1st Capital Financial
1st Capital Financial operates as 1st Capital Insurance, an independent Florida-based insurance agency representing over 30 A-rated carriers across personal and commercial lines, serving individual consumers and SMBs through Tampa and Margate offices plus an online instant quote platform.
- Company typePrivate
- Founded2008
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 1st Capital Financial does
1st Capital Financial operates as 1st Capital Insurance, Inc., a Florida-based independent insurance agency founded in 2008 by owner Guy Vardi. The firm distributes personal and commercial insurance products as a licensed intermediary, earning commissions from over 30 A-rated insurance carriers across personal lines (auto, homeowners, health, life, long-term care, mortgage, annuities, boat, condo, flood, manufactured home, motorcycle, motorhome, renters, umbrella) and commercial lines (business owners policies, commercial vehicles, workers compensation, property and liability, specialty liability, surety bonds, miscellaneous commercial coverage).
The agency operates through two physical offices (Tampa and Margate, Florida) supplemented by a self-service instant quoting platform covering 7 auto carriers and 5 health carriers. The firm has no proprietary technology stack, API surface, or AI/ML component; competitive differentiation rests on carrier breadth and its self-reported position as the #1 Florida independent agency volume leader in homeowners insurance. Revenue is generated purely on a transaction-fee commission basis, with no disclosed subscription, fee-for-service, or premium-bearing components, and operates within a single state geography.
Customers are predominantly individual Florida consumers and small-to-medium businesses seeking bundled coverage options across multiple insurance lines. The agency holds a Trusted Choice independent agent affiliation and FAIA branding, reinforcing its positioning within the traditional independent agency channel rather than the digital-direct or insurtech segment.
1st Capital Financial firmographics
Firmographics- Name
- 1st Capital Financial
- Legal name
- 1st Capital Insurance, Inc.
- Website
- https://1stcapitalinsurance.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1st Capital Financial operates as 1st Capital Insurance, an independent Florida-based insurance agency representing over 30 A-rated carriers across personal and commercial lines, serving individual consumers and SMBs through Tampa and Margate offices plus an online instant quote platform.
- Ownership category
- akta.pro rank
1st Capital Financial industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
Keywords
Where 1st Capital Financial is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
1st Capital Financial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance commissions: As an independent insurance agency, 1st Capital Insurance earns commissions from insurance carriers for policies sold. The agency represents over 30 A-rated insurance carriers and earns commissions on all lines of insurance including home, auto, health, life, business, and specialty insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing - no standard tiers published |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
1st Capital Financial product offering
Product offeringCore offering
1st Capital Financial, operating as 1st Capital Insurance, is a Florida-based independent insurance agency that represents over 30 A-rated insurance carriers. It sells personal lines (auto, homeowners, health, life, long-term care, mortgage, annuities, boat, condo, flood, manufactured home, motorcycle, motorhome, renters, and umbrella insurance) and commercial lines (business owners policy, commercial vehicles, property and liability, specialty liability, workers compensation, and surety bonds), distributing policies through licensed agents and an instant online multi-carrier quote platform.
Product overview
1st Capital Financial (operating as 1st Capital Insurance) is a Florida-based independent insurance agency offering a comprehensive portfolio of personal and business insurance products. The company represents over 30 A-rated insurance carriers and provides both personal lines (automobile, homeowners, health, life, long-term care, mortgage, annuities, boat, condominium, flood, manufactured home, motorcycle, motorhome, renters, and umbrella insurance) and commercial lines (business owners policies, commercial vehicles, miscellaneous commercial, property and liability, specialty liability, workers compensation, and surety bonds). The agency differentiates itself through an instant online quoting platform that allows clients to receive multiple insurance quotes in real-time from partner carriers including Travelers, Progressive, Safeco, Aetna, Cigna, Humana, and United Health. The company operates as a traditional insurance agency with no API or technology platform components.
Differentiator
Problem solved
Functional benefit
Products and services
- Automobile Insurance
Companies that use 1st Capital Financial
Customer profileSegments2 records
Ideal customer profiles2 records
1st Capital Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1st Capital Financial partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TravelerscoreMajor national insurance carrier providing auto insurance instant quotes through 1st Capital's website. Part of the 7-carrier instant auto quote platform.
- ProgressivecoreMajor national insurance carrier providing auto insurance instant quotes through 1st Capital's website. Part of the 7-carrier instant auto quote platform.
- Safeco (Liberty Mutual Co)coreInsurance carrier under Liberty Mutual providing auto insurance instant quotes through 1st Capital's website. Part of the 7-carrier instant auto quote platform.
- MercurycoreInsurance carrier providing auto insurance instant quotes through 1st Capital's website. Part of the 7-carrier instant auto quote platform.
- Infiniti (Insurance)coreInsurance carrier providing auto insurance instant quotes through 1st Capital's website. Part of the 7-carrier instant auto quote platform.
- EGI (Insurance)coreInsurance carrier providing auto insurance instant quotes through 1st Capital's website. Part of the 7-carrier instant auto quote platform.
- ForemostcoreInsurance carrier providing auto insurance instant quotes through 1st Capital's website. Part of the 7-carrier instant auto quote platform.
- AetnacoreMajor health insurance carrier providing instant health quotes through 1st Capital's website. Part of the 5-carrier health quote platform.
- CignacoreMajor health insurance carrier providing instant health quotes through 1st Capital's website. Part of the 5-carrier health quote platform.
- Coventry OnecoreHealth insurance carrier providing instant health quotes through 1st Capital's website. Part of the 5-carrier health quote platform.
- HumanacoreMajor health insurance carrier providing instant health quotes through 1st Capital's website. Part of the 5-carrier health quote platform.
- United HealthcoreMajor health insurance carrier (UnitedHealthcare) providing instant health quotes through 1st Capital's website. Part of the 5-carrier health quote platform.
- Trusted ChoiceminorIndependent insurance agency network affiliation. 1st Capital displays Trusted Choice pledge of performance logo, indicating membership in the network of independent insurance agents.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
1st Capital Financial competitors and assessment
Company assessmentBroad incumbents
- Hub International: Large North American insurance brokerage offering personal and commercial lines across numerous carriers. Comparable brokerage model; broader geographic footprint and significantly larger scale.
- Brown & Brown: Major publicly traded insurance brokerage with significant Florida personal and commercial lines operations. Comparable as an independent agency model with multi-carrier appointments, but operates at materially larger scale.
- Universal Insurance Holdings: Florida-headquartered holding company with insurance carrier and distribution operations focused on homeowners insurance. Operates in the same Florida homeowners market where 1st Capital claims volume leadership.
Direct peers
- Insurance Office of America (IOA): Large Florida-headquartered independent insurance agency offering personal and commercial lines across multiple carriers. Directly comparable in business model, multi-line breadth, and Florida market focus.
- Higginbotham: Texas-based independent insurance agency serving commercial and personal lines clients through multiple carrier appointments. Comparable independent agency model with both personal and commercial coverage offerings.
- Brightway Insurance: Florida-headquartered independent insurance franchise agency offering personal and commercial lines through multiple carriers. Comparable multi-line, multi-carrier independent agency model with strong Florida presence.
Regional players
- Frank Winston Crum Insurance: Florida-based independent agency focused primarily on workers compensation and commercial lines. Comparable independent agency structure serving Florida businesses.
- Anchor Insurance Holdings: Florida-focused personal lines insurance carrier and agency platform with strong homeowners presence. Comparable Florida homeowners market exposure through independent agency distribution.
Emerging players
- Clutch Insurance: Digital-first insurance platform with embedded online quoting widget technology that 1st Capital has integrated for auto and health lead capture. Comparable independent brokerage function delivered via digital channels.
- Goosehead Insurance: Public franchisor of independent personal-lines insurance agencies with a multi-carrier quoting platform. Comparable independent agency distribution model; differs in franchise versus single-firm ownership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
1st Capital Financial social profiles
Digital presence1st Capital Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
1st Capital Financial leadership team
Management profileNumber of profiles
Profiles1 record
1st Capital Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1st Capital Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1st Capital Financial
What does 1st Capital Financial do?
1st Capital Financial, operating as 1st Capital Insurance, is a Florida-based independent insurance agency that represents over 30 A-rated insurance carriers. It sells personal lines (auto, homeowners, health, life, long-term care, mortgage, annuities, boat, condo, flood, manufactured home, motorcycle, motorhome, renters, and umbrella insurance) and commercial lines (business owners policy, commercial vehicles, property and liability, specialty liability, workers compensation, and surety bonds), distributing policies through licensed agents and an instant online multi-carrier quote platform.
Is 1st Capital Financial a public or private company?
1st Capital Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1st Capital Financial founded?
1st Capital Financial was founded in 2008. It employs 11 to 50 people.
Where is 1st Capital Financial based?
1st Capital Financial is headquartered in Tampa, United States, in the North America region.
How does 1st Capital Financial make money?
One revenue line is on record: insurance commissions.
Who are 1st Capital Financial's main competitors?
Broad incumbents on record are Hub International, Brown & Brown and Universal Insurance Holdings. Direct peers are Insurance Office of America (IOA), Higginbotham and Brightway Insurance. Regional players are Frank Winston Crum Insurance and Anchor Insurance Holdings. Emerging players are Clutch Insurance and Goosehead Insurance.
Does 1st Capital Financial have an API?
No public API is recorded for 1st Capital Financial.
What industry is 1st Capital Financial in?
1st Capital Financial's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.