Colonil
Collonil is a Berlin-based German manufacturer, founded in 1909, that produces specialty care products — including impregnation sprays, cleaning foams, creams, and insoles — for footwear, leather goods, textiles, automotive interiors, and stone surfaces, selling through its own DTC e-commerce store, a B2B trade portal, and a network of specialist retailers and international distributors.
- Company typePrivate
- Founded1909
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Colonil does
Collonil is a Berlin-based German manufacturer of specialty care products for footwear, leather goods, textiles, and adjacent surfaces, founded in 1909. The company's core product portfolio spans five categories — Schuhpflege (shoe care), Sneakerpflege (sneaker care), Einlegesohlen (insoles), Leder & Textilpflege (leather and textile care), and Steinpflege (stone care) — and is organized into multiple sub-brands targeting distinct use cases and consumer segments: Carbon Pro and Carbon Lab for high-tech protection and sneaker care, BOOM! for youth-oriented sneaker care, Duke for classic leather maintenance, 1909 for premium heritage leather care, Collonil Bleu for hygiene and textile wash, Collonil Car Care for automotive interiors, myBAGs for handbag care, and Organic for eco-conscious bamboo-extract cleaning. Technical differentiation sits in the formulation layer, including nanotechnology-based impregnation (Duke Nanospray), carbon-technology product lines, bamboo-extract cleaning, and aloe-vera-infused insole materials, rather than in software or data assets.
The company operates a hybrid go-to-market combining an owned direct-to-consumer e-commerce storefront (collonil.com, localized in German, English, Spanish, and French), a B2B trade portal (Händlerportal) with separate commercial terms, and a network of specialist retailers (Fachhändler) in Germany and international distributors abroad. Pricing is unit-based with prominent seasonal promotional campaigns (e.g., summer sales of 50%+ off retail SKUs, excluding B2B orders), ranging from approximately €2.45 for entry-level insoles to over €30 for premium Carbon Lab sets. Customer segments include individual retail consumers (across leather and sneaker categories), specialist retailers and resellers, automotive and motorcycle enthusiasts, and consumers of functional textiles, leather furniture, bags, and exotic leathers. Marketing is conducted through a content library (Collonil Magazin), incentive-driven email newsletter, an active social media presence (Facebook, Instagram, YouTube, Pinterest), press relations, and POS support for retail partners.
The firm is privately held with no public listing, no funding rounds, and no parent company disclosed in the source data. Its 251–500 employee headcount, combined with 115+ years of continuous operation and an internationally distributed specialty product platform, positions it as a mature, mid-sized European branded consumer goods company rather than a venture-backed growth operator.
Colonil firmographics
Firmographics- Name
- Colonil
- Legal name
- Collonil
- Website
- https://collonil.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Collonil is a Berlin-based German manufacturer, founded in 1909, that produces specialty care products — including impregnation sprays, cleaning foams, creams, and insoles — for footwear, leather goods, textiles, automotive interiors, and stone surfaces, selling through its own DTC e-commerce store, a B2B trade portal, and a network of specialist retailers and international distributors.
- Ownership category
- akta.pro rank
Colonil industry classification
Industry- Product category
- Footwear and Leather Care Products
- akta.pro primary industry
- Shoe & Leather Care (Polishes, Protectants, Cleaners) (CRADAKAL)
- akta.pro secondary industry
- Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)
Keywords
Where Colonil is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Colonil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Direct-to-Consumer E-commerce: Collonil operates its own e-commerce storefront (collonil.com) selling products directly to consumers. Products include shoe care (impregnation, cleaning, care, deodorizing), insoles, accessories, and car care products. The sale section indicates individual consumer pricing with discounts up to 50%.
- Wholesale / B2B Trade: Collonil sells through a network of specialist retailers (Collonil Fachhändler) and international distributors. The company maintains a B2B trade portal (Händlerportal) for commercial orders, which are excluded from retail promotions such as summer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories (insoles, cleaning brushes) |
| Unit Pricing | Pay-as-you-go | Standard care products (cleaners, protectants, creams) |
| Unit Pricing | Pay-as-you-go | Premium and specialty products (Carbon, 1909, Organic lines) |
| Unit Pricing | Pay-as-you-go | Bundled sets and multi-packs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Colonil product offering
Product offeringCore offering
Collonil develops, manufactures, and sells shoe care, leather care, sneaker care, and textile care products including impregnation sprays, cleaning foams, creams, leather lotions, deodorizing sprays, insoles, and accessories. The company operates multiple branded product lines (Carbon Pro, Carbon Lab, BOOM!, Duke, 1909, Bleu, Car Care, myBAGs, STONE) and sells through its own e-commerce storefront, a B2B trade portal, a network of specialist retailers (Fachhändler) in Germany, and international distributors worldwide.
Product overview
Collonil is a German company founded in 1909 specializing in shoe care and high-quality leather care products. The product portfolio is organized into five core categories: Schuhpflege (Shoe Care) covering general footwear maintenance, Sneakerpflege (Sneaker Care) for athletic and casual shoes, Einlegesohlen (Insoles) providing various comfort and functional footbeds, Leder & Textilpflege (Leather & Textile Care) for bags, clothing, and furniture, and Steinpflege (Stone Care) for stone surface maintenance. The portfolio includes multiple sub-brands: Carbon Pro and Carbon Lab Series for high-tech protection and sneaker care; BOOM! for youth-oriented sneaker products; Duke Series for classic leather care; 1909 Series for premium heritage products; Collonil Bleu for hygiene and textile care; Collonil Car Care for automotive interiors; myBAGs for bag-specific care; and STONE for stone maintenance. Products are categorized by function into Imprägnierung (Impregnation/Protection), Pflege (Care), Reinigung (Cleaning), Geruchsneutralisierung (Odor Neutralization), and Zubehör (Accessories including insoles, brushes, and applicators). The company also offers bundled Collonil SETS for complete care solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Collonil Carbon: High-tech protection spray for all materials with extreme beading effect
- Collonil Carbon Lab
- BOOM!
- Collonil Bleu
- Duke
- Collonil Ped
- Collonil Car Care
- Collonil Classic
- For My BAGS Only
- Organic
- 1909
- Nubuk + Velours
- Waterstop
- STONE
- myBAGs
Products and services
- Schuhpflege (Shoe Care) Comprehensive shoe care category covering impregnation sprays, cleaning, care creams, and deodorizing products for all general footwear including business shoes, work boots, sandals, and winter boots. Includes application-specific sub-categories such as Imprägnierung, Pflege, Reinigung, Geruchsneutralisierung, and Zubehör.
- Sneakerpflege (Sneaker Care) Specialized sneaker care category including impregnation, cleaning, care, and odor-neutralizing products for sports shoes and casual sneakers, including branded sub-lines BOOM! and the Carbon Lab midsole/spot cleaners.
- Einlegesohlen (Insoles) Range of insoles and footbeds for various footwear types and seasons, including comfort footbeds (Komfort Fußbettsohlen), year-round and half-soles, summer and gel insoles, and winter insoles. Includes high-performance cushioning gel insoles such as GEL Fussbett Allround with shock absorption and visco-elastic memory foam insoles such as MEMORY Sohle.
- Leder & Textilpflege (Leather & Textile Care) Product line for cleaning, protecting, and caring for leather and textile goods beyond footwear, including bags, leather clothing, leather accessories, leather furniture, vegan leather, gloves, motorcycle gear, and exotic leathers. Includes the For My BAGS Only (myBAGs) range dedicated to handbag care.
- Steinpflege (Stone Care) Specialized stone care product line for cleaning and impregnating stone surfaces in indoor and outdoor applications, sold under the STONE sub-brand.
- Carbon Pro High-tech carbon-based protection spray providing extreme water and dirt repellency for shoes, functional jackets, handbags, and backpacks across all material types. Functions like a sprayable membrane with extreme beading effect.
- Carbon Lab Series Specialized sneaker care sub-brand comprising Carbon Lab Cleaning Foam, Sneaker Care, Odor Cleaner, Spot Cleaner, Midsole Sealer, and Midsole Cleaner for sports and casual sneaker cleaning and protection.
- BOOM! Series Youth-oriented sneaker care sub-brand for younger consumers featuring protection (impregnation spray), Fresh (hygienic freshness/deodorizer), and Der Sneaker Reiniger (cleaner) with natural ingredients and easy application.
- Duke Series Classic leather care sub-brand including Duke Protection Spray (universal impregnator), Duke Nanospray (nanotechnology impregnation), Duke Lack (patent leather care), Duke Shoe Polish, Duke Nubuk Velours, and Duke Stretch (shoe stretching solution).
- 1909 Series Premium heritage leather care collection featuring 1909 Leather Lotion (enriched with Aloe Vera and valuable oils for exclusive smooth leather care) and 1909 Crème de Luxe (luxury shoe cream providing color-deep shine with natural waxes and oils).
- Collonil Bleu Hygiene-focused product line including Bleu Textile Wash (ecological washing detergent concentrate), Bleu Hygiene Schaum (deep-acting hygiene foam), and Bleu Set & Microfasertuch (textile wash combined with microfiber cloth) using ecological surfactants derived from renewable raw materials.
- Collonil Car Care Automotive interior care product line including Cockpitspray (cockpit spray), Leather & Textil Cleaner, Leather Tex Lotion, and Clean & Clear (windshield de-icer and cleaner) for the maintenance of car leather, textiles, and interior surfaces.
- myBAGs / For My BAGS Only Exclusive bag care collection featuring myBAGs Clean and myBAGs Clean Pumpschaum for cleaning handbags made of fine and grained smooth leather, suede, nappa, antique leather, textile, and synthetic materials.
- STONE Stone care product line for cleaning and impregnating stone surfaces in both indoor and outdoor applications within the Steinpflege category.
- Organic Clean Bamboo extract-based cleaning solution delivering quick, efficient, gentle, and residue-free cleaning, suitable for problem-free use in enclosed spaces.
- Clean + Care Classic Universal cleaning foam suitable for all shoe materials and combinations, featuring a highly effective cleaning formula for gentle, effortless cleaning that completely removes even deeply embedded dirt.
- Dirt Protector High-tech dirt blocker providing secure long-lasting protection particularly for light and colored shoes against dust, sand, dirt, and stains, with the additional benefit of moisture protection.
- Collonil SETS Curated bundled product sets and combination offers including Carbon Set, Sneaker Profi Kit, BOOM! Ultimate Kit, and various Universalkit editions that provide complete care solutions at preferential bundle prices.
Quantifiable outcome
- Global shoe care market projected to grow from USD 5.27 billion (2025) to USD 8.51 billion (2034) at 5.46% CAGR, providing a growing addressable market for Collonil's products.
Companies that use Colonil
Customer profileSegments4 records
Ideal customer profiles3 records
Colonil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Colonil partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Colonil competitors and assessment
Company assessmentBroad incumbents
- KIWI (S.C. Johnson): Mass-market shoe care brand owned by S.C. Johnson, competing head-to-head with Collonil's Duke and basic impregnation products at the value tier across global retail.
Direct peers
- Meltonian (Da Vinci): Shoe care brand offering polishes, cleaners and protectors — comparable to Collonil's classic shoe care range (Duke, Waterstop) for everyday footwear maintenance.
- Pedag: German manufacturer of shoe care products and orthopedic insoles, directly competing with Collonil in both care sprays and insole categories across DACH and international markets.
- Jason Markk: Digital-native sneaker care brand (cleaners, kits, Protect spray) competing directly with Collonil's BOOM! and Carbon Lab lines, particularly with millennial and Gen Z consumers.
- Bickmore: US-based leather care products manufacturer offering polishes, conditioners and protectors, comparable to Collonil's leather and textile care product family.
- Cadillac Boot Care: Specialist boot and shoe care product range including sprays, polishes and brushes — directly comparable to Collonil's traditional leather shoe care offerings.
- Lexol: Leather care brand specializing in conditioners and cleaners used across footwear, equestrian and automotive segments — directly comparable to Collonil's leather care and Car Care lines.
- Saphir (Avel): Premium French shoe care brand (Médaille d'Or line) directly comparable to Collonil's 1909 premium series, serving the high-end leather shoe maintenance segment worldwide.
- Crep Protect: Sneaker-focused care brand with strong DTC and social commerce presence, directly competing with Collonil's Carbon Lab and BOOM! products in the sneakerhead community.
Emerging players
- Fiebing's: Leather care and leathercraft product manufacturer with overlap in leather sprays and cleaners — adjacent competitor in leather conditioning versus Collonil's Leather & Textile Care line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights2 records
Customer concentration
Colonil social profiles
Digital presenceColonil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colonil leadership team
Management profileNumber of profiles
Colonil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colonil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colonil
What does Colonil do?
Collonil develops, manufactures, and sells shoe care, leather care, sneaker care, and textile care products including impregnation sprays, cleaning foams, creams, leather lotions, deodorizing sprays, insoles, and accessories. The company operates multiple branded product lines (Carbon Pro, Carbon Lab, BOOM!, Duke, 1909, Bleu, Car Care, myBAGs, STONE) and sells through its own e-commerce storefront, a B2B trade portal, a network of specialist retailers (Fachhändler) in Germany, and international distributors worldwide.
Is Colonil a public or private company?
Colonil is a private company. It is classified as family owned and is currently operating.
When was Colonil founded?
Colonil was founded in 1909. It employs 251 to 500 people.
Where is Colonil based?
Colonil is headquartered in Berlin, Germany, in the Europe region.
How does Colonil make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale / B2B Trade.
Who are Colonil's main competitors?
KIWI (S.C. Johnson) is listed as a broad incumbent. Direct peers are Meltonian (Da Vinci), Pedag, Jason Markk, Bickmore, Cadillac Boot Care, Lexol, Saphir (Avel) and Crep Protect. Fiebing's is listed as an emerging player.
Does Colonil have an API?
No public API is recorded for Colonil.
What industry is Colonil in?
Colonil's product category is Footwear and Leather Care Products. Its primary akta.pro industry code is CRADAKAL, Shoe & Leather Care (Polishes, Protectants, Cleaners), with a secondary code of CRADANAK, Foot Care (Deodorizing, Anti-chafe, Callus Care).