Petz Park

What Petz Park does

Petz Park is an Australian direct-to-consumer pet supplement company founded in 2019, headquartered in Alexandria, with a workforce of 11–50. It manufactures and sells vet-formulated powdered supplements and adjacent accessories for dogs and cats through its e-commerce storefront at petzpark.com.au, with no disclosed retail or wholesale distribution. The product catalog spans at least ten health categories per species — including probiotics, hip + joint, stress + anxiety, skin + coat, multivitamin, urinary + kidney, liver, eye, brain, and plaque control — alongside bundles and accessories such as dental kits, LickiMat products, KONG toys, and tote bags. All supplements are positioned as Australian-made, grain-free, lactose-free, and free from artificial flavors, colors, GMOs, preservatives, and fillers, with a 40-day money-back guarantee.

The core technical proposition is the powder format itself combined with micro-encapsulation of probiotic strains (Bacillus Subtilis, Bacillus Coagulans, Saccharomyces Cerevisiae Boulardii) intended to protect bacterial viability through stomach acid, heat, moisture, and light, releasing in the small intestine. Unit pricing ranges from AUD $32.95 to $99.95 across scoop sizes (45/60, 90/120, 180 scoops), with bundle discounts of 10% off two items and 15% off three or more, and free shipping over AUD $49. While the company describes a subscription/rewards program, all disclosed tier pricing is pay-as-you-go; a community of 242,000+ pet parents and per-SKU review counts of 2,000–3,000 at 4.8 stars indicate an established DTC engagement base, though no revenue, ARR, or funding figures are disclosed.

Name

Petz Park

Legal name

Petz Park

Website

https://petzpark.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Petz Park is an Australian direct-to-consumer brand that manufactures and sells vet-formulated, powder-based health supplements for dogs and cats, including probiotics, joint, skin, urinary, and dental formulas, via its e-commerce storefront petzpark.com.au.

Ownership category

akta.pro rank

Product category

Pet Health Supplements

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Skin & Coat Supplements (HLAMALAB), Calming & Behavioral Support Supplements (HLAMALAD), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Immune Support Supplements (HLAMALAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet supplements
• Dog supplements
• Cat supplements
• Pet health products
• Pet nutrition

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Petz Park generates revenue through direct-to-consumer sales of pet health supplements and accessories via its e-commerce platform. Products are sold in various sizes (scoops) with tiered pricing. The company offers bundle discounts (10% off for 2 items, 15% off for 3+ items) and a subscription/rewards program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Petz Park manufactures and sells vet-formulated, Australian-made powdered health supplements for dogs and cats addressing digestion, joint health, skin and coat, anxiety, dental, urinary, liver, eye, brain, and multivitamin needs. The company also sells related dental care products, pet accessories, and bundled supplement packages via its direct-to-consumer e-commerce storefront.

Product overview

Petz Park is an Australian-made pet supplement company offering a comprehensive range of vet-formulated powdered health supplements for dogs and cats, along with dental care products and enrichment accessories. The product portfolio centers on powdered supplement formats for digestive health (Probiotics), joint support (Hip + Joint), calming (Stress + Anxiety), skin and coat health (Skin + Coat), and specialized formulas for urinary/kidney, liver, eye, and brain health. All supplements are available in multiple scoop sizes (45/60, 90/120, 180 scoops) with flavor options. The company also offers dental care products including Plaque Control powders, Fresh Breath drops, toothpastes, and toothbrushes, as well as bundles like Allergy Duo, Total Health Package, and Senior Care packages. Enrichment accessories include LickiMat products and KONG toys. All products are proudly manufactured in Australia with grain-free formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Probiotics for Dogs Grain-free digestive supplement powder featuring Bacillus Subtilis, Bacillus Coagulans, and Saccharomyces Cerevisiae Boulardii to support gut health, reduce paw licking, and address allergies in dogs. Sold in 45, 90, and 180 scoop sizes.
• Hip + Joint for Dogs Joint supplement powder containing Glucosamine 800mg, MSM 400mg, and Chondroitin 400mg to support cartilage repair, reduce pain, and improve mobility in dogs with arthritis or hip dysplasia. Sold in 45, 90, and 180 scoop sizes.
• Stress + Anxiety for Dogs Non-drowsy calming supplement powder with Ashwagandha, L-Tryptophan, and L-Theanine to help dogs manage stress from separation, storms, or travel.
• Skin + Coat for Dogs Omega-3 supplement powder with DHA 210mg and EPA 38mg to support skin health, reduce itching, improve coat shine, and address allergies in dogs. Sold in 45, 90, and 180 scoop sizes.
• Multivitamin for Dogs Comprehensive vitamin and mineral supplement powder featuring Green Banana Powder, Glucosamine, Turmeric, and essential vitamins to support overall health and wellbeing in dogs.
• Urinary + Kidney for Dogs Powdered supplement with Nettle Seed, Marshmallow Root, Cranberry, and D-Mannose to support healthy urinary tract and kidney function in dogs.
• Liver Support for Dogs Low protein supplement powder with Beetroot, Schisandra Chinensis, and Milk Thistle to relieve symptoms and slow deterioration of liver disease in dogs.
• Eye Support for Dogs Eye supplement powder with Vitamin C, EPA/DHA, Grape Seed Extract, and Lutein to improve vision, deter cataracts, and maintain overall eye health in dogs.
• Brain Support for Dogs Cognitive support supplement powder with Bacopa Monnieri, Ginkgo Biloba, and Green Tea Extract designed to support dogs with dementia and maintain senior dog brain health.
• Plaque Control for Dogs Dental powder supplement with Norwegian Kelp (Ascophyllum Nodosum) 1000mg and Coconut Powder to reduce plaque, tartar buildup, and prevent gum disease in dogs. Sold in 90 and 180 scoop sizes.
• Probiotics for Cats Probiotic supplement powder for cats featuring pre and probiotics to promote healthy gut, aid digestion, and support the digestive tract.
• Stress + Anxiety for Cats Calming powder supplement for cats with Ashwagandha, Magnesium, L-Tryptophan, and L-Theanine to reduce stress and anxiety in cats.
• Urinary + Kidney for Cats Powdered supplement with Nettle Seed Extract, Marshmallow Root, Cranberry Extract, and D-Mannose to maintain urinary tract health and kidney function in cats. Sold in 60 and 120 scoop sizes.
• Hip + Joint for Cats Joint supplement powder with Glucosamine 200mg, MSM 120mg, and Chondroitin 120mg to support joint health, reduce pain, and repair cartilage in cats.
• Plaque Control for Cats Dental powder supplement with Norwegian Kelp 500mg and Coconut Powder 500mg to maintain oral hygiene and prevent gum disease in cats.
• Multivitamin for Cats Vitamin supplement powder featuring Taurine, essential amino acids, Lysine, and minerals to boost overall health and vitality in cats.
• Skin + Coat for Cats Omega supplement powder with DHA 52.5mg, EPA 9.5mg, and Linseed Oil to support skin health and coat condition in cats.
• Liver Support for Cats Low protein liver support supplement with Beetroot Powder, Schisandra Chinensis Extract, and Milk Thistle Extract for cats with liver disease.
• Eye Support for Cats Eye supplement powder with Vitamin C, EPA/DHA, Grape Seed Extract, and Astaxanthin to improve vision and maintain eye health in cats.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PAW by Blackmores: Australian vet-formulated pet supplement range owned by Blackmores, offering digestive, joint, skin/coat and calming products—directly competing with Petz Park's core supplement portfolio in the same Australian market.
• VetIQ: Mass-market pet supplement brand offering chews, tablets, and topicals across joint, skin/coat, calming, and digestive categories—an established DTC competitor in pet nutraceuticals.
• Nutramax Laboratories: Veterinary-channel pet supplement maker behind Cosequin and Dasuquin, dominant in joint health—an aspirational benchmark in the same condition-specific pet supplement space.
• Zesty Paws: Leading US DTC pet supplement brand with a broad multi-condition portfolio (joint, skin, calming, probiotic) and strong subscription model—comparable to Petz Park in product breadth and GTM.
• PetHonesty: DTC pet wellness brand selling supplements, dental, and skin/coat products online with subscription—comparable to Petz Park's e-commerce-first, condition-specific positioning.
• NaturVet: Established pet supplement manufacturer offering condition-specific formulas (joint, calming, digestive, skin/coat) across chews, powders, and liquids—comparable in product breadth and condition targeting.

Regional players

• Vetafarm: Australian veterinary and pet health product manufacturer serving vets, retailers, and pet owners—comparable as an Australia-based animal health and supplement producer in the same geography.
• Aristopet: Australian-made pet health product range (supplements, worming, grooming) sold through Australian retail and online channels—a regional peer in the same Australian pet wellness category.

Broad incumbents

• Mars Petcare: Global pet care incumbent (Royal Canin, Pedigree, Whiskas) with growing supplements and wellness lines through brands like Greenies and Trupanion—a broad incumbent whose moves into supplements could pressure niche players.
• Purina (Nestlé): Global pet nutrition leader with veterinary diet, supplement, and functional treat lines (Pro Plan, FortiFlora)—a broad incumbent that defines category standards and could extend into Petz Park's niches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petzpark
• Instagraminstagram.com/petzpark
• TikToktiktok.com/@petzpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petz Park