What Gimbel, Reilly, Guerin & Brown does

Gimbel, Reilly, Guerin & Brown (GRGB) is a Milwaukee-based law firm founded in 1968–1969 by Franklyn M. Gimbel, Richard E. Reilly, D. Michael Guerin, and Thomas E. Brown, with over 55 years of continuous operation serving clients throughout Wisconsin. The firm is structured as a Limited Liability Partnership (LLP) and operates from a single headquarters office at 330 East Kilbourn Avenue, Suite 1170, in Milwaukee. Its headcount is reported in the 11–50 range, with approximately 16 named attorneys plus a supporting team of paralegals and staff.

GRGB provides legal representation across sixteen or more practice areas, organized horizontally by legal specialty rather than product tier. Core practice areas include Criminal Defense (federal and state charges, DUI/OWI, white collar), Civil and Commercial Litigation, Personal Injury (including contingency fee matters), Divorce and Family Law, Estate Planning and Probate, Business Law, Real Estate Law, Healthcare Law, Professional Licensing and Disciplinary Defense (DSPS), Product Liability Defense, Appeals, Mediation, Governmental Licensing and Compliance, University Student Representation, and Local Counsel services for out-of-state firms. The firm serves individual and business clients distributed across Milwaukee, Waukesha, Green Bay, Madison, Racine, Kenosha, and other Wisconsin communities.

The firm's business model is traditional professional services: revenue is generated through billable hours and contingency fee arrangements, with pricing determined per matter and not publicly disclosed. The go-to-market is sales-led and referral-driven, supplemented by a content marketing program built around the firm's Wisconsin Trial Lawyers Blog, social media presence, press releases, and community sponsorships. The firm has no proprietary technology stack and lists "professional legal services firm" as its core technology category. Client engagement is direct via phone (414-271-1440), website contact forms, and in-person consultations. The firm has no external investors, parent company, or public listing, and ownership is held among the partnership. GRGB has been consistently recognized by U.S. News & World Report (Best Law Firm, 2019–2026), Super Lawyers, Best Lawyers, the Wisconsin Law Journal (Power 30), and BizTimes among others.

Name

Gimbel, Reilly, Guerin & Brown

Legal name

Gimbel, Reilly, Guerin & Brown, LLP

Website

https://grgblaw.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Gimbel, Reilly, Guerin & Brown is a Milwaukee-based Wisconsin law firm with 55+ years of history providing legal representation across criminal defense, personal injury, family law, estate planning, business litigation, and professional licensing defense for individual and business clients statewide.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Trial law services
• Personal injury representation
• Criminal defense law
• Estate planning services
• Commercial litigation

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Professional Fees: The firm generates revenue through billable hours for legal services across multiple practice areas including personal injury, criminal defense, family law, estate planning, business law, and civil litigation. Personal injury matters may operate on contingency fee arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Gimbel, Reilly, Guerin & Brown is a full-service trial law firm providing legal representation to individuals and businesses across Wisconsin. Its core offerings span criminal defense, personal injury, civil and commercial litigation, divorce and family law, estate planning and probate, business law, real estate law, healthcare law, professional licensing defense, appellate work, and mediation, delivered through experienced trial attorneys from its Milwaukee headquarters.

Product overview

Gimbel, Reilly, Guerin & Brown LLP is a Milwaukee-based law firm offering comprehensive legal services through a unified law practice model rather than a platform-plus-modules structure. The firm provides legal representation across 16+ distinct practice areas including Criminal Defense, Civil Litigation, Personal Injury, Divorce and Family Law, Estate Planning and Probate, Business Law, Commercial Litigation, Real Estate Law, White Collar Criminal Investigations, Professional Licensing Defense, Healthcare Law, Product Liability Defense, Appeals, Mediation Services, and Governmental Licensing Compliance. Within Estate Planning, the firm offers specialized service modules including Powers of Attorney for Healthcare, Wills and Trusts, Living Wills and Living Trusts, and Powers of Attorney. The practice areas are organized by legal specialty rather than product tiers, serving individual and business clients throughout Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Comprehensive criminal defense representation including federal charges, fraud, state charges, DUI/OWI, drug charges, assault, computer-related offenses, healthcare fraud, campaign finance violations, impaired driving, fatal car accident defense, sensitive crimes, governor pardons, and injury by intoxicated use of a vehicle. For individuals facing criminal charges at the state or federal level.
• Civil Litigation Civil litigation services with FAQs and answers for clients seeking legal resolution through the court system. Covers general civil disputes between individuals and entities in Wisconsin courts.
• Personal Injury Personal injury legal representation covering bicycle accidents, car accidents, motorcycle accidents, pedestrian accidents, truck accidents, class actions, ATV accidents, rear-end collisions, head-on collisions, rollover accidents, and slip-and-fall cases. For individuals seeking compensation for injuries caused by accidents or negligence.
• Divorce and Family Law Family law services including divorce, child custody, child support, post-divorce modifications, alimony and spousal maintenance, property division, high-asset divorce, business valuations in divorce, parental relocation, and protecting retirement accounts. For individuals and families navigating divorce, custody, and related family transitions.
• Estate Planning and Probate Estate planning services including wills, trusts, powers of attorney, living wills, healthcare directives, nursing home planning, guardianships, estate and probate litigation, and will/trust disputes. For individuals planning for estate management and end-of-life decisions.
• Business Law Business legal services including business formation, commercial contract review, drafting, and negotiation, and commercial litigation. For Wisconsin businesses and entrepreneurs.
• Commercial Litigation Commercial litigation representation covering business litigation and contract disputes. For businesses involved in commercial disputes.
• Real Estate Law Real estate legal services including construction law litigation, real estate litigation, commercial real estate, contractor agreements, and land disputes. For property owners, developers, contractors, and businesses with real estate needs.
• White Collar Criminal Investigations Defense representation for white collar crimes including tax evasion and money laundering investigations. For individuals and executives under investigation or facing charges for financial crimes.
• Professional Licensing and Disciplinary Defense Defense of professional licenses before the Department of Safety and Professional Services (DSPS), including physician license defense and nursing license defense. For healthcare professionals and other licensed individuals facing disciplinary actions.
• Appeals Appellate legal services including actual innocence cases and post-conviction relief. For individuals seeking to overturn or challenge prior convictions or civil judgments.
• Healthcare Law Legal services for healthcare providers addressing regulatory compliance, fraud defense, and healthcare-related legal matters. For physicians, nurses, healthcare practices, and healthcare organizations.
• Product Liability Defense Defense representation for product liability claims and lawsuits. For manufacturers, distributors, and retailers facing product liability claims.
• Mediation Services Civil mediation services for dispute resolution outside of traditional litigation. For parties seeking to resolve civil disputes through mediation rather than trial.
• Governmental Licensing, Compliance and Administrative Review Administrative law services including business and restaurant licensing compliance and administrative review. For businesses seeking governmental licenses or facing administrative actions.
• University Student Representation Legal representation for university students facing discrimination or disciplinary actions. For college and university students in Wisconsin facing Title IX, disciplinary, or discrimination matters.
• Local Counsel Local counsel services for out-of-state law firms requiring Wisconsin representation. For out-of-state law firms and their clients needing Wisconsin-licensed counsel for state-specific matters.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habush Habush & Rottier: Long-standing Wisconsin personal injury firm with multi-office presence across the state. Direct competitor for personal injury, product liability, and mass tort cases with overlapping practice areas.
• Murphy & Prachthauser: Milwaukee plaintiff-side personal injury firm with similar multi-attorney model. Direct competitor for serious injury and wrongful death cases across Wisconsin.
• Cannon & Dunphy: Wisconsin personal injury law firm headquartered in Brookfield. Comparable in size and practice focus, competing for the same auto accident and PI case pipeline as GRGB.
• Crivello Carlson: Milwaukee trial law firm with comparable size and multi-practice defense litigation focus. Competes for criminal defense, civil litigation, and appellate work in Wisconsin.
• Pitman, Kyle & Associates: Wisconsin-based trial law firm focused on personal injury and civil litigation. Overlaps with GRGB's plaintiff-side trial practice and geographic reach.
• Hupy and Abraham: Milwaukee-based personal injury law firm of similar size serving Wisconsin clients. Competes directly with GRGB on car accident, motorcycle, and personal injury matters with strong advertising spend.

Regional players

• Meshbesher & Spence: Minnesota-based personal injury and criminal defense firm of similar size and reputation. Comparable trial-focused general practice model serving a different but adjacent Midwest state.

Broad incumbents

• von Briesen & Roper: Established Milwaukee law firm offering broader business, litigation, and estate planning services. Larger and more diversified than GRGB, overlapping on family law, estate planning, and commercial litigation.
• Foley & Lardner: Major national law firm with strong Milwaukee presence. Overlaps with GRGB's business litigation, healthcare law, and white collar defense practices at the higher end of the market.
• Michael Best & Friedrich: Large full-service Wisconsin-based law firm with significantly greater headcount. Competes with GRGB on commercial litigation, real estate, business law, and healthcare law engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grgblaw
• Facebookfacebook.com/grgblaw
• LinkedInlinkedin.com/company/grgb-law
• Instagraminstagram.com/grgblaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimbel, Reilly, Guerin & Brown