Brewer Yacht Sales

What Brewer Yacht Sales does

Brewer Yacht Sales is a private, family-owned yacht brokerage headquartered at Safe Harbor Pilots Point Marina in Westbrook, Connecticut, operating since 1994 (with one source citing 1995). The company focuses exclusively on the pre-owned powerboat and sailboat market, serving buyers and sellers across the U.S. East Coast from Maine to Florida, with a dedicated Superyacht Division covering 100–160-foot vessels in Southeast Florida. Its core offering is transaction-based brokerage: CPYB-certified brokers provide buyer representation, seller representation, market analysis, professional photography and video, multi-MLS exposure, due diligence coordination, and secure escrow, earning commissions on closed deals (a customer testimonial references a 10% brokerage fee).

The company operates on a digital platform built on YachtOne infrastructure and supported by Supabase, Vercel, Google reCAPTCHA, and Brevo. In 2025–2026 it launched an AI-powered yacht brokerage website featuring an "AI Concierge" — a conversational search tool with multi-model yacht comparison, real-time MLS notifications, and recommendation persistence — along with a Generative Engine Optimization (GEO) layer designed to surface listings in AI search engines. It also represents the New Harbor Boats brand (New Harbor 28) and offers marine insurance and financing referral services as adjuncts to the brokerage core.

Brewer Yacht Sales generates revenue primarily through brokerage commissions on pre-owned vessel transactions, supplemented by listing/marketing service fees and partner referral income from insurance and financing. Distribution is anchored by a strategic alliance with Safe Harbor Marinas, the nation's largest marina network, which provides extended inventory access and buyer exposure. The company reports 40+ average monthly boat sales and is positioned as the Northeast's #1 boat brokerage for sold boats, with no disclosed outside capital and ownership concentrated under President/Owner Hal Slater and Vice President Melissa Slater.

Name

Brewer Yacht Sales

Legal name

Brewer Yacht Sales

Website

https://breweryacht.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Brewer Yacht Sales is a private, family-owned pre-owned yacht brokerage based in Westbrook, Connecticut, using CPYB-certified brokers and an AI Concierge digital platform to serve buyers and sellers across the U.S. East Coast from Maine to Florida, including a dedicated Superyacht Division in Southeast Florida.

Ownership category

akta.pro rank

Product category

Yacht Brokerage

NAICS

Boat Dealers (441222)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Yacht brokerage services
• Pre-owned boat sales
• Superyacht representation
• Marine insurance referrals
• Boat financing services

Headquarters

HQ city

Westbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commission: Traditional yacht brokerage earning commissions on boat sales and purchases. The company facilitates transactions between buyers and sellers of pre-owned vessels.
2. Listing Services: Professional marketing services including photography, video content, and MLS listing across multiple sites for sellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brewer Yacht Sales is a pre-owned yacht brokerage that matches buyers and sellers of powerboats and sailboats across the U.S. East Coast, supported by CPYB-certified brokers handling market analysis, professional marketing, due diligence, and secure closings. The firm operates an industry-first AI-powered website with conversational search, multi-model comparisons, and real-time MLS notifications, and runs a dedicated Superyacht Division for 100-160 foot vessels in Southeast Florida.

Product overview

Brewer Yacht Sales operates as a multi-service yacht brokerage platform anchored by a core pre-owned boat brokerage business and an industry-first AI-powered digital platform. The primary offerings include: (1) pre-owned yacht brokerage services — both buyer's agent and seller representation — across powerboats and sailboats on the U.S. East Coast, handled by CPYB-certified brokers; (2) a dedicated Superyacht Division for 100–160-foot vessels led by a specialist consultant; and (3) an AI-powered digital platform featuring an 'AI Concierge' tool for conversational search, multi-model comparisons, and real-time MLS notifications. The portfolio is augmented by New Harbor boat brand representation, marine insurance and financing referral services, and an extensive network alliance with Safe Harbor Marinas — the nation's largest marina network — which extends national inventory access for buyers and broader market reach for sellers.

Differentiator

Problem solved

Functional benefit

Brands

• Brewer Superyacht Division: Dedicated division for superyacht representation serving Southeast Florida, led by Bill Hall as Super Yacht Consultant, handling luxury motor yachts, expedition vessels, exclusive brokerage opportunities, and custom yacht build consultations.

Products and services

• Pre-Owned Yacht Brokerage Services End-to-end brokerage of pre-owned powerboats and sailboats handled by CPYB-certified brokers, including market analysis, professional marketing, due diligence, and secure closings.
• Buyer's Agent Services Dedicated buyer's representation including competitive market pricing research, boat history reports, professional survey coordination, secure escrow of funds, and renegotiation support if hidden deficiencies are found.
• Seller Representation / List Your Yacht Seller representation including professional photography, video content, multi-MLS listing, co-broker network exposure, targeted marketing campaigns, and licensed bonded service with secure escrow.
• Superyacht Division Dedicated superyacht brokerage division led by Super Yacht Consultant Bill Hall, providing representation for 100-to-160-foot yacht buyers and sellers in Southeast Florida, including custom yacht build consultations and strategic acquisition guidance.
• AI Concierge / AI-Powered Search Platform Digital AI-powered search tool enabling conversational yacht queries, multi-model comparisons, and real-time MLS notifications; positioned as the primary interface for buyers navigating the pre-owned boat inventory.
• Marine Insurance Referral Services Referral-based marine insurance services offering comprehensive coverage with agreed-value policies for boat owners, accessed via listing pages and the insurance section of the site.
• Marine Financing Referral Services Financing referral services enabling competitive rates and flexible terms up to 20 years for boat purchases.
• New Harbor Boats Brand Representation Representation of New Harbor Boats, including the New Harbor 28, a classic-inspired boat designed by John Alden's office and based on the Wasque 26 hull with outboard power.

Quantifiable outcome

• A typical new boat loses 15% to 20% of its initial value in the first year; over first five years, a new yacht can shed 40% to 50% of original purchase price
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Safe Harbor MarinascoreStrategic or Co-development PartnerStrategic alliance with Safe Harbor Marinas—the nation's largest marina network—provides sellers unmatched exposure through an extensive network of active buyers and sellers, and gives buyers premier access to exclusive vessel inventory. This partnership is central to Brewer Yacht Sales' value proposition and market reach.
• New Harbor BoatsminorChannel Partner/ Reseller/ DistributorBrewer Yacht Sales presents New Harbor boats including the New Harbor 28, a modern classic based on the John Alden-designed Wasque 26 hull with outboard power.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Denison Yachting: A large US yacht brokerage with multiple East Coast and Florida offices offering both power and sail pre-owned brokerage, new-yacht representation, and charter — directly comparable in product, customer, and multi-state broker model to Brewer.
• HMY Yacht Sales: Established US yacht brokerage with offices across the Southeast and Caribbean, focusing on pre-owned motor yachts and sportfish — a close peer in geography, product mix, and broker-driven transaction model.
• Allied Marine: Fort Lauderdale-based yacht brokerage and superyacht specialist serving East Coast and international clients — directly comparable to Brewer's brokerage and superyacht division offerings.
• Worth Avenue Yachts: Luxury yacht brokerage with offices in Palm Beach, Fort Lauderdale, and Newport — comparable in pre-owned/luxury focus, broker expertise, and East Coast/Florida geographic coverage.
• Galati Yacht Sales: Multi-location US yacht brokerage and dealer with a strong presence in Florida and the Gulf Coast — comparable multi-state broker network selling pre-owned and new yachts to similar buyers.

Others

• YachtWorld: The largest online marketplace for new and pre-owned yachts globally — not a direct competitor but the platform through which Brewer distributes listings and where buyer search increasingly begins, making it an ecosystem participant.
• Boat Trader: Leading online marketplace for new and used boats across the US — an adjacent/ecosystem participant that drives buyer leads to brokers like Brewer and represents a partial disintermediation channel.

Broad incumbents

• MarineMax: The largest publicly traded US boat dealer, offering new and pre-owned boats, finance, insurance, and service across many geographies — a broad incumbent whose offerings overlap with Brewer's brokerage, financing, and insurance referral services.

Regional players

• Sundance Boat Sales: New York/Long Island boat dealer and broker with new and pre-offered powerboats — a regional peer focused on a comparable East Coast boating customer, though with different geographic emphasis.
• Russo Marine: New England-based boat dealer and brokerage carrying powerboats and yachts — a regional peer serving overlapping East Coast boating markets but with a different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/breweryacht
• Facebookfacebook.com/breweryacht
• LinkedInlinkedin.com/company/brewer-yacht-sales

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewer Yacht Sales