Rutanio
Rutanio operates an open-source public blockchain (Beta Net) and the RUTAS social token that powers a professional services marketplace for Medellín's innovation ecosystem, serving SMEs, entrepreneurs, and public innovation agencies across Latin America.
- Company typePrivate
- Founded2018
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Rutanio does
Rutanio (legal name: Organización Rutanio) is a Colombian private initiative founded in 2018 and headquartered in Medellín that operates a blockchain-based innovation token economy. At the center of its product stack is the Rutanio Beta Net, an open-source public blockchain built on a C# full-node implementation that transitioned from Proof of Work to Proof of Stake on September 2, 2019 (genesis block July 28, 2019). The native RUTAS social token functions as the unit of exchange across an ecosystem of modules: a professional services Marketplace, an HD/Light cloud wallet with multi-signature capability and mnemonic recovery, a Qt-based full-node staking wallet (the first Spanish-localized crypto wallet, released as v1.0.0.5), a blockchain Explorer, a Grafana-based statistics dashboard, a global node heatmap, a Rutanio Academy educational platform, an NFT and Insignias gamification layer, and a Rutanio-Swae community decision-making platform that combines AI and collective intelligence for proposal development and voting. The organization is structured into three sub-teams (Rutanio Organization, Innovation Ecosystem, Token Economy) totaling approximately 15 contributors.
Rutanio serves three primary customer segments: innovative organizations and SMEs seeking transparent mechanisms to exchange professional services; individual innovators, entrepreneurs, designers, marketers, and consultants who transact on the Marketplace; and cities and public innovation agencies (notably Ruta N, ANDI del Futuro, Universidad Eafit) seeking to digitalize and internationalize their innovation ecosystems. The go-to-market model is community-led, anchored by a Discord onboarding flow that distributes starter RUTAS tokens (200 RUTAS per joiner), supplemented by weekly Monday meetups at Hash House Club in El Poblado, acceleration programs (Ruta Emprendedora with Pantera Makers, Seedstars, and Ruta N serving 30 entrepreneurs and managing COP$150MM in program funds), and a 20+ ambassador network spanning Colombia, USA, Venezuela, Mexico, Ecuador, Argentina, Costa Rica, Chile, and Bolivia. Key strategic partners include Ruta N (anchor institution), Blockchain Centre Colombia, Fluid Chains (technology architect), OpenExO (sister economy under bilateral agreement), and Swae (AI governance partner).
The revenue model is built around a marketplace commission structure on RUTAS-denominated transactions, token economy growth driven by ecosystem adoption, and educational services including Rutanio Academy courses and grant programs (ExO Social Token Grant providing up to 10,000 EXOS and 100,000 RUTAS per fellow). RUTAS pricing is anchored at 1 RUTA = COP$100 with a 1-hour basic professional service priced at 1,000 RUTAS. No explicit transaction fee schedule is publicly disclosed, no venture funding rounds are on record, and the organization operates without a traditional SaaS pricing structure, instead monetizing through ecosystem participation and token velocity.
Rutanio firmographics
Firmographics- Name
- Rutanio
- Legal name
- Organización Rutanio
- Website
- https://rutanio.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rutanio operates an open-source public blockchain (Beta Net) and the RUTAS social token that powers a professional services marketplace for Medellín's innovation ecosystem, serving SMEs, entrepreneurs, and public innovation agencies across Latin America.
- Ownership category
- akta.pro rank
Rutanio industry classification
Industry- Product category
- Blockchain Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Software Publishers (5132)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- DAO Treasury, Governance & On-Chain Finance Tools (FSADAMAL)
- akta.pro secondary industries
- Governance Frameworks & DAO Tooling (modules, templates, standards) (FSAPAHAC), Coordination & Contributor Management (tasks, bounties, roles) (FSAPAHAD), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Staking Infrastructure & Validator Enablement (Middleware, Slashing Protection, MEV Relays) (FSADAHAJ)
Keywords
Where Rutanio is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Rutanio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Facilitation: The Rutanio Marketplace facilitates the exchange of professional services, NFTs, products, and courses using RUTAS tokens. While RUTAS is described as a complementary exchange unit, the platform facilitates all commercial activity within the ecosystem. The revenue model is built around growing the token economy and the value of RUTAS, though explicit fee structures on transactions are not publicly detailed.
- Social Token Economy: RUTAS tokens function as the currency of the innovation ecosystem. The organization benefits from the growth and adoption of its token economy, which accelerates the exchange of services in the innovation ecosystem. Token value appreciation and broader adoption drive ecosystem value.
- Educational Services and Grants: Rutanio Academy provides training on blockchain, token economy, and exponential organizations. Programs such as Rutas Academy and ExO Women Latam distribute tokens and provide educational content, with grant programs (e.g., ExO Social Token Grant providing up to 10,000 EXOS and 100,000 RUTAS per fellow) fostering adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Community Participation (Free to Join) |
| Unit Pricing | Pay-as-you-go | Marketplace Professional Services (Token-Priced) |
| Hybrid | Pay-as-you-go | ExO Challenge Participation Grant |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Rutanio product offering
Product offeringCore offering
Rutanio operates a blockchain-based innovation ecosystem built on its proprietary Rutanio Beta Net, a Proof of Stake blockchain that issues the RUTAS social token. The platform enables organizations, entrepreneurs, cities, and accelerators to exchange professional services via the Rutanio Marketplace, supported by cloud and staking wallets, an academy, NFTs, and credential badges. It functions as a community-driven collaborative ecosystem connecting innovative stakeholders across Latin America.
Product overview
Rutanio is a blockchain-based innovation ecosystem organized as a platform-plus-modules architecture. At its core is the Rutanio Beta Net, an open-source public blockchain platform, paired with the RUTAS social token serving as the economy's unit of exchange. The platform's primary modules include the Rutanio Marketplace for professional services, two wallet variants (HD/Light Cloud Wallet and Qt Full-Node Staking Wallet), the Rutanio Explorer for blockchain browsing, Statistics dashboard for network metrics, and the Heatmap for node geography. Supporting modules span education (Rutanio Academy), digital collectibles (Rutanio NFT and Insignias), community decision-making (Rutanio-Swae), and grant funding (Rutanio Grant). Users engage via Discord, and all services interconnect through the RUTAS token as the complementary exchange medium.
Differentiator
Problem solved
Functional benefit
Brands
- RUTAS: Social token serving as the common unit of exchange in the Rutanio economy for professional services exchange
- Rutanio Beta Net
- Rutanio Marketplace
- Rutanio Academy
- Rutanio NFT
- Rutanio Insignias
Products and services
- Rutanio Beta Net Open-source Proof of Stake blockchain (C# full node, MIT-licensed) that underpins the Rutanio innovation ecosystem and issues the RUTAS social token.
- RUTAS Token Social token (Latin American Monetary Union Open Solidarity) used to exchange professional services, pay for ecosystem offerings, and reward community participation. Listed on LATOKEN.
- Rutanio Marketplace Marketplace enabling innovative organizations and individual users to exchange professional services using RUTAS tokens within the ecosystem. Connects Allies (service providers) with users across the innovation network.
- Rutanio HD/Light Cloud Wallet Cloud-based wallet for holding RUTAS tokens; targeted at users who want lightweight access to the ecosystem without running a full node.
- Rutanio Qt Staking Wallet Desktop staking wallet enabling token holders to participate in network consensus and staking operations on the Beta Net.
- Rutanio Academy Educational platform offering learning resources, training content, and credentialing pathways (insignias) for participants in the Rutanio innovation ecosystem.
- Rutanio NFT Non-fungible token offering within the ecosystem, enabling issuance and management of unique digital assets tied to ecosystem participation and rewards.
- Rutanio Insignias (Badges) NFT-based credential and reputation badge system recognizing skills, contributions, and achievements of participants within the ecosystem.
- Rutanio-Swae (Swae Decision Platform) Integrated innovation decision platform (powered by Swae) enabling ecosystem participants to coordinate, evaluate, and execute innovation initiatives within Rutanio.
Quantifiable outcome
- 30 entrepreneurs and businesses in Medellín actively using RUTA tokens as payment during the Ruta Emprendedora acceleration program, with COP$150MM in program funds (COP$5MM per participant) managed transparently on the Rutanio blockchain.
- +3 more outcomes
Companies that use Rutanio
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Rutanio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Rutanio partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor and core.
- Pantera MakersminorLatin American accelerator with 10+ years of experience and 3,000+ startups accelerated in 7 countries. Co-leads the Ruta Emprendedora Level Acceleration Program for Industry 4.0, using RUTA tokens as the payment mechanism for 30 entrepreneurs in Medellín.
- SeedstarsminorSwitzerland-based organization active in 90+ countries. Mission to influence lives in emerging markets through technology and startups. Co-leads the Ruta Emprendedora acceleration program with Rutanio and Pantera Makers in Medellín.
- BitBaselminorMiami-based blockchain event organizer. Hosted the Rutanio and ExOEconomy community meetup during Bitcoin Conference 2022 at BitBasel Haus. New partner that attracted MiamiDao, EthMiami, and MiamiNFT Week into the Rutanio ecosystem.
- MiamiDaominorMiami-based project supporting financial inclusion. Participated in the community meetup at BitBasel Haus during Bitcoin Conference 2022, connecting with the Rutanio and ExOEconomy communities.
- EthMiamiminorEthereum-focused Miami community. Connected with Rutanio during Bitcoin Conference 2022. Hosted a live video with Salim Ismail on DAOs and how ExOEconomy and Rutanio are advancing toward autonomous organizations.
- MiamiNFT WeekminorMiami-based NFT community. Joined the Rutanio ecosystem through the community meetup at BitBasel Haus during Bitcoin Conference 2022.
- SwaecoreAI-powered collective decision-making platform. Rutanio-Swae.io serves as the community's innovation space for proposal development, debate, and voting. AI tools help improve proposal quality, and active community members vote on initiatives that can receive RUTAS project funding.
- UnifyITminorPartner in the Miami Bitcoin Week 2021 initiative to explore social token innovation. Together with Fluid Chains and OpenExO, collaborated on the ExO Social Token Grant providing up to 10,000 EXOS and 100,000 RUTAS per fellow.
- Blockchain Centre MiamiminorMiami-based blockchain education, development, and consulting hub. Partnered with Rutanio to offer free month memberships paid with RUTAS tokens, aiming to position Miami as a hub for blockchain development in the Americas.
- OpenExOcoreGlobal ExO transformation ecosystem building exponential organizations. Signed a bilateral commercial agreement with Rutanio to mutually support both projects through active collaboration of their respective communities. ExO Economy and Rutanio are sister economies within the OpenExO ecosystem. Salim Ismail (founder) invited Rutanio to participate in the global ExO economy.
- Fastrack InstituteminorCo-founded by Salim Ismail. Part of the OpenExO ecosystem that developed the bilateral agreement with Rutanio. Contributed to the ExO World Digital Summit where Rutanio was presented to over 1,500 international participants.
- Ruta NcorePublic innovation agency and business center in Medellín, Colombia. Rutanio was conceived within and is articulated by Ruta N, which invited the project to develop its own token economy in July 2018. Ruta N provides institutional support, ecosystem access, co-funding (COP$150MM for Ruta Emprendedora program), and strategic direction as the primary anchor institution of the Medellín innovation ecosystem.
- Blockchain Centre ColombiacoreKnowledge and development center for blockchain technology in Medellín. Partnered with Ruta N and Fluid Chains to deploy the Center for Blockchain Innovation and Development (CIDB) — a hub, lab, academy, and distributed innovation platform. Co-founded the Rutanio project and continues as a key articulator and community host (Monday meetups at Hash House Club).
- Fluid ChainscoreSustainable and high-impact blockchain business builder using exponential organization principles. Led by Kent Langley (Scalable Governance & Technology) and Nayib Kiuhan (Blockchainology & Tech). Designed the initial Rutanio token economy concept and continues as a key technology and strategy partner, including leading events at Blockchain Miami Week.
- Hash House ClubminorBlockchain community space in El Poblado, Medellín. Hosts the Rutanio community every Monday for events, workshops, and networking. The partnership provides a physical venue for community building and blockchain education in Medellín.
- ANDI del FuturominorNetwork of innovative Colombian entrepreneurs affiliated with ANDI. Rutanio is an active member and led a blockchain/Web3 masterclass and NFT/Metaverso panel during September 4.0. 100+ companies in health, retail, food, logistics, marketing, and HR connected with Rutanio at the Blockchain and IoT showroom.
- Connecta B2B LiveminorOnline B2B event platform. Rutanio sponsored a dedicated Rutanio pavilion at the digital event, offering ecosystem companies stands and enabling participants to convert engagement points into RUTA tokens.
- Universidad Pontificia Bolivarian (UPB)minorUniversidad que trabaja en el fortalecimiento empresarial de la organización y conecta el ecosistema de emprendimiento impulsado por la universidad.
- CDEminorCentro de Desarrollo Empresarial que trabaja en el fortalecimiento empresarial de la organización y conecta el ecosistema de emprendimiento.
- PactiaminorComparten con el ecosistema de innovación y ambiente colaborativo del centro empresarial Buro 4.0, compartiendo conocimiento de token economía, tokenización de negocios y procesos.
- Universidad EafitminorTrabajan conjuntamente en analizar el impacto de las tecnologías de blockchain y de la industria 4.0, para proponer alternativas de regulación y derecho comercial.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Rutanio competitors and assessment
Company assessmentBroad incumbents
- Algorand: Algorand is a pure Proof-of-Stake L1 with a native ALGO token, staking rewards, and ecosystem grants — a much larger, institutional-grade peer in the same consensus and token-economy category as Rutanio.
- Kadena: Kadena is a permissionless PoW/PoS hybrid public chain with its own smart-contract language; it competes in the same niche-L1 category as Rutanio Beta Net but with materially larger funding and enterprise focus.
- Theta Network: Theta is a purpose-built blockchain with a native staking/governance token that powers a community ecosystem around content and infrastructure — overlapping with Rutanio's community-token and staking design.
- Hive: Hive (forked from Steem) is a social-focused blockchain with a native token used for content curation, staking, and community governance — sharing Rutanio's DNA of tokenized community participation on a custom chain.
- Flow (Dapper Labs): Flow is a purpose-built L1 optimized for digital assets, collectibles, and consumer apps, with native staking and a vibrant developer ecosystem — a much larger analog to Rutanio's marketplace/NFT/governance ambitions.
Direct peers
- DeSo (Decentralized Social): DeSo is a custom Layer-1 blockchain purpose-built for social applications and creator economies, with a native token used across social, content, and marketplace use cases — the closest architectural analog to Rutanio's social-token-on-custom-chain model.
- Rally: Rally pioneered the social/creator token model, letting communities issue branded tokens used inside a curated marketplace of goods, services, and content — directly comparable to Rutanio's RUTAS-driven marketplace for professional services.
- Origin Protocol: Origin Protocol builds peer-to-peer marketplaces on blockchain rails, including NFT and service exchanges, sharing Rutanio's marketplace-plus-token architecture for community-driven commerce.
Emerging players
- Sia: Sia is a small, permissionless, open-source L1 with a native utility token and community-led development — structurally similar to Rutanio's independently built, community-driven chain at comparable scale.
- Mirror: Mirror pioneered on-chain publishing and social tokens for writers and creators — a thematic peer to Rutanio's social-token thesis applied to professional services rather than content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rutanio social profiles
Digital presenceRutanio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rutanio leadership team
Management profileNumber of profiles
Profiles8 records
Rutanio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rutanio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rutanio
What does Rutanio do?
Rutanio operates a blockchain-based innovation ecosystem built on its proprietary Rutanio Beta Net, a Proof of Stake blockchain that issues the RUTAS social token. The platform enables organizations, entrepreneurs, cities, and accelerators to exchange professional services via the Rutanio Marketplace, supported by cloud and staking wallets, an academy, NFTs, and credential badges. It functions as a community-driven collaborative ecosystem connecting innovative stakeholders across Latin America.
Is Rutanio a public or private company?
Rutanio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rutanio founded?
Rutanio was founded in 2018. It employs 11 to 50 people.
Where is Rutanio based?
Rutanio is headquartered in Medellín, Colombia, in the Latin America region.
How does Rutanio make money?
Three revenue lines are on record. Marketplace Transaction Facilitation is the primary driver. The others are social Token Economy and educational Services and Grants.
Who are Rutanio's main competitors?
Broad incumbents on record are Algorand, Kadena, Theta Network, Hive and Flow (Dapper Labs). Direct peers are DeSo (Decentralized Social), Rally and Origin Protocol. Emerging players are Sia and Mirror.
Does Rutanio have an API?
No public API is recorded for Rutanio.
What industry is Rutanio in?
Rutanio's product category is Blockchain Platform. Its primary akta.pro industry code is FSADAMAL, DAO Treasury, Governance & On-Chain Finance Tools, with a secondary code of FSAPAHAC, Governance Frameworks & DAO Tooling (modules, templates, standards). Its NAICS code is 522320 and its SIC code is 6200.