What Hertz Arena does

Hertz Arena is a 171,000-square-foot multi-purpose sports and entertainment venue located on a 30-acre site at I-75 Exit 123 in Estero, Florida, built in 1998 and operated under legal entity KTB Florida Sports LLC. The venue serves as the home arena for the Florida Everblades (ECHL) and is equipped with three ice sheets (the main bowl plus two recreational rinks), 24 luxury suites, configurable end-stage/half-house/quarter-house floor setups, and ancillary spaces including the Hertz #1 Club, the Breakaway Sports Pub, and the Olde Florida Room meeting facility, collectively accommodating 7,181 spectators for hockey and 8,500+ for concerts. Since its August 2019 acquisition by the Hoffmann Family of Companies, the venue has undergone a multi-year capital program including a center-hung HD videoboard, new sound and camera systems, luxury suite renovations, and 100mbps venue-wide Wi-Fi, while a 2021 consulting partnership with Oak View Group (OVG) underwrites booking, marketing, and sponsorship capability.

The company operates a diversified revenue model spanning ticket sales and commissions (Ticketmaster, with box office at 3.0% of net ticket receipts), facility rentals, concessions and merchandise (retained in-house), premium seating and club memberships (Hertz #1 Club at $300 per season), corporate partnerships and advertising, and event services (telecommunications, rentals, security). Direct-to-consumer ticket distribution via Ticketmaster and an on-site box office, paired with promoter relationships (Live Nation), group sales, and luxury suite leasing, constitute the go-to-market stack. The venue serves a hybrid customer base of general-public entertainment consumers in Southwest Florida, corporate and business clients hosting meetings, expos, and trade shows, youth and amateur hockey tournament organizers, and season-ticket holders and premium members, with over 1.1 million patrons and 150+ events hosted annually. The 2023-2024 ACM Arena of the Year nominations and a forward 2026-2027 booking slate spanning country, comedy, Spanish-language, family, and reunion-tour content indicate active programming expansion under the post-acquisition ownership.

Name

Hertz Arena

Legal name

KTB Florida Sports LLC

Website

https://hertzarena.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Hertz Arena is a multi-purpose 171,000 sq ft sports and entertainment venue in Estero, Florida, hosting the Florida Everblades (ECHL) hockey team plus 150+ concerts, family shows, trade shows, and corporate events annually for over 1.1 million patrons. It is owned by the Hoffmann Family of Companies and operated under consulting partnership with Oak View Group.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Festival Grounds & Fairgrounds Operations (MPAGALAH), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Sports entertainment venue
• Event hosting services
• Concert venue rental
• Hockey arena operations
• Corporate event hosting

Headquarters

HQ city

Estero

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales and Commissions: Primary revenue from ticket sales through Ticketmaster; Hertz Arena Box Office rates are 3.0% of net ticket receipts
2. Facility Rental: Base rent for main arena, seating bowl, backstage facilities, loading areas and concourses for concerts and events; rental rates vary by setup requirements and show size
3. Concessions and Merchandise: Arena operates and receives all income from concessions, food and beverage, vending machines, parking, and merchandise; Merchandise splits typically 70/30 after taxes and credit card fees
4. Premium Seating and Club Memberships: Hertz #1 Club memberships at $300 entitling member and 3 guests access for 36 regular season home games with dinner buffet; Breakaway Sports Pub restaurant service
5. Corporate Partnerships and Advertising: Customized sponsorship packages including signage, print, radio, in-game and digital advertising targeting over 1.1 million annual patrons
6. Event Services: Additional revenue from event setup, telecommunications ($250/phone line/day), forklift/crane rentals, security staffing, fire watch, and pyrotechnics

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hertz Arena is a multi-purpose sports and entertainment venue in Estero, Florida (171,000 sq ft, opened 1998) that hosts over 150 events annually including concerts, hockey games, family shows, trade shows, conferences, and graduations. The arena is the home venue for the Florida Everblades (ECHL) and provides facility rental, concessions, premium seating, luxury suites, catering, and recreation rink services to consumers, promoters, and corporate clients.

Product overview

Hertz Arena is a multi-purpose sports and entertainment venue (built 1998, 171,000 sq ft) serving as the home of the Florida Everblades hockey team. The venue operates on a platform model with its core product being event hosting capabilities, supplemented by premium hospitality add-ons. The core product includes hosting over 150 events annually (concerts, hockey, trade shows, family shows) while the products portfolio includes: Florida Everblades as the anchor tenant, Hertz #1 Club as the premium dining/membership lounge, Breakaway Sports Pub as the casual restaurant with arena views, 24 Luxury Suites for premium private viewing, and the two Recreational Rinks for youth tournaments. Additional services include full catering operations, meeting/seminar spaces (Olde Florida Room), expo/trade show facilities, concert production infrastructure, birthday parties, tailgating packages, and group sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Hosting Services Multi-purpose event venue hosting over 150 events annually including concerts, family shows, trade shows, conferences, graduations, and hockey games for individual ticket buyers and event organizers.
• Florida Everblades Hockey Home venue operations and game hosting for the Florida Everblades professional hockey team (ECHL), including 36 regular season home games and playoffs, plus three ice sheets including recreational rinks for youth hockey.
• Hertz #1 Club Premier cocktail lounge and dining club for Everblades season ticket holders; $300 membership entitles member and 3 guests access during 36 regular season home games with buffet-style dinner service.
• Breakaway Sports Pub
• Luxury Suites 24 premium suites available for purchase/lease by businesses and individuals for private event hosting with enhanced amenities and dedicated service.
• Catering Services In-house food and beverage catering department providing catering for private events; Hertz #1 Club available for rental by groups of 25+ for breakfast, lunch, or dinner functions.
• Expos and Trade Shows
• Meetings and Seminars
• Concert Production Full concert venue rental including main arena, seating bowl, backstage facilities, loading areas, concourses, and basic sound system; arena floor approximately 17,000 square feet with various configuration options.
• Birthday Parties Birthday party packages for children held during public skate times at the recreational rinks; parties include food, decorations, and ice time.
• Group Sales Group ticket sales for hockey games and concerts with special pricing and package options for large party bookings of 25+ tickets.
• Recreational Ice Rinks Two additional ice sheets adjacent to the main arena used for youth hockey tournaments and public skating; hosts teams from across the country for tournaments.

Quantifiable outcome

• Hosts over 1.1 million patrons annually
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Oak View Group (OVG)coreStrategic or Co-development Partner · 1 October 2021Long-term partnership signed October 2021 for venue operations consulting including booking, marketing, and sponsorship; aimed at enhancing fan experience and attracting more high-profile events
• Hoffmann Family of CompaniescoreStrategic or Co-development Partner · 5 August 2019Acquired Hertz Arena and Florida Everblades in August 2019 from previous owner Peter Karmanos; plans include complete renovation with enhanced skyboxes, food services, and state-of-the-art scoreboard; Hoffmann Family is largest commercial real estate owner in Naples, FL with 1,000+ local employees
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for all Hertz Arena events; Arena Box Office rates are 3.0% of net ticket receipts for Ticketmaster sales
• Live NationcoreChannel Partner/ Reseller/ DistributorMajor concert promoter bringing high-profile acts to Hertz Arena including Sebastian Maniscalco, Rascal Flatts, Kevin Hart, and others; co-marketing partnership for ticket sales
• Tandem DiabetesminorStrategic or Co-development PartnerOfficial partner of Type 1 Timer Hockey Camp at Hertz Arena since 2022; provides nursing staff for diabetes management during camp

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Amalie Arena: Multi-purpose arena in Tampa, FL (~21,000 capacity) home to the Tampa Bay Lightning (NHL). Directly comparable as a Florida arena operator hosting concerts, hockey, and family shows with similar revenue mix (tickets, suites, concessions, sponsorship).
• FLA Live Arena: Indoor arena in Sunrise, FL (~20,000 capacity) home to the Florida Panthers (NHL). Direct Florida-state comparable operating concerts, hockey, and entertainment events with multi-stream venue revenue model.
• Dickies Arena: ~14,000-seat multi-purpose arena in Fort Worth, TX — co-nominee with Hertz Arena for ACM Arena of the Year in 2023 and a strong size-and-use-case comparable for touring concerts, family shows, and corporate events.
• Moody Center: ~15,000-seat arena in Austin, TX operated with OVG consultation. Co-nominee with Hertz Arena for ACM Arena of the Year 2023; comparable modern mid-size arena model with premium hospitality and concert focus.
• Simmons Bank Arena: ~15,000-seat arena in Little Rock, AR. ACM Arena of the Year 2023 co-nominee with Hertz Arena; comparable as a mid-sized regional arena booking concert tours and hosting family entertainment.
• Gas South Arena: ~13,000-seat arena in Duluth, GA, home to the Atlanta Gladiators (ECHL). Highly comparable given the ECHL anchor-tenant dynamic, multi-purpose programming, and similar mid-size regional profile to Hertz Arena.
• Bon Secours Wellness Arena: ~15,000-seat arena in Greenville, SC, home to the Greenville Swamp Rabbits (ECHL). Highly comparable mid-size regional arena with ECHL anchor, mixed concerts/family shows, and similar scale of premium/seating offerings.

Broad incumbents

• Bridgestone Arena: ~17,000-seat arena in Nashville, TN, home of the Nashville Predators (NHL). ACM Arena of the Year 2024 co-nominee — larger incumbent benchmarking the path Hertz Arena could follow as it deepens country-music booking strength.
• KFC Yum! Center: ~22,000-seat arena in Louisville, KY. ACM Arena of the Year 2024 co-nominee with Hertz Arena — comparable large-capacity touring and event-venue operator, though at the upper end of size.
• Thompson-Boling Arena: ~21,000-seat arena at University of Tennessee, Knoxville. ACM Arena of the Year 2023 co-nominee — comparable as a large multi-purpose touring venue, though with university-driven programming mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hertzarena_
• Facebookfacebook.com/HertzArena
• LinkedInlinkedin.com/company/hertz-arena
• Instagraminstagram.com/hertz_arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Arena