What Mawave Marketing does

Mawave Marketing GmbH is a Munich-headquartered, Europe-focused performance and social media marketing agency founded in 2017 that delivers integrated "All-Social" services to enterprise and mid-market consumer brands. The firm operates through six interconnected service modules — Strategy (consulting and workshops), Channel Management (organic growth across Meta, TikTok, YouTube, Pinterest), Data & Analytics (proprietary data warehouse), Content Creation (in-house production team of 40+ creative designers), Paid Ads & Media (data-driven paid social), and Creator & Influencer (Mawave Creator Crew of 500+ authenticated content creators). The agency maintains platform-level endorsements as a Meta Business Partner (with Meta Media Certified Company status) and a TikTok Marketing Partner, providing procurement-level validation with enterprise marketing buyers. Headcount is described as 'over 150 Social Natives' across Munich (Moosacher Straße 70, 80809 München, headquarters) and Berlin (Neue Schönhauserstraße 3-5, 10178 Berlin). Customer logos span automotive (Audi, ATU), food and beverage (Red Bull, Hello Fresh, Krombacher, Ritter Sport, Lieferando), retail (Lidl, Decathlon, Nike, Bestsecret, Engelbert Strauss, s.Oliver), telecommunications (Vodafone), energy (e.on), cosmetics (Nivea), apparel (FALKE, The North Face), and others (Xing), demonstrating vertical breadth within the consumer-brand universe.

The underlying technology consists of a proprietary Data Warehouse supporting over €200 million in annual advertising spend processed across client engagements, used to drive measurement and optimization decisions. Mawave positions this data infrastructure as a measurable-and-optimizable foundation for outcomes rather than a SaaS product — the surface is professional services, not licensed software. Complementary capabilities include an in-house creative production team of 40+ designers and a curated Creator Crew network of more than 500 authenticated content creators that supports influencer and creator-led campaigns. The firm has begun integrating generative AI into content production workflows, as evidenced by the FALKE case study featuring AI-native social content, though AI is positioned as an enabler of creative output rather than a standalone product offering.

Mawave's business model is professional services revenue: engagements are bespoke, quote-based, and structured around multi-year contracts with consumer brand clients. Go-to-market is direct enterprise field sales targeting brand marketing teams through consultations, case study presentations, and strategic workshops. Pricing is opaque and individually negotiated; there are no publicly disclosed tiers. The firm supplements its core agency revenue with adjacent lines: the New Com Academy educational platform (paid courses in Meta, SEA, CRM & Email, and Influencer Marketing) and proprietary industry events such as Battle Of The Agencies. No external funding rounds, parent companies, or acquirers are disclosed in the source material, indicating the firm is privately held and has been built via organic growth.

Name

Mawave Marketing

Legal name

Mawave Marketing GmbH

Website

https://mawave.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mawave Marketing is a Munich-headquartered, Europe-focused social media marketing agency that delivers integrated Media, Data, and Creative services — strategy, channel management, content creation, paid ads, and creator campaigns — to enterprise and mid-market consumer brands across automotive, retail, food and beverage, cosmetics, and telecom sectors via a 150-person specialist team.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Marketing Services: Full-service social media agency providing strategy, channel management, content creation, paid ads, and creator/influencer services to consumer brands. Revenue generated through professional service engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mawave is a specialized social media marketing agency providing end-to-end services to consumer brands across six integrated modules: Strategy, Channel Management, Data & Analytics, Content Creation, Paid Ads & Media, and Creator & Influencer. The agency combines media buying, proprietary data infrastructure (a Data Warehouse built on 200M+ Euro in annual ad spend), in-house creative production, and a network of 500+ authenticated creators to deliver measurable social media outcomes.

Product overview

Mawave Marketing is a specialized social media marketing agency operating as an 'All-Social' platform with six integrated service modules: Strategy (consulting and workshops), Channel Management (organic growth across social platforms), Data & Analytics (proprietary data warehouse with 200M+ annual ad spend insights), Content Creation (in-house team of 40+ designers), Paid Ads & Media (conversion-focused advertising), and Creator & Influencer (network of 500+ creators). The agency also offers an Academy educational program through New Com. Services are designed to work together as a unified social media marketing solution for consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Social media strategy consulting and workshops delivered by Mawave's social media experts to help consumer brands define and execute their optimal social media strategy.
• Channel Management Organic social media channel management for sustainable growth across Meta, TikTok, YouTube, Pinterest, and other relevant platforms.
• Data & Analytics Data analysis with proprietary Data Warehouse and insights from over 200 million euros in annual ad spend, enabling measurable success and optimizations for consumer brands.
• Content Creation In-house production team with over 40 creative designers delivering impactful graphics, videos, and other content assets for social media outcomes, including AI-generated native social content.
• Paid Ads & Media Data-driven paid media advertising campaigns focused on conversions and reaching new customers effectively for consumer brands.
• Creator & Influencer Mawave Creator Crew connecting consumer brands with over 500 authenticated authentic content creators for influencer marketing campaigns.
• New Com Academy Educational platform via New Com Academy offering hands-on courses in performance marketing including Meta, SEA, CRM & Email, and Influencer Marketing.

Quantifiable outcome

• Over 200 million euros in annual ad spend managed through Data Warehouse
• +2 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MetacoreTechnology or IntegrationOfficial Meta Business Partner and Meta Media Certified Company. Mawave provides authorized social media marketing services for Meta platforms including Facebook and Instagram, with certification demonstrating platform-recognized expertise.
• TikTokcoreTechnology or IntegrationOfficial TikTok Marketing Partner. Mawave provides authorized marketing services for TikTok platform with official partnership recognition, enabling access to platform resources and expertise.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Aspire (formerly AspireIQ): Influencer marketing platform with a creator marketplace and campaign management SaaS. Comparable to Mawave's Creator Crew business model, but operates as a software platform rather than a service agency.

Direct peers

• Jung von Matt: Leading German creative agency with deep social media and digital capabilities, headquartered in Hamburg. Comparable in client profile (major consumer brands), market (DACH), and integrated creative + media + data delivery model.
• Social Chain (now RTL Social): European social media and influencer marketing agency, now part of RTL Group's ad-tech stack. Directly comparable social-first agency model with creator network and consumer-brand focus.
• Scholz & Friends: Major German creative agency group with significant digital and social media operations, serving consumer brands across Europe. Comparable in DACH client base and integrated campaign delivery.
• DEPT: European digital agency combining creative, technology, and data services for consumer brands. Comparable in scale, integrated delivery model, and pan-European footprint.
• We Are Social: Global social media creative agency with strong presence in Europe, offering strategy, content creation, paid social, and influencer services to consumer brands — directly comparable to Mawave's full-service social offering.
• TLGG: Berlin-based digital and social media agency focused on consumer brands, offering strategy, content, and community management. Direct German-market peer with similar social-native positioning.

Broad incumbents

• MediaMonks (Monks): Large global digital production and creative agency (formerly S4 Capital). Overlaps with Mawave on content production and paid social, but operates at much greater scale and across more verticals.
• GroupM (WPP): World's largest media investment group, parent to agencies like Mindshare and Wavemaker. Competes with Mawave on enterprise paid social buying but operates as a holding company with a much broader service portfolio.
• Dentsu Creative: Global creative network within Dentsu, offering social, content, and media services to enterprise brands. Direct overlap on social media campaign work but with substantially larger geographic and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MAWAVE.DE
• LinkedInlinkedin.com/company/mawave-marketing
• Instagraminstagram.com/mawave
• TikToktiktok.com/@mawave.crew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mawave Marketing