Coalition For Compassionate Care of California

What Coalition For Compassionate Care of California does

Coalition for Compassionate Care of California (CCCC) is a Sacramento-based nonprofit organization focused on advance care planning, palliative care, and serious illness care policy and education in California. Founded in 1998, CCCC develops multilingual educational resources including PALTmed-certified Health Care Decision Aids covering CPR, ventilator use, tube feeding, and artificial hydration across eight languages (English, Spanish, Chinese, Vietnamese, Russian, Tagalog, Punjabi, Korean), POLST consumer brochures, the Finding Your Way patient guide, and the Thinking Ahead workbook for people with developmental disabilities. The organization also maintains a library of 41+ professional development webinars, runs the POLST Champion Certificate program, and in 2025 launched a 12-video AI in Serious Illness Care Series and an AI MiniConference. Under a contract with California Emergency Medical Services Authority (EMSA) since 2022, CCCC provides stakeholder management and subject matter expertise for the development of the statewide POLST eRegistry being built on ServiceNow. The organization serves healthcare providers, patients and families, California managed care plans, regional centers serving people with developmental disabilities, and state policymakers.

CCCC generates revenue through a membership model (individual and organizational tiers, pricing not publicly disclosed), unit-priced print publication sales in packs of 25 (approximately $25-65 per pack), individual webinar recordings ($25-50 per video), digital subscriptions for facilities and systems, and a one-time perpetual license for the AI in Serious Illness Care Series ($239 full / $24.99 per video). Distribution is primarily direct via the coalitionccc.org e-commerce storefront shipping from Sacramento, supplemented by partnerships with California managed care plans (Inland Empire Health Plan, LA Care, Partnership HealthPlan of California, Kern Health Systems, Health Net) through the Medi-Cal Palliative Care Learning Community and grant-funded projects with the California Health Care Foundation, WITH Foundation, and California Department of Developmental Services. CCCC is fundamentally a content, certification, and policy advocacy organization rather than a technology company; the POLST eRegistry technology platform is built by ServiceNow under separate procurement, and CCCC contributes domain expertise and training rather than software engineering.

The business is operationally small (11-50 employees), geographically concentrated in California, and dependent on a mix of membership dues, product sales, foundation grants, and a single material state government contract. Its competitive position rests on regulatory incumbency in California POLST policy, PALTmed-certified decision aids, a multilingual content library, and exclusive stakeholder management of the POLST eRegistry rollout.

Name

Coalition For Compassionate Care of California

Legal name

Coalition for Compassionate Care of California

Website

https://coalitionccc.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Coalition for Compassionate Care of California (CCCC) is a Sacramento-based nonprofit that develops multilingual advance care planning and palliative care educational resources, delivers professional development webinars, and advocates for serious illness care policy in California.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: CCCC operates on a membership model where individuals and organizations join the coalition for access to resources, webinars, and collaborative community. Members receive free access to webinar library and discounted pricing on products.
2. Publications and Decision Aids Sales: CCCC sells educational publications including decision aids on life-sustaining treatments, POLST consumer brochures, and advance care planning guides. Products are sold in packs of 25 in print format, with digital subscriptions available for facilities, agencies, and systems.
3. Webinar Recordings: CCCC offers webinars on advance care planning, palliative care, POLST, and AI in serious illness care. Webinars are available for free to members or for purchase by non-members.
4. AI in Serious Illness Care Series: CCCC offers a 12-video AI in Serious Illness Care series for purchase. Individual videos from the miniconference are also available for sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

CCCC develops, certifies, and sells educational tools and resources for advance care planning and palliative care, including PALTmed-certified Health Care Decision Aids in 8 languages, POLST Consumer Brochures, the Finding Your Way guide, the Thinking Ahead workbook, and a 41+ recording webinar/video library. The organization operates as a membership coalition providing professional development, policy advocacy, and stakeholder management for California's POLST eRegistry initiative.

Product overview

CCCC offers a portfolio of educational tools and resources for advance care planning and palliative care. The core offerings include Health Care Decision Aids (certified four-page booklets on CPR, Ventilator, Tube Feeding, and Artificial Hydration in multiple languages), POLST Consumer Brochures, and the Finding Your Way guide. The organization has developed the AI in Serious Illness Care Series (12-video educational program), the Thinking Ahead workbook and video series for people with developmental disabilities, and maintains a library of 41+ professional development webinars. CCCC also manages the POLST Champion Certificate program and serves as stakeholder manager for California's POLST eRegistry initiative being developed on the ServiceNow platform. Materials are available in print (packs of 25) and digital subscription formats, with members receiving free access to webinar recordings.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Care Decision Aids PALTmed-certified four-page booklets written in easy-to-read, consumer-friendly language explaining potentially life-sustaining treatments (CPR, Ventilator, Tube Feeding, Artificial Hydration) using evidence-based information. Available in English, Spanish, Chinese, Vietnamese, Russian, Tagalog, and Punjabi, with digital subscription for facilities and systems. Intended for distribution to patients and families by healthcare providers and case managers.
• POLST Consumer Brochures Guides to POLST (Physician Orders for Life-Sustaining Treatment) — medical orders on bright pink paper clearly stating the medical treatment a patient wants toward end of life. Available in English, Spanish, Chinese, Tagalog, Russian, Punjabi, and Vietnamese; sold in packs of 25.
• Finding Your Way: Medical Decisions When They Count the Most Patient and family guide for those starting the advance care planning process or considering whether to initiate or withdraw life-sustaining treatment. Available in English and Spanish, sold in packs of 25.
• AI in Serious Illness Care Series (2025) Educational video series of 12 courses preparing healthcare professionals for AI in palliative and serious illness care. Topics span responsible AI use, AI basics for providers, digital immortality implications, AI for advance care planning, healthcare capacity crisis, bedside implementation, patient perspectives, optimal palliative care, bias mitigation, compassionate AI, AI policy trends, and mortality prediction. Full series priced at $239; individual videos at $24.99 each.
• Thinking Ahead: My Life at the End Workbook and video series enabling people with developmental or intellectual disabilities to advocate for themselves and stay in control through end-of-life planning. Uses words, symbols, and pictures to facilitate discussion about values, goals, and treatment preferences. Available in English, Spanish, Korean, and Chinese.
• CCCC Webinar Library One-hour professional development webinars providing education on advance care planning, palliative care, POLST, and serious illness topics. Library contains 41 past recordings on resilience, health disparities, cannabis use, AI applications, ethical issues, caregiver support, and communication skills. Free for CCCC members; available for purchase individually for non-members (approximately $25-$50 per recording).
• Introducing Palliative Care Video Series Video series and supporting materials developed by Anne Kinderman, MD (UCSF) to help case managers and clinicians describe palliative care services or respond to common questions when offering services to patients with serious illness. Includes videos for case manager/member, case manager/discharge planner, and provider/patient interactions.
• POLST eRegistry (California) Electronic registry for Physician Orders for Life-Sustaining Treatment (POLST) forms being developed by California EMSA with ServiceNow as the technology vendor and CCCC providing stakeholder management and subject matter expertise. CCCC is concurrently developing the POLST Champion Certificate program and updating educational materials to support the eRegistry launch.
• POLST Champion Certificate Program Flagship POLST education offering featuring an in-person skills day and exam component, certifying healthcare professionals in POLST implementation across California.
• CCCC Totebag (Merchandise) CCCC branded totebag merchandise available for purchase through the online store at $25 including shipping.

Quantifiable outcome

• Decision aids certified by Post-Acute and Long-Term Care Medical Association (PALTmed)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• California Emergency Medical Services Authority (EMSA)coreStrategic or Co-development Partner · 1 January 2022CCCC has been under contract to California's Emergency Medical Services Authority (EMSA) since 2022 to provide stakeholder management and subject matter expertise to the development and implementation of the POLST eRegistry. The project has involved updating educational materials, deploying the POLST Knowledge Survey, and helping EMSA assemble the POLST Technical Advisory Committee (TAC).
• Stanford Health CareminorStrategic or Co-development PartnerStanford Health Care developed video content explaining palliative care for patients and caregivers, which is distributed through CCCC's resources.
• National Partnership for Healthcare and Hospice InnovationminorStrategic or Co-development PartnerNPHI developed patient and caregiver resource guides on advanced cancer care, cardiac care, dementia, lung care, and veteran resources that CCCC distributes.
• Center to Advance Palliative Care (CAPC)minorStrategic or Co-development PartnerCCCC provides resources from CAPC including palliative care provider directory and educational materials.
• California Health Care FoundationcoreStrategic or Co-development PartnerCHCF funded the Medi-Cal Palliative Care Managed Care Plan Learning Community project and the Introducing Palliative Care Video Series.
• CSU Shiley Haynes Institute for Palliative CareminorStrategic or Co-development PartnerCCCC partners with CSU Shiley Haynes Institute for Palliative Care as a resource for palliative care education.
• Regional Centers (Alta California, Golden Gate, Eastern Los Angeles)minorStrategic or Co-development PartnerCCCC collaborated with these regional centers and Board Resource Center to develop Thinking Ahead materials for people with developmental disabilities.
• Post-Acute and Long-Term Care Medical Association (PALTmed)minorOthers

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center to Advance Palliative Care (CAPC): National palliative care educational organization providing training, tools, and technical assistance to clinicians. CCCC explicitly distributes CAPC resources and operates in overlapping palliative care education territory for providers.
• CSU Shiley Haynes Institute for Palliative Care: California-based palliative care education institute that partners with CCCC and offers parallel continuing education, certificate programs, and training for clinicians and organizations.
• National Partnership for Healthcare and Hospice Innovation (NPHI): National nonprofit advancing serious illness and end-of-life care; NPHI developed patient resource guides distributed through CCCC, indicating shared mission and overlapping content ecosystems.
• Respecting Choices: Organization specializing in person-centered advance care planning curriculum and certification — directly comparable to CCCC's advance care planning and POLST Champion Certificate program offerings.
• The Conversation Project: Public-facing initiative promoting advance care planning conversations between patients, families, and clinicians — closely aligned with CCCC's patient/family educational materials and decision aid products.

Regional players

• Hospice & Palliative Care Association of New York State: State-level hospice and palliative care association providing advocacy, education, and policy leadership — analogous to CCCC's California-focused coalition model, but for New York.

Broad incumbents

• National Hospice and Palliative Care Organization (NHPCO): Largest national membership organization for hospice and palliative care providers, offering advocacy, education, and professional resources that overlap with CCCC's mission at greater scale and broader geographic reach.
• American Academy of Hospice and Palliative Medicine (AAHPM): National professional association for hospice and palliative medicine physicians; provides clinical education, advocacy, and board certification — serving overlapping clinician audiences as CCCC.

Emerging players

• VitalTalk: Nonprofit focused on communication skills training for clinicians conducting serious illness conversations; overlaps with CCCC's POLST Champion Certificate and advance care planning training in approach and audience.
• Compassion & Choices: National nonprofit advocating for end-of-life care options and patient autonomy, including policy and educational resources — operates in adjacent serious illness care advocacy territory to CCCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoalitionCCC
• YouTubeyoutube.com/user/CoalitionCCC
• Facebookfacebook.com/CoalitionCCC
• LinkedInlinkedin.com/company/coalitionccc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coalition For Compassionate Care of California