What Trilogy Spa Holdings does

Trilogy Spa Holdings is a privately held Arizona-domiciled LLC founded in 2012 that designs, develops, and operates luxury spa and wellness experiences for hotel, resort, residential, and mixed-use real estate owners, primarily across North America with at least one international footprint in the Middle East. The company operates 17+ named spa and wellness locations at marquee properties including Waldorf Astoria New York (Hilton), The Ritz-Carlton Marina del Rey (Marriott), The Dominick Hotel NYC, Fairmont Scottsdale Princess, Fairmont El San Juan Puerto Rico, Hyatt Regency Maui, Westin Stonebriar, Regent Santa Monica, Station Casinos' Green Valley Ranch and Red Rock, Palms Las Vegas, Margaritaville Hollywood Beach, The Plaza NYC, The Hythe Vail, The Lodge at Sonoma, Napa Valley Marriott, theWit Chicago, and a wellness resort developed for a Middle Eastern royal family. Headquartered in Phoenix, Arizona, Trilogy reports 1–10 corporate employees while relying on a broader regional operations team — including VPs of Operations covering Las Vegas, Northern California/Hawaii, and Vail/Tucson — to staff and run client properties.

The company's service offering combines proprietary wellness concepts — Well & Being (flagship holistic spa) and SpaWell (turnkey spa solution) and the "spa-within-a-spa" concept pioneered at Well & Being Scottsdale — with licensed luxury brand partnerships, principally Guerlain (LVMH), Sisley Paris, and 111SKIN. Trilogy provides three layers of service: full management of spa and wellness facilities for a fee, leased operating models in which Trilogy assumes full P&L responsibility (used at The Ritz-Carlton Marina del Rey and The Dominick), and advisory/consulting spanning concepting, financial modeling, feasibility, programming, architectural and design influence, and technical services. Distribution is exclusively B2B direct sales to hospitality decision-makers, with brand partnerships (Guerlain, Sisley) functioning as both a differentiator and a lead-generation channel.

Revenue is generated from management fees (managed contracts), retained spa service and retail revenue under leased/P&L contracts, and professional services fees for advisory engagements. Pricing is negotiated case-by-case and not publicly disclosed. Documented operational outcomes include industry-leading employee retention of 68% (2024) and 69% (2023) versus a hospitality benchmark of approximately 26%; 41% cumulative spa revenue growth at Sisley Marina del Rey since Q1 2018; a 70% revenue increase at Sisley The Dominick over the prior concept; and growth from $3M to $13M in spa revenue at Well & Being Scottsdale over 10+ years, with the spa representing 10% of overall resort revenue from 5% of revenue-generating space. The company is founder-led — Chairman David Stoup (co-founder of La Prairie and former CEO of Elizabeth Arden Salon Holdings) and Co-Founder Robert Boykin (real estate/IPO veteran, Boykin Lodging NYSE: BOY 1996) — with no external private equity or venture capital disclosed. Trilogy is operationally, not technologically, differentiated: its website runs on Wix.com infrastructure and AI/VR modalities referenced in its spa designs are licensed from luxury brand partners rather than developed in-house.

Name

Trilogy Spa Holdings

Legal name

Trilogy Spa Holdings, LLC

Website

https://trilogyspaholdings.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Trilogy Spa Holdings is a Phoenix-based private LLC founded in 2012 that designs, develops, and operates luxury spa and wellness facilities for hotel, resort, and residential property owners across North America and select international markets, primarily through proprietary concepts and licensed partnerships with Guerlain, Sisley, and 111SKIN.

Ownership category

akta.pro rank

Product category

Luxury Spa & Wellness Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Luxury Wellness & Spa Resorts (THAGACAG), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Luxury spa management
• Wellness facility operations
• Spa consulting services
• Hospitality wellness partnerships
• Spa brand licensing

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others, Technology or R&D, Infrastructure

Revenue model

1. Managed Operations Agreements: Trilogy manages spa/wellness facilities on behalf of hotel and resort owners, providing full operational services including staffing, training, marketing, and day-to-day management, in exchange for a management fee. This allows property owners to focus on core hospitality operations while Trilogy drives spa performance.
2. Leased Operations: Trilogy assumes full financial responsibility (P&L) for spa facilities under lease arrangements with property owners. Trilogy retains spa revenues and bears operational costs, paying a fixed or variable rent to the property owner. This model is evidenced at locations like The Dominick and Ritz-Carlton Marina del Rey.
3. Spa Services and Treatment Revenue: Revenue generated from direct guest spending on spa treatments, services, and experiences. This is the primary top-line revenue stream under Trilogy's operational control at leased properties.
4. Spa Retail: Revenue from retail product sales at spa locations, including luxury skincare and beauty products from brand partners (Guerlain, Sisley). Trilogy's Director of Spa Retail Experience develops strategies to drive retail sales growth.
5. Spa & Wellness Advisory/Consulting: Trilogy provides advisory services including consulting, financial modeling, feasibility studies, programming development, architectural and design influence, and technical services for clients developing new spa and wellness facilities.
6. Staffing and Training Services: Human resources, staffing, and training services provided as part of management agreements or as standalone services to hotel/resort operators seeking to improve their spa workforce quality and retention.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trilogy Spa Holdings designs, develops, and operates premier spa and wellness experiences for luxury hotels, resorts, mixed-use developments, and residential communities under managed-operations and leased-operations models. The company delivers these services through proprietary branded concepts (Well & Being, SpaWell) and exclusive licensed partnerships with luxury beauty brands (Guerlain, Sisley Paris, 111SKIN), supplemented by advisory, staffing, and commercial partnership development services.

Product overview

Trilogy Spa Holdings designs, develops, and operates premier spa and wellness experiences across the high-end hospitality, mixed-use, and residential sectors. The company operates a multi-brand portfolio comprising proprietary wellness concepts (Well & Being, SpaWell) and licensed luxury beauty brand partnerships (Guerlain Spa, Sisley Spa, 111SKIN SPA/CLINIC), alongside bespoke custom experiences. These are complemented by management and lease operations, spa and wellness advisory services, and commercial partnership development. The portfolio spans 17+ locations across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Well & Being: Trilogy's premier holistic spa and wellness concept featuring signature treatments, unique fitness programming, and luxury product integration.
• SpaWell
• SpaWithin
• SpaWell

Products and services

• Well & Being Trilogy's premier proprietary holistic spa and wellness brand featuring signature treatments, unique fitness programming, and luxury product integration, designed for five-star luxury hotel and resort environments. Operates as the company's flagship brand and innovation testbed, including the world-first spa-within-a-spa model.
• SpaWell A turnkey spa and wellness solution designed for upscale and luxury developments when time-to-market is critical or investment capital must be targeted, featuring flexible space and buildout requirements and 'The Art of Living' programming philosophy focused on health, wellness, and beauty.
• Guerlain Spa Partnership with French luxury beauty brand Guerlain (part of LVMH) integrating the Guerlain ethos and product range into unique spa, wellness, and longevity experiences positioned for iconic luxury hotels, resorts, and communities. Features advanced technologies including the LongeviSkin device, cryotherapy chamber, and AI virtual reality amenities.
• Sisley Spa Partnership with Parisian beauty brand Sisley built on a tradition of phytocosmetology. Trilogy integrates Sisley into a variety of luxury wellness and spa settings serving a broad range of client needs, including the Ritz-Carlton Marina del Rey, The Dominick NYC, and as a spa-within-a-spa at Well & Being Scottsdale.
• 111SKIN SPA/CLINIC Luxury skincare brand partnership integrated into Trilogy's spa portfolio at The Plaza Hotel in New York City, offering clinical-grade skincare treatments and services.
• Management & Lease Operations Operating models for the profitable and service-driven management of wellness and spa facilities, including leased operations (Trilogy assumes P&L) and managed operations (Trilogy provides services for a fee). Services encompass human resources, staffing and training, and marketing and advertising for property owners.
• Spa & Wellness Advisory Services Comprehensive spa and wellness advisory spanning concepting, development, launch, and operation of high-performance facilities across hotels, mixed-use, residential communities, clubs, and standalone projects. Includes consulting, financial modeling, feasibility, underwriting, programming development, architectural and design influence, and technical services.
• Commercial Partnership Development & Deployment Partnership development and deployment services enabling branded wellness and spa experiences, including design and execution of branded experiences and integration of branded products and services into existing or multi-brand wellness and spa settings.
• Bespoke Experiences Custom wellness and spa experiences developed from Trilogy's data- and experience-driven approach. Areas of expertise include Mind-Body-Spirit programming, spa services, fitness and recovery, intimacy and connectedness, sleep health, longevity, and beauty — built either from the ground up or by integrating existing wellness, spa, and beauty brands.
• Trilogy Spa & Wellness Locations Portfolio Operated portfolio of spa and wellness locations across high-end hospitality, mixed-use, and residential sectors in North America, including Fairmont Scottsdale Princess (AZ), El Conquistador Tucson (AZ), The Ritz-Carlton Marina del Rey (CA), The Lodge at Sonoma (CA), The Hythe Vail (CO), Margaritaville Hollywood Beach (FL), Green Valley Ranch (NV), Red Rock (NV), The Palms Las Vegas (NV), The Dominick New York (NY), Waldorf Astoria New York (NY), The Plaza Hotel New York (NY), Fairmont El San Juan (PR), Westin Stonebriar Dallas (TX), Hyatt Regency Maui (HI), Regent Santa Monica (CA), and theWit Chicago (IL).

Quantifiable outcome

• Employee retention rates of 68% (2024) and 69% (2023), more than double the hospitality industry benchmark of 26% retention
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, secondary and minor.

• GuerlaincoreStrategic or Co-development PartnerTrilogy has a strategic partnership with Guerlain, an iconic French beauty brand and part of the LVMH luxury empire, to develop and operate Guerlain-branded spa and wellness experiences at luxury hotels and resorts. Trilogy integrates the Guerlain ethos and product range (including the LongeviSkin device, cryotherapy, AI VR amenities) into unique spa experiences. Trilogy developed the world's largest Guerlain spa (22,000 sq ft, 16 treatment rooms) at Waldorf Astoria New York. Guerlain spa partnerships are a key differentiator and sales channel for Trilogy's managed/leased spa operations.
• Sisley PariscoreStrategic or Co-development PartnerTrilogy has a strategic partnership with Parisian beauty brand Sisley, built on a tradition of phytocosmetology. Trilogy integrates Sisley into a variety of luxury wellness and spa settings serving a broad range of client needs. Sisley spas are operated at The Ritz-Carlton Marina del Rey, The Dominick Hotel NYC, and as a spa-within-a-spa at Well & Being Scottsdale. Sisley brand and experience were a contributing force in The Dominick's first-ever Forbes 4-Star rating.
• 111SKINsecondaryStrategic or Co-development PartnerTrilogy operates 111SKIN Spa/Clinic at The Plaza Hotel in New York City, integrating this luxury skincare brand into a premium spa setting.
• Waldorf Astoria Hotels & Resorts (Hilton)coreChannel Partner/ Reseller/ DistributorTrilogy manages the Guerlain Wellness Spa at the Waldorf Astoria New York under a management agreement with the hotel. Hilton's Waldorf Astoria is one of Trilogy's flagship operating properties and serves as a showcase for the Guerlain partnership. Waldorf Astoria New York is undergoing an extensive renovation including 375 residential condominiums, with Trilogy developing exclusive wellness programming for both hotel guests and condo residents.
• Fairmont Hotels & Resorts (Accor)coreChannel Partner/ Reseller/ DistributorTrilogy operates Well & Being Spa at the Fairmont Scottsdale Princess (flagship 30,000 sq ft facility) and Well & Being Spa at the Fairmont El San Juan Hotel in Puerto Rico. Fairmont is a key account where Trilogy has demonstrated sustained revenue growth (from $3M to $13M over 10+ years) and innovation (spa-within-a-spa concept).
• The Ritz-Carlton Hotel CompanycoreChannel Partner/ Reseller/ DistributorTrilogy operates the Sisley Spa at The Ritz-Carlton, Marina del Rey under a leased operational model. The Marina del Rey property is the closest hotel to the water of any Ritz-Carlton in the U.S. Trilogy assumed full financial responsibility for the spa and wellness program, achieving 41% revenue growth since Q1 2018.
• The Dominick HotelcoreChannel Partner/ Reseller/ DistributorTrilogy operates Sisley Spa at The Dominick Hotel in NYC's SoHo neighborhood under a lease arrangement, assuming full P&L responsibility. The Dominick is the city's only independent Five Diamond hotel. Under Trilogy management, spa revenue increased 70% and the Sisley brand experience contributed to the hotel earning its first Forbes 4-Star rating.
• Hyatt Regency / Hyatt HotelssecondaryChannel Partner/ Reseller/ DistributorTrilogy operates SpaWell at Hyatt Regency Maui Resort & Spa (Lahaina, HI) and SpaWell at El Conquistador Tucson, a Hilton Resort. SpaWell is Trilogy's turnkey spa solution designed for upscale and luxury developments.
• Regent Hotels & ResortssecondaryChannel Partner/ Reseller/ DistributorTrilogy operates the Guerlain Wellness Spa at Regent Santa Monica, combining French luxury with California coastal wellness.
• The Westin / Marriott InternationalsecondaryChannel Partner/ Reseller/ DistributorTrilogy operates Well & Being Spa at The Westin Stonebriar in Frisco, TX (part of Marriott International portfolio).
• Palms Casino ResortminorChannel Partner/ Reseller/ DistributorTrilogy operates The Spa at The Palms Casino Resort in Las Vegas, Nevada.
• Station Casinos (Green Valley Ranch, Red Rock)secondaryChannel Partner/ Reseller/ DistributorTrilogy operates the Green Valley Ranch Spa by Well & Being and The Red Rock Spa by Well & Being in the Las Vegas/Henderson, NV area under the Station Casinos umbrella.
• Margaritaville EnterprisesminorChannel Partner/ Reseller/ DistributorTrilogy operates St. Somewhere Spa at Margaritaville Hollywood Beach Resort in Hollywood, FL.
• The Plaza HotelsecondaryChannel Partner/ Reseller/ DistributorTrilogy operates 111SKIN Spa/Clinic at The Plaza Hotel in New York City, alongside the Guerlain Spa at The Plaza which won World Spa Awards' North America's Best Hotel Spa 2023.
• The Hythe Vail / Destination HotelssecondaryChannel Partner/ Reseller/ DistributorTrilogy operates Well & Being Spa at The Hythe Vail, a Luxury Collection resort in Vail, CO.
• The Lodge at Sonoma / DiamondRockminorChannel Partner/ Reseller/ DistributorTrilogy operates The Spa at The Lodge at Sonoma Resort in California.
• theWit HotelminorChannel Partner/ Reseller/ DistributorTrilogy operates Spa@theWit in Chicago, Illinois.
• Marriott Hotel & Spa (Napa Valley)minorChannel Partner/ Reseller/ DistributorTrilogy operates SpaWell at Napa Valley at Marriott Hotel & Spa in Napa, CA.
• Royal Family of a Middle Eastern StatecoreStrategic or Co-development PartnerTrilogy partnered with Middle Eastern royalty to develop a one-of-a-kind wellness resort experience combining ancient practices and modern methods. Trilogy developed all wellness programming including Traditional Arabic and Islamic medicine integration, wet amenities, cultural design considerations, and family programming. The resort opened in 2022 and has won multiple international awards including World Travel Awards' Middle East's Leading Retreat 2024.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Canyon Ranch: Pioneer destination spa and wellness brand operating resort spas and standalone wellness destinations. Comparable on wellness programming philosophy and integrated luxury spa concept; differs as primarily destination vs. third-party hotel spa manager.
• Aman Spa: Ultra-luxury integrated wellness concept within Aman resorts, known for highly customized programming, longevity/wellness depth, and small-format exclusivity. Comparable premium positioning and holistic wellness philosophy; competes for the same ultra-high-end development partnerships.
• Red Door Salon & Spas: Multi-location day spa and beauty services operator (formerly under Elizabeth Arden/Wella, now Coty-affiliated). Provides a comparable multi-property spa operations template at a different price tier; relevant as a possible consolidation candidate or operations benchmark.

Direct peers

• Spa Strategy: Spa consulting and management firm founded by Justin Sturgis (now Trilogy's VP of Brand Strategy). Provides brand building, strategy, and operations for 100+ spas across global hotel brands — directly comparable service offering to Trilogy's advisory/management practice.
• Spaciety: Spa strategy and management consultancy with similar boutique-service positioning. Justin Sturgis's prior affiliation makes this a directly comparable peer for advisory/management scope, though smaller in operating property count.
• WTS International: Direct competitor providing spa, wellness, and fitness center management services to hotels, resorts, and residential developments. Operates across multiple brands and property types in the same addressable market as Trilogy.

Broad incumbents

• One Spa World (Steiner Leisure): Large, publicly-traded operator of day spas, medi-spas, and wellness facilities aboard cruise ships and at luxury hotels/resorts. Broader portfolio scale and ship-based footprint make it an incumbent comparable rather than a direct niche competitor.
• Six Senses Hotels Resorts Spas: Global luxury hospitality brand (IHG-owned) operating integrated spa and wellness concepts at ultra-premium properties. Comparable on luxury positioning, wellness programming depth, and culturally-tailored experiences — though Six Senses is brand-owner rather than third-party operator.
• Mandarin Oriental Spa: In-house luxury spa operation of Mandarin Oriental Hotel Group featuring branded spa concepts at flagship properties. Comparable premium positioning and global luxury hotel footprint; represents a captive alternative to Trilogy's third-party model.
• Fairmont Spa (Accor in-house spa programs): Accor's in-house spa brand operating across the Fairmont/Raffles luxury portfolio. Trilogy is a third-party operator within several Fairmont properties (e.g., Scottsdale Princess), making this both a channel partner and a competitive threat via potential internalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trilogyspaholdings
• LinkedInlinkedin.com/company/trilogy-spa-holdings-com
• Instagraminstagram.com/trilogy_spaholdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trilogy Spa Holdings