Arbor Day Farm

Name

Arbor Day Farm

Legal name

Arbor Day Foundation

Website

https://arbordayfarm.org

Company type

Private

Founded year

1972

Operating status

Operating

Ownership category

akta.pro rank

Product category

Nature-Focused Resort and Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)

akta.pro secondary industries

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Farm Stays & Agritourism Lodges (THAMADAH), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Nature resort hospitality
• Lodging and accommodations
• Farm-to-table dining
• Wedding and event venues
• Outdoor adventure activities

Headquarters

HQ city

Nebraska City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodging - Lied Lodge: Overnight accommodations at Lied Lodge featuring 140 luxury guest rooms and suites. Revenue from nightly room rates with Arbor Day Foundation members receiving 10% discount. Includes various room types from standard rooms to suites with amenities.
2. Dining - Restaurants and Lounge: Three dining venues: Timbers restaurant (breakfast, lunch, dinner with seasonal menus), Porter's BBQ (casual barbecue), and Library Lounge (craft cocktails and bites). In-room dining available with $5 delivery fee.
3. Events and Activities: Ticketed experiences including Tree Adventure, Discovery Rides, tours, and seasonal events. Birthday party packages priced at $295-$395. Murder mystery events at $35/person.
4. Spa Services: Full-service spa at Lied Lodge offering massages ($70-$200), body treatments, facials, and signature treatments. All services available by appointment with 18% automatic gratuity added.
5. Venue Rentals - Weddings and Events: Wedding venues including Rosenow Room (up to 280 seats), Historic Barns (up to 350 seats), Steinhart Lodge (up to 140 seats), and outdoor spaces. Corporate meeting and retreat spaces with over 14,000 square feet of flexible meeting space.
6. Retail - Shops and Markets: Apple House Market, Tree Adventure Gift Shop, Lied Lodge Gift Shop, and Arbor Lodge Gift Shop selling local products, wines, cider, apparel, gifts, and souvenirs.
7. Airport Shuttle: Transportation service to/from Omaha Eppley Airfield and Lincoln Airport at $85 each way.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels8 records

Core offering

Arbor Day Farm operates a 260-acre nature-focused resort in Nebraska City, Nebraska, offering overnight lodging at Lied Lodge (140 rooms and suites), farm-to-table dining across three venues, a full-service spa, indoor pool, and unique outdoor attractions including the Treetop Village treehouses, historic 52-room Arbor Lodge Mansion, orchards, vineyards, and trails. It also serves as a venue for corporate meetings, retreats, weddings, seasonal festivals, and ticketed nature experiences, with all proceeds supporting the Arbor Day Foundation's mission to plant trees.

Product overview

Arbor Day Farm is a 260-acre nature-focused resort in Nebraska City, Nebraska, operated by the Arbor Day Foundation. The property offers a diverse portfolio of interconnected experiences organized around accommodation (Lied Lodge hotel), dining (Timbers Restaurant, Porter's Barbecue, Library Lounge), attractions (Tree Adventure with Treetop Village, Discovery Rides, Historic Arbor Lodge Mansion), and retail (Apple House Market, multiple gift shops). The property also provides meeting and wedding venues, spa services, and seasonal events including AppleJack Festival and All Hallows' Eve. All offerings support the Arbor Day Foundation's mission to plant, nurture, and celebrate trees around the world.

Differentiator

Problem solved

Functional benefit

Brands

• Timbers: On-site restaurant offering modern take on classic favorites with fresh, local ingredients and orchard views. Open for breakfast, lunch, and dinner.
• Porter's
• Library Lounge
• The Spa at Lied Lodge
• Tree Adventure
• Arbor Lodge Mansion
• Apple House Market

Products and services

• Lied Lodge Nature-inspired resort hotel offering luxury accommodations with 140 guest rooms and suites, indoor pool, fitness center, spa access, and on-site dining. Operated as part of the Arbor Day Foundation's mission to plant, nurture, and celebrate trees.
• Timbers Restaurant

Quantifiable outcome

• 10,000 gallons of cider produced per fall season
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• U.S. Forest ServicecoreStrategic or Co-development PartnerImportant ally for the Arbor Day Foundation for decades. Lied Lodge at Arbor Day Farm was partially funded by a generous donation from the Forest Service in 1990. In partnership with the Forest Service, the Arbor Day Foundation has planted more than 60 million trees on National Forests.
• Deere & CompanyminorStrategic or Co-development PartnerLawn care and general maintenance equipment provider for Arbor Day Farm. Through an equipment lending program started in 2000, Deere & Company provides tractors and general maintenance vehicles used to beautify and increase productivity of the 260-acre property.
• Roger Milliken / Milliken & CompanyminorStrategic or Co-development PartnerEarly work at Arbor Day Farm helped establish it as one of Nebraska's premiere nature-themed attractions. Their investment helps bring Arbor Day Farm to life for thousands of visitors annually.
• Nebraska Department of Economic Development (DED)minorStrategic or Co-development PartnerOfficial lead economic development agency for Nebraska created by the Legislature in 1967. DED's emphasis is growing and diversifying the state's economic base, bringing new dollars into the state.
• Nebraska Forest ServicecoreStrategic or Co-development PartnerAffiliate of the University of Nebraska, Institute of Agriculture and Natural Resources (IANR), works to enrich lives by protecting, restoring and utilizing Nebraska's tree and forest resources. Their ongoing involvement in Arbor Day Farm is key to keeping it a thriving place for generations to come.
• The Audubon SocietyminorStrategic or Co-development PartnerEnvironmental partnership with The Audubon Society supporting conservation efforts and bird habitat protection.
• Enterprise Rent-A-CarminorStrategic or Co-development PartnerEnvironmental partnership supporting sustainable transportation and conservation initiatives.
• National Wildlife FederationminorStrategic or Co-development PartnerEnvironmental partnership supporting wildlife conservation and habitat protection.
• The Nature ConservancyminorStrategic or Co-development PartnerEnvironmental partnership supporting land conservation and sustainable practices.
• ToyotaminorStrategic or Co-development PartnerEnvironmental partnership supporting sustainable transportation and conservation initiatives.
• Hybrid Hazelnut ConsortiumcoreStrategic or Co-development PartnerFounding member of the Hybrid Hazelnut Consortium working to improve genetics of hazelnut plants for better food production, environmental health, and innovative agroforestry practices.
• Rain Forest RescueminorStrategic or Co-development PartnerArbor Day Foundation program. Lied Lodge serves fair trade, shade-grown Arbor Day Foundation Coffee as part of Rain Forest Rescue program supporting Maya Rain Forest farmers.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mohonk Mountain House: Historic family-owned mountain resort in New York's Hudson Valley with ~250 rooms, full-service spa, farm-to-table dining, and extensive nature trails. Closely comparable to Arbor Day Farm as a single-asset, nature-anchored, mission-oriented destination resort hosting weddings, groups, and experiential activities.
• Biltmore Estate: Massive historic estate in Asheville, NC combining a 178-room hotel, historic mansion tours, gardens, trails, winery, dining, and retail. Directly comparable as a multi-experience historic estate with gardens/orchards/winery, mission-driven conservation, and ticketed attractions plus overnight lodging.
• Blackberry Farm: Luxury 4,200-acre farm-resort in Walland, TN offering ~68 rooms, farm-to-table dining, spa, on-site brewery/winery, weddings, and outdoor activities. Highly comparable to Arbor Day Farm's farm-and-nature resort positioning with weddings, estate-grown F&B, and curated outdoor experiences.
• Big Cedar Lodge: Nature-focused resort in the Missouri Ozarks (operated by Bass Pro) combining lodge lodging, cabins, dining, spa, golf, and adventure activities on a large nature property. Directly comparable Midwest-region nature resort with similar lodging-plus-experiences model and group/wedding capabilities.
• Nemacolin Woodlands Resort: 2,000-acre Pennsylvania resort with multiple lodging options, farm-to-table dining, spa, golf, wildlife academy, and extensive experiential programming. Closely matches Arbor Day Farm's mix of nature-based lodging, conservation programming, weddings, and family experiential activities.

Regional players

• French Lick Springs Resort: Historic 443-room resort in southern Indiana featuring two hotels, casino, spa, golf, dining, and event space. Comparable as a Midwest historic destination resort with weddings, groups, dining, and a strong seasonal Midwest positioning - same competitive set for drive-to leisure and corporate travel.
• Grand Hotel Mackinac Island: Iconic 397-room historic resort on Mackinac Island, MI operating seasonally with full F&B, spa, golf, and group/wedding offerings. Comparable Midwest-based seasonal destination resort sharing the same drive-to family/groups market as Arbor Day Farm.

Emerging players

• C Lazy U Ranch: Guest ranch resort in Granby, Colorado with cabin lodging, dining, spa, horseback riding, and year-round family programming. Comparable as a nature-anchored cabin/cottage lodging concept with mission-aligned programming, weddings, and experiential activities.
• Sundance Mountain Resort: Robert Redford-founded nature resort in Utah combining lodge lodging, restaurants, spa, art studios, and outdoor recreation on a large forested property. Comparable as an artist/creator-led nature destination with sustainability positioning, experiential activities, and weddings.

Broad incumbents

• Hilton Hotels & Resorts: Global hotel brand operating hundreds of resort properties including nature-anchored locations that compete with Arbor Day Farm for weddings, group retreats, and family leisure travel. Functions as a broad incumbent benchmark for pricing, group sales, and distribution scale in the same resort space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arbordayfarm
• Facebookfacebook.com/arbordayfarm
• LinkedInlinkedin.com/company/arbor-day-foundation
• Instagraminstagram.com/arbordayfarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbor Day Farm