Glove It

What Glove It does

Glove It, LLC is a privately held, founder-operated direct-to-consumer retailer of women's sporting-goods accessories, headquartered in Scottsdale, Arizona. Founded in 2004 by Karen Gleason, the company sells a print-coordinated portfolio of golf, tennis, and pickleball accessories including gloves, visors, club covers, golf bags, pickleball bags and balls, tennis bags, towels, tees, shoe bags, sun sleeves, and small leather-style accessories such as wristlets and crossbody bags. The product line is organized around signature seasonal collections (e.g., 2026 Collection featuring Desert Snake, Night Camouflage, Ikat Crush, Retro Deluxe, Butterfly Wings, Shibori, Golden Era, Boho, Black Tees, and Black Forest prints), enabling outfit-level coordination across categories, and is augmented by a contemporary sub-brand, April by Glove It.

The business operates exclusively through gloveit.com, a Shopify-powered storefront, with marketing concentrated in owned channels: organic social (Instagram, Facebook, Pinterest, X, LinkedIn), an email newsletter with a 10% first-purchase incentive, blog content, SEO, and annual participation in the PGA Merchandise Show. Pricing is unit-based, ranging from $0.50 replacement coils to $309.99 cart golf bags, with gift certificates in $25-$250 denominations and free shipping on orders over $200 (or $100 per some pages). International demand is fulfilled only via direct phone/email inquiry, not via automated cross-border checkout.

Glove It targets women golfers as its primary customer, with secondary segments in women pickleball and tennis players plus active-lifestyle consumers. The company does not disclose revenue, has no institutional funding rounds, no published patents or trademarks, and no disclosed third-party partnerships or wholesale relationships. Headcount is reported at 1-10 employees, consistent with a small, founder-led operation. Industry recognition includes the PGA Merchandise Show Best New Products award (2005) and continued exhibitor status (2010).

Name

Glove It

Legal name

Glove It LLC

Website

https://gloveit.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Glove It is a privately held, Scottsdale-based direct-to-consumer retailer of print-coordinated women's golf, tennis, and pickleball accessories, founded in 2004 by Karen Gleason and sold exclusively through its Shopify-powered gloveit.com storefront.

Ownership category

akta.pro rank

Product category

Women's Sporting Goods Accessories

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Pickleball Equipment & Accessories Retail (CRAMAFAB), Gloves & Mittens (CRAAAJAG)

Keywords

• Women's golf accessories
• Sporting goods retail
• Golf gloves visors
• Pickleball accessories
• Tennis bags

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce website. Customers purchase golf, tennis, and pickleball accessories including gloves, visors, club covers, bags, towels, and other sporting goods at set retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Glove It designs and sells print-coordinated women's golf, tennis, and pickleball accessories including gloves, cart and stand golf bags, club headcovers, visors, caps, towels, shoe bags, tees, wristlets, crossbody bags, and pickleball and tennis bags. Products are sold directly to consumers through the company's own Shopify-hosted e-commerce website at gloveit.com, with international orders handled via phone or email.

Product overview

Glove It is a women's golf and active lifestyle accessories retailer offering a broad portfolio of coordinated fashion-forward products across three core sports: golf, pickleball, and tennis. The product line is organized around signature print-coordinated collections, with each collection featuring matching designs across multiple product types including gloves, bags, club covers, visors, caps, towels, and accessories. The core golf offering includes golf gloves, cart golf bags with 15 full-length dividers, club headcovers (driver, fairway, hybrid, putter), quick-drying towels, and FlightPath directional golf tees. Pickleball products include detachable tote bags, sling bags, neoprene paddle covers, and OZO USAPA-approved balls. Tennis offerings comprise backpacks, totes, and racquet bags in quilted and signature designs. Headwear spans coil visors, clip-on visors, sport visors with removable sweatbands, ball caps, and bucket hats. Accessories include wristlets with removable straps, padded crossbody belt bags, sun sleeves, and zip bags. The brand operates sub-brands including April by Glove It (modern trendy designs) and seasonal collections like the 2026 Collection with coordinated prints. Products are available directly through their Shopify-hosted e-commerce platform with free shipping on orders over $100.

Differentiator

Problem solved

Functional benefit

Brands

• April by Glove It: Modern trendy women's golf bags and golf accessories collection under the April brand.

Products and services

• Golf Gloves Women's golf gloves offered in multiple signature print designs, sized and styled for women golfers seeking fashionable and functional hand protection on the course.
• Golf Bags Women's cart and carry stand golf bags with 15 full-length padded dividers, 7 easy-access pockets, thermal-lined cooler pocket, umbrella sleeve, and rain hood cover, available in coordinated print designs.
• Club Covers Golf club headcovers for drivers, fairway woods, hybrids, mallet putters, and blade putters, made from pull-over knit and nylon construction with adjustable dial systems.
• Golf Towels Quick-drying sport towels for golf and other sports, available in coordinated prints matching the brand's seasonal collections.
• FlightPath Golf Tees Directional golf tees engineered to reduce ball friction and spin, USGA Tournament-Legal, made in the USA, designed to last 100+ rounds and offered in 2.75" and 3.25" sizes.
• Shoe Bags Stylish protective shoe bags designed to transport golf shoes, available in coordinated print designs.
• Pickleball Bags Detachable tote bags and sling bags designed for pickleball players, with padded compartments and coordinated print designs.
• OZO Pickleball Balls USAPA-approved pickleball balls offered in indoor (yellow) and outdoor (green) variants in multiple pack sizes.
• Pickleball Paddle Covers Neoprene paddle covers offering protective storage for pickleball paddles, available in coordinated prints.
• Tennis Bags Women's tennis backpacks, totes, and racquet backpacks in quilted and signature designs, with multiple compartments for racquets and gear.
• Golf Visors & Caps Headwear including coil visors, slide-on/clip-on visors, sport visors with removable hook-and-loop sweatbands, ball caps, and bucket hats with UV sun protection and adjustable closures.
• Bling Visor Lightweight twill visor adorned with sparkling bling crystals, featuring a 3.5" brim, hook-and-loop back closure, and UV sun protection, available in multiple colors.
• Wristlets Small handbags with removable straps and PU leather handles, sized for carrying essentials such as cash, cards, and keys.
• Crossbody Belt Bags Padded convertible crossbody belt bags with detachable adjustable straps, in lightweight nylon construction, suitable for tennis, golf, or casual use.
• Sun Sleeves UV-protection arm sleeves offered in multiple colors, designed for sun protection during outdoor activities.
• Zip Bags Two-zip bags for organized storage of small items, available in coordinated prints.
• Glove It Gift Certificate Digital gift certificates redeemable on gloveit.com in denominations of $25, $50, $100, and $250, offered in Birthday, Christmas, and General themes.

Quantifiable outcome

• Trusted by over 1000 customers globally
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sport Haley: Established women's golf apparel and accessories brand offering coordinated collections - directly comparable to Glove It's product mix and target demographic of female golfers.
• Stitch Golf: Premium golf accessories and apparel brand with strong design-forward positioning and print-coordinated collections, directly comparable to Glove It's coordinated-print strategy and female-friendly aesthetic.
• Golftini: Women's golf clothing and accessories brand targeting female golfers seeking stylish on-course wear - competes directly with Glove It's coordinated fashion-forward positioning.
• Pink Lemonade: Women's golf apparel and accessories brand focused on fashionable, colorful designs for female golfers - a direct competitor in the women's golf lifestyle accessories category.
• Kate Lord: Women's golf apparel brand known for feminine prints and coordinated designs - competes in the same women-golfer fashion-accessory niche as Glove It.

Others

• Lilly Pulitzer: Lifestyle fashion brand with a print-driven aesthetic that has expanded into golf accessories - thematically comparable to Glove It's print-coordinated design DNA and female demographic, though not a head-to-head golf competitor.

Broad incumbents

• Titleist: Dominant golf equipment and accessories brand owned by Acushnet - operates broadly across golf including accessories and apparel categories that overlap with Glove It's offering, though not women's-specific.
• Cutter & Buck: Established golf apparel brand offering women's golf apparel and accessories at scale - a broader incumbent with overlapping women's golf category presence and significantly larger distribution.
• Callaway: Major golf equipment and apparel manufacturer with growing women's golf accessories line - a much larger incumbent whose category overlap (golf accessories, gloves, bags) directly competes with Glove It at scale.

Emerging players

• Vineyard Vines: Preppy lifestyle brand with an active golf apparel and accessories line targeting affluent female consumers - comparable to Glove It's fashion-lifestyle crossover positioning on the course.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gloveitgolf
• Facebookfacebook.com/GloveItLLC
• LinkedInlinkedin.com/company/glove-it-llc
• Instagraminstagram.com/gloveitgolf
• Pinterestpinterest.com/justgloveit/?invite_code=eca683736afb46c9bb1c1068e3a931d8&sender=384424655601022128

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glove It