Deeley

What Deeley does

Deeley Group is a privately held, family-owned construction and property development company headquartered in Coventry, England, founded in 1936 by George W. Deeley. The group operates four integrated divisions: Deeley Construction (the contracting arm delivering design & build, construction, refurbishment and fit-out across commercial, education, later living, care, residential, roadside & retail, and local centres sectors with annual turnover exceeding £64 million), Deeley Properties/Deeley Developments (speculative and pre-let commercial property development of retail, office, industrial and mixed-use schemes, including the £80 million Gaydon commercial hub and the £8 million Buckingham 40 industrial scheme), Deeley Homes (privately developed bespoke homes for market sale and mixed-use regeneration), and Deeley Partnerships (turnkey affordable housing, BTR, co-living, care and later living for housing associations and registered providers).

The group's core capabilities are conventional construction and development rather than technology platforms: in-house design & build, construction, refurbishment and fit-out, delivered against accreditations including UKAS-certified ISO 9001, ISO 14001 and ISO 45001 (SSIP), Gold Level Fair Payment Code, and a Net Zero Carbon 2036 target aligned with Science Based Targets. Operations are anchored in the Midlands region with growing spread into Buckinghamshire and Warwickshire.

Revenue mechanics are project-based and contractually negotiated rather than subscription or licensing, with land and development transactions funded primarily from the group's own balance sheet (2% introductory fees paid for consultant-introduced land). Customers span housing associations (Housing 21, Preferred Homes, Anchor, Platform, Orbit, Waterloo), retailers (Lidl, Costa Coffee, Travis Perkins, Bloor Homes), R&D and automotive (HORIBA-MIRA, Stagecoach, Holland & Barrett), education (University of Warwick, Coventry University, Warwickshire College), local authorities (Coventry City Council, North Northamptonshire Council) and registered providers; 93% of 2024 projects came from repeat clients, with 868+ later-living units and 478+ care home beds delivered in the last decade.

Name

Deeley

Legal name

Deeley Group Limited

Website

https://deeley.co.uk

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Deeley Group is a family-owned Midlands construction and property development firm founded in 1936, operating Deeley Construction (contracting), Deeley Properties/Developments (commercial property development), Deeley Homes (bespoke housing) and Deeley Partnerships (affordable housing for registered providers) across the UK Midlands.

Ownership category

akta.pro rank

Product category

Construction Services

NAICS

Land Subdivision (23721), Management of Companies and Enterprises (55)

SIC

Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Construction Management (Agency/Owner’s Rep) (IMAFAAAC)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Construction contracting
• Property development
• Design and build
• Residential construction
• Commercial construction

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Construction Contracting: Deeley Construction is the contracting arm delivering projects across multiple sectors with an annual turnover in excess of £64 million (April 2025). Services include Design & Build, Construction, Refurbishment and Fit Out.
2. Development and Investment: Deeley Developments is the acquisition, development and investment arm of Deeley Group, delivering speculative and pre-let developments of commercial property including retail, office, industrial, care and mixed-use. The Group has over 60 years experience in this area.
3. Homes Development (Deeley Homes): Deeley Homes and Deeley Partnerships provide bespoke homes for market sale and affordable housing, care and retirement living for registered providers. Revenue generated through sales of bespoke residential developments.
4. Partnership Housing: Deeley Partnerships delivers high-quality, cost-effective housing for housing associations and registered providers, offering turnkey services from land sourcing through planning and building. Also has experience in market sale, bespoke build affordable housing, BTR, co-living, care and later living.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Deeley Group is a Midlands-based construction and property development company delivering design & build, construction, refurbishment and fit-out services across seven sectors (commercial, education, later living, care, local centres & communities, residential, and roadside & retail). The company operates through Deeley Construction (contracting), Deeley Developments (commercial property investment), Deeley Homes (bespoke market-sale homes), and Deeley Partnerships (affordable housing for registered providers), with annual contracting turnover exceeding £64 million.

Product overview

Deeley Group is a Midlands-based family-owned construction and property development company established in 1936, operating through distinct divisions. Deeley Construction serves as the contracting arm delivering projects across commercial, education, residential, healthcare, later living, local centres and community, and roadside and retail sectors. Deeley Properties handles development and investment activities, while Deeley Homes and Deeley Partnerships focus on residential development - with Homes creating bespoke market-sale properties and Partnerships delivering affordable housing for registered providers. The Later Living and Care divisions specialize in extra care, dementia care, retirement living and medical facilities. The company reports annual turnover exceeding £64 million for Deeley Construction (April 2025) and has delivered over 868 later living units and 478 care home beds over the past decade.

Differentiator

Problem solved

Functional benefit

Products and services

• Deeley Construction

Quantifiable outcome

• 93% of projects in 2024 came from repeat business
• +9 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Housing 21coreStrategic or Co-development Partner · 1 January 2026Housing 21 is a leading not-for-profit Extra Care and Retirement Living provider. Deeley Construction has completed multiple schemes including Roman Court in Oundle (£14.6 million, 65 homes), marking the sixth scheme in their partnership. The partnership delivers Extra Care schemes for people aged 55 and over.
• Preferred HomescoreStrategic or Co-development Partner · 1 January 2026Preferred Homes is a leading provider of extra care housing. Deeley Construction completed Gilbert House in Hucknall (£15.9 million, 73 affordable apartments) as their second development in partnership. The scheme transformed a former police station site.
• Cushman & WakefieldminorChannel Partner/ Reseller/ Distributor · 1 January 2026Cushman & Wakefield is jointly marketing the Buckingham 40 industrial scheme with White Commercial. They are handling the commercial real estate marketing and leasing of the 40,624 sq ft development.
• White CommercialminorChannel Partner/ Reseller/ Distributor · 1 January 2026White Commercial is jointly marketing the Buckingham 40 industrial scheme with Cushman & Wakefield. They handle commercial real estate marketing and leasing.
• Coventry, Warwickshire & Worcestershire MindminorGTM or Marketing Partner · 1 January 2026Coventry, Warwickshire & Worcestershire Mind was the beneficiary of Gig for Good 2026, receiving £30,250. The charity is marking its 60th anniversary and provides mental health support across the region.
• HORIBA-MIRAcoreStrategic or Co-development PartnerDeeley works as a partner for HORIBA-MIRA on technically advanced Research & Development facilities. Projects include the Advanced Emissions Test Centre, MIRA Technology Centre, and North West 3 at MIRA Technology Park. The partnership showcases Deeley's ability to work on highly technical R&D facility construction.
• Platform HousingminorStrategic or Co-development PartnerPlatform Housing partnership involves housing development at Ryton On Dunsmore, transforming an old coal yard site into housing.
• Orbit HomesminorStrategic or Co-development PartnerOrbit Homes partnership includes the Union Park development in Leamington Spa.
• Waterloo Housing (Monarch Gardens)minorStrategic or Co-development PartnerWaterloo Housing partnership involves the Monarch Gardens development in Leamington Spa.
• Coventry Road ClubminorGTM or Marketing PartnerCoventry Road Club co-organises the annual Starley Sportive charity bike ride with Deeley Group. The event has raised over £80,000 for local causes since 2013.
• Zoe's Place CoventryminorGTM or Marketing PartnerZoe's Place Coventry is a hospice supporting babies with life-limiting conditions and their families. Supported by Starley Sportive charity bike ride.
• University Hospital Coventry and Warwickshire (UHCW)minorGTM or Marketing PartnerOne of three organisations supported by the Starley Sportive ride in 2026 alongside Zoe's Place and Nuneaton BMX Club.
• Royal Leamington Spa College (WCG)minorStrategic or Co-development PartnerWCG Royal Leamington Spa College provides T Level placement students to Deeley Group, including Ashton Farrugia studying Planning, Surveying and Design T Level in Construction.
• North Northamptonshire CouncilcoreStrategic or Co-development PartnerNorth Northamptonshire Council partnered on the Roman Court Extra Care scheme in Oundle with £14.6 million development supported by the council.
• Pinnacle GroupminorStrategic or Co-development PartnerPinnacle Group manages the apartments at Gilbert House, Hucknall (73 affordable apartments for residents aged 55+).
• Nuneaton BMX ClubminorGTM or Marketing PartnerOne of three organisations supported by the Starley Sportive charity bike ride in 2026.
• Broadleaf Partnership TrustminorGTM or Marketing PartnerBroadleaf Partnership Trust received a donation from Deeley Construction to brighten the entrance of Holland House School with plants and flowers.
• AnchorminorStrategic or Co-development PartnerAnchor, England's largest not-for-profit provider of housing and care for people in later life. Deeley Construction is completing a 137-home housing community in Sutton Coldfield for Anchor.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Countryside Partnerships (Vistry Group): UK housebuilder with a dedicated Partnerships division supplying affordable homes to housing associations. Closely comparable in target segment to Deeley Partnerships but operating nationally at much larger volume.
• Morgan Sindall Group: Larger UK construction and regeneration group with construction, housing partnerships (Muse) and property development. Comparable multi-sector strategy but at significantly greater scale than Deeley.
• Galliford Try: UK construction and housebuilding group with partnerships housing (Galliford Try Partnerships). Comparable mix of contracting, development and registered-provider housing, but at materially larger scale.
• Mace Group: UK-headquartered construction and development group operating across commercial, education and residential sectors. Comparable multi-sector capability but significantly larger scale and global footprint.

Direct peers

• Willmott Dixon: UK family-founded general contractor and developer with similar regional delivery model across commercial, education, healthcare and housing. Comparable multi-sector construction contracting and partnership housing exposure.
• Bowmer + Kirkland: Privately owned UK contractor delivering commercial, industrial, education and care projects. Similar private-company profile and multi-sector project-based delivery model to Deeley Construction.
• Caddick Construction: Privately owned Northern England contractor-developer with similar multi-sector (commercial, industrial, residential) delivery and in-house development arm. Closely comparable in size, private ownership and regional concentration.
• McCarthy & Stone (now integrated into Churchill Retirement Living): UK later-living specialist developer and operator. Comparable focus on retirement/extra-care housing for older owner-occupiers, addressing the same demographic tailwind Deeley is exposed to via Housing 21 and Anchor.
• Keepmoat Homes: UK partnership housing and residential developer working with registered providers and local authorities, with strong regional delivery. Closely aligned to Deeley Partnerships' affordable/BTR/co-living model.
• Lovell Partnerships: Partnership housing arm delivering affordable homes for housing associations and registered providers. Directly comparable turnkey land-to-build service targeting the same client base as Deeley Partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/deeleygroup
• Facebookfacebook.com/DeeleyHomes
• LinkedInlinkedin.com/company/deeley-group-ltd
• Instagraminstagram.com/deeleygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeley