What Kay & Burton does

Kay & Burton is a privately held Australian luxury real estate agency founded in 1938 and headquartered in Toorak, Melbourne, with a 101-250 employee base operating across six offices in Stonnington (Toorak), Boroondara (Hawthorn), Bayside (Brighton), Sorrento & Portsea, Flinders, and Red Hill. The firm serves ultra-high-net-worth private clients, families, and institutions seeking to buy, sell, lease, or develop prestige residential property in Melbourne's most coveted suburbs and on the Mornington Peninsula, and also serves international buyers from Singapore, Hong Kong, China, New York, London, and Dubai through a dedicated International Division led by a bilingual cross-border team. In 2025, the firm reported dominant market share at the top end of the prestige market, capturing 67% of $10M+ transactions in Bayside, 37% of $10M+ sales in Stonnington, 33% of $7M+ sales in Boroondara, and 29% of $5M+ sales in the southern Peninsula (Portsea and Sorrento), with 96.3% of sales delivered profitably in the Q4 2025 quarter.

The company's core offering is an integrated platform of property services rather than a software product. Core services include Buy/Sell Properties (residential sales and auctions), Property Management/Leasing (rental tenant sourcing, lease management, and compliance with Victoria's rental reforms), supplemented by adjacent divisions including Kay & Burton Projects (sales, marketing, and advisory for property developers), Kay & Burton Luxury Stays (short-term accommodation management for distinctive homes), and the Concierge Lifestyle Platform (curated personal, travel, and home services operated through a wholly-owned subsidiary, Kay & Burton Concierge Services Pty Ltd). The underlying technology stack is conventional: Reapit Websites powers the consumer-facing property portal, First AML provides identity verification and AML/CTF compliance with Australian-hosted data, and a proprietary CRM is operated through the agent network, with no disclosed AI/ML capabilities, no mobile application, and no public API.

The business model is primarily transaction- and commission-based on residential property sales and purchases, supplemented by recurring management fees on leased properties and fee-based managed services through Concierge and Luxury Stays. Pricing is not publicly disclosed. The go-to-market is relationship-driven, centred on a network of specialist agents assigned to geographic territories, content marketing through the quarterly Luxury Report (co-produced with NAB Private Wealth) and area-specific Life & Style email newsletters, and international connectivity for cross-border capital flows. The firm holds no disclosed funding rounds, no parent company, and no patents, and operates under the legal entity Kay & Burton Holdings Pty Ltd in Victoria, Australia.

Name

Kay & Burton

Legal name

Kay & Burton Holdings Pty Ltd

Website

https://kayburton.com.au

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Kay & Burton is a privately held Melbourne-based luxury real estate agency founded in 1938, serving ultra-high-net-worth clients across six offices in Victoria with property sales, management, concierge, and international buyer services.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Luxury real estate services
• Residential property sales
• Property management leasing
• Prestige real estate agency
• Real estate advisory

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales & Purchase Commissions: Traditional real estate agency commissions on residential property sales and purchases across luxury and prestige market segments in Melbourne and Mornington Peninsula.
2. Property Management & Leasing: Ongoing property management services including tenant placement, rent collection, and property maintenance for rental providers.
3. Concierge Services: Fee-based concierge services providing access to curated network of providers for personal assistance, travel planning, event coordination, home services, and lifestyle management.
4. Luxury Stays: Short-term accommodation management for owners of exceptional homes, with the company managing guest vetting, pricing strategy, marketing, inspections, and on-ground support for a growing portfolio of distinctive properties.
5. Projects Division: Sales, marketing, and advisory services for property developers, offering holistic solutions for new development projects across Melbourne.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kay & Burton is a luxury real estate agency selling, leasing, and managing prestige residential property across Melbourne and Victoria's Mornington Peninsula. Its core services include residential property sales and purchases (buying, selling, auction), rental property management and leasing, developer sales and marketing advisory, short-term luxury accommodation (Luxury Stays), a concierge lifestyle platform, and international buyer services. The firm serves ultra-high-net-worth individuals, families, and institutions through six offices and an international division.

Product overview

Kay & Burton is a luxury real estate agency operating since 1938, offering an integrated platform of property services across Melbourne and Victoria's Mornington Peninsula. The core offering centers on luxury residential property sales (Buy/Sell Properties) and property management/leasing, supplemented by specialized divisions including Kay & Burton Projects (developer sales and marketing advisory), Luxury Stays (short-term accommodation portfolio), Concierge Lifestyle Platform (personal lifestyle services), and International Services (cross-border property transactions). The company serves ultra-high-net-worth clients through strategically placed offices across Bayside, Boroondara, Stonnington, and Mornington Peninsula regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy/Sell Properties Core residential real estate sales service covering property purchases and sales across Melbourne and Mornington Peninsula, including buying, selling, and auction services across Bayside, Boroondara, Stonnington, and Mornington Peninsula regions. Serves ultra-high-net-worth private clients, families, and institutions.
• Property Management/Lease Comprehensive rental property management services including tenant sourcing, lease management, rent collection, property maintenance, and compliance with Victoria's rental reforms. Furnished, unfurnished, and holiday rental options. Serves rental property owners and tenants in Melbourne and Mornington Peninsula.
• Luxury Stays Short-term luxury accommodation portfolio featuring a curated set of distinctive homes across Melbourne and Mornington Peninsula, offering flexible terms for carefully vetted guests with a boutique, hands-on management approach. Includes guest vetting, pricing strategy, marketing, inspections, and on-ground support. Serves owners of exceptional homes and luxury travellers.
• Concierge Lifestyle Platform Lifestyle concierge service connecting clients with curated providers for personal assistance, travel planning, restaurant bookings, event coordination, private drivers, car detailing, pet care, home organization, styling, security, and specialist advisory services. Serves Kay & Burton's ultra-high-net-worth clients.
• Kay & Burton Projects Development sales, marketing, and advisory division offering holistic solutions to the development industry, including strong knowledge of Melbourne market, memorable advertising campaigns, and access to extensive buyer networks for developers launching new residential projects in Melbourne.
• International Services Specialized services for international buyers and investors, including a bilingual cross-border team serving Asia-Pacific, UK, Europe, and Middle East clientele with connections to Singapore, Hong Kong, China, New York, London, and Dubai. Handles cross-border transactions, cultural navigation, and AML/CTF compliance verification.

Quantifiable outcome

• 39% market share of $7M+ sales in Bayside (2025)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, supporting and flagship.

• First AMLcoreTechnology or IntegrationFirst AML is a secure verification platform used by Kay & Burton to meet Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) regulatory obligations. The platform encrypts data using bank-grade security standards, stores Australian client data securely within Australia, and undergoes regular security testing.
• Smoke Alarms AustraliasupportingOthersPartnership for mandatory annual smoke alarm checks required for all rental properties under Victoria's rental reforms. Kay & Burton partners with Smoke Alarms Australia to provide this compliance service for property management clients.
• Various Compliance ProviderssupportingOthersKay & Burton partners with a number of quality compliance providers to provide Rental Minimum Standard Checks when required under Victoria's rental reforms, including internal window covering compliance.
• NAB Private WealthflagshipStrategic or Co-development PartnerKay & Burton produces the quarterly Luxury Report in partnership with NAB Private Wealth. This prestige magazine is unique to Australia and redefines luxury with premium lifestyle, property, and private wealth content, distributed to clients and prospects.
• JBWeresupportingOthersJBWere contributes financial investment content to Kay & Burton's Luxury Report magazine, providing insights on fixed income and wealth management topics relevant to high-net-worth property owners.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jellis Craig: Melbourne-headquartered premium real estate group with significant presence in Melbourne's inner east and Bayside. Comparable model of multi-office luxury sales, auctions, and property management services.
• Belle Property: Australian premium real estate network with a strong Melbourne presence, offering sales, property management, and project marketing. Competes head-on with Kay & Burton for prestige listings across Melbourne's inner suburbs.
• Marshall White: Australia's most prominent prestige real estate agency, headquartered in Melbourne's Bayside and operating across Victoria's most prestigious suburbs. Directly overlaps with Kay & Burton on luxury residential sales, particularly Brighton and Mornington Peninsula markets.
• The Agency (Australia): Australian premium real estate agency, publicly listed, with offices across Australia focused on prestige sales and project marketing. Directly competes in Melbourne's luxury segment and developer advisory space.
• Black Diamondz: Sydney-based luxury real estate boutique focused on ultra-high-net-worth clients, particularly Asian capital. Comparable in the prestige buyer-broker niche and serves offshore Asian buyers in Australian prestige property.

Broad incumbents

• Domain Group: Major Australian property platform combining listings, agency operations, and media. Adjacent in that it powers some Melbourne agent networks and competes for vendor mindshare via portal-driven marketing.
• Sotheby's International Realty (Australia affiliates): Global luxury real estate brand with Australian affiliate offices in Melbourne and Sydney. Competes for the same UHNW vendor and buyer pool via an international referral network that parallels Kay & Burton's International Division.
• Knight Frank Australia: International real estate advisory firm with Australian offices serving luxury residential sales, capital markets, and valuations. Comparable to Kay & Burton on prestige residential and ability to serve cross-border HNW buyers.
• Savills Australia: Global real estate advisor active in Melbourne's prestige residential market. Overlaps with Kay & Burton on UHNW buyer advisory, project marketing, and international referral flow.

Regional players

• RT Edgar: Long-established Melbourne and Mornington Peninsula real estate firm serving prestige and lifestyle property markets. Comparable geographic overlap in Bayside and the Peninsula with similar prestige brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5D2WcxuBSUAAijAp5MaFuw
• Facebookfacebook.com/kayandburton
• LinkedInlinkedin.com/company/kay-&-burton
• Instagraminstagram.com/kayandburton

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kay & Burton