Amy Franko Associates
Amy Franko Associates is a founder-led B2B sales strategy, consulting, and training firm that advises mid-market companies (25-100 sales professionals, $25M-$500M revenue) on sales strategy, process improvement, and team training via consulting engagements and an online learning platform.
- Company typePrivate
- Founded2009
- HeadquartersDelaware, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amy Franko Associates does
Amy Franko Associates LLC is a privately held, founder-led B2B sales strategy, consulting, and training firm headquartered in Delaware and operating from Ohio. Founded by Amy Franko in 2009, the firm targets mid-market companies with 25-100 sales professionals and $25M-$500M in revenue, serving executives and sales leaders in professional services, financial services, healthcare, and nonprofit sectors. The company's service portfolio spans three core pillars: B2B sales strategy advisory, sales consulting and process improvement, and sales training (delivered in-person, virtually, or digitally through the Strategic Selling Academy). A secondary book and speaking business, anchored by Franko's authorship of 'The Modern Seller' and her position as a sales keynote speaker, reinforces personal brand and top-of-funnel demand generation.
The firm operates without proprietary technology. Delivery channels consist of direct consulting engagements, an online learning platform (learn.amyfranko.com) hosted on third-party infrastructure provider Thinkific, keynote speaking appearances, and published content (book, eBooks, weekly newsletter, podcasts, video). Customer logos span enterprise and mid-market buyers including Deloitte, Bill.com, Huntington National Bank, Forvis, Rea & Associates, Gardner Inc., Pharmcare USA, Kaiser Consulting, and World Strides, alongside nonprofit clients such as Girl Scouts of Ohio's Heartland. Revenue mechanics are predominantly professional services (consulting, training, speaking) on a quote-based engagement model, supplemented by subscription-style online course access via the Thinkific-hosted platform and one-time book sales. The firm has no external institutional funding and is bootstrapped, with Amy Franko as sole founder and primary delivery resource, supported by a 1-10 employee team.
Amy Franko Associates firmographics
Firmographics- Name
- Amy Franko Associates
- Legal name
- Amy Franko Associates LLC
- Website
- https://amyfranko.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amy Franko Associates is a founder-led B2B sales strategy, consulting, and training firm that advises mid-market companies (25-100 sales professionals, $25M-$500M revenue) on sales strategy, process improvement, and team training via consulting engagements and an online learning platform.
- Ownership category
- akta.pro rank
Amy Franko Associates industry classification
Industry- Product category
- Sales Consulting and Training Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Program & Project Management (PMO) Consulting (BPAHACAL)
- akta.pro secondary industries
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Quality Assurance (QA), Coaching & Performance Management (EDABACAF)
Keywords
Where Amy Franko Associates is headquartered
LocationHeadquarters
- HQ city
- Delaware
- HQ country
- United States
- HQ region
- North America
Markets served
Amy Franko Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- B2B Sales Consulting & Advisory: Advisory solutions helping CEOs and sales leaders identify and implement improvements to their sales process. Engagements involve strategic consulting engagements focused on sales strategy development and implementation.
- Sales Training Programs: Strategic Selling Academy provides B2B sales training programs for teams. Training is adaptable for in-person, virtual, and digital environments. Also includes the Prospecting Essentials Program - an online sales training program for professional services and complex B2B sales.
- Online Learning Platform: learn.amyfranko.com hosts online courses including Prospecting Essentials and Strategic Selling. Digital learning programs for professional services and B2B sales professionals with immediate access model.
- Speaking Engagements: Keynote speaking services for sales kickoffs, leadership events, and association events. Amy Franko serves as a keynote and leadership keynote speaker.
- Book Sales: Author of 'The Modern Seller' book, sold as a published resource for sales professionals and leaders.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Amy Franko Associates product offering
Product offeringCore offering
Amy Franko Associates is a B2B sales consulting and training firm that helps mid-market companies develop sales strategy, improve sales processes, and train their sales teams. The firm delivers strategic sales advisory engagements, structured sales training programs (in-person, virtual, and digital), keynote speaking, and self-paced online courses through its Thinkific-hosted learning platform. Its flagship offerings are the Strategic Selling Academy and the Prospecting Essentials Program.
Product overview
Amy Franko Associates is a B2B sales strategy, consulting, and training firm serving middle-market companies. The portfolio consists primarily of service-based offerings organized around three core pillars: B2B Sales Strategy (advisory and planning), B2B Sales Consulting (process improvement), and B2B Sales Training (team capability development). These core services are delivered through multiple channels: in-person and virtual engagements, the online learning platform (Strategic Selling Academy and Prospecting Essentials Program hosted on Thinkific.com), keynote speaking engagements, and published content (The Modern Seller book, Sales Plan Template eBook, Sales Strategy Index eBook, and The Modern Seller newsletter). The firm also offers sales assessment services and free resources including worksheets and videos to support sales professionals and leaders.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Sales Strategy Advisory and consulting service helping CEOs and sales leaders formulate simple, smart, and highly effective sales strategic plans for mid-market companies.
- B2B Sales Consulting Consulting and advisory solutions that help CEOs and sales leaders identify and implement improvements to their sales process, quickly pinpointing and solving challenges impeding sales strategy and growth.
- B2B Sales Training Sales training programs providing B2B sales teams with tools to accelerate sales growth, adaptable for in-person, virtual, and digital environments. Ideal for teams of 25-100 sales professionals with revenues of $25M-$500M.
- Strategic Selling Academy Signature online sales training program offering comprehensive B2B sales learning for professional services and complex B2B sales professionals, with free preview lessons available.
- Prospecting Essentials Program Online sales training program ideal for professional services and complex B2B sales, helping users win high-value clients and grow strategic accounts by building consistent outreach habits, reaching key decision makers, and fueling a qualified pipeline.
- Online Learning Platform Digital learning platform hosted on Thinkific.com providing access to Amy Franko's online sales training courses including Strategic Selling and Prospecting Essentials with immediate access model.
- Keynote Speaking Sales and leadership keynote speaking services for sales kickoffs, leadership events, or association events, featuring dynamic delivery with relevant, relatable, and thought-provoking content.
- The Modern Seller (Book) Book authored by Amy Franko on modern sales strategies and approaches, sold as a published resource for sales professionals and leaders.
Quantifiable outcome
- Over 80% of B2B conversions start from referrals according to Forrester (2025)
- +2 more outcomes
Companies that use Amy Franko Associates
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Amy Franko Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amy Franko Associates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thinkific.comcoreThinkific.com serves as the third-party hosting operator for learn.amyfranko.com, Amy Franko Associates' online learning platform. Thinkific provides the technology infrastructure enabling delivery of digital courses including Strategic Selling Academy and Prospecting Essentials Program.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Amy Franko Associates competitors and assessment
Company assessmentDirect peers
- Dale Carnegie Training: Long-established sales, leadership, and professional development training provider serving mid-market and enterprise clients globally. Comparable in delivering instructor-led and digital sales training programs to professional audiences.
- Sales Readiness Group (SRG): B2B sales training and consulting firm providing customized sales training programs and ongoing reinforcement for sales teams. Comparable in offering training tailored to client sales processes and methodologies.
- Winning by Design: B2B sales training and consulting firm using a structured SaaS sales methodology. Comparable in delivering online and instructor-led sales training to mid-market and enterprise B2B sales organizations.
- Force Management: B2B sales methodology and training company serving mid-market and enterprise clients with frameworks for value selling and customer engagement. Highly comparable in targeting sales leaders seeking structured sales transformation programs.
- Vantage Point Performance: Sales training and consulting firm specializing in solution selling and sales coaching for complex B2B sales teams. Comparable in offering sales methodology training, consulting, and coaching engagements.
- Corporate Visions: B2B sales messaging, skills training, and customer conversation consulting firm. Comparable in serving mid-market to enterprise clients with research-backed sales enablement and training solutions.
- Richardson Sales Performance: B2B sales training and consulting firm specializing in consultative selling and sales coaching for complex enterprise sales. Direct competitor offering similar methodology-driven sales training engagements to mid-market and enterprise buyers.
- Sandler Training: Global sales training and consulting franchise offering structured sales methodology programs, coaching, and certification to B2B sales teams. Closest direct competitor in the B2B sales training space, though significantly larger and franchise-based.
- RAIN Group: Sales training and consulting firm focused on sales performance improvement, with programs in consultative selling, prospecting, and sales leadership. Directly comparable in delivery model and target buyer (sales leaders at mid-market and enterprise firms).
Emerging players
- JBarrows: Boutique B2B sales training and consulting firm specializing in outbound prospecting and sales development. Comparable in targeting similar mid-market B2B sales audiences with focused training programs, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amy Franko Associates social profiles
Digital presenceAmy Franko Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amy Franko Associates leadership team
Management profileNumber of profiles
Profiles1 record
Amy Franko Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amy Franko Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amy Franko Associates
What does Amy Franko Associates do?
Amy Franko Associates is a B2B sales consulting and training firm that helps mid-market companies develop sales strategy, improve sales processes, and train their sales teams. The firm delivers strategic sales advisory engagements, structured sales training programs (in-person, virtual, and digital), keynote speaking, and self-paced online courses through its Thinkific-hosted learning platform. Its flagship offerings are the Strategic Selling Academy and the Prospecting Essentials Program.
Is Amy Franko Associates a public or private company?
Amy Franko Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amy Franko Associates founded?
Amy Franko Associates was founded in 2009. It employs 1 to 10 people.
Where is Amy Franko Associates based?
Amy Franko Associates is headquartered in Delaware, United States, in the North America region.
How does Amy Franko Associates make money?
Five revenue lines are on record. B2B Sales Consulting & Advisory is the primary driver. The others are sales Training Programs, online Learning Platform, speaking Engagements and book Sales.
Who are Amy Franko Associates's main competitors?
Direct peers on record are Dale Carnegie Training, Sales Readiness Group (SRG), Winning by Design, Force Management, Vantage Point Performance, Corporate Visions, Richardson Sales Performance, Sandler Training and RAIN Group. JBarrows is listed as an emerging player.
Does Amy Franko Associates have an API?
No public API is recorded for Amy Franko Associates.
What industry is Amy Franko Associates in?
Amy Franko Associates's product category is Sales Consulting and Training Services. Its primary akta.pro industry code is BPAHACAL, Program & Project Management (PMO) Consulting, with a secondary code of EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 5416 and its SIC code is 8200.