DSE Healthcare Solutions

What DSE Healthcare Solutions does

DSE Healthcare Solutions, LLC is a privately held Edison, New Jersey-based consumer healthcare company that markets and distributes a portfolio of specialty over-the-counter (OTC) health and wellness brands across the United States. Founded in 2005 by CEO Moaiz F. Daya through the acquisition of four brands from Numark Laboratories, the company has since assembled a portfolio anchored by URINOZINC® (a prostate health dietary supplement with 15 prostate-friendly nutrients and 8-of-10 physician-study preference), PRELIEF® (a medical food for the dietary management of Interstitial Cystitis that reduces up to 95% of food acid), Vanquish® (a 50+ year heritage acetaminophen/aspirin/caffeine headache analgesic), Fergon® (iron supplements in both ferrous gluconate and Sunactive FE® patented ferric pyrophosphate formulations), Udderly Smooth® (a pharmacist-formulated 24-hour moisturizing body cream), and Acnomel® (acne treatment). The company also maintains 14 legacy brands under the related Numark Brands umbrella, some exceeding 100 years of market presence.

The business operates an asset-light, brand-management model: the 11–50 person team focuses on formulation, brand marketing, physician outreach, and retailer relationships, with manufacturing and physical distribution outsourced. Products reach consumers through national retail distribution at CVS, Walgreens, Rite Aid, Walmart, Meijer, HEB, and ShopRite, supplemented by direct-to-consumer sales through five dedicated brand websites (Urinozinc.com, Prelief.com, Fergon.com, Udderlysmooth.com, Vanquishheadacherelief.com). Revenue is generated through one-time OTC unit sales at retail price points determined by channel partners; no subscription, SaaS, or contracted pricing model is in use.

Customer segments span five horizontal specialty use-cases: men with prostate health concerns, Interstitial Cystitis patients, iron-deficient consumers (especially those with GI sensitivity), frequent headache sufferers, and consumers seeking clinical-grade skincare for dry skin. The company's differentiation rests on long-standing brand equity, clinical substantiation (ProVoice surveys, physician-directed studies, medical-food regulatory classification for PRELIEF), and broad retail penetration rather than proprietary technology or AI-enabled features. The leadership team, including Executive VP/Partner Scott R. Emerson (also Founder/President of The Emerson Group) and VP Operations David Burton (prior P&G, Pfizer, J&J supply chain leadership), brings Fortune 500 consumer healthcare operating experience to the specialty-brand portfolio model.

Name

DSE Healthcare Solutions

Legal name

DSE Healthcare Solutions, LLC

Website

https://dsehealthcare.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

DSE Healthcare Solutions is a privately held, Edison, NJ-based consumer healthcare company that markets and distributes specialty OTC brands—including URINOZINC (prostate health), PRELIEF (Interstitial Cystitis medical food), Vanquish (headache relief), Fergon (iron), and Udderly Smooth (skincare)—through major US retail chains and brand websites.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

Keywords

• Consumer healthcare products
• Dietary supplements
• Medical foods
• OTC pain relief
• Skincare products

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Healthcare Product Sales: DSE Healthcare Solutions generates revenue through the sale of consumer healthcare products including dietary supplements (URINOZINC, Fergon), medical foods (PRELIEF), pain relievers (Vanquish), and skincare (Udderly Smooth). Products are sold through major retail channels and direct-to-consumer brand websites as one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

DSE Healthcare Solutions formulates, markets, and distributes a portfolio of specialty consumer healthcare products, including prostate health supplements (URINOZINC), medical foods for Interstitial Cystitis (PRELIEF), iron supplements (Fergon), OTC pain relievers (Vanquish), and pharmacist-formulated skincare (Udderly Smooth). The company's products are sold primarily through major US retail drug, mass, and grocery chains as well as direct-to-consumer brand websites.

Product overview

DSE Healthcare Solutions offers a portfolio of six core consumer health brands addressing specialty health concerns. The portfolio includes URINOZINC® (prostate health dietary supplement), PRELIEF® (medical food for interstitial cystitis and acid reduction), Fergon® (iron supplements in two formulations: Iron Restore with Sunactive FE® and standard ferrous gluconate), Udderly Smooth® (pharmacist-formulated skincare), and VANQUISH® (acetaminophen/aspirin/caffeine pain reliever for headaches). These products are available in major retail stores and online, with the company also maintaining 14 legacy brands under Numark Brands.

Differentiator

Problem solved

Functional benefit

Brands

• URINOZINC: Prostate health dietary supplement formulated to provide prostate and urinary nutritional support.
• PRELIEF
• Vanquish
• Fergon
• Udderly Smooth
• Acnomel

Products and services

• URINOZINC® Prostate Health Complex
• PRELIEF® Medical Food
• Fergon® Iron Restore™
• Fergon® Iron Supplement
• Udderly Smooth® Body Cream
• VANQUISH® Pain Reliever

Quantifiable outcome

• 8 out of 10 men prefer URINOZINC in Physician-Directed Open Label Patient Experience Study
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Numark BrandscoreOthersNumark Brands is the parent company housing DSE Healthcare Solutions' collection of 14 legacy brands. Some of these legacy brands have been around for over 100 years. DSE Healthcare Solutions acquired 4 of the Numark brands in 2005 and launched as a separate entity. The relationship involves brand acquisition and ongoing collaboration for legacy brand management.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Life Extension: Direct-to-consumer specialty supplement brand with a broad catalog of condition-specific formulations marketed to health-conscious consumers. Comparable to DSE in its condition-targeted supplement positioning (e.g., prostate, iron) and its mix of branded DTC and retail distribution.
• Chattem (Sanofi Consumer Healthcare): Sanofi's U.S. consumer healthcare division, historically known for brands like Gold Bond, Icy Hot, and ACT. Comparable to DSE as a portfolio operator of legacy OTC and personal care brands distributed through the same major U.S. drug and mass retail channels.
• Prestige Consumer Healthcare: Public consumer healthcare company that owns and markets a portfolio of OTC and personal care brands (Monistat, Compound W, Clear Eyes, BC/Goody's). Operates a similar brand-house model focused on acquiring and revitalizing niche OTC health brands, directly comparable to DSE's legacy brand stewardship strategy.

Broad incumbents

• Bayer Consumer Health: Bayer's consumer healthcare division operates OTC brands such as Aleve, Aspirin, Claritin, and One A Day. Comparable in product categories (OTC pain, supplements) and retail channels, though at vastly greater scale and breadth.
• Church & Dwight: Large publicly traded CPG company with significant consumer healthcare exposure (Batiste, Trojan, First Response, Zicam). Relevant peer given its established legacy-brand acquisition playbook and overlapping distribution in mass, drug, and grocery retail channels.
• Haleon: Global OTC consumer healthcare company spun off from GSK (Centrum, Advil, Caltrate, Emergen-C, Voltaren). Directly comparable as a mass-market OTC and supplement portfolio operator; DSE is a much smaller niche-focused analog competing for the same retail shelf space.
• Bausch Health Companies: Diversified healthcare company whose consumer health segment includes legacy OTC brands such as Ocuvite, PreserVision, and various dermatology products. Overlaps with DSE in niche-condition consumer health positioning and pharmacy retail distribution.

Emerging players

• Standard Process: Whole-food-based nutritional supplement company focused on practitioner-channel distribution. Comparable to DSE in its specialty supplement positioning and clinical/healthcare-professional recommendation strategy, though concentrated in a different distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dse-healthcare-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSE Healthcare Solutions