VidApp
VidApp is a white-label mobile and TV application platform that enables online video creators, fitness influencers, and course platforms to build, launch, and manage branded native apps across iOS, Android, Apple TV, Roku, and Amazon Fire TV.
- Company typePrivate
- Founded2020
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VidApp does
VidApp is a white-label mobile and TV application platform headquartered in Auckland, New Zealand, that enables online creators, fitness influencers, and course platforms to convert their video content into branded native applications. Founded in 2015 as a plugin app provider, the company targets a vertical focus on fitness, yoga, wellness, and lifestyle creators who need custom-branded apps to deliver subscription-based video content and reduce dependency on third-party platforms. The company manages the entire app lifecycle including design, App Store submission, and ongoing maintenance on behalf of customers, serving enterprise clients such as YogaWorks and Commune alongside mid-market brands including Pilatesology, Katie Austin, and HIIT Burn.
The platform comprises two primary components: the VidApp Builder, a no-code drag-and-drop customization tool that allows real-time modification of color schemes, navigation, and branding; and the Full Subscription Video Platform that integrates with content systems including Kajabi, Vimeo OTT, Uscreen, Vimeo, JW Player, WordPress, and WooCommerce for automatic content and user synchronization. Technical features include in-app calendars with journaling, custom playlists, DRM-protected secure offline downloads, Chromecast/AirPlay support, circuit workout tools, deep linking, push notifications, and API/webhook access on the enterprise tier. Applications deploy natively across iOS, Android, Apple TV, Android TV, Roku, and Amazon Fire TV. The company operates under GDPR and CalOPPA compliance frameworks as a data processor.
VidApp operates a tiered subscription pricing model: Starter at $299/month (annual billing) supporting up to 3,000 subscribers, Scale at $399/month supporting up to 5,000 subscribers, and a Custom enterprise tier with unlimited subscribers and TV app support. All plans include a $0.20 per-Monthly Active User fee on top of base subscription, plus revenue sharing on native in-app purchases processed through Apple App Store and Google Play. The company sells primarily through an enterprise field sales motion anchored by a 'Book a Demo' CTA, complemented by self-serve builder functionality. VidApp has raised approximately $1.66M total across two funding rounds in 2017 and 2021, led by New Zealand-based investors including Icehouse Ventures, and remains privately held with founder-led ownership under David Hancock (CEO), Hannah Curd, and Rory Hancock.
VidApp firmographics
Firmographics- Name
- VidApp
- Legal name
- VidApp Limited
- Website
- https://vidapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VidApp is a white-label mobile and TV application platform that enables online video creators, fitness influencers, and course platforms to build, launch, and manage branded native apps across iOS, Android, Apple TV, Roku, and Amazon Fire TV.
- Ownership category
- akta.pro rank
VidApp industry classification
Industry- Product category
- White-Label Video Streaming App Platform
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), IRL & Lifestyle Live Streaming Platforms (MPACACAC)
Keywords
Where VidApp is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
VidApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Platform Fees: Monthly/annual subscription fees based on selected tier (Starter, Scale, Custom). Fees charged in advance with Variable Monthly Fee (per active user) charged in arrears. Plans support up to 3,000 subscribers (Starter), 5,000 subscribers (Scale), and unlimited (Custom).
- Per-User (MAU) Fees: Additional usage-based fee of $0.20 per Monthly Active User on top of base subscription tier pricing.
- In-App Purchases: Creators can sell memberships and subscriptions through native in-app purchases in Apple App Store and Google Play. App Store revenue is paid directly to the creator, with VidApp taking its platform fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - $299/mo (Annual) or $399/mo (Monthly) - Core features for small businesses |
| Subscription | Annual | Scale - $399/mo (Annual) or $499/mo (Monthly) - Growth features for scaling businesses |
| Subscription | Multi-year contract | Custom - Contact Sales - Enterprise features with dedicated support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VidApp product offering
Product offeringCore offering
VidApp is a full-stack white-label subscription video platform and no-code app builder that enables online creators, fitness influencers, wellness brands, and course platforms to design, build, and launch customized native mobile applications (iOS and Android) and TV applications (Apple TV, Roku, Amazon Fire TV). The company manages end-to-end app store submission, ongoing maintenance, content synchronization with third-party platforms (Kajabi, Vimeo OTT, Uscreen, WordPress, WooCommerce), and provides engagement features such as in-app calendars, journals, push notifications, secure downloads, and in-app purchases.
Product overview
VidApp is a full-stack subscription video platform and white-label app builder that enables creators, brands, and influencers to create customized mobile and TV applications. The core offering consists of the VidApp Builder (a no-code drag-and-drop app builder) and the VidApp Full Subscription Video Platform. The platform supports native apps for iOS, Android, Apple TV, Android TV, Roku, and Amazon Fire TV. The product portfolio includes three pricing tiers: Starter (core mobile app features), Scale (advanced growth features including deep linking and custom playlists), and Custom (full platform with TV apps, API access, and dedicated support). Key capabilities include video streaming with secure downloads, in-app purchases, push notifications, community features, in-app calendar with journal, and integrations with Kajabi, Vimeo OTT, Uscreen, Vimeo, JW Player, WordPress, and WooCommerce.
Differentiator
Problem solved
Functional benefit
Products and services
- VidApp Full Subscription Video Platform A full-stack white-label subscription video platform that enables online creators, fitness influencers, wellness brands, and course platforms to launch and manage customized native mobile and TV applications, including subscription management, in-app purchases, content synchronization, and ongoing app store maintenance. Target customers are content creators and brands seeking a branded multi-platform app presence.
- VidApp Builder A no-code drag-and-drop app builder that lets customers customize the layout, navigation, color scheme, logos, and modular templates of their mobile and TV apps in real time without any coding knowledge. Designed for creators and brands who want full control over their app design and branding.
Quantifiable outcome
- Launch apps within 30-90 days
- +2 more outcomes
Companies that use VidApp
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
VidApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature10 records
VidApp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- KajabicoreKajabi is an all-in-one platform for creating online courses and membership sites. VidApp integrates with Kajabi to automatically sync products, offers, and people (users) into the custom-branded app, enabling seamless content delivery and subscription management.
- Vimeo OTTcoreVimeo OTT (Over-The-Top) is a video streaming platform for creators and brands. VidApp integrates with Vimeo OTT for live stream support, content synchronization, and user management.
- UscreencoreUscreen is a video streaming and monetization platform. VidApp integrates with Uscreen for live stream functionality and automatic content synchronization between platforms.
- VimeomajorVimeo is a video hosting and streaming platform. Integration enables video embedding and playback within VidApp-built apps.
- JW PlayermajorJW Player is an enterprise video platform. Integration enables secure video streaming and playback capabilities within VidApp apps.
- WordPressmajorWordPress integration (basic: posts + users; advanced on Scale/Custom: favorites + filter plugins) allows syncing website content and user accounts into VidApp-branded apps.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
VidApp competitors and assessment
Company assessmentBroad incumbents
- Kajabi: Kajabi is an all-in-one creator platform for courses, memberships, and communities. As a Core VidApp integration partner and a broader incumbent in the creator economy, it is a key ecosystem peer and potential competitive threat.
- Brightcove: Brightcove is an enterprise-grade online video platform with OTT app solutions and broad media-industry reach. It competes in the same white-label streaming space as VidApp but at a larger, more enterprise-focused scale.
- Thinkific: Thinkific is a course-creation platform that has expanded into branded mobile apps for creators. It competes with VidApp for the same online course and wellness creator customer, with a broader course-platform footprint.
Direct peers
- Dacast: Dacast is a unified streaming platform offering live and on-demand video with white-label monetization, monetization APIs, and branded player/app support. It targets a similar SMB-to-mid-market creator customer as VidApp.
- Zype: Zype provides a white-label OTT video platform and app infrastructure for content owners, including fitness and wellness verticals. It is a direct comparable in functionality — branded apps, monetization, and distribution — to VidApp.
- Muvi: Muvi is an end-to-end white-label OTT/streaming platform supporting video, audio, and live streaming with branded apps across mobile and TV. It is a direct comparable to VidApp's full-stack subscription video offering.
- Vimeo OTT: Vimeo's over-the-top streaming product enables creators and brands to launch subscription video services with branded apps. As a Core integration partner of VidApp, it sits in the same white-label OTT competitive set for creators.
- Uscreen: Uscreen is a white-label video streaming and monetization platform for fitness, yoga, and wellness creators. It is both a Core integration partner of VidApp and a direct competitor offering branded apps and OTT distribution to the same customer base.
Emerging players
- GoodBarber: GoodBarber is a no-code app builder for content, e-commerce, and video-driven apps across iOS, Android, and TV platforms. It competes for the same creator-and-brand customer that VidApp serves, particularly in the video/OTT niche.
- Appinstitute: Appinstitute is a no-code app builder enabling SMBs to create branded mobile apps across categories. It overlaps with VidApp's drag-and-drop builder thesis, though with less video/OTT specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VidApp social profiles
Digital presenceVidApp compliance and trust
Trust signalCompliance3 records
VidApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
VidApp leadership team
Management profileNumber of profiles
Profiles4 records
VidApp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VidApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VidApp
What does VidApp do?
VidApp is a full-stack white-label subscription video platform and no-code app builder that enables online creators, fitness influencers, wellness brands, and course platforms to design, build, and launch customized native mobile applications (iOS and Android) and TV applications (Apple TV, Roku, Amazon Fire TV). The company manages end-to-end app store submission, ongoing maintenance, content synchronization with third-party platforms (Kajabi, Vimeo OTT, Uscreen, WordPress, WooCommerce), and provides engagement features such as in-app calendars, journals, push notifications, secure downloads, and in-app purchases.
Is VidApp a public or private company?
VidApp is a private company. It is classified as venture growth investor backed and is currently operating.
When was VidApp founded?
VidApp was founded in 2020. It employs 11 to 50 people.
Where is VidApp based?
VidApp is headquartered in Auckland, New Zealand, in the Oceania region.
How does VidApp make money?
Three revenue lines are on record. Subscription Platform Fees are the primary driver. The others are per-User (MAU) Fees and in-App Purchases.
Who are VidApp's main competitors?
Broad incumbents on record are Kajabi, Brightcove and Thinkific. Direct peers are Dacast, Zype, Muvi, Vimeo OTT and Uscreen. Emerging players are GoodBarber and Appinstitute.
Does VidApp have an API?
Yes. Custom API Integration available on Custom plan. API + Webhooks feature enables custom integrations with third-party platforms. API Documentation is available on Scale and Custom plans. Developers can build custom integrations to connect external systems with the VidApp platform.
What industry is VidApp in?
VidApp's product category is White-Label Video Streaming App Platform. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.