Udderly Smooth

Name

Udderly Smooth

Legal name

Udderly Smooth

Website

https://udderlysmooth.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Udderly Smooth is a privately held US skincare brand, founded around 1978–1980 and based in Solon, Ohio, that manufactures and distributes pharmacist-formulated, clinically-proven 24-hour moisturizing body creams—including urea-based Extra Care variants—to individual consumers, healthcare workers, and oncology patients via DTC e-commerce, nationwide retail, and healthcare-professional recommendations.

Ownership category

akta.pro rank

Product category

Consumer Skincare (Moisturizing Body Cream)

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

akta.pro secondary industry

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Moisturizing body cream
• Skincare products
• Urea cream
• Dry skin treatment
• Oncology skincare

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Skincare Product Sales: Udderly Smooth generates revenue through direct-to-consumer e-commerce sales and retail distribution of their moisturizing skincare products. The business model is based on one-time product purchases with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Udderly Smooth manufactures and sells pharmacist-formulated moisturizing body creams designed to deliver clinically-proven 24-hour moisturization for dry, rough, scaly, and cracked skin. The product line includes the flagship Original Body Cream and Original Bundle, a Care Pack, and Extra Care variants with 10% and 20% urea concentrations for more intensive skin treatment needs.

Differentiator

Problem solved

Functional benefit

Brands

• Udderly Smooth Extra Care: A product line featuring higher urea concentrations (10% and 20%) for extra moisturizing care.

Products and services

• Udderly Smooth Original Body Cream Fast-absorbing, non-greasy body cream providing clinically-proven 24-hour moisturization for dry, rough skin. Targeted at bikers, knitters, typers, and other active-hand consumers, and sold in a Twin Pack format.
• Udderly Smooth Original Bundle Bundle offering of the original body cream formula with 24-hour moisturization and a non-greasy formula. The most popular product in the line with 528 customer reviews.
• Udderly Smooth Care Pack Clinically-proven 24-hour moisturization product that locks in moisture and keeps skin hydrated; softens, soothes, and smooths rough dry skin.
• Udderly Smooth Extra Care 20% Urea 8oz Jar Enhanced moisturizing cream with 20% urea concentration for extra care of rough, dry, or scaly skin. Sold in an 8oz jar at $13.99.
• Udderly Smooth Extra Care 10% Urea 8oz Jar Moisturizing cream with 10% urea concentration for extra care of moderately dry skin, sold in an 8oz jar at $13.99 as a lower-concentration alternative to the 20% formula.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DSE Healthcare Solutions, LLCcoreChannel Partner/ Reseller/ DistributorDSE Healthcare Solutions, LLC is the distributor of Udderly Smooth products. They handle the distribution and commercialization of the brand alongside their parent company's privacy policy and terms of use pages.

Scale indicators3 records

Direct peers

• Vanicream: DSE-distributed, dermatologist-developed sensitive-skin moisturizer brand sold through pharmacies and healthcare professionals. Vanicream is highly comparable in distribution strategy and HCP-channel positioning to Udderly Smooth, and in fact shares the DSE Healthcare distribution platform.
• AmLactin: Upsher-Smith brand specializing in lactic-acid and ammonium-lactate based therapeutic moisturizers. AmLactin is a close active-ingredient analog to Udderly Smooth's urea line and competes for the same dry, rough, scaly-skin consumer.
• Cetaphil: Galderma-owned sensitive-skin care brand offering moisturizers and cleansers frequently recommended by dermatologists. Cetaphil directly competes with Udderly Smooth's healthcare-professional-recommended positioning for dry and sensitive skin consumers.
• Aveeno: Johnson & Johnson's dermatologist-recommended skincare brand featuring colloidal oatmeal and clinical moisturization. Aveeno competes with Udderly Smooth across healthcare-professional endorsement, dry-skin treatment, and sensitive-skin positioning.
• CeraVe: Owned by L'Oréal, CeraVe is a leading therapeutic skincare brand built around ceramides and clinical hydration claims. It competes directly with Udderly Smooth in the urea/actives-based body moisturizer category and targets similar dry-skin and healthcare-recommended use cases.
• Eucerin: Beiersdorf's dermatologist-recommended therapeutic skincare line. Eucerin's urea-based body lotions and repair creams compete head-to-head with Udderly Smooth's 10% and 20% urea SKUs for the same dry-skin and medical-adjacent consumer.
• Gold Bond: Sanofi/Chattem therapeutic body lotion brand. Gold Bond's emphasis on clinical moisturization, value pricing, and treatment of rough, cracked, and itchy skin closely mirrors Udderly Smooth's core value proposition and target use cases.

Broad incumbents

• Nivea: Beiersdorf's flagship global body-care brand offering a wide range of lotions and creams. Nivea is a broad incumbent competitor in body moisturization, with greater scale and international reach than Udderly Smooth.
• Neutrogena: Johnson & Johnson-owned mass-market skincare brand with extensive body-care and moisturizer portfolio. Neutrogena is a broad incumbent that competes with Udderly Smooth at retail and through dermatologist endorsements but covers a much wider product range.

Regional players

• Curél: Kao Corporation's dermatologist-recommended dry and sensitive skin brand. Curél is comparable in product positioning (clinically-proven moisturization for chronic dry skin) but primarily serves the Japanese and broader Asian markets rather than the US.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udderly Smooth