work with more new and emerging talent from a more diverse pool, driven by wanting the most original and thought-provoking ideas.
- ITVcoreITV has been a member of CDN since its inception and was very proud to chair CDN last year. ITV focuses on portraying contemporary UK demographic for mass appeal and creating an inclusive workplace with colleagues who reflect society.
- SkycoreSky is committed to showcasing diversity of customers both on and off screen and is proud to have been part of CDN from the very beginning. As the UK's largest commercial broadcaster, Sky recognises CDN work as crucial for supporting diversity objectives.
- ParamountcoreParamount is committed to diversity, equity, inclusion and belonging as a cornerstone of their legacy and foundational to their future. They are a proud supporter of CDN and believe their company must reflect, celebrate and elevate the diversity of their audiences.
- BAFTAcoreAlthough not a broadcaster, BAFTA's membership of CDN is an important part of their diversity policy. BAFTA's learning programme includes scholarships, skills development programmes and open-access events which aim to level the playing field.
- PactcorePact has championed diversity in the independent production sector for many years, sharing CDN's principle that encourages the business case for a more diverse workforce. Pact believes the indies are stronger through diversity.
- ScreenSkillscoreScreenSkills is the industry-led skills charity for screen industries working across UK to ensure film, television, VFX, animation and games have the skills and talent they need. Supported Diamond as part of its skills development mission.
- UKTVcoreUKTV is passionate about creating a workplace where difference is respected and championed. They have initiatives like All Voices scheme providing opportunities for underrepresented groups to work in paid, full-time roles on UKTV Original productions.
- Warner Bros. DiscoverycoreWarner Bros. Discovery seeks to amplify voices of global storytellers to reflect audiences around the world. They strive to promote diversity, remove barriers, and create space for all to share ideas and be heard.
- LumoTVcoreLumoTV (formerly British Sign Language Broadcasting Trust) commissions television programmes made in British Sign Language for Deaf BSL users. They are the only sign language-based commissioning body in the world.
- S4CcoreS4C is the only Welsh language television channel in the world, celebrating the everyday lives, culture and traditions of Wales. As a member of CDN, they value the opportunity to raise awareness about equality and diversity in broadcasting.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Creative Diversity Network competitors and assessment
Company assessmentRegional players
- BAFTA: UK arts and screen industry body that runs scholarships and learning programmes aimed at leveling the playing field. CDN member with overlapping DE&I and talent-development goals; comparable as a UK prestige institution using its platform to drive industry diversity.
- Pact (Producers Alliance for Cinema and Television): UK trade body representing independent production companies, actively partnering with CDN on diversity initiatives. Comparable as a UK screen-industry membership organization with overlapping DE&I agenda, though its primary focus is commercial representation of indies.
- ScreenSkills: UK industry-led skills charity for screen industries including film, television, VFX, animation, and games. CDN partner with overlapping mandate on talent development and diversity; comparable as a UK screen-industry support body funded by member contributions.
Emerging players
- Free The Work: Non-profit talent database and advocacy organization connecting brands, agencies, and production companies with underrepresented directors and creators. Comparable in mission (improving diversity in screen and advertising production) though focused on talent marketplace rather than measurement.
- ThinkHER: Singapore-based initiative focused on advancing women's representation in media and entertainment across Asia. Comparable in mission (research and advocacy for underrepresented groups in screen industries) though operating in a different geography and vertical focus.
- Center for Media & Social Impact: Researches media representation and its impact on social attitudes, producing studies on diversity in entertainment. Comparable as a research-driven DE&I organization producing data and analysis on screen industry representation, though academic rather than industry-membership funded.
Broad incumbents
- Ofcom: UK communications regulator that mandates broadcasters to report on diversity and produces its own diversity monitoring reports. Comparable in producing diversity data on UK broadcasters, though as a regulator with statutory authority rather than an industry-funded body.
Direct peers
- Geena Davis Institute on Gender in Media: Researches and advocates for gender balance and diversity in entertainment media. Comparable in mission (on-screen representation measurement) and methodology (data collection and industry reporting), though focused primarily on US film and television.
- The Everyone Project: Operates diversity data collection and reporting for screen industry partners in Australia, Germany, and New Zealand. CDN's actual Diamond 2.0 technology partner; directly comparable in mission, methodology, and customer base (broadcasters and production companies).
- USC Annenberg Inclusion Initiative: Produces annual research reports on diversity and inclusion across film, television, music, and digital media. Comparable as a data-driven DE&I measurement organization serving the entertainment industry, though based in the US and academic rather than industry-funded.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Creative Diversity Network social profiles
Digital presenceCreative Diversity Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Diversity Network leadership team
Management profileNumber of profiles
Profiles1 record
Creative Diversity Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Diversity Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Diversity Network
What does Creative Diversity Network do?
Creative Diversity Network operates the Diamond diversity monitoring system, a cross-industry data collection and reporting platform used by all major UK broadcasters (BBC, ITV, Channel 4, Sky, Paramount, UKTV, Warner Bros. Discovery, S4C, LumoTV) to track on-screen and off-screen representation by gender, ethnicity, disability, age, sexual orientation, and socioeconomic background. The organisation supplements this with annual benchmarking reports (The Cut series), e-learning training, the biennial CDN Awards, the TV Access Project (TAP) for production accessibility, the Doubling Disability initiative, and Access to Work guidance.
Is Creative Diversity Network a public or private company?
Creative Diversity Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Creative Diversity Network founded?
Creative Diversity Network was founded in 2013. It employs 1 to 10 people.
Where is Creative Diversity Network based?
Creative Diversity Network is headquartered in London, United Kingdom, in the Europe region.
How does Creative Diversity Network make money?
One revenue line is on record: membership Fees.
Who are Creative Diversity Network's main competitors?
Regional players on record are BAFTA, Pact (Producers Alliance for Cinema and Television) and ScreenSkills. Emerging players are Free The Work, ThinkHER and Center for Media & Social Impact. Ofcom is listed as a broad incumbent. Direct peers are Geena Davis Institute on Gender in Media, The Everyone Project and USC Annenberg Inclusion Initiative.
Does Creative Diversity Network have an API?
No public API is recorded for Creative Diversity Network.
What industry is Creative Diversity Network in?
Creative Diversity Network's product category is Diversity data and reporting. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of EDAGALAH, Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning). Its NAICS code is 54191.