What Precision Proco does

Precision Proco is a UK-based print advertising agency founded in 1965 and headquartered in Sheffield, operating four manufacturing sites (Sheffield, Dagenham, Sunderland, and London West) with between 251 and 500 employees. The company operates as a privately held limited company and serves enterprise clients across retail, hair and beauty distribution, home improvement, trading cards, personalised products, hospitality, charity, and financial services. Its customer base includes named brands such as Thortful, Hillarys, Sally Europe, DFS, Beaverbrooks, Pro:Direct, IVC Evidensia, Adidas UK, Kellogg's, and Booking.com.

The business is organised around four service pillars: HomingIn, a proprietary data-driven homemover targeting platform that delivered a 33% order value uplift and 5% market share gain for Hillarys; ConnecTED, an API-connected print-on-demand platform that embedded into Thortful's e-commerce stack and scaled output to 150,000 cards per day; Print 80/20, a commercial print management service; and Add to Basket, a retail marketing service for POS, signage, and in-store executions. Supporting offerings include consolidated direct mail, automated behavioural-triggered mail, large-format graphics via AGFA Jeti Tauro presses, and a trading card production line launched in November 2025 for Pro:Direct with secure randomisation and tamper-resistant packaging. Production runs on HP Indigo digital presses (Series 3, Series 4, 10000, 100k), high-precision litho for volume runs, and HP SmartStream Mosaic for variable data design.

Revenue is generated through a mix of project-based commercial print quotations, recurring print management retainers, per-unit transactional pricing on the ConnecTED platform, professional services for data-driven marketing campaigns, and managed services for end-to-end fulfilment and logistics including store-ready pack distribution. The go-to-market is enterprise field sales targeting major e-commerce and consumer brands, supplemented by an API-integrated self-serve motion for print-on-demand clients. Certifications include ISO 27001 information security, EcoVadis Medal sustainability rating, and Carbon Balanced certification through the World Land Trust.

Name

Precision Proco

Legal name

Precision Proco Limited

Website

https://precisionproco.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Precision Proco is a UK-based, privately held print advertising agency operating four manufacturing sites, offering data-driven homemover marketing, API-connected print-on-demand, commercial print management, and retail marketing services to enterprise clients including Thortful, Hillarys, Sally Europe, DFS, and Pro:Direct.

Ownership category

akta.pro rank

Product category

Commercial Print Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (323), Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Security & Specialty Print (Anti-Counterfeit, Secure Docs, Watermarks) (MPAJALAI)

Keywords

• Commercial print services
• Direct mail marketing
• Print-on-demand
• Data-driven marketing
• Retail marketing materials

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Print Services: Traditional commercial printing services including brochures, catalogues, direct mail, retail materials, and bespoke print projects. Pricing based on project quotations with volume considerations.
2. Data-Driven Marketing Services: Homemover targeting campaigns using proprietary data to deliver personalised direct mail. Services include data provision, campaign planning, print, and fulfilment.
3. Print-on-Demand (ConnecTED): On-demand production of personalised products including greeting cards, trading cards, merchandise, and books. Orders processed through API integration with clients' e-commerce platforms, with per-unit pricing.
4. Print Management: Ongoing print management services for enterprise clients including centralised ordering systems, consolidated mail services, and automated direct mail solutions. May include subscription-style retainer arrangements.
5. Fulfilment and Logistics: End-to-end fulfilment services including pick-and-pack operations, store-ready pack production, and distribution to retail locations across UK and Europe.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Precision Proco is a UK-based print advertising agency providing integrated data-driven marketing, commercial print, direct mail, print-on-demand, retail marketing and trading card production services to enterprise clients. Core product pillars include HomingIn (homemover data targeting), ConnecTED (API-connected print-on-demand), Print 80/20 (commercial print management), and Add to Basket (retail marketing), supported by in-house UK manufacturing across four sites with HP Indigo, AGFA wide-format and high-precision litho production.

Product overview

Precision Proco is a UK-based print advertising agency offering a portfolio of integrated print marketing services. The core offering comprises four main service pillars: HomingIn (data-driven homemover marketing), ConnecTED (print-on-demand with client API integration), Print 80/20 (commercial print management), and Add to Basket (retail marketing). Supporting services include personalised direct mail, trading card production, and large format printing. The company operates manufacturing facilities in Sheffield (headquarters), Dagenham (London East), Sunderland, and London West.

Differentiator

Problem solved

Functional benefit

Brands

• HomingIn: Data-driven marketing service targeting homemovers with personalised direct mail campaigns.
• ConnecTED
• Print 80/20
• Add to Basket
• Print on Point

Products and services

• HomingIn Data-Driven Homemover Marketing Data-driven marketing service targeting consumers who are moving homes using Precision Proco's proprietary homemover data. The service identifies the optimal timing to approach consumers and delivers personalised direct mail campaigns with measurable conversion rates, helping clients like Hillarys achieve year-on-year growth in acquisition volumes, order value, and market share.
• ConnecTED Print-on-Demand Platform Print-on-demand platform with API integration enabling e-commerce platforms to connect for automated order processing, personalised product production and direct-to-consumer fulfilment. Serves e-commerce brands and consumer-facing platforms with capacity scaling to 150,000 cards per day at peak periods and same-day dispatch capability.
• Print-on-Demand Service On-demand printing service for personalised products including greeting cards, trading cards, merchandise, and books. Items are produced only after customer orders are placed, reducing overproduction and unsold stock while supporting sustainability goals.
• Trading Cards & Collectables Production End-to-end trading card and collectables production service including design, premium printing, secure randomisation ensuring controlled scarcity, collation, tamper-resistant packaging, and retail-ready distribution. Serves sportswear brands and collectable product manufacturers such as Pro:Direct.
• Commercial Print Management (Print 80/20) Commercial print management service that streamlines and simplifies print procurement, vendor management, and production workflows for enterprise clients. Provides centralised ordering systems and consolidated procurement to reduce complexity and cost.
• Direct Mail Services End-to-end direct mail services including consolidated mail, automated behaviour-triggered mail integrated with digital channels, and personalised direct mail campaigns. Includes data-driven targeting through HomingIn, design, print, fulfilment and postal delivery for clients such as Hillarys, Beaverbrooks, National Trust, and Booking.com.
• Retail Marketing Services (Add to Basket) Retail marketing services providing point-of-sale materials, signage, window displays, and in-store marketing solutions for retail and e-commerce brands. Includes bespoke installations, online ordering systems for store marketing collateral, and multi-country store-ready pack distribution such as the Single-Box Delivery System.
• Consolidated Mail Service Consolidated direct mail service that combines multiple mail items from the same household or campaign to optimise postage costs and delivery efficiency, used for high-volume enterprise direct mail campaigns.
• Lookalikes Audience Targeting Audience targeting service that identifies and targets consumers who share characteristics with an organisation's existing high-value customers, supporting data-driven acquisition campaigns.
• Pro:Direct Trading Cards Series 1 A 50-card trading card product line for Pro:Direct featuring football boot designs, comprising 25 current-season boots plus 25 special cards across Legends, Hype, Signatures, and OG's categories, with each pack containing 9 standard cards and 2 guaranteed special cards.
• Thortful Print-on-Demand Greeting Card Service Print-on-demand greeting card service for Thortful's online marketplace, processing up to 150,000 cards daily during peak periods with same-day dispatch capability, integrated via the ConnecTED API platform.

Quantifiable outcome

• Hillarys increased order value by 33% and market share by 5% over 3 years through homemover campaigns
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, strategic and creative.

• HP (Hewlett-Packard)coreTechnology or IntegrationStrategic technology partnership using HP Indigo digital presses (Series 3, Series 4, 10000, 100k) and HP SmartStream Mosaic variable data software for personalised print production. HP-backed Turn2Learn initiative for Pineapple Lane charitable book programme.
• AGFAcoreTechnology or IntegrationWide format production partnership using AGFA Jeti Tauro presses for signage and large-format display production across IVC Evidensia and retail client installations.
• InfigostrategicTechnology or IntegrationTechnology integration partner for Pineapple Lane book donation portal, enabling individuals and businesses to order and donate books through the Infigo platform with automated production workflow.
• Deldea DesigncreativeStrategic or Co-development PartnerCreative design partnership for Kellogg's centenary limited-edition cereal box project, combining historical advertising heritage with modern variable data printing.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Communisis: UK-headquartered provider of print, direct mail, and marketing services to enterprise clients, historically the closest large-scale direct competitor to Precision Proco in commercial print and data-driven direct mail.
• Pureprint Group: UK commercial printer with multi-site manufacturing offering commercial print, direct mail, and retail marketing services to enterprise clients; comparable in customer profile (large UK retailers and brands) and production capability.
• Printing.com: UK-based multi-site printing franchise network offering commercial print, marketing materials, and personalised products; comparable service portfolio and UK-centric geographic footprint to Precision Proco.
• MOO: UK-originated premium business printing and design company with print-on-demand capabilities for personalised cards, marketing collateral, and merchandise; comparable in quality positioning, API-friendly production, and direct-to-consumer plus B2B mix.
• Solopress: UK-based online trade printer offering commercial print, large-format, and direct mail services with quick-turnaround production; overlaps with Precision Proco on commercial print, signage, and direct mail fulfilment.
• GraphicalData (GD Services): UK-based provider of data-driven direct mail, marketing services, and print production for retail and financial services clients; comparable in combining data targeting, personalisation, and direct mail execution for enterprise UK brands.

Broad incumbents

• Cimpress (Vistaprint): Global mass-customisation platform for printed products, including personalised cards, marketing materials, and signage; overlaps with Precision Proco on print-on-demand and personalised product fulfilment but at vastly larger scale and with a self-serve SMB model.

Emerging players

• Gelato: Global print-on-demand network connecting e-commerce platforms to local production hubs for personalised products; comparable to ConnecTED as a distributed POD platform, but software/API-first rather than owning manufacturing.
• Prodigi: Print-on-demand and dropshipping platform for personalised products including photo gifts, books, and apparel; comparable to Precision Proco's POD business serving e-commerce brands with API-integrated production and fulfilment.
• Lob: US-based direct mail automation platform with API-driven personalised printing and mailing; comparable to Precision Proco's automated direct mail and ConnecTED workflows, focused on the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRk-v8Yqk6CCK1Ddq5oQRrQ
• Facebookfacebook.com/PrecisionProco
• LinkedInlinkedin.com/company/precisionproco
• Instagraminstagram.com/precisionproco
• TikToktiktok.com/@precision.proco
• Xx.com/precisionproco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Proco