Roland Professional A/V
Roland Professional A/V is a division of Roland Corporation that designs and manufactures professional video switchers, all-in-one AV mixers, video converters, and instant replayers, serving houses of worship, live event producers, corporate AV teams, broadcasters, and rental/staging companies worldwide through a global reseller channel.
- Company typePublic
- Founded1981
- HeadquartersHamamatsu, Japan
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roland Professional A/V does
Roland Professional A/V is the professional audio/video division of Roland Corporation, a publicly traded Japanese manufacturer (Tokyo Stock Exchange: 6754) headquartered in Hamamatsu, Japan, with U.S. operations based in Los Angeles. The division designs and manufactures professional video switchers, all-in-one AV mixers, video converters and scalers, matrix switchers, video instant replayers, and field recorders, supported by the proprietary REAC (Roland Ethernet Audio Communication) protocol that transmits up to 40x40 channels of 24-bit/96kHz audio over a single Cat5e cable. Core product families include the V-Series video switchers (V-1-4K, V-8HD, V-80HD, V-160HD), the VR-Series direct streaming AV mixers (VR-6HD, VR-120HD, VR-400UHD), the SR-20HD streaming mixer, the P-20HD video instant replayer, the VC-1 converter/scaler line, and software tools (Graphics Presenter titler, VenuSet control app).
The business operates a primarily one-time hardware sales model with freemium software add-ons, distributing through a global network of authorized resellers, regional Pro A/V offices, and direct enterprise sales, while pricing is quote-based and not publicly disclosed. Target segments span houses of worship, clubs and casinos, theaters and performing arts centers, rental and staging companies, corporate/enterprise AV, and sports broadcasting, with named customers ranging from international broadcasters and touring production companies (Warner Bros. Discovery Nove, GR3, PRISMAX/Tomorrowland) to mid-market and SMB venues. The division has been listed in Streaming Media Magazine's Top 100 streaming companies every year since 2012 and has accumulated a multi-year track record of Best in Show and innovation awards at InfoComm, CES, NAB, and WFX. Strategic technology integrations with Yamaha (DM3 mixing consoles) and Elgato (Stream Deck) extend the ecosystem into adjacent live audio and creator workflows.
Roland Professional A/V firmographics
Firmographics- Name
- Roland Professional A/V
- Legal name
- Roland Corporation
- Website
- https://proav.roland.com
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roland Professional A/V is a division of Roland Corporation that designs and manufactures professional video switchers, all-in-one AV mixers, video converters, and instant replayers, serving houses of worship, live event producers, corporate AV teams, broadcasters, and rental/staging companies worldwide through a global reseller channel.
- Ownership category
- akta.pro rank
Roland Professional A/V industry classification
Industry- Product category
- Professional Audio/Video Production Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431), Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Streaming & Creator Hardware (Webcams, Lighting, Green Screens, Stream Decks) (MPAFAGAM)
- akta.pro secondary industries
- Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C) (HDACAHAF), Audio & Communication Peripherals (Headsets, Microphones, DAC/Amps, Mixers) (MPAFAGAH)
Keywords
Where Roland Professional A/V is headquartered
LocationHeadquarters
- HQ city
- Hamamatsu
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Roland Professional A/V business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Video Switchers: Sale of professional video switchers ranging from compact 4-channel units to multi-format broadcast switchers supporting 4K/HDR
- Hardware Sales - AV Mixers: Sale of all-in-one AV mixers combining video switching, audio mixing, and streaming capabilities for live production
- Hardware Sales - Converters/Scalers: Sale of video converters, scalers, and signal management processors for professional AV installations
- Hardware Sales - Field Recorders: Sale of portable field recorders for professional video capture in live event and location production
- Software - Graphics Presenter: Free software with optional advanced features for titler and motion graphics production
- Software - VenuSet Control App: Free customizable control panel application for remote operation of compatible Roland video products
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Roland Professional A/V product offering
Product offeringCore offering
Roland Professional A/V manufactures and sells professional-grade video switchers, all-in-one streaming AV mixers, video converters/scalers, field recorders, matrix switchers, and instant replay systems. The portfolio centers on hardware units that combine video switching, multi-channel audio mixing, and direct streaming capabilities for live event production. The company also offers free companion software including the Graphics Presenter titler application and VenuSet control panel app, with an underlying proprietary REAC audio-over-Ethernet protocol enabling integration across the product ecosystem.
Product overview
Roland Professional A/V offers a comprehensive portfolio of professional video and audio production equipment organized into distinct product categories: Video Switchers (V-Series including V-1-4K, V-8HD, V-80HD, V-160HD), AV Mixers (VR-Series including VR-6HD, VR-120HD, VR-400UHD, plus SR-20HD), Matrix Switchers, Converters/Scalers (VC-1 series including VC-1SC-4K), Field Recorders, AV Playback/Record solutions (P-20HD), Titler/Motion Graphics software (Graphics Presenter), and Accessories. The portfolio centers on hardware-based video switchers and all-in-one AV mixers that combine video switching, audio mixing, and streaming capabilities, complemented by software tools (VenuSet control app, Graphics Presenter titler software) for enhanced production workflows. Key differentiators include direct streaming via USB-C and LAN, multi-format input support (SDI, HDMI), and automation features for single-operator productions. Target markets include houses of worship, corporate events, clubs/casinos, theaters/performing arts centers, and rental and staging venues.
Differentiator
Problem solved
Functional benefit
Brands
- V-Series: Professional video switchers
- VR-Series
- VC-1 Series
- VenuSet
- Graphics Presenter
Products and services
- V-160HD Streaming Video Switcher Professional hybrid event switcher with eight SDI and eight HDMI inputs, three SDI and three HDMI outputs, USB-C webcam streaming output, 40-channel audio mixing, and advanced automation features, for live event production and hybrid streaming.
- V-80HD Direct Streaming Video Switcher Professional hybrid event switcher with SDI, HDMI, USB, LAN, and SRT connectivity, 28-channel audio mixing, advanced automation features, and direct streaming capability, for live event production.
- V-1-4K Video Switcher Professional 4K 60p video switching and high-quality audio mixing in a compact, easy-to-carry design. Sets a new benchmark in compact 4K switching for live event production.
- V-8HD HD Video Switcher Versatile, portable, and reliable HD video switcher bringing creative options to live event switching.
- VR-120HD Direct Streaming AV Mixer Pro hybrid event mixer combining six SDI and six HDMI inputs, three SDI and three HDMI outputs, 42-channel audio mixing, direct LAN and USB-C webcam streaming outputs, and advanced automation features, for professional live event production.
- VR-6HD Direct Streaming AV Mixer All-in-one pro hybrid event mixer with six HDMI inputs, three HDMI outputs, 28-channel audio mixing, direct LAN and USB-C webcam streaming outputs, and advanced automation features, for live production.
- VR-400UHD 4K Streaming AV Mixer Compact and powerful 4K live video production solution with dual touchscreens, HDMI I/O, 14-channel audio mixing, and 4K livestreaming via USB-C, for professional live streaming and event production.
- SR-20HD Direct Streaming AV Mixer Complete all-in-one switching and streaming solution for business livestreaming events including corporate meetings, online sales presentations, and worship services.
- P-20HD Video Instant Replayer Video instant replayer for live sports broadcasting with remote control support for select Roland video switchers, enabling fast-action replay and highlight generation.
- VC-1SC-4K Video Converter/Scaler Professional 4K/HD cross conversion video converter and scaler with easy video source adjustment for LED wall applications and other professional displays.
- Graphics Presenter Software Free titler and motion graphics software for live production, allowing creation of titles and motion graphics using easily editable preset templates for select Roland video products, with Elgato Stream Deck integration.
- VenuSet Control App
Quantifiable outcome
- Streaming Media Top 100 recognition since 2012
- +1 more outcomes
Companies that use Roland Professional A/V
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Roland Professional A/V technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Roland Professional A/V partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- YamahacoreIntegration partnership with Yamaha DM3 series digital mixing consoles. The Roland V-80HD direct streaming video switcher integrates with Yamaha DM3 consoles for powerful in-person and livestreamed event production.
- ElgatocoreGraphics Presenter software Version 2.0 includes Elgato Stream Deck integration, allowing users to trigger graphics and titles directly from Stream Deck buttons.
- NAB (National Association of Broadcasters)minorProud member of NAB association. Products regularly featured and awarded at NAB show.
- InfoComm InternationalminorProud member of InfoComm association. Products regularly featured and awarded at InfoComm trade show.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Roland Professional A/V competitors and assessment
Company assessmentDirect peers
- Blackmagic Design: Blackmagic Design is a leading manufacturer of professional video switchers (ATEM series), capture devices, converters (Mini Converters, Teranex), and live production hardware directly overlapping with Roland's V-, VR-, and VC-1 product families for live event and broadcast production.
- Datavideo: Datavideo manufactures professional video switchers, AV mixers, and mobile production equipment targeted at similar live event, education, and house-of-worship customers as Roland Pro A/V, with comparable all-in-one workflow products.
- NewTek (Vizrt Group): NewTek's TriCaster line is a direct competitor to Roland's VR-series all-in-one AV mixers, combining video switching, audio mixing, and streaming for live production with similar enterprise and broadcast customer overlap.
- AVer Information: AVer manufactures professional auto-tracking cameras, streaming hardware, and AV integration products that overlap with Roland's hybrid event and live streaming use cases, particularly in education and corporate segments.
- Epiphan Video: Epiphan specializes in video capture, streaming, and recording hardware (Pearl series) closely comparable to Roland's AV mixers and field recorders for live event streaming and lecture capture applications.
- Magewell: Magewell produces video capture cards, encoders, and converters that directly compete with Roland's VC-1 converter/scaler line and serve overlapping live production and streaming customer bases.
Broad incumbents
- Sony Professional: Sony's Professional division offers broadcast and live production switchers, cameras, and AV infrastructure broadly overlapping with Roland's pro AV portfolio, but as part of a much larger imaging and broadcast equipment portfolio rather than a focused AV-mixer niche.
- Panasonic Professional: Panasonic Pro AV produces professional switchers, cameras, and live production systems used across corporate, education, and broadcast applications, competing with Roland across switchers and converters as part of a broader AV portfolio.
Emerging players
- vMix: vMix is a software-based live video production platform that competes with Roland's hardware switchers by offering switching, mixing, and streaming in a PC-based workflow, appealing to budget-conscious live event producers.
Others
- Elgato (Corsair): Elgato, a Corsair brand, manufactures Stream Deck controllers, capture cards, and creator hardware integrated with Roland's Graphics Presenter software. As a technology and ecosystem partner, Elgato is highly relevant for understanding the solo creator and streamer segment that increasingly overlaps with Roland's customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roland Professional A/V social profiles
Digital presenceRoland Professional A/V financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roland Professional A/V leadership team
Management profileNumber of profiles
Roland Professional A/V subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roland Professional A/V funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roland Professional A/V M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roland Professional A/V
What does Roland Professional A/V do?
Roland Professional A/V manufactures and sells professional-grade video switchers, all-in-one streaming AV mixers, video converters/scalers, field recorders, matrix switchers, and instant replay systems. The portfolio centers on hardware units that combine video switching, multi-channel audio mixing, and direct streaming capabilities for live event production. The company also offers free companion software including the Graphics Presenter titler application and VenuSet control panel app, with an underlying proprietary REAC audio-over-Ethernet protocol enabling integration across the product ecosystem.
Is Roland Professional A/V a public or private company?
Roland Professional A/V is a public company. It is classified as public and is currently operating.
When was Roland Professional A/V founded?
Roland Professional A/V was founded in 1981. It employs 51 to 100 people.
Where is Roland Professional A/V based?
Roland Professional A/V is headquartered in Hamamatsu, Japan, in the Asia region.
How does Roland Professional A/V make money?
Six revenue lines are on record. Hardware Sales - Video Switchers are the primary driver. The others are hardware Sales - AV Mixers, hardware Sales - Converters/Scalers, hardware Sales - Field Recorders, software - Graphics Presenter and software - VenuSet Control App.
Who are Roland Professional A/V's main competitors?
Direct peers on record are Blackmagic Design, Datavideo, NewTek (Vizrt Group), AVer Information, Epiphan Video and Magewell. Broad incumbents are Sony Professional and Panasonic Professional. vMix is listed as an emerging player. Elgato (Corsair) is listed as an others.
Does Roland Professional A/V have an API?
No public API is recorded for Roland Professional A/V.
What industry is Roland Professional A/V in?
Roland Professional A/V's product category is Professional Audio/Video Production Equipment. Its primary akta.pro industry code is MPAFAGAM, Streaming & Creator Hardware (Webcams, Lighting, Green Screens, Stream Decks), with a secondary code of HDACAHAF, Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C). Its NAICS code is 33431 and its SIC code is 3669.