Smith Yacht Sales

What Smith Yacht Sales does

Smith Yacht Sales is a privately held yacht brokerage firm founded in 2009 and headquartered in Hingham, Massachusetts. The company brokers the buying, selling, and trading of pre-owned motoryachts, trawlers, downeasters, cruisers, sport boats, and center consoles up to 100 feet for individual recreational boating customers across the New England and Southeast United States. It is the exclusive authorized Southport Boats dealer for Massachusetts and Rhode Island, and operates three waterfront locations: the flagship Hingham Shipyard Marinas (500+ slips), Great Bay Marine in Newington, NH (128 slips, 72 moorings), and Chatham Boat Co on Cape Cod, which adds full-service boat yard capabilities including outboard repair, fiberglass, painting, and restoration. Leadership is founder/family-controlled, with Torrey Smith as President and J. Eric Smith, CPYB, as General Manager; the firm is an LLC domiciled in Massachusetts.

The business model is transaction-based commission revenue earned on yacht sales, purchases, and trade-ins, supplemented by service and parts revenue at affiliated marinas and recurring slip/mooring revenue at Hingham Shipyard and Great Bay Marine. The firm employs 1–10 core staff but operates through a network of approximately nine CPYB-certified yacht brokers (including Managing Broker Dan McCarthy and USCG Captain Jon Tregea), supported by trade-in programs, marine financing coordination, and full documentation/delivery services. Distribution is primarily direct through waterfront marina locations, supplemented by online inventory browsing, annual participation in the New England and Palm Beach International boat shows, and word-of-mouth referrals reinforced by industry credentials (YBAA, IYBA, CPYB).

Underlying technology consists of a yacht brokerage platform with integrated inventory management and CRM functionality (powered by YachtOne), plus a public website enabling self-directed inventory browsing. The firm has no disclosed AI, API, or proprietary data capabilities; its competitive moat is built on broker expertise, exclusive OEM relationships (Southport, Honda Marine), and physical marina infrastructure rather than technology differentiation. The company has no funding rounds, M&A activity, or institutional investment on record.

Name

Smith Yacht Sales

Legal name

Smith Yacht Sales, LLC

Website

https://smithyacht.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Smith Yacht Sales is a private New England yacht brokerage founded in 2009 that brokers pre-owned and new (Southport) vessels up to 100 feet for individual recreational buyers across MA, RI, and NH through three waterfront marina locations, earning commission on transactions and offering affiliated service and marina operations.

Ownership category

akta.pro rank

Product category

Yacht Brokerage Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Yacht brokerage services
• Boat sales
• Marina services
• Yacht dealer
• Marine boatyard

Headquarters

HQ city

Hingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Yacht Sales Commission: Smith Yacht Sales earns commission on yacht sales and purchases, brokering transactions between buyers and sellers of vessels up to 100 feet. The company facilitates the complete transaction including negotiation, documentation, and delivery coordination.
2. Trade-In Services: The company offers hassle-free trade-in programs where customers can apply their current boat's value directly toward a new purchase, generating revenue through the net value capture on the trade.
3. Boat Service and Repair: Chatham Boat Co provides full-service boat yard operations including outboard repairs, custom fiberglass work, hull painting, and complete restorations, generating service revenue.
4. Parts and Equipment Sales: The Ship's Store at Chatham Boat Co and Great Bay Marine sell boating essentials and trailer parts, generating retail revenue from parts and equipment sales.
5. Marina Slips and Services: Great Bay Marine offers 128 slips and 72 moorings with full amenities, and Hingham Shipyard provides 500+ slips and 100 moorings, generating recurring marina service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smith Yacht Sales is a full-service yacht brokerage firm that buys, sells, and trades pre-owned motoryachts, trawlers, downeasters, sportfishing boats, center consoles, and cruisers up to 100 feet for individual boat owners. As the exclusive authorized Southport Boats dealer in Massachusetts and Rhode Island, the company also sells new Southport offshore sportfishing models. Supporting services include trade-in programs, boatyard repairs, parts sales, and marina slip/mooring rentals across three waterfront locations.

Product overview

Smith Yacht Sales operates as a premier yacht brokerage platform offering a portfolio of complementary services centered around yacht sales, trade-ins, and marina operations. The core offering is their yacht brokerage service, through which customers buy and sell pre-owned vessels up to 100 feet. They are the exclusive Southport Boats authorized dealer in Massachusetts and Rhode Island, offering new Southport models (27 FE, 30 FE, 33 DC, and 38 FE). The company enhances its brokerage offering with a Trade-In Program for seamless boat upgrades. Supporting these services are three waterfront marina properties—Hingham Shipyard Marinas (flagship with 500+ slips), Great Bay Marine (60+ years, 128 slips), and Chatham Boat Co. (full-service boat yard with Honda outboard sales)—providing haul-out, storage, repairs, and maintenance capabilities. This integrated model allows customers to complete entire boat transactions with full-service support from purchase through ongoing marina care.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Brokerage Services Full-service yacht brokerage for individual boat buyers and sellers, covering motoryachts, trawlers, downeasters, sportfishing boats, center consoles, and cruisers up to 100 feet. CPYB-certified brokers manage the complete transaction lifecycle including consultation, valuation, negotiation, documentation, financing coordination, and delivery.
• New Southport Boats Sales

Quantifiable outcome

• 100+ yachts sold annually through the brokerage
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Southport BoatscoreChannel Partner/ Reseller/ DistributorSmith Yacht Sales is the exclusive authorized Southport dealer for Massachusetts and Rhode Island. This decade-long partnership involves selling Southport's lineup of premium offshore sportfishing center console boats featuring Hunt4 hull design. The partnership has been recognized with the 2025 Southport Boats Dealer of the Year award for New England.
• Honda MarineminorChannel Partner/ Reseller/ DistributorChatham Boat Co operates as an authorized Honda Outboard dealer with full inventory in stock and available to order, providing marine engine sales and service to customers.
• Great Bay MarinecoreStrategic or Co-development PartnerGreat Bay Marine, a 60+ year family-owned marina in Newington, NH, partners with Smith Yacht Sales to provide dedicated yacht brokerage services. The partnership combines Great Bay's established marina operations (128 slips, 72 moorings, 35-ton travel lift) with Smith's brokerage expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hinckley Yachts: Iconic New England-based yacht builder and brokerage with deep Maine/MA roots; competes for the same affluent coastal buyer and overlaps on brokerage of pre-owned Hinckley and competitor motor yachts.
• Denison Yacht Sales: Large US yacht brokerage with a similar pre-owned/new yacht sales model and CPYB-certified brokers; competes with Smith in the same mid-size to large motor yacht category and runs comparable marina-adjacent offices.
• Galati Yacht Sales: Long-established yacht brokerage and authorized dealer for multiple premium brands; comparable in business model (commission brokerage + new-boat franchise) and customer base (premium motor yacht buyers).
• HMY Yachts: Multi-office yacht brokerage and dealer network specializing in sportfishing and motor yachts — directly overlapping Smith's Southport, Viking, and Cabo product categories and offering similar transaction-brokerage services.
• Boston Yacht Sales: Boston-area yacht brokerage with overlapping New England geography and similar mid-size motor yacht focus; competes head-to-head with Smith for buyers along the MA South Shore and Cape Cod corridors.
• Brewer Yacht Sales: New England yacht brokerage chain with multiple waterfront locations and broad powerboat/sailboat listings; directly competitive with Smith's three-office footprint and similar target customer.

Others

• YachtWorld: Dominant online yacht listing marketplace; not a broker but the primary discovery channel for buyers — represents the structural disintermediation threat against which Smith must differentiate on service and local presence.

Broad incumbents

• MarineMax: Largest publicly traded US boat retailer with deep pockets and national footprint; competes in new-boat sales and brokerage at scale, though less specialized in the New England sportfishing niche Smith dominates.
• OneWater Marine: Public multi-brand boat retailer and services platform; offers brokerage and dealership services broadly across the US, providing scale competition for any expansion-minded regional broker like Smith.

Regional players

• RCR Yachts: Yacht brokerage serving the Great Lakes and Northeast with a similar mid-size powerboat focus; comparable model but operates primarily outside of Smith's core MA/NH territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SmithYachtSales
• LinkedInlinkedin.com/company/smith-yacht-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith Yacht Sales