HRA Group
HRA Group is a privately held, vertically integrated diamond company headquartered in Vancouver, Canada, that manufactures and distributes rough and polished diamonds and diamond jewellery globally. It serves B2B jewelry retailers and industry partners through sales offices in five countries and manufacturing facilities in Canada and Vietnam.
- Company typePrivate
- Founded1985
- HeadquartersBurnaby, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What HRA Group does
HRA Group (HRA Group Holdings Ltd.) is a privately held, vertically integrated diamond company founded in 1985 in Vancouver, Canada, by immigrant founders who started in the wholesale polished diamond business and progressively expanded across the entire diamond supply chain. Today the company operates in rough diamond trading, rough diamond manufacturing (at polishing facilities in Toronto, Canada and Ho Chi Minh City, Vietnam), polished diamond sales, diamond jewellery manufacturing, jewellery retail, and diamond repair/recutting services through its wholly-owned subsidiary Crossworks Manufacturing Ltd.
The company's B2B model serves jewelry retailers and diamond industry partners globally through sales offices in Vancouver (HQ), Seattle, London, Hong Kong, and Shanghai, complemented by an authenticated online client portal for diamond search and procurement, and active participation in major industry trade shows including the Centurion Jewelry Show and JCK. Its core technology infrastructure centers on a proprietary real-time diamond tracking system that records every touchpoint of every stone from rough to polished, providing 100% traceability, alongside advanced grading technology and state-of-the-art manufacturing systems.
Revenue mechanics span one-time transactions across rough and polished diamond sales, jewellery retail, and professional services revenue from recutting and GIA recertification. Differentiation rests on 40+ years of operating history, Responsible Jewellery Council certification (annually audited), and status as the first major diamond manufacturer to achieve carbon neutrality. Pricing is quote-based for diamond transactions and per-carat for recutting services, with $80 USD inter-office shipping fees; the company employs between 51 and 100 people globally.
HRA Group firmographics
Firmographics- Name
- HRA Group
- Legal name
- HRA Group Holdings Ltd.
- Website
- https://hragroup.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HRA Group is a privately held, vertically integrated diamond company headquartered in Vancouver, Canada, that manufactures and distributes rough and polished diamonds and diamond jewellery globally. It serves B2B jewelry retailers and industry partners through sales offices in five countries and manufacturing facilities in Canada and Vietnam.
- Ownership category
- akta.pro rank
HRA Group industry classification
Industry- Product category
- Diamond Manufacturing and Wholesale
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)
- akta.pro secondary industries
- Rough Diamond Trading & Brokerage (CRAKAJAC), Polished Diamond Trading & Brokerage (CRAKAJAD), Diamond Jewelry (CRAKAAAA)
Keywords
Where HRA Group is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
HRA Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Rough Diamond Trading: Trading of rough diamonds as part of the company's comprehensive supply chain operations
- Rough Diamond Manufacturing: Manufacturing of rough diamonds with state-of-the-art polishing facilities in Toronto and Ho Chi Minh City, specializing in premium cuts and high-end ideal cuts in all shapes
- Polished Diamond Sales: Quality controlled polished diamond sales through global sales offices. Every single diamond is inspected by skilled diamond experts with 100% traceability.
- Diamond Jewellery Manufacturing: Manufacturing and retail of diamond jewellery as part of vertical integration across the entire diamond supply chain
- Jewellery Retail: Direct jewellery retail operations as part of the expanded global business spanning the entire diamond supply chain
- Diamond Repair and Recutting Services: Professional diamond recutting services in Toronto facilities for damaged or poorly cut diamonds, including GIA recertification and shipping handling
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Round Brilliant (RB) and Fancy cut diamond services with per-carat pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels2 records
HRA Group product offering
Product offeringCore offering
HRA Group is a vertically integrated diamond company spanning rough diamond trading, rough diamond manufacturing at state-of-the-art polishing facilities in Toronto and Ho Chi Minh City, polished diamond wholesale distribution, and diamond jewellery retail. The group also offers a professional diamond recutting and repair service from its Toronto facility, including GIA recertification and shipping logistics for damaged or poorly cut stones. Products reach B2B jewelry retailers and industry partners through global sales offices in Vancouver, Seattle, London, Hong Kong, and Shanghai, an authenticated client portal, and major trade shows.
Product overview
HRA Group is a vertically integrated diamond company spanning the entire supply chain from rough diamond trading and manufacturing to polished diamonds and jewellery retail. The core offerings consist of Rough Diamond Trading, Rough Diamond Manufacturing (with facilities in Toronto and Ho Chi Minh City), Polished Diamonds (quality-controlled with full traceability), and Diamond Jewellery retail. The group also offers a Diamond Recutting Service for damaged or poorly cut diamonds. A client portal provides access to diamond inventory search functionality for registered customers. The company maintains a Responsible Jewellery Council certification for its manufacturing facilities and was the first major diamond manufacturer to achieve carbon neutrality.
Differentiator
Problem solved
Functional benefit
Products and services
- Rough Diamond Trading Trading of rough (unpolished) diamonds as part of the company's vertically integrated supply chain operations, sourcing stones for in-house manufacturing and supply chain partners.
- Rough Diamond Manufacturing
Quantifiable outcome
- 100% traceability on all diamonds
- +1 more outcomes
Companies that use HRA Group
Customer profileSegments2 records
Ideal customer profiles3 records
HRA Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HRA Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Responsible Jewellery CouncilcoreHRA Group is a proud member of the Responsible Jewellery Council where they are annually audited to ensure best practices evolve to the highest standard. The group uses every improvement opportunity to make their company better for employees, customers, and partners.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
HRA Group competitors and assessment
Company assessmentDirect peers
- Rosy Blue: India-headquartered, family-owned vertically integrated diamond manufacturer and dealer covering rough sourcing, cutting, polished trading, and jewelry. Highly comparable to HRA in size, ownership structure, and full-stack operations.
- Diarough Group: Vertically integrated diamond manufacturer and supplier with cutting operations in India and sales offices worldwide. Direct competitor to HRA in B2B polished diamond supply and traceability.
- Leo Schachter Diamonds: Family-owned, vertically integrated diamond manufacturer with rough trading, cutting, and branded polished diamond programs. Closely parallels HRA's vertical structure and B2B focus.
- Kiran Gems: World's largest polished diamond manufacturer by volume, manufacturing in India. Functions as an upstream competitor to HRA in polished diamond wholesale, but at far greater scale.
- Asian Star Company: Mumbai-based diamond cutting and trading firm with global B2B presence. Comparable as a manufacturing-plus-wholesale diamond peer serving international jewelry retailers.
Broad incumbents
- Stuller: Large US-based manufacturer of finished jewelry and findings, also distributing loose diamonds and gemstones. Overlaps with HRA on the loose-diamond and B2B jewelry-retailer supply side, but on a much broader portfolio.
- De Beers Group: The world's largest diamond miner and marketing organization, with growing downstream polished and lab-grown (Lightbox) exposure. Sits upstream in HRA's value chain as both supplier and competitor in lab-grown.
- ALROSA: Russian state-owned diamond miner historically supplying a large share of world rough. Upstream comparability to HRA's rough trading business, currently constrained by sanctions.
- Petra Diamonds: London-listed mid-cap diamond miner with operational mines in South Africa and Tanzania. Comparable as a player in the rough diamond supply chain that ultimately feeds polished markets like HRA's.
Emerging players
- Titan Company / Tanishq: Vertically integrated jewelry manufacturer and retailer that has been moving upstream into diamond sourcing. Represents the type of downstream vertical-integrator increasingly competing with mid-tier diamond wholesalers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HRA Group compliance and trust
Trust signalCompliance2 records
HRA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
HRA Group leadership team
Management profileNumber of profiles
HRA Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
HRA Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HRA Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HRA Group
What does HRA Group do?
HRA Group is a vertically integrated diamond company spanning rough diamond trading, rough diamond manufacturing at state-of-the-art polishing facilities in Toronto and Ho Chi Minh City, polished diamond wholesale distribution, and diamond jewellery retail. The group also offers a professional diamond recutting and repair service from its Toronto facility, including GIA recertification and shipping logistics for damaged or poorly cut stones. Products reach B2B jewelry retailers and industry partners through global sales offices in Vancouver, Seattle, London, Hong Kong, and Shanghai, an authenticated client portal, and major trade shows.
Is HRA Group a public or private company?
HRA Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HRA Group founded?
HRA Group was founded in 1985. It employs 51 to 100 people.
Where is HRA Group based?
HRA Group is headquartered in Burnaby, Canada, in the North America region.
How does HRA Group make money?
Six revenue lines are on record. Rough Diamond Trading is the primary driver. The others are rough Diamond Manufacturing, polished Diamond Sales, diamond Jewellery Manufacturing, jewellery Retail and diamond Repair and Recutting Services.
Who are HRA Group's main competitors?
Direct peers on record are Rosy Blue, Diarough Group, Leo Schachter Diamonds, Kiran Gems and Asian Star Company. Broad incumbents are Stuller, De Beers Group, ALROSA and Petra Diamonds. Titan Company / Tanishq is listed as an emerging player.
Does HRA Group have an API?
No public API is recorded for HRA Group.
What industry is HRA Group in?
HRA Group's product category is Diamond Manufacturing and Wholesale. Its primary akta.pro industry code is CRAKAJAA, Diamond Cutting & Polishing (Manufacturing), with a secondary code of CRAKAJAC, Rough Diamond Trading & Brokerage. Its SIC code is 5094.