Tico

What Tico does

Tico (天创), formally the Tianchuang Digital Group (天创数码集团), is a Chinese professional audio-visual system integrator founded in 1994 and headquartered in Haidian, Beijing. The company delivers one-stop multimedia information system solutions spanning personalized consulting, system integration, professional product supply, software design, and full-cycle operation and maintenance services across seven verticals: government institutions, five-star hospitality, education, cultural and sports venues, exhibition and display, enterprises, and healthcare.

The group's technology stack combines networking standards like AVB (IEEE 802.1AS) and Audinate Dante for low-latency digital audio distribution, professional DSP from Biamp (TesiraFORTÉ, Parlé, VoICA), Renkus-Heinz steerable and line-array loudspeakers, beyerdynamic wireless conference systems, and Panasonic AW-series PTZ cameras. Its proprietary WitMeeting (智会通) smart conference platform provides cloud/server-based management and monitoring of multi-room AV deployments across the 19 member subsidiaries of the group.

Name

Tico

Legal name

天创公司

Website

https://tico.cn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Professional Audio-Visual System Integration

NAICS

Computer Systems Design Services (541512), Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

akta.pro secondary industry

AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)

Keywords

• Professional AV integration
• Audio-visual system design
• Conference room solutions
• Multimedia system integration
• AV equipment distribution

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. System Integration Services: One-stop multimedia information system integration including design, procurement, installation, commissioning, and after-sales support. Core revenue stream with personalized consulting services and comprehensive system solutions.
2. Professional Product Supply: Supply of professional audio-visual products including Biamp, Renkus-Heinz, beyerdynamic, Panasonic equipment through established distribution relationships with international brands.
3. Operation and Maintenance Services: Full-cycle operation and maintenance management services ensuring long-term system performance for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tico provides one-stop professional audio-visual (AV) multimedia information system integration solutions, encompassing personalized consulting, system design, equipment supply, installation and commissioning, and comprehensive operation & maintenance management. The company integrates global premium AV brands (Biamp, Renkus-Heinz, beyerdynamic, Panasonic) and operates its own proprietary WitMeeting (智会通) smart conference platform for centralized AV system management and monitoring. Core service lines include personalized consulting services, one-stop system integration, professional product supply chain, comprehensive O&M management, and software design and development.

Product overview

Tico (天创) operates as a multimedia information system solutions provider with a portfolio of one-stop integrated AV solutions. The company's core offerings center on the WitMeeting (智会通) intelligent conference platform — a proprietary smart meeting management system built on local server/cloud architecture — supported by comprehensive professional services including personalized consulting, system integration, product supply chain, and maintenance management. The group structure includes multiple specialized subsidiaries covering software development (Beijing Tianchuang Shengshi), professional AV product distribution (Foshan Tianchuang Zhisheng, Guangzhou Tianchuang Tianyi/Talent), international AV integration consulting (Principle One, ASCL), professional audio equipment (CAH), and energy management services (Hunan Tianchuang Carbon). The portfolio spans end-to-end AV system solutions across government, enterprise, hospitality, education, cultural, and exhibition sectors.

Differentiator

Problem solved

Functional benefit

Brands

• WitMeeting (智会通): Smart conference platform independently developed by Beijing TianChuang Shensheng; provides efficient, convenient, and cost-effective professional audio-visual system management and operations services based on local server/cloud architecture.

Products and services

• WitMeeting (智会通) Smart Conference Platform A proprietary cloud/server-based intelligent conference management platform independently developed by Tico's Beijing TianChuang Shensheng subsidiary. It provides process-based meeting control, centralized AV system management, comprehensive monitoring, and one-button scene control for distributed, multi-node AV deployments across complex enterprise, government, and education environments.
• One-Stop Multimedia Information System Integration Solutions A turnkey integration service combining personalized consulting, complete AV system design, supply of professional AV equipment, on-site installation and commissioning, and full-cycle operation & maintenance management. Delivered to government institutions, five-star hotels, educational institutions, cultural and sports venues, enterprise organizations, and healthcare facilities across China and select international markets.

Quantifiable outcome

• Audio noise levels in Tianjin Juilliard performance venues reduced to NC15 standard (international leading level) through innovative room-within-room acoustic design
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Audinate (Dante Protocol)coreTechnology or Integration · 1 September 2020Licensed user of Dante network audio protocol for digital audio transmission. Dante enables bidirectional 512 audio channels, ultra-low latency (minimum 1/4ms), and compatibility with traditional Ethernet infrastructure.
• Biamp ( TesiraFORTÉ, Parlé, VoICA)coreTechnology or IntegrationPrimary digital audio processing technology partner. Biamp products (TesiraFORTÉ, Parlé beamtracking microphones, VoICA public address systems) are featured across 90%+ of Tico project case studies. Long-standing distribution and integration partnership.
• Renkus-HeinzcoreTechnology or IntegrationKey loudspeaker technology partner supplying Iconyx steerable arrays, CX series, IC series column speakers, and PN linear arrays for major venue projects including Tianjin Juilliard, Dalian Sports Center, and multiple convention centers.
• beyerdynamicmajorTechnology or IntegrationProfessional microphone partner supplying Quinta wireless conference systems, Orbis concealed conference systems, Classis GM goose-neck microphones, and Opus wireless systems for government and enterprise meeting rooms.
• Panasonic (AW Series Cameras)majorTechnology or IntegrationHD/4K camera partner supplying AW series PTZ cameras for video capture in conference rooms, lecture halls, and broadcast applications across education and enterprise segments.
• CAH Professional Audio (Hong Kong)coreOthersHong Kong-based subsidiary and professional audio equipment sales company. CAH develops own-brand products alongside distributing international professional audio brands. Member of Tianchuang Digital Group since 2007.
• Principle One (Hong Kong)majorOthersIT and AV systems integration partner serving clients across Asia. Founded 2003, joined Tianchuang Group 2017. Headquarters Hong Kong with offices in Shanghai, Singapore, Tokyo, Seoul, Sydney.
• ASCL Audio Systems Consultant (Asia)majorOthersAV and network system design and engineering services company with 100+ professionals across Hong Kong, Macau, Guangzhou, and Beijing. Founded 2004, joined Tianchuang Group 2011.
• Li Yu Group (力宇集团)minorStrategic or Co-development PartnerStrategic partnership for Hunan Tianchuang Carbon Neutral Energy Technology Co., Ltd. combining policy, capital, technology and service resources to serve high energy-consuming enterprises in carbon emission reduction.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AVI-SPL: Largest global AV systems integrator offering design, integration, and managed services for enterprise, government, education, and venues. Closest like-for-like peer to Tico's one-stop AV integration model, but operating globally rather than APAC-centric.
• Diversified: US-based AV integrator delivering design-build and managed services across corporate, broadcast, and venue verticals. Directly comparable business model to Tico's system-integration-plus-support offering.
• Kinly: Global AV and collaboration services provider offering integration, managed services, and video conferencing solutions. Comparable in service breadth and recurring support revenue mix.
• Electrosonic: AV integrator with strong cultural-venue, control-room, and corporate experience, providing design, integration, and after-sales support. Comparable in vertical mix and end-to-end delivery approach.
• Ford Audio-Video: US AV integrator with design, integration, and managed services for corporate, education, government, and house-of-worship clients. Comparable mid-sized integrator business model.
• HB Communications: Northeastern US AV integrator providing design, integration, and managed services for enterprise, education, and government customers. Comparable scale and service mix to Tico.
• CCS Presentation Systems: US AV integrator focused on design-build and integration for corporate, education, and government clients. Comparable mid-market system integrator with similar value proposition.

Regional players

• VTRON (威创股份): Chinese AV/control-room display and visualization solutions provider serving government, transportation, and enterprise command centers. Comparable as a Chinese competitor in control-room AV but focused more on displays than full integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tico