Concept Fertility Clinic

What Concept Fertility Clinic does

Concept Fertility Clinic is a privately-owned, HFEA-licensed fertility clinic operating from a single purpose-built facility in Putney, south-west London. Founded in 2010, the clinic has delivered fertility services for over 15 years and treats individuals and couples experiencing difficulty conceiving, including heterosexual couples, single women, lesbian couples, and patients requiring donor gametes or fertility preservation. Service offerings span the full fertility pathway: diagnostic testing (hormone testing, HyCoSy tubal patency, semen analysis, sperm DNA fragmentation, Aquascan ultrasound, genetic testing), ovulation induction, IUI, IVF, ICSI, frozen embryo transfers, donor sperm and egg programmes, preimplantation genetic testing (PGT-A, PGT-M, PGT-SR), and fertility preservation (egg, embryo, and sperm freezing). The clinic operates an on-site theatre, recovery suite, and laboratory, and provides Embryoscope time-lapse embryo imaging at no additional charge to patients.

The business model is fee-for-service and direct-to-patient, with revenue generated through per-cycle unit pricing on IVF, ICSI, IUI, and egg-freezing packages (single-cycle and multi-cycle variants), as well as diagnostic and preservation services. A free 15-minute mini consultation serves as a top-of-funnel acquisition mechanism, with patients progressing to paid consultation packages, then treatment cycles. Both in-person clinic appointments and online/virtual consultations are offered, supported by a dedicated patient portal. Marketing relies on educational blog content, SEO, Trustpilot testimonials, Instagram, and in-clinic open events and support groups.

The clinic operates with 11-50 employees and is headquartered at 14 Point Pleasant, Wandsworth Park, London. It is fully licensed by the Human Fertilisation and Embryology Authority and operates in line with NICE guidelines. No external funding rounds, M&A activity, parent company, or institutional investor involvement are disclosed. Strategic posture is that of an independent, clinically-led boutique clinic rather than a scaled multi-site operator.

Name

Concept Fertility Clinic

Legal name

Concept Fertility

Website

https://conceptfertility.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Concept Fertility Clinic is a privately-owned, HFEA-licensed fertility clinic in Putney, London, providing IVF, ICSI, IUI, fertility preservation, donor programmes, and preimplantation genetic testing to individuals and couples experiencing difficulty conceiving.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• Assisted reproductive technology
• In vitro fertilization
• Fertility diagnostics
• Fertility preservation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Services: Private fee-for-service fertility treatments including IVF cycles (single and multi-cycle packages), ICSI, IUI, ovulation induction, frozen embryo transfers, and donor programmes. Treatments are offered as consultation packages and individual cycle packages with various pricing tiers.
2. Fertility Testing and Diagnostics: Diagnostic services including semen analysis, hormone testing, HyCoSy fallopian tube patency testing, genetic testing, ultrasound scanning, and Aquascan. These services support treatment planning and initial assessment.
3. Fertility Preservation: Egg freezing, embryo freezing, and sperm freezing and storage services for patients wishing to preserve fertility for future use.
4. Donor Programmes: Sperm and egg donation services for patients requiring donor gametes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Concept Fertility Clinic is a private London fertility clinic that sells assisted reproductive treatments and fertility diagnostics to individuals and couples. Its core paid offerings include IVF (single and 3-cycle packages), ICSI, IUI, ovulation induction, frozen embryo transfer, fertility preservation (egg, embryo, and sperm freezing), donor sperm and egg programmes, and preimplantation genetic testing. These are complemented by standalone diagnostic services such as HyCoSy, semen analysis, sperm DNA fragmentation testing, hormone testing, Aquascan ultrasound, and genetic testing, delivered at its purpose-built Putney clinic with on-site theatre, recovery suite, and embryology laboratory.

Product overview

Concept Fertility Clinic offers a comprehensive portfolio of fertility treatments and diagnostic services delivered at a purpose-built clinic in Putney, southwest London. The core offering centres on assisted reproductive technologies including IVF, ICSI, IUI, and ovulation induction, supported by fertility preservation options (egg freezing, embryo freezing, sperm freezing), donor programmes (sperm and egg donation), and preimplantation genetic testing (PGT-A, PGT-M, PGT-SR). Diagnostic services include HyCoSy fallopian tube patency testing, semen analysis, sperm DNA fragmentation testing, genetic testing, and Aquascan ultrasound imaging. The clinic features an Embryoscope (time-lapse embryo monitoring) offered at no additional charge. Services are accessible via a Patient Portal for online account management. Treatment options are available for single individuals and same-sex couples, with consultation and investigation packages designed for both first-time patients and those transferring from other clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF Treatment

Quantifiable outcome

• 70% chance of success within three IVF cycles for women under 40 using own eggs (national statistics)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Human Fertilisation and Embryology Authority (HFEA)coreOthersRegulatory licensing and oversight body for fertility treatment in the UK. Concept Fertility is fully licensed by the HFEA, ensuring compliance with national regulations and quality standards for fertility services.
• National Institute for Health and Care Excellence (NICE)coreOthersThe clinic operates in line with NICE guidelines for evidence-based fertility treatment, ensuring treatments align with national clinical standards.
• British Fertility SocietyminorOthersProfessional membership organization for fertility specialists in the UK.
• Fertility Network UKminorOthersUK charity providing support and information for people experiencing fertility issues.
• Fertility Network UKminorOthersPatient pledge membership indicating commitment to patient support standards.
• Melanie Hackwell - Fertility Acupuncture (Ancient Roots)minorStrategic or Co-development PartnerLocal acupuncturist specializing in fertility and women's health, offering services complementary to fertility treatment. Based in Balham, Southwest London. Member of British Acupuncture Council and Acupuncture Fertility Network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CARE Fertility: Largest UK private fertility clinic group offering IVF, ICSI, IUI, PGT, and donor programmes across multiple sites including London. Directly competes for the same patient segments with broader geographic reach and greater marketing scale.
• London Women's Clinic: Established London fertility clinic providing a full range of assisted conception treatments including IVF, ICSI, IUI, and egg donation. Competes head-to-head with Concept in the central and southwest London catchment.
• The Fertility Partnership (TFP): Multi-site UK and European fertility network offering IVF, IUI, and fertility preservation. Operates several London-area clinics and competes directly on service breadth, technology stack, and donor programmes.
• CRGH (Centre for Reproductive and Genetic Health): Central London fertility clinic specialising in IVF, ICSI, and preimplantation genetic testing (PGT). Comparable patient demographic and premium positioning, with strong overlap on advanced reproductive technology offerings.
• CREATE Fertility: UK fertility clinic chain focused on mild and natural-cycle IVF, with a London flagship. Competes on patient-friendly protocols and pricing, overlapping significantly with Concept's IVF and minimal-stimulation offerings.
• Harley Street Fertility Clinic: Central London fertility clinic offering IVF, ICSI, egg freezing, and donor programmes in a premium private-pay setting. Direct competitor for affluent London patients seeking bespoke fertility care.
• Bourn Hall Clinic: Historic UK fertility clinic (founded by IVF pioneers) with multiple sites across the South East. Comparable full-service offering including IVF, ICSI, IUI, and preservation, competing for London-area patients.
• King's Fertility: London-based fertility clinic affiliated with King's College Hospital providing IVF, ICSI, fertility preservation, and donor services. Direct competitor with academic-affiliated credibility and similar London catchment.

Regional players

• Herts & Essex Fertility Centre: Established fertility clinic serving the Hertfordshire, Essex, and north/outer London catchment. Comparable service range (IVF, ICSI, IUI, egg sharing) but with primary geographic focus outside Concept's southwest London core.
• Manchester Fertility: Long-established North West England fertility clinic offering IVF, donor programmes, and fertility preservation. Comparable operating model and technology stack, but serves a different regional patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/conceptfertility
• Xx.com/conceptclinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Fertility Clinic