Gas South District

What Gas South District does

Gas South District is a multi-venue entertainment and convention complex located at 6400 Sugarloaf Parkway in Duluth, Georgia, operated by Sugarloaf Gwinnett Center, LLC under the Gwinnett Convention and Visitors Bureau Inc. The campus comprises four distinct venues: Gas South Arena (approximately 13,000 seats) for major concerts, family shows, and professional sports; Gas South Convention Center for trade shows, corporate events, and conferences; Gas South Theater (708 seats) for intimate performances and corporate presentations; and the Hudgens Center for Art & Learning for arts education and community programming. Naming rights are held by Gas South, a natural gas utility, with the venue rebranded from Infinite Energy Center to Gas South District in 2021.

The business generates revenue through a diversified, event-driven model spanning ticket sales (exclusively via Ticketmaster with SafeTix), premium seating and suites (32 suites on multi-year contracts plus premium club memberships), event space rental for conventions and trade shows, on-site parking ($15 standard, $25 valet, $5.85 EV charging), concessions and catering through exclusive partner Proof of the Pudding, corporate sponsorships from brands including Gas South, Regions Bank, Coca-Cola, and Kia, and merchandise. Anchor tenants include the Atlanta Gladiators (ECHL hockey, 4-year lease extension), Georgia Swarm (NLL lacrosse), and Atlanta Vibe (professional women's volleyball, launched 2024). The venue employs 51-100 staff across functions including arena management, theater management, sales, marketing, ticketing, IT, facilities, and guest experience.

Customer segments span individual consumers attending concerts and sports, corporate event planners booking the convention center and arena, educational institutions hosting graduations, and community organizations participating in programming. Distribution is omnichannel — Ticketmaster online, in-person box office, phone, group sales, and direct enterprise sales — with community engagement amplified through the Good Neighbor Project, Speaker Series, and the "That's The Ticket!" podcast hosted by President & CEO Stan Hall.

Name

Gas South District

Legal name

Sugarloaf Gwinnett Center, LLC

Website

https://gassouthdistrict.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Gas South District operates a four-venue entertainment and convention campus in Duluth, Georgia, hosting concerts, professional sports, trade shows, graduations, and corporate events for the Atlanta metropolitan market.

Ownership category

akta.pro rank

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from concert tickets, sporting events, and other ticketed performances sold through Ticketmaster and the venue's ticket office.
2. Premium Seating & Suites: Revenue from luxury suite rentals, premium club memberships, and in-suite catering for corporate and private events.
3. Parking: On-site parking fees including standard parking ($15 for events), valet services ($25), and electric vehicle charging ($5.85 flat fee for 4 hours).
4. Concessions & Catering: Food and beverage sales through Proof of the Pudding, the exclusive caterer. Also includes catering services for events.
5. Event Space Rental: Rental of convention center, arena, and theater spaces for conventions, tradeshows, corporate events, and private functions.
6. Advertising & Sponsorships: Corporate partnerships and advertising placements from sponsors including Regions Bank, Coca-Cola, Kia, and other brands.
7. Merchandise Sales: Official merchandise sold during events at lobby merchandise locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Gas South District operates a four-venue campus in Duluth, Georgia — Gas South Arena, Gas South Convention Center, Gas South Theater, and Hudgens Center for Art & Learning — hosting concerts, professional sports (Atlanta Gladiators, Atlanta Vibe, Georgia Swarm), trade shows, conventions, corporate events, and graduations. It sells tickets, rents event space, premium suites and club memberships, and delivers on-site food and beverage through exclusive caterer Proof of the Pudding, complemented by parking, EV charging, and ticketing via Ticketmaster.

Product overview

Gas South District is a multi-venue entertainment complex operating four distinct venues: Gas South Arena® (main arena for concerts and sports), Gas South Convention Center® (exhibit and conference space), Gas South Theater® (intimate 708-seat performance venue), and Hudgens Center for Art & Learning (arts education). The district's core offering is hosting live entertainment events including concerts, sporting events, trade shows, graduations, and theater productions. Additional services include premium seating options (suites and club memberships with in-suite catering by Proof of the Pudding), comprehensive event booking and technical services, accessible ticketing through Ticketmaster, and community engagement programs including the Good Neighbor Project and Speaker Series. The venue also produces the "That's The Ticket!" podcast covering entertainment industry topics.

Differentiator

Problem solved

Functional benefit

Brands

• Gas South Arena: Multi-purpose arena venue within the Gas South District complex.
• Gas South Convention Center
• Gas South Theater
• Hudgens Center for Art & Learning
• That's The Ticket
• The Good Neighbor Project

Products and services

• Gas South Arena Approximately 13,000-seat multi-purpose indoor arena hosting concerts, family shows, touring productions, and home games for the Atlanta Gladiators (hockey), Atlanta Vibe (professional women's volleyball), and Georgia Swarm (lacrosse).
• Gas South Convention Center Large-scale convention facility with exhibit halls, meeting rooms, ballroom, and trade show space for conventions, conferences, corporate events, and exhibitions.
• Gas South Theater 708-seat intimate theater hosting stage productions, musical performances, comedy acts, and corporate presentations.
• Hudgens Center for Art & Learning Arts education venue offering art camps, therapeutic arts sessions, workshops, and educational programs for children and adults.
• Premium Suites Private viewing suites at Gas South Arena offering in-suite catering, VIP amenities, and dedicated service for corporate hospitality and special events.
• Premium Club Membership Subscription-style club-level seating membership at Gas South Arena with exclusive lounge access, in-seat service, and upgraded viewing.
• Ticketing Services On-site and online ticket sales, group sales, and accessible seating services operated through the box office, phone, and Ticketmaster (with SafeTix).
• Event Booking and Facility Rental Facility rental and event booking service for conventions, trade shows, corporate events, performances, sporting events, and private functions, with venue selection, catering, and technical services coordination.

Quantifiable outcome

• Parking deck construction expanding venue capacity
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Gwinnett Police FoundationcoreStrategic or Co-development Partner · 1 January 2026Neighborhood Heroes partner in the Good Neighbor Project, focusing on recognizing and supporting first responders, military, veterans, teachers, and healthcare professionals through appreciation initiatives, storytelling, and hands-on service.
• StreetWise GeorgiacoreStrategic or Co-development Partner · 1 January 2026Neighbors in Need partner in the Good Neighbor Project, addressing homelessness, food insecurity, and limited access to essential resources through volunteer efforts, drives, and nonprofit partnerships.
• Impact 46coreStrategic or Co-development Partner · 1 January 2026Neighbors of Tomorrow partner in the Good Neighbor Project, investing in young people through education access, workforce readiness, youth development, and care for at-risk youth.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticket provider for all Gas South District events. Provides ticketing platform integration with SafeTix for secure, contactless entry.
• Gas South (Utility Company)coreGTM or Marketing PartnerNaming rights partner. Gas South District named after Gas South utility company. Partnership includes marketing integration and brand visibility across the campus.
• Proof of the PuddingcoreOEM/ Whitelabel/ Licensing PartnerExclusive on-site caterer and food/beverage concessionaire. Atlanta's #1 award-winning caterer providing concessions, in-suite catering, and event catering services.
• Cherry Convention Services Inc.minorChannel Partner/ Reseller/ DistributorAtlanta's certified Woman-Owned, Family-Operated, full-service contractor specializing in tradeshow, expo and special event production. Provides booths, pipe and drape, carpeting, graphics, registration counters, and material handling.
• Westin Atlanta GwinnettminorGTM or Marketing PartnerLuxury hotel adjacent to the Gas South District campus, located just steps from the theater. Partners for premium guest experiences.
• Explore Gwinnett Tourism & FilmminorStrategic or Co-development PartnerTourism organization promoting Gwinnett County. Gas South District President & CEO Stan Hall also serves as CEO of Explore Gwinnett for regional tourism promotion.
• Business RadioXminorGTM or Marketing PartnerPodcast studio hosting Gas South District's 'That's The Ticket!' podcast in studio located at Gas South Convention Center.
• Regions BankminorGTM or Marketing PartnerFinancial institution advertising partner with banner presence on website.
• Coca-ColaminorGTM or Marketing PartnerBeverage company advertising partner with banner presence on website.
• KiaminorGTM or Marketing PartnerAutomotive manufacturer advertising partner with banner presence on website.
• Atlanta GladiatorscoreChannel Partner/ Reseller/ DistributorProfessional hockey team with long-term 4-year lease extension at Gas South Arena. Home team driving event attendance.
• Georgia SwarmcoreChannel Partner/ Reseller/ DistributorProfessional lacrosse team playing home games at Gas South Arena.
• Atlanta VibecoreChannel Partner/ Reseller/ DistributorProfessional women's volleyball team began play at Gas South Arena in 2024.
• Sugarloaf CIDminorStrategic or Co-development PartnerCommunity improvement district partnered on artistic crosswalks project to enhance the Sugarloaf area with community artwork.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• ASM Global: One of the world's largest venue management and live-event services companies, operating hundreds of arenas, convention centers, and theaters globally. ASM Global manages multi-venue campuses that look structurally similar to Gas South District, including convention + arena + theater combinations, and is the most direct large-scale comparable for an outsourced venue operator.
• AEG Facilities: AEG operates and programs a global portfolio of arenas, theaters, and convention facilities. Its facility-management division directly competes for management contracts of suburban multi-venue campuses like Gas South District and represents the kind of scaled competitor that could challenge Gas South's expansion ambitions.
• Live Nation Entertainment: The world's largest live entertainment company, owning/operating dozens of venues and the dominant concert promoter. While primarily a promoter and venue owner rather than a campus operator, Live Nation controls artist routing that directly drives Gas South District's arena bookings — making it both a competitor and an indispensable partner.
• Oak View Group: Specialist in arena development, venue management, and live-entertainment programming, with operations spanning arena management, food & beverage, and content booking. OVG's portfolio focus on arena + convention venue operations is closely analogous to Gas South District's multi-venue model, and they are an active consolidator in the venue space.

Regional players

• Savannah Civic Center: Multi-venue civic complex in Savannah, GA, combining a ~2,500-seat arena, a ~700-seat theater, and a ballroom/martial arts center. Same state and similar suburban-to-metro positioning as Gas South District, though smaller in scale. A useful Southeast regional comparable for venue-mix strategy.

Emerging players

• Legends Hospitality: Hospitality, merchandise, and venue services company founded by the Yankees and Cowboys, providing premium hospitality, F&B, and retail services at major venues. Comparable to Proof of the Pudding's role at Gas South District, and a potential competitor for premium-suite catering contracts at multi-venue campuses.

Direct peers

• Cobb Energy Performing Arts Centre: 2,750-seat performing arts venue in the Atlanta suburbs (Cobb County) hosting Broadway tours, concerts, comedy, and corporate events. Comparable to Gas South Theater in scale, suburban accessibility positioning, and event-mix orientation.
• Fox Theatre (Atlanta): Historic 4,665-seat performing arts venue in midtown Atlanta that competes directly with Gas South Theater for theater, comedy, and concert bookings in the same metropolitan market. Similar product (live performance in a seated theater) and overlapping customer base.
• Georgia World Congress Center Authority: Operator of Georgia World Congress Center, Mercedes-Benz Stadium, and Centennial Yards in downtown Atlanta — the dominant convention/sports/events campus in the state. Directly comparable as a Georgia-based multi-venue events campus and Gas South District's largest in-state competitor for convention and large-event bookings.
• State Farm Arena (Atlanta): Atlanta Hawks' home arena and one of Gas South District's primary competitors for concert and event bookings in the Atlanta metro. Operated by a major professional sports franchise with similar revenue mix (ticketing, suites, concessions, events), it is the most directly comparable venue by both geography and product type.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GS_District
• YouTubebit.ly/2sQQmVf
• Facebookfacebook.com/GasSouthDistrict
• LinkedInlinkedin.com/company/gas-south-district
• Instagraminstagram.com/gassouthdistrict
• TikToktiktok.com/@gassouthdistrict

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gas South District