What Perennial Properties does

Perennial Properties, Inc. is a privately held, Atlanta-based multifamily real estate development, investment, and management firm founded in 1988 by Tim Schrager. The company develops, owns, and operates Class A mixed-use apartment communities that combine luxury residential living with street-level retail, primarily across intown Atlanta submarkets including Inman Park, East Lake, Buckhead, West Midtown, Old Fourth Ward, Poncey Highlands, and Midtown, with additional operations in Florida. Perennial's portfolio spans 14+ active communities comprising more than 2,652 multifamily units and 200,000 square feet of commercial space, with rents ranging from approximately $1,289/month for studios to over $4,000/month for premium 3-bedroom units at properties such as Telephone Factory Lofts and 755 North.

The company operates a direct-to-consumer leasing model in which prospective residents discover properties through the corporate website (perennialproperties.net) and Instagram presence, then engage with on-site leasing teams for tours and lease execution. Revenue is generated almost entirely through recurring monthly residential rental income on 12-month leases with renewal potential, supplemented by commercial rental income from ground-floor retail space; the company is co-owned by founder/CEO Tim Schrager and President Aaron Goldman, with no disclosed venture capital or institutional investor backing. Operational support functions include in-house property management, maintenance, construction, asset management, and development teams.

There is no proprietary technology platform; Perennial's "core technology" is classified as not applicable, as the business is fundamentally a real estate operator. The company has adopted third-party operational tools including Grace Hill's Intelligence+ AI-driven resident feedback analytics platform, and pursues sustainability initiatives (water conservation, energy efficiency, indoor air quality, material salvage through a Lifecycle Building Center partnership) as a brand and operational differentiator. Marketing is conducted through the company website, Instagram (@perennialproperties), email/text resident communications, and on-site community events, with no external funding rounds or M&A activity disclosed.

Name

Perennial Properties

Legal name

Perennial Properties, Inc.

Website

https://perennialproperties.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Perennial Properties is a privately held, Atlanta-based multifamily real estate developer and operator founded in 1988, managing 2,652+ Class A mixed-use apartment units across 14+ communities in Georgia and Florida through a direct-to-consumer leasing model.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Development & Property Management

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Mixed-Use Property Management (BPAJAGAE)

Keywords

• Multifamily housing
• Mixed-use development
• Property management
• Real estate investment
• Luxury apartments

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Rental Income: Primary revenue stream from monthly apartment rentals across 14+ communities in the Atlanta metro area. Residents pay monthly rent based on unit type (studio, 1-bedroom, 2-bedroom, 3-bedroom) with pricing varying by property location and amenities. Revenue is recurring as leases typically run 12 months with renewal potential.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Perennial Properties develops, owns, and manages a portfolio of 14 luxury multifamily apartment communities across the Atlanta metropolitan area with select Florida exposure. Communities combine Class A residential living with street-level retail in mixed-use format, offering studio through 3+ bedroom units with starting rents ranging from roughly $1,289 to $4,149 depending on property, unit type, and location. The firm also provides in-house property management, leasing, maintenance, and construction services across the portfolio.

Product overview

Perennial Properties operates a portfolio of 14 luxury multifamily apartment communities across the Atlanta metropolitan area (Georgia and Florida). The company's product offering is a collection of Class A mixed-use apartment communities that combine luxury residential living with street-level retail. The portfolio includes both urban intown properties (755 North, Arya Peachtree, ELLA, Highland View, Highland Walk, Huntington Arms, Monroe Place, Myrtle Street, N. Highland Steel, Telephone Factory Lofts, The Brady) and suburban communities (Park Place, The Chateau, Vela Park). Each community offers various unit types (studio through 3+ bedrooms) with upscale finishes and amenities. The company also provides property management, leasing, and maintenance services for all communities.

Differentiator

Problem solved

Functional benefit

Products and services

• 755 North Multifamily apartment community located at 755 North Avenue NE, Atlanta, GA 30306, offering studio, 1-bedroom, 2-bedroom, and 3-bedroom units with starting rents from $1,739. Residents lease directly with on-site teams at this Perennial Properties community.
• Arya Peachtree High-end apartment community at 1777 Peachtree St, Atlanta, GA 30309, featuring studio, 1-bedroom, 2-bedroom, and 3-bedroom units starting from $1,489. Located at Perennial's corporate headquarters address in Buckhead.
• ELLA (East Lake) Apartment community at 2201 Glenwood Ave SE, Atlanta, GA 30316, offering studio, 1-bedroom, 2-bedroom, 3-bedroom, and 7-bedroom apartments with rents starting from $919.
• Highland View Apartment community at 784 Ponce De Leon Pl NE, Atlanta, GA 30306, offering studio and 2-bedroom units.
• Highland Walk Apartment community at 701 Highland Ave NE, Atlanta, GA 30312, featuring 1-bedroom and 2-bedroom apartments starting at $2,269.
• Huntington Arms Apartment community at 1765 Peachtree Street NE, Atlanta, GA 30309, offering 1-bedroom and 2-bedroom units.
• Monroe Place Apartment community at 2000 Monroe Pl NE, Atlanta, GA 30324, offering studio, 1-bedroom, and 2-bedroom apartments starting from $1,289.
• Myrtle Street Apartment community at 921 Myrtle St NE, Atlanta, GA 30309, featuring 1-bedroom units starting at $1,350.
• N. Highland Steel Apartment community at 240 N Highland Ave NE, Atlanta, GA 30307, offering studio, 2-bedroom, and 3-bedroom apartments starting from $1,599, located in the Old Fourth Ward.
• Park Place Apartment community at 77 E Pike St, Lawrenceville, GA 30046, featuring 1-bedroom and 2-bedroom units starting at $1,595.
• Telephone Factory Lofts Apartment community at 828 Ralph McGill Blvd NE, Atlanta, GA 30306, offering studio and 1-bedroom loft apartments starting at $3,239.
• The Brady Apartment community at 930 Howell Mill Rd, Atlanta, GA 30318, featuring studio, 1-bedroom, and 3-bedroom apartments starting from $1,299, located in West Midtown.
• The Chateau Apartment community at 1670 Friendship Rd, Hoschton, GA 30548, offering 1-bedroom and 2-bedroom units starting at $1,565, located in a suburban corridor outside Atlanta.
• Vela Park Perennial's newest community located at 1881 2nd Ave, Decatur, GA 30032, featuring studio, 1-bedroom, 2-bedroom, and 3-bedroom apartments and townhomes starting from $1,552, in the Decatur/East Lake submarket.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Atlanta Community Food Bank (ACFB)minorGTM or Marketing PartnerCommunity partnership supporting the Atlanta Community Food Bank through volunteer efforts and event sponsorship. Perennial team members participated in International Volunteer Day activities supporting ACFB initiatives.
• ATI RestorationminorGTM or Marketing PartnerEvent sponsor for Perennial's End-of-Year Gala, providing support for the company celebration event.
• Pinnacle Leasing and ManagementminorGTM or Marketing PartnerEvent sponsor for Perennial's End-of-Year Gala supporting company community events.
• Apartments.comminorGTM or Marketing PartnerEvent sponsor for Perennial's End-of-Year Gala, supporting company celebration event.
• Reliance Fire SecurityminorGTM or Marketing PartnerEvent sponsor for Perennial's End-of-Year Gala, contributing to company community event.
• Tucker Craft GCminorGTM or Marketing PartnerEvent sponsor for Perennial's End-of-Year Gala supporting company celebration.
• Rally FoundationminorGTM or Marketing PartnerPerennial sponsored and participated in the Rally Pickleball Classic 2025, an event supporting cancer research through Rally Foundation.
• Cool Girls IncminorGTM or Marketing PartnerPerennial sponsored the Pink Pin Bowl event hosted by Cool Girls Inc, supporting the organization's community work with girls in Atlanta.
• Lifecycle Building CenterminorOthersPartnership for material salvage, reuse, and disposal as part of Perennial's sustainability and waste reduction initiatives.
• East Lake FoundationminorGTM or Marketing PartnerPerennial co-hosted a Cool Down Block Party with East Lake Foundation following the East Lake Foundation 5K event at Vela Park community.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RAM Partners: Atlanta-based full-service multifamily property management firm overseeing a substantial Southeast portfolio. Comparable third-party management capabilities serving owners of Class-A communities.
• Berkshire Residential Investments: Multifamily investment and operating platform focused on Class-A urban and suburban communities, with active Sun Belt exposure. Comparable vertically integrated owner/operator model.
• Cortland: National multifamily owner-operator with a strong Atlanta presence delivering design-driven Class-A apartments in walkable urban submarkets. Direct comparable on product positioning and renter demographic.
• Gables Residential: Atlanta-founded multifamily owner/operator with a national portfolio of Class-A urban and suburban apartment communities. Comparable business model of owning and operating luxury multifamily in walkable urban submarkets.
• RangeWater Real Estate: Atlanta-based multifamily developer, investor, and operator building Class-A garden and mid-rise communities across the Southeast. Comparable in regional focus, development cadence, and renter demographic.
• Wood Partners: Atlanta-headquartered multifamily developer and operator with a comparable Class-A product focus on intown and high-growth Sun Belt submarkets. Closest direct comparable in size, geography, and product positioning to Perennial.
• Mill Creek Residential: Multifamily developer (successor to JLB Partners) with deep Atlanta presence building Class-A urban and suburban apartment communities. Direct comparable on product type and target renter profile.

Broad incumbents

• Trammell Crow Residential: National multifamily developer (a CBRE company) with significant Atlanta activity delivering large-scale Class-A communities. Larger and broader footprint than Perennial, but directly comparable product and geography.
• Mid-America Apartment Communities (MAA): Large-cap multifamily REIT with a major Atlanta portfolio. Much larger and publicly traded; relevant comparable for submarket dynamics, though Perennial is owner-operator rather than a REIT.
• AvalonBay Communities: National multifamily REIT with a significant portfolio of Class-A urban and suburban communities, including the Southeast. Larger and publicly traded; benchmark for institutional multifamily operating performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/perennialproperties
• Xx.com/PerennialApts
• LinkedInlinkedin.com/company/perennial-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perennial Properties