Do IT

What Do IT does

Do IT (legally Do IT Life Social Enterprise Ltd, also Do IT Life Services Ltd) is a UK-based social enterprise founded in 2002 and headquartered in London, operating a multi-product platform ecosystem that connects individual volunteers, charities, and corporate employers around volunteering and ESG activity. The company serves as the UK's largest volunteering database, with 1 million+ user accounts and 60,000 non-profits supported across two main surfaces: Doit Life, a free public platform for individual volunteers and charities to find and advertise opportunities; and Doit Day, a paid corporate CSR platform offering employee volunteering management, team event booking, and ESG reporting dashboards with quote-based subscription pricing for enterprise and mid-market customers. Underlying these is an Open Volunteering architecture built on open data standards that lets charities publish once and distribute opportunities across multiple platforms and volunteer management systems, with an Open API and integrations (e.g., Assemble). The company monetises through four streams: freemium access for volunteers and charities (no direct revenue); advertising packages to organisations (£750–£5,000+VAT) reaching 40,000+ organisations including 34,000+ UK charities; corporate subscription contracts (Doit Day, with Enterprise Plus tier for 5,000+ employee companies); and platform licensing / white-label opportunities for custom recruitment apps. An AI-enabled product roadmap (skills-based volunteering matching in beta with 800 corporate partners, Lifepass referral platform, AI-first charity apps launching Q2/Q4 2025) signals a strategic shift from a directory business toward becoming the digital infrastructure layer for the UK civil society sector.

Name

Do IT

Legal name

Do IT Life Social Enterprise Ltd

Website

https://doit.life

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Do IT operates Doit Life, the UK's largest free volunteering platform (1M+ users, 60,000 charities), and Doit Day, a paid corporate CSR and ESG reporting platform, monetising via advertising, corporate subscriptions, and platform licensing.

Ownership category

akta.pro rank

Product category

Volunteer Management Platform

NAICS

Civic and Social Organizations (813410), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

akta.pro secondary industries

Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Volunteer management platform
• Corporate CSR software
• ESG reporting tools
• Civic tech platform
• Employee volunteering software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Platform for Volunteers and Charities: The core Doit Life platform is completely free for individual volunteers and charity/non-profit organisations. Users create accounts and access the database at no cost. This free tier drives the network scale and reach that monetisation channels depend on.
2. Corporate Employee Volunteering (Doit Day): Subscription-based pricing for the Doit Day corporate CSR platform. Pricing tiers based on employee count — standard packages up to 5,000 employees, Enterprise Plus for 5,000+ employees with additional services including guided onboarding, dedicated account management, priority feature input, charity partner-finding, and bespoke branding options.
3. Advertising to Charities and Non-profits: Advertising packages sold to organisations wanting to reach Doit's network of 40,000+ organisations including 34,000+ UK charities. Packages include Standard (£750+VAT), Premium (£2,000+VAT), Campaign (custom quote), and Research & Surveys (from £5,000+VAT). Channels show 34% average email open rate and 37% click-to-open rate.
4. Platform Licensing / White-label: The same technology powering Doit apps can be used to build custom recruitment apps for charities and organisations, as noted in the non-profits page offering dedicated volunteer app building based on Doit technology.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Do IT operates a volunteer engagement platform ecosystem connecting individual volunteers, UK charities, and corporate employers. The free Doit Life platform serves as the UK's largest volunteer database (1M+ users, 60K non-profits), while the paid Doit Day platform enables corporates to run employee volunteering programmes with ESG reporting. The Open Volunteering architecture provides interoperability through open data standards, supported by an Open API and AI-powered matching tools.

Product overview

Do IT operates a multi-product platform ecosystem centred on connecting volunteers, charities, and businesses for social impact. The core offering consists of Doit Life (free public volunteering database), Doit Day (corporate CSR platform), and Doit Life for Non-Profits (charity recruitment tool). Supporting products include Lifepass (AI-powered referral platform), Volunteering Wallets (portable volunteer credentials), and Volunteer Passports (AI-verified screening). The Open API enables third-party integrations. Doit Advertising provides paid reach to the charity network. The company positions itself as building 'digital rails for civil society' through the Open Volunteering initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Doit Day: Corporate employee volunteering and CSR platform with ESG reporting tools, team events booking, and company-wide goal tracking for businesses.
• Doit Life
• Lifepass

Products and services

• Doit Life Free public-facing volunteering platform connecting individuals with UK charities and volunteer opportunities. Provides the largest database of volunteer roles from national charities to community groups, with personal profiles for matching users to opportunities based on interests, skills, and availability.
• Doit Day Corporate employee volunteering and CSR platform enabling businesses to manage employee volunteering, track ESG metrics, set company-wide targets, and connect with charity partners. Includes web and mobile apps with engagement monitoring, team booking, and impact reporting.
• Doit Life for Non-Profits Free platform for UK charities to advertise volunteer opportunities. Offers unlimited postings, profile building, local/national advertising, and UK GDPR-compliant volunteer management with options to download data or integrate with other systems.
• Lifepass AI-powered referral platform for charities addressing work experience, job centre referrals, care roles, housing and finance help, student internships, and mental health support. Features safety, inclusivity and personalised AI-driven wellbeing outcomes.
• Doit Advertising Advertising platform reaching 40,000+ organisations including 34,000 UK charities. Offers Standard (£750+VAT), Premium (£2,000+VAT), and Campaign packages with research and survey options from £5,000+VAT.
• Doit Day Enterprise Plus Premium tier of Doit Day for large businesses with over 5,000 employees including support for preparing employee accounts, fully guided onboarding, priority feature input, dedicated account management, charity partner-finding services, and bespoke branding options.

Quantifiable outcome

• 1 million+ user accounts created, making Doit the UK's #1 volunteer network
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MitiecoreStrategic or Co-development PartnerMitie, a facilities management company with 70,000 employees, partnered with Do IT's tech-for-good platform to enable colleagues to engage in impactful volunteering opportunities. The partnership advances Mitie's core principles of community engagement and social responsibility. Doit Day platform makes it easier for Mitie's workforce to find and participate in volunteering.
• FaresharecoreGTM or Marketing PartnerFareshare, a food redistribution charity, is both a charity user of the platform and a research sponsor and client. Research sponsored by Fareshare found that the majority of Brits want to volunteer, demonstrating the gap Doit addresses. Doit Life helps Fareshare recruit volunteers across the UK.
• The Big Help OutcoreStrategic or Co-development PartnerThe Big Help Out is a national volunteering campaign that used Doit's new architecture to integrate its app with multiple volunteering solutions from other providers. This was an early test of the Open Volunteering approach — organisations with limited time or a big investment in their own solution could benefit from Doit-powered infrastructure through a simple linking system. Doit is proud to have the Big Help Out as a user of the platform.
• Mitzvah DayminorGTM or Marketing PartnerMitzvah Day is the UK's leading interfaith volunteering campaign (Jewish-led, running since 2005). The campaign advertises volunteer opportunities through Doit Life's improved volunteering app to reach a diverse audience. Doit acts as a public forum for the campaign to recruit volunteers and achieve exposure.
• Do It Foundation (Do It Trust)coreOthersThe Doit Life volunteering platform is a joint enterprise between Doit Life and the Do It Foundation (also referred to as Do It Trust). The foundation is listed as an affiliate and close affiliate of Do IT in privacy policy documentation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GivePulse: GivePulse is a US-based platform providing volunteer management, event coordination, and impact tracking for nonprofits, universities, and corporate programs. It is comparable to Doit across both nonprofit-facing tools and corporate CSR dashboards.
• GoodGym: GoodGym is a UK-based social enterprise that connects runners with volunteering tasks for community organisations. It overlaps directly with Doit Life in the UK volunteer marketplace, although with a narrower use case (fitness-based volunteering).
• HelperChoice: HelperChoice operates online marketplaces connecting volunteers with charitable organisations across multiple countries. It is comparable as a multi-region volunteer matching platform, though smaller in scale than Doit's UK network.
• Reach Volunteering: Reach Volunteering is a UK nonprofit that places professionals into trustee and board-level volunteering roles for charities. It overlaps with Doit Life's trustee-position use case and addresses the skilled-volunteering segment Doit is targeting with its Q2 2025 product launch.
• VolunteerMatch: VolunteerMatch is the largest online volunteer engagement network in the United States, connecting individuals with nonprofit opportunities. It is a direct conceptual analogue to Doit Life, serving the same function in a different geography.

Emerging players

• TechSoup Global: TechSoup provides technology infrastructure, tools, and capacity-building services to a global network of nonprofits. It is comparable as a nonprofit technology infrastructure layer with interoperability ambitions similar to Doit's Open Volunteering architecture.
• iVolunteer: iVolunteer is a large volunteer marketplace operating in India, enabling individuals and corporates to connect with nonprofit opportunities. It mirrors Doit Life's individual-volunteer focus in a different geography and offers corporate volunteering programs analogous to Doit Day.

Broad incumbents

• Benevity: Benevity is the dominant global corporate volunteering and CSR platform, serving hundreds of enterprise clients with employee giving, volunteering, and grants programs. It is the primary enterprise competitor to Doit Day and validates the scale Doit could pursue in the corporate ESG market.
• Salesforce.org (Philanthropy Cloud / Nonprofit Cloud): Salesforce.org offers Philanthropy Cloud, a corporate volunteering and giving platform integrated with the Salesforce CRM stack. As a deep-pocketed incumbent in the CRM-for-nonprofits market, it competes for the same enterprise ESG platform deals that Doit Day targets.

Regional players

• NCVO (National Council for Voluntary Organisations): NCVO is the umbrella body for the UK voluntary sector, providing membership, research, and infrastructure services to charities. While not a direct product competitor, it shapes the UK charity infrastructure market in which Doit operates and is a key ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/do-it-for-good
• Xx.com/DoITFoundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do IT