What Rizoma does

Rizoma S.r.l. is an Italian designer and manufacturer of premium motorcycle and cycling accessories, headquartered in Ferno (Varese province), Italy. The company's motorcycle range includes anodized aluminum mirrors (Stealth Max, Stealth, O-Edge, Eccentrico, E-Pop, Blind Spot), turn signals (Vision, Light Unit, Layer), footpegs (Snake), license plate holders (Flat Out / Fender Eliminator), engine clutch covers, Vespa-specific components, and the Americana Collection for V-Twin cruisers. In 2025 it extended into cycling with the R21 rearview mirror, an 18-gram unit using ZEISS optical technology and a magnetic quick-release mount. Underlying technology centers on a proprietary anodization process that forms a compact aluminum oxide layer for corrosion and wear resistance, combined with European compliance certifications (E-homologation, TÜV, ABE) on applicable products.

Rizoma operates a direct-to-consumer e-commerce model through dedicated storefronts (rizoma.com for motorcycles, cycle.rizoma.com for cycling) and supplements it with an authorized dealer network spanning Italy, Germany, France, Spain, Austria, Scandinavia, and the USA. Product fitment is model-specific: customers select motorcycle make/model on the site to surface compatible accessories and pricing. Listed retail pricing for individual components ranges from roughly €86 (Light Unit turn signal) to €699 per pair (Stealth Max Supersport mirror), reflecting a premium positioning. Marketing is multi-channel: organic social (Instagram, YouTube, Facebook, TikTok, Pinterest), a Journal content hub, email, and community partnerships with cycling bodies (FCI, ZeroSbatti). A digital gift card (€50/€100/€250, 12-month validity) is sold alongside physical products.

The legal entity Rizoma S.r.l. (Italian Società a responsabilità limitata, registered with the Register of Companies of Varese, REA VA-270509) was formally established and signed its Quality Policy on June 25, 2018. Headcount is reported at 51–100 employees. The company is privately held, with no disclosed funding rounds, parent company, M&A activity, or institutional investors. Key technology and distribution partners include ZEISS (R21 optics), Federazione Ciclistica Italiana, ZeroSbatti, and Guuru (live chat); customer service is handled via the Guuru-managed chat. Geographic reach is global in ecommerce distribution but heavily weighted to Europe, with the USA explicitly cited.

Name

Rizoma

Legal name

Rizoma S.r.l.

Website

https://rizoma.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Rizoma is an Italian manufacturer of premium motorcycle and cycling accessories — anodized aluminum mirrors, turn signals, footpegs, clutch covers, and the R21 ZEISS-optic cycling mirror — sold directly via rizoma.com and cycle.rizoma.com and through an authorized European and US dealer network.

Ownership category

akta.pro rank

Product category

Motorcycle Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)

akta.pro secondary industries

Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Motorcycle accessories
• Anodized aluminum parts
• Motorcycle mirrors
• Cycling rearview mirrors
• Motorcycle footpegs

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling motorcycle accessories (mirrors, indicators, footpegs, license plate holders, clutch covers) and bicycle accessories (R21 rearview mirror) directly to consumers through e-commerce platforms. Products include Stealth Max, O-Edge, Vision, Eccentrico, Light Unit, Layer mirrors, and more.
2. Gift Cards: Digital gift cards sold in €50, €100, and €250 denominations, valid for 12 months from purchase date. Can be used for any products in the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Rizoma designs and manufactures premium aluminum motorcycle and bicycle accessories from its base in Italy. Its motorcycle product range includes mirrors (Stealth Max, Stealth, O-Edge, Eccentrico, E-Pop, Blind Spot), turn signals (Vision, Light Unit, Layer), footpegs (Snake), license plate holders (Flat Out), clutch covers, and dedicated lines for Vespa scooters and V-Twin cruisers (Americana Collection). It also sells the R21 road-cycling rearview mirror with ZEISS optics and a magnetic quick-release system, plus digital gift cards redeemable on its online shop.

Product overview

Rizoma is an Italian manufacturer of premium motorcycle and cycling accessories. The motorcycle portfolio includes mirrors (Stealth Max, Stealth, O-Edge, Eccentrico, E-Pop, Blind Spot), turn signals and lighting (Vision, Light Unit, Layer), footpegs (Snake), license plate holders (Flat Out/Fender Eliminator), engine covers (Clutch Cover), and the Vespa Accessory Line. The company also offers the Americana Collection—a V-Twin cruiser sub-brand—and a Digital Gift Card. For cycling, Rizoma launched the R21—a road cycling rearview mirror with Zeiss optics. Rizoma emphasizes aluminum construction with anodization, TÜV/ABE/E-homodulation certifications where applicable, and design integration with specific motorcycle models. Products are sold exclusively through the Rizoma e-commerce platform (rizoma.com for motorcycles, cycle.rizoma.com for cycling) and authorized dealers.

Differentiator

Problem solved

Functional benefit

Brands

• Rizoma Cycle: A dedicated sub-platform for bicycle accessories, featuring products such as the R21 rearview mirror for road bikes.
• Americana Collection

Products and services

• Stealth Max High-end motorcycle mirror line for Supersport and Naked bikes, E-homologated for street-legal use, priced from €559.00 to €699.00 per pair.
• Stealth Sport-style motorcycle mirror line for Supersport and Naked bike applications, positioned alongside Stealth Max as a flagship product.
• O-Edge End Mount motorcycle mirror with 56–94.5mm diameter range, E-homologated, available from €179.00 per piece.
• Eccentrico End Mount motorcycle mirror, E-homologated, priced at €183.00, designed for specific motorcycle fitments.
• E-Pop Compact motorcycle mirror accessory marketed as the E-Pop product line.
• Vision (TS130) Motorcycle turn signal with dynamic flashing light function, priced from €185.00.
• Light Unit (TS070) Motorcycle turn signal product priced at €86.00 as part of Rizoma's lighting accessory lineup.
• Layer (TS140) Motorcycle turn signal product priced at €229.00 in the Layer product line.
• Blind Spot Motorcycle mirror product targeting blind spot awareness and rider safety.
• Fußrasten Snake (PE615) TÜV-certified motorcycle footpeg with 18mm diameter in the Snake product line, available from €87.00.
• Clutch Cover Engine case protection accessory for Ducati Panigale V2/V4 and BMW motorcycles, sold as individual units.
• Flat Out (Fender Eliminator) License plate holder / fender eliminator kit that replaces the original rear fender assembly, with adjustable safety stop for correct inclination angle.
• R21 Cycling Mirror Road cycling rearview mirror launched in 2025 weighing 18 grams with ZEISS optic technology and a magnet-based quick-release system for tool-free installation. Available in black and silver with 31x39mm dimensions and 360° ball-joint adjustment, compatible with drop-bar road bike handlebars (inner diameter 17.5–22mm).
• Digital Gift Card Digital gift card in €50, €100, and €250 denominations, valid for 12 months from purchase and redeemable across multiple purchases in the Rizoma online shop.
• Vespa Accessory Line Dedicated accessory product line for Vespa scooters, expanding Rizoma's compatibility beyond standard motorcycle models.
• Urban Protocol Pegs Footpeg product targeting urban riding and commuting applications.

Quantifiable outcome

• R21 bicycle mirror: 18 grams weight, 31x39mm dimensions
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ZeisscoreTechnology or IntegrationZeiss provides optical lens technology for the R21 bicycle rearview mirror. The ultra-light optical lens uses Zeiss technology for sharp, high-resolution visibility with shatterproof and cut-resistant properties.
• Federazione Ciclistica Italiana (FCI)minorStrategic or Co-development PartnerFCI has recognized R21 as a safety tool for road cyclists. FCI members receive 15% discount on R21 purchases. FCI is the Italian Cycling Federation.
• ZeroSbattiminorStrategic or Co-development PartnerZeroSbatti association has recognized R21 as a safety product for cyclists. Registered ZeroSbatti users receive 15% discount on R21 purchases.
• GuuruminorOthersGuuru provides the live chat customer service functionality on the Rizoma website, managed autonomously by Guuru with separate terms, conditions, and privacy policy.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gilles Tooling: German manufacturer of premium motorcycle rearsets, handguards and aftermarket accessories. Comparable to Rizoma in design-led premium positioning, model-specific fitments and European OEM-quality construction.
• R&G Racing: UK manufacturer of motorcycle crash protection, sliders, tail tidies and aftermarket accessories with global distribution. Comparable to Rizoma on the premium aftermarket accessory category and broad multi-brand fitment coverage.
• Kuryakyn: US manufacturer of aftermarket motorcycle accessories primarily serving the V-Twin and cruiser market. Comparable to Rizoma on premium accessory positioning and the Americana/cruiser sub-brand strategy.
• Lightech: Italian manufacturer of premium aftermarket motorcycle parts including brake levers, fluid reservoirs, frame plugs and accessories. Most comparable to Rizoma on country-of-origin (Italy), premium positioning and anodized aluminum construction.
• Evotech Performance: UK-based manufacturer of premium motorcycle accessories including tail tidies, engine guards and radiator guards. Comparable to Rizoma in model-specific premium aftermarket accessories and direct-to-consumer + dealer distribution.
• SW-Motech: German manufacturer of motorcycle luggage, protection and accessory systems. Comparable to Rizoma in European premium accessory positioning, multi-OEM fitments and global dealer distribution.

Emerging players

• Garmin: US cycling electronics company whose Varia rearview radar competes directly with Rizoma's R21 mirror in the cycling safety category. Comparable as a cycling rearview/awareness product, though Garmin offers an integrated software and hardware ecosystem.
• Cycliq: Australian cycling safety company producing integrated camera-and-light products such as Fly12 and Fly6. Comparable to Rizoma's R21 as a cycling safety accessory brand, though Cycliq focuses on recording/visibility rather than rearview optics.

Broad incumbents

• Akrapovic: Slovenian premium manufacturer of motorcycle exhaust systems and titanium accessories. Comparable to Rizoma in premium European positioning, motorsport heritage and OEM-grade engineering, though focused on exhausts rather than mirrors/controls.
• Brembo: Italian global leader in braking systems for motorcycles and cars. Comparable to Rizoma on Italian premium manufacturing heritage and Tier-1 motorcycle supplier status, though Brembo is a broad incumbent in a different component category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rizomaofficialtv
• Facebookfacebook.com/RIZOMAofficial
• Instagraminstagram.com/rizoma_official
• TikToktiktok.com/@rizoma_official
• Pinterestit.pinterest.com/rizomasrl
• LinkedInlinkedin.com/company/rizoma-s-r-l-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rizoma