Carnmoney Golf Club

What Carnmoney Golf Club does

Carnmoney Golf Club is a member-owned private golf club located in the Foothills area south of Calgary, Alberta, founded in 1992. The club operates an 18-hole championship course designed by Les Furber (6,882 yards, par 72, slope 132) across 160 acres with 17 acres of water features, served by an Irish Country Manor-style clubhouse. It serves 430 principal members and a broader set of event guests and tournament participants. The club has hosted the Alberta Open (2006-2015) and the Canadian Club Champions (1998).

Revenue is generated through a combination of equity membership dues (refundable equity shares tied to resale), annual memberships, pro shop merchandise, food and beverage operations, tournament hosting, and wedding and corporate events (the latter supported by a 2014 clubhouse expansion). Member-facing administration — tee-time booking, billing, and communications — runs on Jonas Club Software, the only disclosed technology platform. The club's professional staff includes credentialed PGA of Canada personnel, including a designated Executive Professional, a Head Professional, and a Golf Course Superintendent; an incoming member of staff is set to become the first female President of the PGA of Canada in April 2026. Ongoing course investments (Hole 18 redesign in 2018-2019, sod-walled bunker renovation beginning 2022) and a co-branded craft beer partnership with HR BrewCo reflect incremental reinvestment in member experience and non-dues revenue diversification.

Name

Carnmoney Golf Club

Legal name

Carnmoney Golf Club

Website

https://carnmoney.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Carnmoney Golf Club is a member-owned private 18-hole championship golf club south of Calgary, Alberta, serving 430 principal members through equity memberships, F&B, events, and tournament hosting.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Private golf club
• Golf membership
• Country club
• Tournament hosting
• Golf instruction

Headquarters

HQ city

Fonthill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equity Membership Dues: One-time equity membership purchases with 3 common shares and partial equity upon resale. Primary revenue driver for the member-owned private club.
2. Annual Memberships: Limited number of annual memberships offered each season based on out-of-town or inactive member availability.
3. Pro Shop Merchandise: Sales of brand-name golf equipment, apparel, and accessories including clubs, bags, gloves, clothing, shoes, and accessories from major golf brands.
4. Food & Beverage: Clubhouse dining services including member's lounge, formal dining room, casual family dining, full-service patios, and events catering. Includes Claddagh Lounge, Dunanney Dining Room, and Dunbow Room for larger events.
5. Tournament Hosting: Corporate, charity, and group golf event packages including all-inclusive packages with golf, cart, signage, meals, and prizes.
6. Events & Wedding Catering: Wedding venues and catering services accommodating up to 200 guests, including the Dunbow Room and private West-facing Patio. A la carte, table service, and buffet style catering available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Carnmoney Golf Club is a member-owned, private 18-hole championship golf club located in Foothills, Alberta, near Calgary. The club sells equity and annual memberships, operates a pro shop, hosts tournaments and corporate outings, runs PGA of Canada-led instruction, and offers clubhouse dining and a wedding/private event venue. Membership tiers include Founders Equity, Corporate A, Junior, Intermediate, Associate, and Annual categories for a finite principal-member base.

Product overview

Carnmoney Golf Club is a member-owned private golf club located south of Calgary, Alberta, established in 1992. Its core offering is an 18-hole Les Furber-designed championship golf course complemented by a full-service Pro Shop, PGA of Canada-certified instruction, and an Irish Country Manor clubhouse with multiple dining venues. The club supports its golf operations with tournament and event hosting services, private membership programs (equity and annual), member-exclusive leagues for men, women, seniors, and juniors, and practice facilities. A members-only online portal powered by Jonas Club Software enables account management. The Pro Shop also offers corporate promotional merchandise through a partnership with Plosz Promo.

Differentiator

Problem solved

Functional benefit

Products and services

• Founders Equity Membership Equity stake membership granting long-term access to the 18-hole championship course, clubhouse, and full Member programming at Carnmoney Golf Club. Available to individuals and as Corporate A for businesses with employee designation rights.
• Annual Golf Membership Non-equity recurring membership providing annual access to the golf course, clubhouse amenities, and member programming for individual golfers.
• PGA of Canada Professional Golf Instruction Coached lessons and golf instruction programs delivered by PGA of Canada certified professionals to Members of the club.
• Pro Shop Retail On-site retail store at the clubhouse selling golf equipment, apparel, accessories, and Member-branded merchandise.
• Tournament and Corporate Outing Hosting Tournament and event packages for members, charity events, and corporate groups, including organized round play and event coordination.
• Weddings and Private Event Venue Clubhouse rental for weddings, receptions, rehearsal dinners, and private celebrations, paired with on-site food and beverage service.
• Clubhouse Dining and Culinary Program On-site restaurant and bar service at the clubhouse, providing member dining and event catering under the direction of an Executive Chef.

Quantifiable outcome

• Slope rating of 132 from championship tees (one of the highest in Alberta)
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• HR BrewCominorStrategic or Co-development PartnerCraft brewery partnership for member-driven beer lineup. Carnmoney developed recipes with HR BrewCo input, with all cans featuring Carnmoney branding. EPA, IPA, Lager, and Non-Alcoholic varieties available in 473ml cans and draft.
• Jonas Club SoftwarecoreTechnology or IntegrationMember management and club software platform powering the member portal, member login system, member validation, and club management operations.
• Plosz Promo (www.ploszpromo.ca)minorChannel Partner/ Reseller/ DistributorCorporate promotional item specialist Jason Plosz utilizes external partner website for corporate logoed merchandise and promotional solutions for corporate tournament clients.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Pinebrook Golf & Country Club: Calgary-region private club where Jordan Duffy worked 20+ years. Direct overlap in membership offerings, course quality positioning, and tournament/event hosting in the same metro.
• Country Hills Golf Club: Calgary-area private club with two 18-hole courses and full clubhouse facilities. Competes with Carnmoney for memberships, tournaments, and corporate entertainment in the same metropolitan catchment.
• Valley Ridge Golf Club: Calgary private club with 18-hole championship course, driving range, and clubhouse. Bryce Halverson's prior employer; competes for members and corporate events in the Calgary market.
• Priddis Greens Golf & Country Club: Calgary-area private member-owned golf club offering a championship course, clubhouse, and tournament hosting in the same foothills geography. Directly competes with Carnmoney for corporate memberships and event bookings.
• Silver Springs Golf & Country Club: Calgary private club providing championship golf, clubhouse dining, and member events. Robbie Moore's resume references prior experience at Silver Springs, indicating direct overlap in the regional private club market.
• Canyon Meadows Golf & Country Club: Long-standing Calgary private golf club with championship course, dining, and member leagues. Carnmoney's Executive Chef previously worked at Canyon Meadows, and the clubs compete for the same member pool in the Calgary region.
• Harvest Hills Golf Club: Calgary private club referenced in Robbie Moore's prior work history. Operates championship course and clubhouse facilities competing for the same regional corporate and individual membership demand.
• Elbow Springs Golf Club: Calgary private club featuring a championship course, member events, and dining. Competes for the same Calgary member base and corporate tournament hosting business.
• McKenzie Meadows Golf Club: Calgary-area golf club with full facilities including dining and events. Robbie Moore's prior experience there shows clear regional talent overlap; competes for the same Calgary membership market.

Regional players

• Redwood Meadows Golf Club: Alberta golf club west of Calgary where Jordan Duffy worked in 2024. Comparable foothills private club model with course, memberships, and tournaments, but located in a distinct catchment outside the Calgary core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DUJdfAIEihW
• Xx.com/CarnmoneyGolf
• Facebookfacebook.com/carnmoneygolf
• LinkedInlinkedin.com/company/carnmoney-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carnmoney Golf Club