RAD Marketing
RAD Marketing is a Toronto-based boutique real estate development advisory, sales and marketing firm serving enterprise Canadian developers across pre-construction condo, mid-rise, purpose-built rental, and low-rise residential projects, with a 35,000+ agent broker network.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RAD Marketing does
RAD Marketing Inc. is a Toronto-based boutique real estate development advisory, sales and marketing firm specializing in Canadian pre-construction residential projects. Founded in 2017 by Riz Dhanji, the firm operates an integrated model spanning development advisory (market analysis, unit mix optimization, design positioning), full-funnel marketing (brand development, digital and print campaigns, sales office staging), and hands-on pre-construction sales execution with a reported 35,000+ agent database, 5,000+ agents who have sold in RAD projects, and a 100-member RAD Elite Club tier. Its customer base is exclusively enterprise real estate developers across high-rise condos, mid-rise, purpose-built rental, and low-rise product types, and the firm has reported over $4B in cumulative real estate sold and 20,000+ homes closed across projects including KING Toronto (Westbank/BIG), One Delisle (Slate/Studio Gang), Forêt (Canderel), Craft Residences and Leaside Common (Gairloch), and The Heathrow rental (Heathrow Properties). Revenue is generated on a transaction-fee/commission basis tied to project sales and marketing engagements, with no disclosed pricing model, no public revenue figures, and no institutional or PE ownership. RAD has no proprietary technology platform and no disclosed AI capabilities; its differentiation rests on senior-led execution, broker-distribution scale, and proprietary transaction data accumulated across decades of operator experience.
RAD Marketing firmographics
Firmographics- Name
- RAD Marketing
- Legal name
- RAD Marketing Inc.
- Website
- https://radmarketing.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RAD Marketing is a Toronto-based boutique real estate development advisory, sales and marketing firm serving enterprise Canadian developers across pre-construction condo, mid-rise, purpose-built rental, and low-rise residential projects, with a 35,000+ agent broker network.
- Ownership category
- akta.pro rank
RAD Marketing industry classification
Industry- Product category
- Real Estate Development Advisory & Sales Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Sales Promotion Campaign Design & Management (BPAFAMAC)
Keywords
Where RAD Marketing is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RAD Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sales and Marketing Commissions: RAD Marketing generates revenue through commissions on real estate sales and marketing services for pre-construction residential developments. The company operates as a development sales, marketing and advisory firm, partnering with developers on projects from early positioning through launch, sales, and leasing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
RAD Marketing product offering
Product offeringCore offering
RAD Marketing is a boutique real estate development advisory, sales, and marketing firm that embeds with residential developers from early positioning through launch, sales, and leasing. It delivers a one-stop offering spanning development advisory (market analysis, unit mix, amenity programming, design positioning), marketing services (brand development, digital/print campaigns, listings, visual production), and sales execution (pre-construction sales via a 35,000+ agent broker network), with dedicated leasing management and staffing services for purpose-built rental projects.
Product overview
RAD Marketing is a boutique real estate development advisory, sales, and marketing firm offering integrated services across the development lifecycle. The company's core offerings include Development Advisory Services (market analysis, unit mix strategy, design positioning), Marketing Services (brand development, campaign execution, digital/print marketing), Sales Execution (pre-construction sales with a database of 35,000+ agents), Leasing Management Services (for purpose-built rentals), and Staffing Services (recruitment of leasing professionals). Supporting these are sub-services including Insights, Strategy, Positioning, and Execution. The company also operates RAD Elite Club, a network of 100 elite brokers providing priority access to launches. RAD has marketed projects including Forêt (3-tower master-planned community), Craft Residences (86-unit boutique development), Leaside Common (198-suite mid-rise), One Delisle (47-storey by Studio Gang), KING Toronto (440 suites by Bjarke Ingels Group), and The Heathrow (119-unit rental in Oshawa).
Differentiator
Problem solved
Functional benefit
Products and services
- Development Advisory Services Strategic guidance for developers during early planning and design stages, including market analysis, unit mix optimization, amenity programming, and design positioning to deliver standout buildings in competitive markets.
- Marketing Services Full marketing program from brand development through campaign execution, including digital marketing, social content, listings management, visual production, and sales office design and staging for residential developments.
- Sales Execution Hands-on pre-construction sales and marketing of residential developments, including pricing strategies, buyer targeting, inventory release, on-site execution, and broker network management leveraging RAD's database of 35,000+ agents.
- Leasing Management Services Purpose-built rental leasing services including structured sales training, broker engagement, lead tracking, tenant screening, e-signature coordination, and KPI reporting to optimize occupancy.
- Staffing Services Recruitment and pre-screening of qualified leasing professionals, structuring of employment terms, compensation packages, incentive programs, and ongoing performance support for residential rental projects.
- RAD Elite Club Elite broker network program with 100 members, providing priority access to exclusive launches, pricing, and project details for top-performing brokers working with RAD's developments.
Quantifiable outcome
- Sold 530 out of 555 suites in 3 months (city record)
- +9 more outcomes
Companies that use RAD Marketing
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
RAD Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RAD Marketing partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Westdale PropertiescoreReal estate developer partner for multiple residential development projects. Westdale Properties is a significant player in Canadian real estate development.
- AndrinminorReal estate developer partner.
- Bosa DevelopmentcoreMajor Canadian real estate developer with multiple high-rise projects. Long-standing partnership for development sales and marketing.
- CanderelcoreCanderel Residential develops Forêt project at Bathurst and St. Clair in Forest Hill. Significant partnership for luxury residential marketing.
- CartteraminorReal estate developer partner.
- Gairloch DevelopmentscoreGairloch Developments is a key partner, having selected RAD Marketing twice for projects including Craft Residences and Leaside Common.
- ALITminorReal estate developer partner.
- Choice PropertiesminorReal estate investment trust and developer partner.
- GlobizencoreGlobizen developed One Delisle project with RAD Marketing. Founder Brandon Donnelly praised RAD's comprehensive involvement in all project details.
- Kingsett CapitalminorReal estate developer and investor partner.
- Slate Asset ManagementcoreSlate Asset Management developed One Delisle at Yonge & St. Clair. RAD serves as sales and marketing partner for this landmark project.
- Sud GroupminorReal estate developer partner.
- ForumminorReal estate developer partner.
- WestbankcoreWestbank developed KING Toronto with RAD Marketing as trusted sales and marketing partner. Michael Braun, Sales Director at Westbank, cited RAD's strategic approach and deep local expertise.
- Streamliner PropertiesminorReal estate developer partner.
- OriginateminorReal estate developer partner.
- Cameron StephensminorReal estate developer partner.
- RioCanminorReal estate investment trust and developer partner.
- BDP QuadranglecoreArchitecture firm partnered on multiple projects including Forêt, Craft Residences, Leaside Common, and The Heathrow. Collaborates on floor plan design, unit mix, and overall project positioning.
- Studio Gang ArchitectscoreChicago-based architecture firm founded by Jeanne Gang (Time Magazine's 2019 World's Most Influential Architect) designed One Delisle - Studio Gang's first project in Canada.
- II BY IV DESIGNcoreInterior design firm partnered on Forêt and KING Toronto projects for luxury suite design and amenity programming.
- Bjarke Ingels Group (BIG)coreInternationally renowned architecture firm designed KING Toronto project featuring distinctive pixelated mountain design.
- Mason StudiocoreInterior design firm partnered on Craft Residences project in The Junction neighborhood.
- Sixteen Degree StudiocoreInterior design firm partnered on Leaside Common project.
- DesigngenicsminorInterior design firm partnered on The Heathrow rental project.
- MLSE FoundationminorNon-profit partner for Ballin' Out for Charity tournament. Proceeds directed to MLSE Foundation's Change the Game campaign supporting community organizations.
- Habitat for Humanity GTAminorNon-profit housing organization partnered for affordable homeownership initiatives. RAD has raised $212,000+ and contributed 280 volunteer hours.
- University of Toronto Rotman School of Management Real Estate ClubminorStudent organization engaged for talent development and industry mentorship. RAD participates in milestone events and provides industry insights.
- Humber College Real Estate ProgramminorAcademic institution partnered for student engagement and industry education. RAD participates in program culmination events.
- Schulich School for REEICminorStudent real estate investment club hosted for onsite tour of One Delisle's construction, providing real-world development process insights.
Scale indicators29 records
Recent moves6 records
Expansion highlights5 records
RAD Marketing competitors and assessment
Company assessmentBroad incumbents
- Colliers International: Global commercial real estate services firm with a Canadian residential and project marketing practice. Overlaps with RAD on developer-side advisory and new development sales but operates at much larger scale and broader scope including capital markets and investment sales.
- Cushman & Wakefield: Global commercial real estate services firm with Canadian project marketing and residential practice. Comparable to RAD on developer-side project marketing but operates at much larger scale across commercial and residential asset classes globally.
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm with Canadian project marketing and residential capital markets practice. Adjacent to RAD on developer advisory and new project sales but operating across a much broader service portfolio and geography.
- CBRE Limited: Global commercial real estate services firm with Canadian operations covering investment sales, project marketing, and advisory. Comparable to RAD in providing developer-side services for new projects, though much broader in scope and largely commercial-focused.
Direct peers
- PSR Brokerage: Canadian brokerage with concentrated focus on pre-construction and new development sales across the GTA. Comparable to RAD in serving developer clients from launch through sell-out and in leveraging broker networks for buyer flow.
- RE/MAX Condos Plus: Specialized pre-construction condo sales team within the RE/MAX network, focused on Toronto new development sales. Comparable to RAD in target market and product category, though operating under a franchised brand structure with different economics.
- Baker Real Estate Inc. Toronto-based boutique brokerage focused on new construction and pre-construction sales across the GTA. Closely comparable to RAD in business model and target market, with similar emphasis on developer-side sales and marketing for condominium projects in the same competitive set.
- The Condo Store: Toronto-based real estate sales and marketing firm specializing in pre-construction condominium projects. Directly comparable to RAD on developer-side pre-construction condo sales, project marketing, and broker relationship management in the GTA.
- Milborne Group: Toronto-focused brokerage with a strong pre-construction new development sales practice. Directly comparable to RAD in representing developers, executing project launches, and driving absorption for GTA condominium inventory.
Others
- Sotheby's International Realty Canada: Luxury residential real estate brand with a Canadian affiliate network serving high-end buyers. Adjacent to RAD in the luxury segment but focused on resale and end-user representation rather than developer-side pre-construction sales and project marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RAD Marketing social profiles
Digital presenceRAD Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAD Marketing leadership team
Management profileNumber of profiles
Profiles6 records
RAD Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAD Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAD Marketing
What does RAD Marketing do?
RAD Marketing is a boutique real estate development advisory, sales, and marketing firm that embeds with residential developers from early positioning through launch, sales, and leasing. It delivers a one-stop offering spanning development advisory (market analysis, unit mix, amenity programming, design positioning), marketing services (brand development, digital/print campaigns, listings, visual production), and sales execution (pre-construction sales via a 35,000+ agent broker network), with dedicated leasing management and staffing services for purpose-built rental projects.
Is RAD Marketing a public or private company?
RAD Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAD Marketing founded?
RAD Marketing was founded in 2017. It employs 11 to 50 people.
Where is RAD Marketing based?
RAD Marketing is headquartered in Toronto, Canada, in the North America region.
How does RAD Marketing make money?
One revenue line is on record: sales and Marketing Commissions.
Who are RAD Marketing's main competitors?
Broad incumbents on record are Colliers International, Cushman & Wakefield, JLL (Jones Lang LaSalle) and CBRE Limited. Direct peers are PSR Brokerage, RE/MAX Condos Plus, Baker Real Estate Inc., The Condo Store and Milborne Group. Sotheby's International Realty Canada is listed as an others.
Does RAD Marketing have an API?
No public API is recorded for RAD Marketing.
What industry is RAD Marketing in?
RAD Marketing's product category is Real Estate Development Advisory & Sales Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAFAMAC, Sales Promotion Campaign Design & Management. Its NAICS code is 541810 and its SIC code is 7311.