OPTICAL MASTERS
Optical Masters is a privately held Denver optometry practice, founded 1992, operating two retail locations with on-site one-hour optical labs. It serves individual consumers and families with comprehensive eye exams, prescription eyewear, contact lenses, and specialty treatments across a 12,000+ Colorado customer base.
- Company typePrivate
- Founded1992
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OPTICAL MASTERS does
Optical Masters is a privately held optometry practice headquartered in Denver, Colorado, founded in 1992 as a pioneer of the one-hour optical service model. The company operates two retail locations — the Monaco store at 820 S. Monaco Pkwy and the Federal store at 2031 S. Federal Blvd — each staffed with on-site optical laboratories that enable same-day dispensing of prescription eyewear in most cases. Optical Masters is led by three Doctors of Optometry (Dr. Michelle Essex, Dr. Christina Green, and Dr. Jay Megard) supported by long-tenured optical staff, and serves individual consumers and families in the Denver metropolitan area with a stated cumulative base of more than 12,000 Colorado customers.
The practice offers a comprehensive eye care portfolio covering comprehensive eye exams, pediatric eye exams (starting at age 3), sports vision services, dry eye and keratoconus treatment, LASIK consultations, and eye emergency care, paired with prescription eyeglasses, sunglasses, and contact lenses. The product range spans over 4,000 in-stock frames including 25+ designer brands (Oakley, Versace, Prada, Gucci, Ray-Ban, Maui Jim, Tom Ford, Dior, Tiffany & Co., among others) and advanced lens technologies such as Varilux progressive lenses with W.A.V.E. technology, Genuine Transitions adaptive lenses, high-index, polycarbonate, polarized, and aspheric design lenses. Optical Masters has adopted the 20/20NOW telehealth digital eye exam platform, which uses AI-guided imaging for remote refractive exams, and offers online contact lens reordering through yourlens.com.
The revenue model is a hybrid of professional optometry services (exams, fittings, treatment) and consumer retail (frames, lenses, contact lenses), priced on a unit basis with promotional packages in the $99–$199 range and higher-end designer offerings. Distribution is direct-to-consumer through the two physical stores plus the online contact lens reorder channel, with appointments booked via Zocdoc and Weave. The practice accepts VSP and EyeMed vision insurance, cash, and credit, and offers financing through Cherry (0% APR plans) and CareCredit. Marketing relies on the company website, educational blog, organic SEO for Denver optometry searches, patient testimonials, and promotional specials rather than paid acquisition or partnerships at scale.
OPTICAL MASTERS firmographics
Firmographics- Name
- OPTICAL MASTERS
- Legal name
- Optical Masters
- Website
- https://opticalmasters.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optical Masters is a privately held Denver optometry practice, founded 1992, operating two retail locations with on-site one-hour optical labs. It serves individual consumers and families with comprehensive eye exams, prescription eyewear, contact lenses, and specialty treatments across a 12,000+ Colorado customer base.
- Ownership category
- akta.pro rank
OPTICAL MASTERS industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where OPTICAL MASTERS is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OPTICAL MASTERS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Eye Care Services: Professional optometry services including comprehensive eye exams, pediatric eye exams, contact lens exams and fittings, eye emergency care, dry eye treatment, eye allergy treatment, LASIK consultations, and sports vision exams.
- Eyewear Products: Sale of prescription eyeglasses, frames, lenses (single vision, progressive, multifocal, high-index), sunglasses, and contact lenses. Includes designer brand eyewear from brands such as Oakley, Versace, Prada, Gucci, Ray-Ban, and others.
- Contact Lens Sales: Direct online ordering of contact lenses through yourlens.com, including daily disposables, reusables, astigmatic, and multifocal contact lenses.
- Financing Plans: In-office financing and Cherry payment plan offering 0% APR options and installment payments for qualified applicants. Accepts most eye insurance plans as well as cash, check, and credit card payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $99 2-Pair Special |
| Unit Pricing | Pay-as-you-go | $139 HD No-line Progressive Lenses and Frame |
| Unit Pricing | Pay-as-you-go | $199 2 Pairs Designer Inventory Sale + Eye Exam |
| Unit Pricing | Pay-as-you-go | Free Single Vision Lenses with Frame Purchase |
| Unit Pricing | Pay-as-you-go | $99 Anti-Reflective Coated Lenses and Frames |
| Unit Pricing | Pay-as-you-go | $199 Two 12-packs Acuvue Oasys Contact Lenses + Eye Exam |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
OPTICAL MASTERS product offering
Product offeringCore offering
Optical Masters is a Denver-based optometry practice that provides comprehensive eye exams, prescription eyeglasses and sunglasses, contact lenses, and specialty eye care (pediatric, sports, dry eye, keratoconus, LASIK consultations, and eye emergencies). The practice operates two retail locations supported by an on-site 1-hour optical lab that produces same-day prescription glasses, and stocks 4,000+ frames including designer brands such as Oakley, Versace, Prada, Gucci, Ray-Ban, and Maui Jim.
Product overview
Optical Masters is a Denver-based optical retailer operating as a single unified optometry practice with an on-site lab offering one-hour glasses service. The company provides a comprehensive portfolio of eye care products and services centered around four core offerings: comprehensive eye exams (including telehealth digital exams with AI-guided imaging), prescription eyeglasses and sunglasses with over 4,000 in-stock frames featuring designer brands, contact lenses in multiple types (daily disposables, reusables, astigmatic, multifocal), and specialty services including pediatric eye exams, sports eyewear fitting, dry eye treatment, keratoconus treatment, and LASIK consultations. The product portfolio is supported by advanced lens technologies including Varilux progressive lenses, Genuine Transitions adaptive lenses, high-index lenses, polycarbonate sports lenses, polarized lenses, anti-reflective coatings, and aspheric design lenses. All products and services are delivered through two Denver locations with same-day prescription capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Monaco (Main Store): Primary store location at 820 S. Monaco Pkwy suite 2B, Denver, CO 80224
- Federal
Products and services
- Comprehensive Eye Exams Thorough eye examinations evaluating vision and eye health, including internal and external eye conditions, glaucoma testing, visual acuity assessment, and depth perception testing, recommended at least every two years per the American Optometric Association.
- Pediatric Eye Exams Eye examinations designed for children starting at age 3, testing for common childhood eye conditions including nearsightedness, farsightedness, astigmatism, and amblyopia, following AOA pediatric eye care guidelines.
- 20/20NOW Telehealth Digital Eye Exams Remote digital eye exams utilizing AI-guided imaging technology, combining telemedicine with artificial intelligence to increase access to eye care while lowering costs.
- Eyeglasses and Sunglasses Prescription eyeglasses and sunglasses with a selection of over 4,000 frames and designer brands including Oakley, Versace, Prada, Gucci, Ray-Ban, and Maui Jim, dispensed same-day via the on-site 1-hour optical lab.
- Contact Lenses Contact lenses available in multiple types including daily disposable, reusable (replaced every two to four weeks), astigmatic, and multifocal, available for purchase in-store and online reordering.
- Sports and Specialty Eyewear Fitting Specialized eyewear fitting services for athletes including sports vision tests, polycarbonate lenses, and sport-specific tint recommendations, with built-in UV protection and high impact resistance.
- Dry Eye Treatment Treatment services for dry eye syndrome including artificial tears, prescription medications such as Restasis, corticosteroid eye drops, punctal plugs, LipiFlow, and intense-pulsed therapy.
- Keratoconus Treatment Comprehensive keratoconus treatment options including corneal cross-linking, custom soft contacts, gas permeable lenses, piggybacking lenses, hybrid lenses, scleral lenses, prosthetic lenses, Intacs, and corneal transplants.
- LASIK Evaluation and Consultation Pre-operative consultations to determine candidacy for LASIK laser eye surgery, evaluating eye health and discussing alternative procedures such as PRK or LASEK.
- Eye Emergency Services Urgent eye care services for injuries, trauma, foreign objects, chemical exposure, and medical conditions requiring immediate attention to prevent vision loss.
- Optical Masters Designer Brands Portfolio Designer eyewear brands portfolio including Oakley, Versace, Prada, Face a Face, Gucci, Oliver Peoples, Lindberg, Céline, Ray-Ban, Maui Jim, Dolce & Gabbana, Montblanc, YSL, Swarovski, Alexander McQueen, Flexon, Bottega Veneta, Orgreen, Bulgari, Cazal, Coach, Dior, Tiffany & Co., Valentino, Masunaga, Zero G, LA Eyeworks, Tom Ford, Alain Mikli, Etnia Barcelona, Woow, and Balenciaga.
Quantifiable outcome
- Same-day glasses service in approximately 1 hour for most cases
- +2 more outcomes
Companies that use OPTICAL MASTERS
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
OPTICAL MASTERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
OPTICAL MASTERS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- American Optometric Association (AOA)minorProfessional affiliation. The practice follows AOA recommendations for eye exam frequency and references AOA guidelines for pediatric eye care and vision screening standards.
- Colorado Optometric Association (COA)minorState professional association membership for optometrists in Colorado.
- ZocdocminorOnline appointment scheduling platform enabling patients to book eye exam appointments online at Optical Masters locations.
- VSP Vision CareminorVision insurance provider accepted at Optical Masters locations.
- EyeMed Vision CareminorVision insurance provider accepted at Optical Masters locations.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
OPTICAL MASTERS competitors and assessment
Company assessmentDirect peers
- Warby Parker: Direct-to-consumer eyewear brand that also operates physical retail stores, offering prescription eyeglasses, sunglasses, and contact lenses with strong in-house brand and tech-driven ordering — directly competing with Optical Masters on selection, convenience, and pricing.
- LensCrafters: National optical retail chain providing comprehensive eye exams, prescription eyewear, and contact lenses inside store locations — competing head-to-head with Optical Masters on full-service vision care with in-store labs (where available).
- Pearle Vision: Multi-location optical retail brand offering eye exams, eyewear, and contact lenses via owned and franchise locations — directly comparable on patient-facing services, insurance acceptance, and product breadth.
- America's Best Contacts & Eyeglasses: High-volume value optical chain offering eye exams and multi-pair eyewear packages; competes with Optical Masters' promotional pricing strategy on price-sensitive customers.
- For Eyes: Optical retailer combining eye exams, prescription eyewear, and contact lenses in physical store locations with broad brand frame selection — directly competitive with Optical Masters on the multi-store optical retail model.
- EyeMart Optical: Regional optical retailer with multi-store operations focused on affordable eyeglasses, eye exams, and contact lenses — closely comparable to Optical Masters on independent-store competitive positioning.
Broad incumbents
- Target Optical: Optical counters operated inside Target stores offering eye exams and prescription eyewear — competes for the same value-oriented consumer traffic and accepts similar vision insurance plans.
- Costco Optical: Optical departments within Costco warehouse clubs offering eye exams and competitively priced eyewear — competing for price-sensitive and family-oriented customers that Optical Masters also serves.
Emerging players
- Zenni Optical: Pure-play online D2C eyewear retailer offering extremely low-priced prescription glasses; competes with Optical Masters on price for routine prescription fulfillment and on convenience for repeat buyers.
Regional players
- Icon Eyecare: Denver-area eyecare provider offering optometry, LASIK, and ophthalmology services — competing locally with Optical Masters on eye exams, specialty treatments, and patient referrals within the same metro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OPTICAL MASTERS social profiles
Digital presenceOPTICAL MASTERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTICAL MASTERS leadership team
Management profileNumber of profiles
Profiles4 records
OPTICAL MASTERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTICAL MASTERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTICAL MASTERS
What does OPTICAL MASTERS do?
Optical Masters is a Denver-based optometry practice that provides comprehensive eye exams, prescription eyeglasses and sunglasses, contact lenses, and specialty eye care (pediatric, sports, dry eye, keratoconus, LASIK consultations, and eye emergencies). The practice operates two retail locations supported by an on-site 1-hour optical lab that produces same-day prescription glasses, and stocks 4,000+ frames including designer brands such as Oakley, Versace, Prada, Gucci, Ray-Ban, and Maui Jim.
Is OPTICAL MASTERS a public or private company?
OPTICAL MASTERS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPTICAL MASTERS founded?
OPTICAL MASTERS was founded in 1992. It employs 11 to 50 people.
Where is OPTICAL MASTERS based?
OPTICAL MASTERS is headquartered in Denver, United States, in the North America region.
How does OPTICAL MASTERS make money?
Four revenue lines are on record. Eye Care Services are the primary driver. The others are eyewear Products, contact Lens Sales and financing Plans.
Who are OPTICAL MASTERS's main competitors?
Direct peers on record are Warby Parker, LensCrafters, Pearle Vision, America's Best Contacts & Eyeglasses, For Eyes and EyeMart Optical. Broad incumbents are Target Optical and Costco Optical. Zenni Optical is listed as an emerging player. Icon Eyecare is listed as a regional player.
Does OPTICAL MASTERS have an API?
No public API is recorded for OPTICAL MASTERS.
What industry is OPTICAL MASTERS in?
OPTICAL MASTERS's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 62132 and its SIC code is 3851.