Puig

What Puig does

Puig is a Spanish motorcycle aftermarket accessories manufacturer and distributor operating under the brand Puig Hi-Tech Parts, headquartered in Barcelona. The company designs and sells model-specific windscreens, engine covers, footpegs, headlight protectors, rear seat cowls, and aerodynamic and ergonomic components for more than 50 motorcycle brands, including Aprilia, BMW, Ducati, Honda, Kawasaki, KTM, Triumph, Yamaha, Harley-Davidson, and a growing set of Chinese OEMs such as KOVE and Voge. Its development process is anchored by a Virtual Wind Tunnel used to validate aerodynamic performance and by co-development with racing teams, yielding FIM-certified Track Engine Covers that meet sanctioned motorsport standards.

Puig monetizes through one-time hardware sales distributed via two channels: a global dealer and distributor network with a dedicated B2B login portal, and a direct-to-consumer e-commerce storefront (puighitechparts.es) that supports bike/model/year compatibility search. Pricing is not publicly disclosed and customers are directed to dealers for quotes. The company maintains a multi-language web presence (English, Spanish, Catalan, French, German, Italian) and markets through motorsport sponsorships, including the FIM JuniorGP championship and the GMT94 Racing Team, YouTube product content, newsletters, and dealer relationships. Customer segments span individual motorcycle enthusiasts (primary), professional and semi-professional racing teams (primary), and dealer/distributor partners (secondary). Operational data is thin: the firmographic profile lists 11–50 employees and the company is privately held with no disclosed revenue, funding, ownership, or management team information available.

Name

Puig

Legal name

Puig

Website

https://puig.tv

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Puig is a Barcelona-based manufacturer of motorcycle aftermarket accessories — windscreens, engine covers, footpegs, and aerodynamic components — sold globally through dealers and direct e-commerce across 50+ motorcycle brands.

Ownership category

akta.pro rank

Product category

Motorcycle Aftermarket Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Other Motor Vehicle Parts Manufacturing (336390), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Motorcycle aftermarket parts
• Motorcycle windscreen manufacturer
• Aftermarket tuning accessories
• Motorcycle protection equipment
• Ergonomic motorcycle components

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Accessories Sales: Puig generates revenue through the sale of physical motorcycle accessories and tuning parts including windscreens, engine covers, footpegs, headlight protectors, and aesthetic components. Products are sold as one-time purchases through dealers and direct e-commerce.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Puig Hi-Tech Parts designs, manufactures, and distributes aftermarket motorcycle accessories including windscreens, engine covers, footpegs, headlight protectors, rear seat cowls, and tuning components. Products are developed using aerodynamic design principles validated through a proprietary Virtual Wind Tunnel and, in select cases, co-developed with professional racing teams and certified by FIM. The portfolio is model-specific, fitting 50+ motorcycle brands, and is sold globally through a dealer/distributor network and direct e-commerce.

Product overview

Puig Hi-Tech Parts is a motorcycle aftermarket accessories company offering a comprehensive catalog of windscreens, tuning parts, and customization accessories. The product portfolio spans multiple categories including Superior Front Area (windscreens, screens), Handlebar Area, Middle Front Area, Tank Area, Chassis-Engine Area, Rear Area, Wheels Area, Aerodynamics and Comfort, Aesthetics and Design, Safety and Visibility, Motorcycle Protection, Maintenance and Workshop, and Navigation and Multimedia. Core products include Sport Screens, Touring Screens, Z-Racing Screens, Adjustable Gear Shift Pedals, Rear Seat Cowls, Headlight Protectors, Track Engine Covers (FIM certified), and Evolution Footpegs. The company provides model-specific accessory lines for major motorcycle brands including BMW, Kawasaki, Honda, Yamaha, Kove, Voge, and others. Puig also offers a Virtual Wind Tunnel service for aerodynamic development. The offerings are distributed through a dealer network and include bike-specific catalog selections for Urban, Sport, Naked, Touring, Cruiser, and Adventure motorcycle segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Screen
• Touring Screen
• Touring Screen Plus
• Z-Racing Screen
• Adjustable Gear Shift Pedal
• Rear Seat Cowls
• Headlight Protector
• Track Engine Covers
• Evolution Footpegs
• BMW R1300GS Accessory Line
• Kawasaki ZX-10R Accessory Line
• Kawasaki Z900 Accessory Line
• Honda CRF1100L Africa Twin Accessory Line
• Yamaha Ténéré 700 Accessory Line

Quantifiable outcome

• Products developed for specific motorcycle models ensuring perfect fit and finish

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FIM (Fédération Internationale de Motocyclisme)coreStrategic or Co-development PartnerFIM certification for Track Engine Covers developed alongside racing teams. Products bearing FIM certification meet the standards required for official motorsport competition, validating product quality and safety for consumer and racing applications.
• GMT94 Racing TeamcoreStrategic or Co-development PartnerActive sponsorship relationship with GMT94 team competing in FIM JuniorGP championship. The partnership enables real-world product testing and development in racing conditions while providing visibility for the Puig brand in professional motorsport.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MRA (Motec): German windscreen manufacturer producing sport, touring, and racing screens for motorcycles. Closely comparable to Puig's windscreen portfolio across sport, naked, and adventure segments.
• Wunderlich: German BMW-focused aftermarket accessories manufacturer. Comparable to Puig in offering model-specific accessory lines, with a stronger specialization in BMW platforms.
• Givi: Italian manufacturer of motorcycle aftermarket accessories including windscreens, top cases, and protection products. Directly competes with Puig across many of the same product categories and serves a similar global dealer + e-commerce distribution model.
• SW-MOTECH: German manufacturer specializing in motorcycle luggage, protection, and ergonomics accessories. Comparable to Puig as a model-specific aftermarket accessory brand with strong dealer networks in Europe and a global footprint.
• Hepco & Becker: German motorcycle accessory maker producing luggage systems, protection, and engine guards. Competes with Puig in the protection, chassis, and touring motorcycle accessory segments.
• Barkbusters: Australian manufacturer of motorcycle handguards and protection accessories. Overlaps with Puig's handlebar-area, protection, and adventure motorcycle product categories.
• Ermax: French manufacturer of motorcycle windscreens and bodywork accessories. Direct overlap with Puig's windscreen and aerodynamic product lines, particularly for sport and naked motorcycles.
• Rizoma: Italian premium aftermarket manufacturer of motorcycle accessories including footpegs, handlebar components, and aesthetic parts. Overlaps directly with Puig's footpeg, handlebar-area, and aesthetic customization categories.

Broad incumbents

• Yoshimura: Japanese performance exhaust and accessory manufacturer with deep motorsport involvement. Comparable to Puig in leveraging racing partnerships and FIM-level competition validation, though broader in product scope.
• Akrapovic: Slovenian premium performance exhaust and accessory manufacturer with motorsport heritage. Comparable as a premium, racing-validated motorcycle parts brand, though primarily focused on exhaust systems rather than bodywork/aero.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@puighitechparts
• Xx.com/MotoplasticPuig
• Facebookfacebook.com/PuigParts
• LinkedInlinkedin.com/company/puigparts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puig