WNYT NewsChannel 13

What WNYT NewsChannel 13 does

WNYT NewsChannel 13 is a local broadcast television station operating as the NBC affiliate for New York's Capital Region, headquartered at 715 North Pearl Street, Albany, NY. The station was founded in 1954 and is wholly owned by Hubbard Broadcasting, a family-owned media conglomerate based in St. Paul, Minnesota, through the legal entity WNYT-TV, LLC. It operates two channels in the same DMA: WNYT on Channel 13 and the sister station WNYA My4 on Channel 4/51.1, sharing a single newsroom and newsgathering operation.

The station's product portfolio centers on its core linear broadcast (WNYT NewsChannel 13) and is supplemented by specialized content brands and digital products. Content brands include 13 Investigates (investigative journalism), First Warning Weather and the First Warning Weather Lab (weather forecasting with Doppler radar and weather cams), Health Report, Upstate of Business, CRL (Community Reporting Lab), The Greater Good, The Lesson Plan, Big Board Sports, and STEM13 (a youth-focused STEM educational initiative). Distribution extends across over-the-air broadcast, cable/satellite carriage, the wnyt.com website, iOS/Android mobile apps (WNYT News App and First Warning Weather App), the 13 On Demand streaming platform, YouTube (13 NOW playlist), email newsletters, and social media.

WNYT serves two customer segments: General Public / Viewers in the Capital Region consuming local news, weather, sports, and community content for free, and Local Advertisers purchasing broadcast and digital advertising to reach that audience. Revenue is generated entirely through advertising — both traditional linear spot sales and digital advertising sold via integrations with Microsoft Advertising and Raptive, with audience measurement provided by Nielsen. The FCC-regulated broadcast license, NBC network affiliation, and Hubbard Broadcasting's portfolio back-office constitute the principal structural assets underpinning the business.

Name

WNYT NewsChannel 13

Legal name

WNYT-TV, LLC

Website

https://wnyt.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

WNYT NewsChannel 13 is the NBC affiliate local television station serving New York's Capital Region from Albany, owned by Hubbard Broadcasting. It delivers news, weather, sports, and investigative content across broadcast, cable, mobile apps, and digital platforms, monetized through advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local television broadcasting
• Local news broadcasting
• Weather forecasting services
• Investigative journalism reporting
• Regional broadcast advertising

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

WNYT NewsChannel 13 is the NBC affiliate local television station for New York's Capital Region, delivering local news, weather, sports, investigative journalism, and entertainment programming across over-the-air broadcast, cable/satellite carriage, the wnyt.com website, mobile news and weather apps, and an on-demand video platform. It also operates a secondary channel, WNYA (My4), and sells local advertising across broadcast and digital inventory as its primary revenue stream.

Product overview

WNYT NewsChannel 13 is the award-winning NBC affiliate for New York State's Capital Region, operated as a local broadcast television station with digital platforms. The station offers a unified news and entertainment portfolio centered on its core broadcast product, supplemented by a secondary channel (My4), specialized weather services (First Warning Weather, First Warning Weather Lab), investigative journalism (13 Investigates), community programming (CRL, The Greater Good), and vertical content segments (Health Report, Upstate of Business, The Lesson Plan, Big Board Sports). Digital access is provided through the WNYT.com News App, 13 On Demand video platform, and STEM13 educational initiative. All content is distributed across broadcast television, the wnyt.com website, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• WNYT NewsChannel 13 (Channel 13 broadcast) NBC affiliate local television broadcast service providing local news, weather, sports, investigative journalism, and NBC network programming to viewers across New York's Capital Region via Channel 13.
• WNYA My4 (Channel 4 / 51.1) WNYT's secondary television channel, carried on Channel 4 on most cable systems and Channel 51.1 for antenna viewers in the Capital Region, carrying additional syndicated and NBC programming.
• First Warning Weather Branded weather forecasting service including the First Warning Forecast, Interactive Doppler Radar, and CDPHP First Warning Cams providing severe weather coverage for the Capital Region.
• WNYT.com News App Mobile application for accessing WNYT news content, weather updates, and push notifications on iOS and Android devices for Capital Region viewers.
• 13 On Demand On-demand video platform featuring spotlight segments, original programming, and archived news content for WNYT viewers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NBC (National Broadcasting Company)coreStrategic or Co-development PartnerWNYT operates as an NBC affiliate, carrying NBC network programming and news content while maintaining local news operations for the Capital Region.
• Associated Press (AP)coreTechnology or IntegrationWNYT sources national and international news content from the Associated Press for inclusion in their news broadcasts and digital platforms.
• Hubbard BroadcastingcoreStrategic or Co-development PartnerWNYT-TV, LLC is owned and operated by Hubbard Broadcasting Company, a media conglomerate operating multiple television stations across the United States including KSTP-TV, KSTC-TV, WDIO-TV, KAAL-TV, KOB-TV, and WHEC-TV.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hearst Television: Established station group with NBC, ABC, CBS and FOX affiliates; relevant peer as a fellow network-affiliate operator with similar content and audience monetization strategies.
• Tegna: Large US TV station owner-operator with a portfolio of network affiliates and significant local news investment; comparable affiliate economics and digital ad monetization strategy.
• Sinclair Broadcast Group: Large publicly-traded station group operator with a national footprint of local TV affiliates; comparable business model, ad/sales operations and shared services infrastructure to WNYT's station operations.
• Gray Television: Multi-station operator focused on mid-market local broadcasting; highly comparable to WNYT's mid-sized DMA profile, retransmission strategy, and digital platform investments.
• Nexstar Media Group: Major US TV station group with hundreds of network affiliates and significant political/ad scale; comparable operating model and competitive exposure for affiliate revenue and digital ad sales.

Direct peers

• WRGB (CBS 6 Albany): Direct in-market competitor as the CBS affiliate serving the same Albany/Capital Region DMA, offering overlapping local news, weather, and sports coverage against the same advertiser base.
• WTEN (News10 ABC): Direct in-market competitor as the ABC affiliate for the Capital Region, head-to-head with WNYT on local news ratings, weather coverage, and political/ad sales.
• WXXA (FOX 23): Direct in-market competitor as the FOX affiliate serving Albany/Capital Region with local news, weather, and sports programming targeting the same audience and advertisers.

Others

• Hubbard Broadcasting (WHEC-TV): Parent company of WNYT that operates sister stations under shared services; directly relevant as the corporate owner, peer set, and shared digital/ad-tech infrastructure partner.

Regional players

• TEGNA / Lockwood Broadcast Group (Regional): Independent station ownership group with strong regional affiliate presence; informative comparable for WNYT's mid-market affiliate positioning and community programming strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xwnyt.com/youtube
• YouTubeyoutube.com/playlist?list=PLG7rf9FivbLO0tlzhxtW6KARw0fk0YJfO
• LinkedInlinkedin.com/company/wnyt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNYT NewsChannel 13