Principle One

What Principle One does

Principle One, founded in 2003 and headquartered in Hong Kong, is a multi-disciplinary technology solutions provider specializing in the design, implementation, and operation of converged audiovisual (AV) and information technology (IT) infrastructure systems. Its service portfolio spans six lines: Integrated Projects (combined AV+IT delivery), Audiovisual Projects (AV system design, build, and installation), IT Projects (infrastructure design and implementation), AV Maintenance (preventative care and component replacement), AV Managed Services (ongoing AV operations and event support), and IT Managed Services (fixed-fee proactive helpdesk, desk-side, remote, and strategic advisory support). Underlying technology stacks center on enterprise AV/IT integration, with documented deployments of Q-SYS AV-over-IP platforms, Microsoft Teams Rooms, Zoom appliances, ClearOne conferencing, VMware virtualization, and digital signage solutions including transparent LED screens and curved LED walls.

The company serves enterprise clients across banks and financial institutions, luxury retail, professional services, education, and multinational corporations, with marquee engagements including HSBC, UBS (since 2004, managing 500+ weekly videoconferences), KPMG, Bank of China Hong Kong, Bank of Communications, Moncler (60+ regional shops since 2013), DFS Group, Alphadyne Asset Management, and Lingnan University. Business model combines project-based professional services revenue from design-build-install engagements with recurring managed services revenue on a fixed-fee subscription model billed annually; managed services emphasize proactive maintenance over reactive break-fix. Distribution is exclusively direct enterprise field sales with no channel or reseller model, supported by eight owned offices across Hong Kong, Singapore, Shanghai, Beijing, Tokyo, Seoul, Sydney, and Kuala Lumpur, delivering projects in 14 countries and 39 cities. Since November 2017, the firm has operated as a majority-owned subsidiary of Tico Digital, a Chinese AV distributor and service provider founded in 1994, while retaining independent brand and management under CEO Joey Yeung and founder-shareholder James Oliver.

Name

Principle One

Legal name

Principle One Limited

Website

https://principleone.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Principle One designs, implements, and operates converged audiovisual and IT infrastructure systems for banks, hedge funds, luxury retailers, and multinational corporations across 14 Asia-Pacific countries from 8 regional offices.

Ownership category

akta.pro rank

Product category

Audiovisual and IT Infrastructure Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

akta.pro secondary industries

AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Corporate Event Production & AV Services (HSACADAB)

Keywords

• Audiovisual integration services
• IT infrastructure services
• AV managed services
• Converged AV IT solutions
• Enterprise technology deployment

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Project-Based Services: Design, build and install audiovisual and IT infrastructure systems for new installations or relocations. Includes integrated projects, AV projects, and IT projects delivered across multiple countries in Asia.
2. Managed Services: Fixed-fee proactive IT and AV managed services including desk-side support, remote support, preventative maintenance, and strategic advice. Unique model focused on avoiding ad-hoc problem solving through diligent maintenance and system optimization.
3. Maintenance Services: AV maintenance contracts providing scheduled preventative maintenance, guaranteed response times, call-out token plans, and loan units for equipment. Can be planned (contracted) or unplanned (ad-hoc) service delivery.
4. Event Support Services: Planning, organization and running of complex AV solutions for corporate events, including live streaming support and venue sourcing

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Principle One designs, builds, integrates, and operates converged audiovisual (AV) and information technology (IT) systems for enterprise clients across Asia Pacific. Its core offerings span design-and-build projects (Integrated, AV, and IT), preventative AV maintenance, ongoing AV facilities operation and event support, and fixed-fee proactive IT managed services. Customers include multinational banks, hedge funds, professional services firms, luxury retailers, and educational institutions.

Product overview

Principle One is a multi-disciplinary technology solutions provider offering integrated audiovisual (AV) and information technology (IT) services across Asia since 2003. Its portfolio consists of six core and supporting service lines: Integrated Projects (the combined AV+IT delivery approach), Audiovisual Projects (AV design, build and installation), IT Projects (IT infrastructure design and implementation), AV Maintenance (proactive AV system care and component replacement), AV Managed Services (ongoing AV facilities operation and event support), and IT Managed Services (proactive fixed-fee IT support and strategy). These services collectively serve financial services, luxury retail, professional services, and education sectors across 14 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Projects Combined audiovisual and information technology project delivery approach that merges the experience, expertise, and services of both AV and IT teams into a single integrated offering, spanning design, build, and installation across multiple technology disciplines for enterprise clients.
• Audiovisual Projects Design, build and installation of audiovisual systems including digital signage, LED walls, video conferencing rooms, boardrooms, multipurpose areas, auditoria, and entrance lobby video walls for enterprise and institutional clients.
• IT Projects Design and implementation of IT infrastructure solutions, including structured cabling, server racks, UPS systems, workstations, and network infrastructure that fulfill current requirements and adapt to changing business needs.
• AV Maintenance Proactive and responsive maintenance services for audiovisual systems, covering preventative maintenance, troubleshooting, repair, component replacement, extended warranties, and system upgrades to extend solution lifecycle.
• AV Managed Services Ongoing operation and support of clients' audiovisual solutions in meeting rooms, training facilities, and auditoria, including event planning and execution with service level commitments from trained professionals.
• IT Managed Services Proactive fixed-fee IT infrastructure support with holistic technology coverage including helpdesk, desk-side support, remote support, strategic IT advice, network and telecom management, and audiovisual technology support.

Quantifiable outcome

• Over 3,000 projects delivered successfully since 2003
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SolgaricoreTechnology or Integration · 27 June 2017Partnership to offer Solgari's complete enterprise cloud business communications software solution across Asia. Enables Principle One to provide customers with unified communications including voice, SMS, chat and video through a single cloud platform with FinTech compliance features for MiFID II, FCA, PCI DSS and GDPR.
• VMwarecoreTechnology or Integration · 15 May 2016Promoted to Enterprise Solution Provider status by VMware, requiring VMware Certified Advanced Professional (VCAP) certification. Enables design, deployment and support of VMware solutions for larger enterprise clients.
• Capital-eminorStrategic or Co-development PartnerPartnership with Australian marketing and event agency for audiovisual production and live streaming of HubSpot events in Singapore and Hong Kong.
• One SpaceminorStrategic or Co-development PartnerSister company collaborating on integrated audiovisual and architectural projects including HSBC Hong Kong headquarters multimedia installation and Kinwick Centre revitalization.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Logicalis: Logicalis is a global IT solutions and managed services provider with significant APAC operations; comparable as a broader IT incumbent that increasingly bundles AV/UC capabilities alongside its systems integration and managed services offerings.
• Diversified: Diversified is a large global AV/IT systems integrator delivering enterprise audiovisual solutions, managed services and digital media; comparable as a broader incumbent that competes with Principle One for large multinational enterprise AV integration engagements in Asia-Pacific.
• AVI-SPL: AVI-SPL is the largest global AV systems integrator with broad enterprise coverage including collaboration, AV integration and managed services; comparable as a larger incumbent that overlaps with Principle One in converged AV+IT project delivery and managed services for multinationals.
• Insight Enterprises: Insight Enterprises is a large global IT solutions integrator with substantial APAC presence offering workplace technology, collaboration and managed services; comparable as a broader IT incumbent whose workplace/UC practice overlaps with Principle One's IT integration and managed services lines.

Direct peers

• IVCi: IVCi is an AV collaboration integrator delivering design, integration and managed services for video conferencing and unified communications environments — comparable to Principle One's AV+IT integration work for enterprise meeting, training and event spaces.
• Electrosonic: Electrosonic is a long-established audiovisual solutions company delivering AV design, integration and support for corporate, control room and experiential environments — directly comparable as an AV systems integrator serving enterprise and high-end installations.
• Kinly: Kinly (formerly VisionsConnected) is a global AV integration and collaboration services provider with significant presence in EMEA and APAC, offering similar end-to-end AV/UC deployment, managed services and event support to enterprise and financial clients.
• Yorktel: Yorktel is a US-headquartered AV integrator and managed services provider specialising in video collaboration, UC and enterprise AV deployments for financial services and enterprise clients — closely overlapping Principle One's core financial-services customer base.
• Vega Global: Vega Global is one of the largest audiovisual systems integrators in Asia-Pacific, offering design, integration and managed services for AV and IT infrastructure — directly comparable to Principle One's converged AV+IT delivery across enterprise and financial services clients in the region.

Emerging players

• Hubble Payments / AVDG APAC: AVDG (Audio Visual Design Group) is a North American AV integrator with expanding APAC reach providing design, integration and managed services; comparable as a growing peer that targets similar enterprise AV/IT converged opportunities in Asia-Pacific.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/principleone
• Facebookfacebook.com/PrincipleOne
• LinkedInlinkedin.com/company/principle-one

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principle One