What Fredensborg Bolig does

Fredensborg Bolig AS is a privately held Norwegian residential property developer operating nationwide across Oslo, Bergen, Akershus, and Trondheim, with a development pipeline of approximately 13,000–13,500 homes and ~940 units under construction at year-end 2024/2025. The company is 50/50 owned by Fredensborg AS (controlled by Ivar Tollefsen) and Tollef Svenkerud, providing access to the parent's NOK 300 billion+ property asset base. The company differentiates through two innovative housing purchase models: Leie til eie (rent-to-own, launched 2019 in Oslo region), which allows customers to rent with an optional purchase right at a predetermined price over up to 3 years, and BoStart, which offers purchase prices up to 20% below market in exchange for a buyback right at indexed price.

The business model combines direct project sales, partnerships with established Norwegian real estate brokers (DNB Eiendom, PrivatMegleren, ROI Island), and co-development JVs with major partners including Bolig Norge (Balder), Marin Eiendomsutvikling, Teleplan, Svill Eiendom (Oslo Røde Kors), Urban Partners, Heimdal Bolig, and Dora Holding. Revenue is generated from one-time apartment sales (NOK 2.4–8M+ per unit) plus recurring rental income during the Leie til eie rental period, with 391 units sold in 2023 (NOK ~2B total sales value) and 274 units sold in 2025 (NOK 1.6B). Leie til eie and BoStart are supported by financial partnerships with DNB, Nordea, Sparebank 1 SMN, and Utleiemegleren, with a corporate commitment to allocate at least 10% of project units to Leie til eie.

Operationally, the company runs a 40+ person team across Oslo headquarters and a Trondheim regional office, with a new Bergen presence initiated in 2023. The technology stack is conventional for a property developer: a digital property selector (boligvelger), digital application workflows, and standard marketing analytics — no proprietary technology platform. The company invests in BREEAM-NOR environmental certification, sustainable construction practices, and architectural quality (two Oslo bys arkitekturpris nominations), positioning sustainability as a dual operational and brand pillar.

Name

Fredensborg Bolig

Legal name

Fredensborg Bolig AS

Website

https://fredensborgbolig.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Fredensborg Bolig is a privately held Norwegian residential developer operating nationwide across Oslo, Bergen, Akershus, and Trondheim with ~13,000 homes in its pipeline, differentiating through rent-to-own (Leie til eie) and discounted-purchase (BoStart) programs targeting first-time buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. New apartment sales: Fredensborg Bolig generates the majority of its revenue through the sale of new residential apartments and townhouses across Norway. Sales are conducted through their own sales teams and real estate brokers. The company sells hundreds of apartments annually with individual unit prices typically ranging from NOK 2.4 million to NOK 8+ million depending on size and location.
2. Leie til eie (Rent-to-own) program: The Leie til eie program generates revenue through renting apartments during the 3-year rental period before customers exercise their purchase option. This is an innovative financing model rather than a separate revenue stream — customers rent at market rates (e.g., NOK 15,000/month for a studio at Studio Poulsson) and then purchase at a pre-determined price. The company retains ownership of units during the rental period.
3. BoStart program: BoStart enables customers to purchase at reduced prices (up to 20% below market) in exchange for Fredensborg Bolig retaining a buyback right. This creates a differentiated product offering that attracts price-sensitive buyers, effectively increasing sales volume at slightly reduced margins per unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fredensborg Bolig develops, constructs, and sells new-build residential apartments and townhouses across Norway's largest urban markets (Oslo, Bergen, Akershus, and Trondheim). The company offers three distinct purchase pathways: standard apartment sales, Leie til eie (a 3-year rent-to-own program launched in 2019), and BoStart (a discounted-price purchase model with buyback right). Sales range from individual units at NOK 2.4–8+ million, with the company maintaining approximately 13,000 homes in its development pipeline and 940 homes under construction.

Product overview

Fredensborg Bolig operates as a nationwide Norwegian residential property developer offering multiple pathways to homeownership. The core portfolio consists of new-build apartment and townhouse projects across Oslo, Bergen, Akershus, and Trondheim. The company differentiates through two innovative purchase models: Leie til eie (rent-to-own), which allows customers to rent with an optional purchase right over 3 years, and BoStart, offering reduced purchase prices with a buyback obligation upon sale. These complementary products address different market segments: Leie til eie targets first-time buyers lacking equity, while BoStart provides more affordable entry for those who can qualify for standard mortgages. A property acquisition service identifies new development opportunities nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• BoStart: Housing purchase model where customers buy at below-market prices with Fredensborg Bolig holding a buyback right, reducing equity requirements.
• Leie til eie

Products and services

• Leie til eie (Rent-to-Own) A rent-to-own scheme allowing customers to rent a new-build apartment for up to 3 years with an optional purchase right at a predetermined price. The buyer saves for equity during the rental period while any property appreciation accrues to them as capital. Available across 15+ projects in Norway with rent at market rates (e.g., NOK 15,000/month for a 20 sqm studio at Studio Poulsson) and a pre-set purchase price (e.g., NOK 3,690,000).
• BoStart A reduced-price purchase model where buyers acquire a new apartment below market price (up to 20% lower), with Fredensborg Bolig retaining a buyback right at market-indexed price when the customer decides to sell. Reduces loan requirements and equity demands. Available at projects including Poulssons Kvarter, Vollebekk Stasjon, Fjordhøyden, Lørenskog Hageby, and Vikhammerstrand, with discount examples including NOK 2.4 million at Fjordhøyden, NOK 2.2 million at Poulssons Kvarter, and NOK 1.6 million at Vollebekk Stasjon.
• Boligprosjekter (Apartment Projects) New-build residential apartment and townhouse developments across Norway, including completed, under construction, and upcoming projects in Oslo, Bergen, Akershus, and Trondheim regions. Examples include Steinan Park, Bo Brøset, Overvik, Fjordhøyden, Vollebekk Stasjon, Poulssons Kvarter, Fagerborg Sentral, Vestbyen/Vestbhagen, and Verftsbyen Laxevaag. Individual unit prices range from approximately NOK 2.4 million to NOK 8+ million.
• Eiendom Søkes (Property Acquisition) A service seeking potential properties suitable for residential development across Norway, including undeveloped plots and properties with existing residential or commercial buildings. Direct outreach to landowners and municipalities for site acquisition in all regions, with dedicated contacts including Tollef Svenkerud, Casper Mathiesen, and Sondre Vogt Løkke.

Quantifiable outcome

• 391 apartments sold in 2023 with total sales value just under NOK 2 billion
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Urban Partners (formerly Nrep)coreStrategic or Co-development Partner · 1 January 2025Urban Partners (formerly Nrep) and Fredensborg Bolig have signed a general contractor agreement with Dafro AS for the first construction phase of the Bo Brøset project (Urtehagen). The project comprises ~500 homes (440 apartments and 64 townhouses). Urban Partners owns the land and Fredensborg Bolig is the developer. Additional partnership covers 'Felt 1' at Brøset for up to 460 homes.
• Bolig Norge (subsidiary of Fastighets AB Balder)coreStrategic or Co-development Partner · 1 February 2024Fredensborg Bolig and Bolig Norge (Balder) are frequent joint development partners. Key projects include: Sandvika/Hamang (63-dacal site for 600 homes), Steinan Park in Trondheim (130 new apartments in new phase; 176 already completed). Bolig Norge is a subsidiary of publicly listed Fastighets AB Balder, one of the Nordic region's largest property companies with property values exceeding NOK 200 billion.
• Marin EiendomsutviklingcoreStrategic or Co-development Partner · 1 August 2023Fredensborg Bolig and Marin Eiendomsutvikling are revitalizing the Laksevåg shipyard area in Bergen with approximately 1,000 new homes, cultural venues, a multi-purpose hall, and commercial activities. This is Fredensborg Bolig's first project in Bergen. The project 'Verftsbyen Laxevaag' preserves up to 90% of existing buildings including the dry dock and historic shipyard structures. Marin has owned the 65-dacal site since 2004.
• TeleplancoreStrategic or Co-development Partner · 1 January 2023Fredensborg Bolig, Joh Johannson Eiendom, and Teleplan are developing ~400 homes at Lysaker near Fornebuporten T-bane station (formerly 'Teleplanbyen'). The partnership establishes a joint company led by Fredensborg Bolig. Teleplan will retain ownership and development of adjacent commercial property including its new headquarters. The area is in the Bærum municipality planning process.
• Joh Johannson EiendomcoreStrategic or Co-development Partner · 1 January 2023Joint development partner with Fredensborg Bolig and Teleplan for the ~400-home project at Lysaker/Fornebu. The three parties established a joint company for the project.
• Svill EiendomcoreStrategic or Co-development Partner · 1 December 202250/50 joint venture partnership for purchase and development of Elias Smiths vei 10 in Sandvika (3,750 sqm site with development potential for ~10,000 sqm of residential and commercial space). Svill Eiendom is owned by Oslo Røde Kors (Norwegian Red Cross) and managed by CEO Gjermund Fossnes.
• AS Naturbetong / SandvoldgruppenminorStrategic or Co-development Partner · 1 June 2022Fredensborg Bolig acquired the majority of AS Naturbetong's development project portfolio — a series of projects in the Oslo region with potential for approximately 50,000 sqm BRA of residential and commercial space. The acquisition strengthened Fredensborg Bolig's presence in Bærum municipality. Sandvoldgruppen (parent of Naturbetong) will focus on its core business of long-term rental property management.
• Dora Holding AS and Heimdal Bolig AScoreStrategic or Co-development Partner · 1 April 2022Joint purchase of Ladehammerveien 4-6 ('Ladejarlen') in Trondheim from Trøndelag Fylkeskommune for NOK 315 million. The 23-dacal site on Nyhavna is planned for mixed residential and commercial development. Dora Holding owns the adjacent area (125,000 sqm commercial) and manages the site. Heimdal Bolig is Trondheim's largest residential developer with 20%+ market share over 10 years.
• DNBcoreStrategic or Co-development PartnerDNB evaluates Leie til eie applicants for financial suitability and provides financing advice and plans for approved tenants. DNB also handles apartment sales at some projects (Kværnerhøyden). Ingjerd Blekeli Spiten, Head of Personal Banking at DNB, has publicly endorsed Fredensborg Bolig's Leie til eie model as addressing inequality in housing access.
• UtleiemeglerencoreStrategic or Co-development PartnerUtleiemegleren manages the rental administration for Leie til eie apartments, including setting market rents, conducting credit checks on applicants, and administering rental contracts. They handle the landlord-side management during the 3-year rental period.
• REQminorStrategic or Co-development PartnerFredensborg Bolig and REQ have partnered on the development of Fornebuveien 38-40, a property in the Fornebu area.
• Sebo BoligerminorStrategic or Co-development PartnerFredensborg Bolig and Sebo Boliger are building 8 daytime-staffed care homes (omsorgsboliger) at Vikhammerstrand in partnership with Malvik municipality.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Veidekke: Major Scandinavian construction and property development company with significant Norwegian residential development operations through Veidekke Eiendom. Competes with Fredensborg Bolig in apartment development while operating across broader construction, infrastructure, and real estate segments.
• AF Gruppen: Norwegian contractor with residential development arm (Betonmast Bolig). Offers similar new-build apartment products to Fredensborg Bolig but operates across broader construction industry including commercial, infrastructure, and offshore segments, making it a broader incumbent in the Norwegian market.
• Skanska Norge: Norwegian arm of global construction and development company Skanska. Develops residential properties as part of broader construction portfolio, with significant overlap in Norwegian apartment market but broader business focus (commercial, infrastructure, civil) than Fredensborg Bolig's residential specialization.

Direct peers

• Bonava: Nordic residential developer (formerly JM Norge prior to 2016 spin-off) with operations in Norway, Sweden, Germany, and the Baltic states. Competes directly with Fredensborg Bolig in the Norwegian new apartment market, particularly in Oslo and Bergen regions with comparable project scale.
• Selvaag Bolig: Oslo-listed Norwegian residential developer (Selvaag Bolig ASA) developing new apartments primarily in the Oslo region. Competes directly with Fredensborg Bolig for land, customers, and broker relationships in the Norwegian new-home market with similar product offerings.
• OBOS: Norway's largest housing cooperative with significant residential development operations across major Norwegian cities. Competes directly with Fredensborg Bolig in new apartment construction for-sale, particularly in the Oslo metropolitan market. Former employer of Fredensborg Bolig's current CEO Bjørn-Tore Rynning Olsen.
• Nordr: Nordic residential developer with approximately 21,000 apartments under development, sale, and construction in Norway and Sweden. 42.5% owned by Fredensborg AS (the same parent as Fredensborg Bolig), making it a sister company operating in adjacent Nordic markets with similar business model and customer base.
• Heimdal Bolig: Trondheim's largest residential developer with 20%+ market share over 10 years. Direct competitor in the Trondheim market and JV partner with Fredensborg Bolig on the Ladejarlen property acquisition (NOK 315 million) in Nyhavna, demonstrating close operational overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fredensborgbolig
• LinkedInlinkedin.com/company/fredensborg-hospitality-as
• Instagraminstagram.com/fredensborgbolig

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fredensborg Bolig