What Axer Eiendom does

Axer Eiendom AS is a privately held Norwegian property development company founded in 1999 by Borger Borgenhaug (originally as Akershus Eiendomsutvikling) and headquartered at Bolette Brygge 1 in Oslo. The company is wholly owned by Borgenhaug AS, a holding/investment entity, and operates with full in-house competence across the entire development lifecycle — from land acquisition and zoning/regulation through construction, sales and after-market services. Axer has delivered more than 1,000 residential units since inception, maintains a land bank of 3,000+ units under development, and has developed approximately 70,000 sqm of commercial space. Current construction activity exceeds 400 homes across Norway.

The company runs two core business lines: Axer Bolig (residential development and sales, anchored by the registered Beleilighet® concept that bundles practical services and shared amenities on top of standard apartments) and Axer Næring (commercial property development, management and leasing, including office, retail and mixed-use assets such as Håkongården in Bergen). A third, smaller vertical — Axer Operadora — manages vacation apartments in Gran Canaria (Palmera Sea View), generating managed-service and rental income. Revenue is therefore a mix of one-time residential sales, recurring commercial rental income, and vacation-management fees. Pricing for residential units is fixed (no bidding wars) and varies by project, location and size (e.g., Briskebyen Hamar at NOK 1.89M–11.9M; Palmera Sea View vacation rentals from €200/night).

Axer serves four primary customer segments: residential property buyers (end consumers and SMB individuals), land/property owners seeking development partners, real estate investors, and contractors/developers seeking co-development or turnkey partnerships. The company engages with these segments through a hybrid GTM — direct-to-consumer via its website, project showings and the Boligvelger/Min Side digital tools; broker partnerships (Privatmegleren); and enterprise field sales for land owners, investors and developers. Geographically, operations span Østlandet (Eastern Norway, including Oslo/Hamar), the Bergen region (Vestlandet), Stavanger, and Gran Canaria in Spain.

Name

Axer Eiendom

Legal name

Axer Eiendom AS

Website

https://axer.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Axer Eiendom AS is a privately held Norwegian property developer (founded 1999, owned by Borgenhaug AS) that develops and sells residential apartments and houses, develops and leases commercial properties, and manages vacation apartments in Gran Canaria, with 1,000+ homes delivered and a 3,000+-unit land bank across Norway.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Commercial real estate
• Property construction
• Vacation property management
• Real estate investment

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Residential Property Sales: Axer develops and sells residential apartments and houses to end buyers. Revenue is generated through one-time sales of completed or pre-sold properties.
2. Commercial Property Development and Leasing: Axer develops commercial properties including office space, retail, and mixed-use buildings. They manage a substantial commercial property portfolio and generate recurring rental income from tenants.
3. Vacation Property Management: Through Axer Operadora, they offer management services for vacation apartments in Gran Canaria, handling bookings, maintenance and guest services, generating income from both rental management fees and property sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Axer Eiendom develops and sells newbuild residential apartments, houses and townhouses (Axer Bolig) and develops, owns and leases commercial properties such as offices and retail (Axer Næring) across Norway and Gran Canaria. The company covers the full development lifecycle — land acquisition, regulatory planning, construction, sales and after-market support — and offers the proprietary Beleilighet® residential concept that bundles practical services, sharing solutions and neighborhood amenities beyond the standard apartment.

Product overview

Axer Eiendom is a Norwegian real estate development company founded in 1999, offering residential housing (Axer Bolig), commercial properties (Axer Næring), and the Beleilighet® concept. The company develops properties across Eastern Norway (Østlandet), Western Norway (Vestlandet), Gran Canaria, and Stavanger. Core activities span the entire property development lifecycle including acquisition, regulation, construction, sales and after-market support. Major residential projects include Briskebyen Hamar (~350 units), Nordby Gård (~380-410 units), Meieriparken Hamar (~180 units), Lille Nesttunvann (Bergen), Fagerborgkvartalet Lillestrøm (145 units), Knudsenkvartalet Bergen (120+ units), Gartnerløkken Bergen (276 units across 3 phases), and international Palmera Sea View Gran Canaria (17 units). Commercial portfolio includes Håkongården Bergen, Vangsveien/Hamar, Sandslimarka Bergen, and other office/retail properties totaling approximately 70,000 m².

Differentiator

Problem solved

Functional benefit

Brands

• Beleilighet®: A concept providing practical services, sharing solutions, and neighborhood offerings beyond standard apartments, designed to make everyday life more seamless and social for people of all ages and life stages.

Products and services

• Axer Bolig (Residential Housing)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kolås AScoreStrategic or Co-development Partner · 1 January 2025Axer has entered a collaboration with Kolås AS for planned purchase of parts of a residential property from Kolås Boligsameie at Rødtvet in Oslo district Grorud. The project will be developed into a residential area with a combination of apartments and row houses.
• RexircoreStrategic or Co-development PartnerNordby Gård project is developed by Rexir together with Axer Eiendom, with proximity to train, cultural center and services. The project allows for approximately 380 new apartments with underground parking and active first floors.
• Coera arkitekterminorImplementation/ SI/ Consulting PartnerAxer collaborates with Coera architects for the Rødtvet project in Oslo, bringing in architectural and planning expertise for the residential development.
• Norscan PartnersminorImplementation/ SI/ Consulting PartnerAxer engaged Norscan Partners for advisory services in the acquisition of Åsenveien Park AS in Ski, receiving valuable assistance and guidance through the transaction process.
• Tippetue ArkitekterminorImplementation/ SI/ Consulting PartnerTippetue Arkitekter has been involved in the Lille Nesttunvann project through multiple rounds and contributed significantly to developing the project to its current state.
• HTH Kjøkkenforum HamarminorChannel Partner/ Reseller/ DistributorHTH Kjøkkenforum Hamar is a tenant in Meierigården, Hamar, establishing a new kitchen showroom. Additionally, HTH will supply kitchens for apartments in the Briskebyen project, creating synergies between retail and residential development.
• Mangor & Nagel ArkitektercoreImplementation/ SI/ Consulting PartnerCopenhagen-based Mangor & Nagel Arkitekter has been selected as partner for development of Griggastemma area. They are experts in urban development, transformation, and complex public transport solutions.
• Tim ArchitectsminorImplementation/ SI/ Consulting PartnerTim Architects (Gran Canaria) collaborated on the Palmera Sea View project in Patalavaca, providing architectural design for the renovation of 17 modern apartments with pool and sea views.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• JM Norge: Norwegian arm of Swedish JM AB, building new residential apartments and townhouses primarily in the Oslo region and other major Norwegian cities. Direct competitor on for-sale residential product with similar buyer profile and project economics.
• Selvaag Bolig: Listed Norwegian residential developer focused on building homes in greater Oslo, Bergen, Stavanger and Trondheim. Direct comparable as a Norwegian for-sale homebuilder serving similar buyer demographics with similar apartment and row-house product.
• Block Watne: Norwegian residential homebuilder part of Veidekke group, focused on single-family homes, townhouses and apartments in Eastern and Western Norway. Direct comparable on residential development scope and Norwegian geography.
• Fredensborg Bolig: Norwegian residential developer building homes across Østlandet including Oslo, Romerike and surrounding regions. Direct comparable on for-sale residential development in overlapping Eastern Norwegian markets like Hamar, Lillestrøm and Jessheim.
• Schage Eiendom: Norwegian family-owned real estate developer active in residential and commercial projects, particularly in the Oslo region and Østlandet. Comparable privately held Norwegian developer with similar mixed-use and residential focus.
• Höegh Eiendom: Norwegian private real estate developer focused on residential, commercial and mixed-use projects in Eastern Norway, including Oslo. Comparable as a mid-sized Norwegian for-sale developer with mixed-use and commercial leasing portfolio.

Broad incumbents

• Veidekke Eiendom (Nordr): Veidekke's residential property arm (rebranded to Nordr) is one of Norway's largest residential developers, building thousands of homes annually across Østlandet, Vestlandet and Trøndelag. Highly comparable as a Norwegian for-sale residential homebuilder with comparable project scale and lifecycle capabilities.
• OBOS: Norway's largest housing cooperative and a major residential developer with operations nationwide including Østlandet and Vestlandet. Overlaps on for-sale and member-based residential development with broad product portfolio.
• AF Gruppen: Norwegian construction and property group with residential development through AF Eiendom and broader contracting operations. Comparable on Norwegian residential and commercial real estate exposure with broader construction scope.
• Skanska Norge: Norwegian arm of global construction and development firm, active in both commercial property development and residential housing in Oslo, Bergen and other Norwegian cities. Comparable on residential and commercial development in same Norwegian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axer Eiendom