Broadcast Partners

What Broadcast Partners does

Broadcast Partners (legal entity Broadcast Technology B.V.) is a Benelux-focused radio broadcasting infrastructure and software provider operating as part of Cellnex Netherlands B.V. The company manages FM, AM, and DAB+ transmitter parks across the Netherlands and Belgium on behalf of public and commercial broadcasters, delivering 24/7 network monitoring through its proprietary Site Console and MonitorMe systems, frequency planning, site maintenance, and network optimization services. It serves major enterprise customers including NPO, VRT, Q-Music, Radio 538, 100% NL, Joe, and Nostalgie, and additionally operates as the licensed operator of the DAB+ 11A commercial multiplex in Flanders and the new 10D DAB+ national network in Flanders launched in 2025.

The company's product portfolio spans the full radio broadcast chain. On the software side, it develops AerOn Studio, a modular radio automation platform offered in tiered subscriptions (Home at EUR 25/month through Connect at EUR 350/month) with modules for format and commercial planning, voicetracking, GPIO, and cloud production; SmartRadio, a cloud-based creation and broadcasting platform for remote radio production; aXemble, a DAB+ encoder and multiplex solution compliant with ETS 300 401; and Radix, an RDS publishing tool with RSS/XML feed automation. Hardware revenue comes from studio equipment, microphones, furniture, antennas, cables, and connectors sold through the e-commerce webshop and direct sales. Professional services include frequency planning, network consulting, and custom installations for local omroepen.

The business model combines managed services contracts with broadcasters, tiered recurring software subscriptions, project-based hardware sales, and consulting fees. Go-to-market is primarily direct sales-led for enterprise and custom work, with a self-service e-commerce channel for smaller equipment and standard software. Pricing is publicly disclosed for software products while hardware and managed-service contracts are quote-based.

Name

Broadcast Partners

Legal name

Broadcast Technology B.V.

Website

https://broadcastpartners.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadcast Partners is a Benelux-based radio infrastructure and software provider, operating FM and DAB+ transmitter networks and proprietary broadcast automation (AerOn, SmartRadio) for major Dutch and Belgian broadcasters under Cellnex ownership.

Ownership category

akta.pro rank

Product category

Broadcast Technology Services

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

akta.pro secondary industries

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Radio broadcasting infrastructure
• FM DAB+ transmission
• Radio automation software
• Broadcast network management
• Studio equipment supply

Headquarters

HQ city

Terneuzen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Network Management Services: Ongoing 24/7 management of transmitter networks for radio stations. Market leader in Netherlands and Belgium with transmitter parks distributed across both countries.
2. Software Subscriptions: Recurring subscription revenue from AerOn Studio (radio automation) and SmartRadio (cloud broadcasting). Multiple tier pricing from €25/month to €350/month. Includes support package options.
3. Hardware and Equipment Sales: Sale of transmitters, studio equipment, antennas, cables, connectors, and related broadcast hardware through e-commerce platform and direct sales.
4. Consulting and Frequency Planning: Technical consulting services including frequency planning, network optimization, and transmitter network design for FM and DAB+.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Broadcast Partners supplies professional products and services to the radio broadcasting market, including 24/7 managed transmitter network operations for FM and DAB+ across the Netherlands and Belgium, proprietary radio automation and cloud-broadcasting software (AerOn Studio, SmartRadio), DAB+ headend hardware/software (aXemble), RDS software (Radix), and a webshop for studio equipment, antennas, cables, and connectors.

Product overview

Broadcast Partners offers an integrated portfolio of radio technology products and services spanning the full broadcast chain. At its core are two proprietary software platforms: AerOn Studio, a modular radio automation system with tiered plans (Home through Connect) covering playout, scheduling, voicetracking, and commercial planning; and SmartRadio, a cloud-based radio creation and broadcasting platform enabling remote workflows. Supporting these are aXemble (Broadcast Partners' own DAB+ encoder and multiplex solution compliant with ETS 300 401), Radix (RDS encoding with RSS/XML feed automation), and the Site Console/MonitorMe monitoring system for 24/7 transmitter oversight. The company also provides a full webshop of studio equipment (microphones, furniture, antennas, cables, connectors), as well as managed transmission network services (FM/AM/DAB+ site operations, frequency planning, and network optimization) primarily for the Dutch and Belgian markets. AerOn is offered in multiple subscription tiers (Home at €25/month, Studio at €75/month, Xtra at €150/month, Xpert at €250/month, Connect at €350/month) with optional support plans, while SmartRadio and aXemble operate on separate licensing models. The company also operates DAB+ 11A in Flanders as a transmission operator.

Differentiator

Problem solved

Functional benefit

Brands

• aXemble: Innovative DAB+ solution consisting of a full-option encoder and multiplex, compliant with DAB+ standard ETS 300 401.
• AerOn Studio
• SmartRadio
• Radix
• Site Console

Products and services

• AerOn Studio Professional radio automation software supporting both non-stop and live programming, with Database Browser, mixeditor, Format and Commercial Planner, Voicetrack module for remote working, and modularly scalable design for local, regional, and national radio stations. Sold via tiered subscriptions (Home €25/month through Connect €350/month).
• SmartRadio Cloud-based radio broadcasting platform developed by Broadcast Partners' R&D team that enables radio makers to create, edit, and broadcast shows from anywhere. Reduces hardware costs, supports non-stop or live broadcasting, enables collaborative workflows, and is offered under a licensing model to media companies.
• aXemble Broadcast Partners' own DAB+ hardware and software solution consisting of a full-option encoder and multiplexer compliant with DAB+ standard ETS 300 401. Deployed for national and international broadcasters at multiple sites in the Netherlands.
• Radix RDS (Radio Data System) software that enables on-air publishing of texts via an RDS encoder. Supports dynamic data such as track title and artist from sources like AerOn Studio, runs as standalone or networked, and integrates RSS/XML feeds for automated weather, news, and showbiz messaging.
• Site Console Self-designed proprietary monitoring system used to continuously supervise the operation of all transmitter installations across Broadcast Partners' network, ensuring optimal performance of FM and DAB+ signals 24/7.
• Studio Equipment and Accessories Full range of studio equipment retailed through the Broadcast Partners webshop, including uniquely designed studio furniture, microphones, cables, connectors, RDS systems, antenna systems, and other accessories for radio station setups.
• Transmission Network Management Services Full-service transmitter network management covering FM, AM, and DAB+ transmitter parks, 24/7 monitoring, frequency planning, site maintenance, and network optimization for radio stations in the Netherlands and Belgium.
• DAB+ 11A Flanders Transmission Operations Operation of the DAB ensemble 11A (commercial multiplex) in Flanders, Belgium, following selection by the Flemish Media Regulator (VRM) in a beauty contest effective 21 June 2024, succeeding Norkring Belgium. Manages channel allocation using a first-come-first-served access model.

Quantifiable outcome

• Continuous 24/7 monitoring through Site Console ensures optimal transmitter performance

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CellnexcoreOthers · 15 May 2025Cellnex Netherlands B.V. acquired Radio Netwerk Nederland (RNN) from N. Silvius Holding. Broadcast Partners operates as part of Cellnex Broadcast Partners, the radio distribution division within Cellnex Netherlands. This acquisition extends Cellnex's radio distribution capabilities in the Netherlands.
• MTVNLminorGTM or Marketing PartnerCollaboration with MTVNL to broadcast Roparunradio nationally on DAB+. Through this cooperation, the Roparun charity radio broadcast reaches national audience via DAB+.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Norkring Belgium: Belgian broadcast network operator that previously ran the commercial DAB multiplex 11A in Flanders, which Broadcast Partners took over in June 2024; competes directly in DAB+ and FM transmission services in the Belgian market.
• Arqiva: UK-based broadcast infrastructure provider operating national FM, DAB, and TV transmission networks with managed services for major broadcasters; comparable end-to-end model (network management + software + equipment) and similar customer profile of public/commercial radio stations.
• TDF: France's leading broadcast infrastructure operator running FM, DAB+, and DTT networks with proprietary technology and managed services; closely comparable in regulated transmission operations and mix of infrastructure plus software/equipment sales.
• Emitel: Polish broadcast infrastructure operator providing DAB+, DVB-T, and FM transmission services to public and commercial broadcasters; closest Central European analogue to Broadcast Partners' Benelux-focused transmission franchise.
• Digita: Finnish operator of national FM and DAB+ networks providing managed transmission services; comparable niche European operator with similar regulatory-driven business model and customer base of public/commercial broadcasters.
• ORS Group: Austrian broadcast services company operating DAB+ and DVB-T2 networks with national coverage; comparable as a mid-sized European DAB+ transmission specialist serving public broadcasters under regulated frameworks.
• RAI Way: Italian operator of RAI's transmission infrastructure providing DAB+, FM, and DTT services; comparable vertically integrated broadcast infrastructure business with regulated mandate and adjacent commercial customers.
• Swisscom Broadcast: Swiss broadcast infrastructure arm of Swisscom offering DAB+, FM, and TV transmission plus studio solutions; comparable European carrier-affiliated broadcast infrastructure provider with similar multi-service portfolio.

Broad incumbents

• Cellnex Telecom: Parent group of Broadcast Partners and one of Europe's largest independent tower operators; provides strategic context and consolidation framework though its core business is telecom towers rather than broadcast-specific services.
• American Tower: Global tower and wireless infrastructure REIT with broadcast tenants; not a direct radio competitor but relevant strategic comparable for valuing regulated infrastructure assets and outsourced network operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/broadcastp
• Facebookfacebook.com/broadcastpartners
• LinkedInlinkedin.com/company/broadcast-partners
• Instagraminstagram.com/broadcastpartners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadcast Partners