Safari West
Safari West is a 501(c)(3) nonprofit wildlife preserve in Santa Rosa, California, offering guided African-style safaris, overnight glamping, and South African braai dining to individual travelers, families, school groups, and corporate retreats, supported by donations and merchandise sales.
- Company typePrivate
- Founded2001
- HeadquartersSanta Rosa, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Safari West does
Safari West is a private nonprofit wildlife preserve and glamping destination operated by Safari West Zoological Society, a 501(c)(3) public charity (EIN 41-3811709) incorporated in California. Founded in 2001 and headquartered at 3115 Porter Creek Road, Santa Rosa, California, the organization maintains a collection of more than 100 species of African wildlife on a single preserve and markets itself as "The Sonoma Serengeti." It employs 101-250 staff and runs a year-round calendar of guided safari tours, overnight glamping accommodations, South African braai dining, private safaris, school field trips, corporate retreats, and an Adopt-an-Animal donation program. The business model is direct-to-consumer: visitors book through the company's own website (safariwest.org) or a central phone line, with ancillary revenue from an on-site and online gift shop and recurring donor support. As a public charity, Safari West does not publish revenue figures and is funded by a mix of ticket and accommodation sales, dining revenue, merchandise, and donations.
The company's product surface is experience-led and asset-heavy rather than technology-led. There is no proprietary software platform, no mobile app, no documented AI or ML systems, and no public API or developer integrations. Distribution is direct, with no third-party resellers, augmented by an organic social presence across Facebook, X, Instagram, YouTube, Pinterest, TripAdvisor, and TikTok, plus a blog, email newsletter, and the Zoolife Live Camera for remote engagement. The organization is differentiated by brand recognition (USA Today 2025 10Best leading glamping spot; 2026 top 5) and a physical asset base that would require significant capital and permitting to replicate in Sonoma County.
Strategic positioning centers on three pillars: (1) a destination leisure product combining wildlife, hospitality, and dining; (2) conservation and education mission reinforced by 501(c)(3) status and partnerships with Global Conservation Force, Hawk Watch, and Sonoma County Tourism; and (3) accessibility expansion through a 2026 partnership with Wheel the World to capture underserved accessible-travel demand. Revenue diversification spans per-experience ticket sales, recurring nightly accommodation, one-time dining, and recurring donation/merchandise streams, with concentration risk minimized by serving four distinct customer segments and lacking any single anchor account.
Safari West firmographics
Firmographics- Name
- Safari West
- Legal name
- Safari West Zoological Society
- Website
- https://safariwest.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Safari West is a 501(c)(3) nonprofit wildlife preserve in Santa Rosa, California, offering guided African-style safaris, overnight glamping, and South African braai dining to individual travelers, families, school groups, and corporate retreats, supported by donations and merchandise sales.
- Ownership category
- akta.pro rank
Safari West industry classification
Industry- Product category
- Wildlife Preserve and Glamping Hospitality
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Safari Camps & Tented Lodges (THAGAOAF)
- akta.pro secondary industries
- Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Lodges & Tented Camps (THAAAHAC), Safari Parks & Drive-Through Wildlife Parks (THAAAFAD), Wildlife Safaris & Game Drives (THAJAIAB)
Keywords
Where Safari West is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safari West business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Safari Tours and Experiences: Revenue generated from guided safari tours, private safaris, and wildlife experiences offered to visitors. These are primarily one-time experience purchases.
- Overnight Accommodations: Revenue from glamping tent accommodations where guests stay overnight among wildlife. These are recurring nightly stays.
- Dining Services: Revenue from South African braai dining experiences offered to visitors.
- Donations and Support: As a nonprofit 501(c)(3) organization, Safari West relies on visitors, donors, and supporters to help provide animal care, conservation, education, and research. Additional revenue comes from animal adoption programs and gift purchases.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Safari West product offering
Product offeringCore offering
Safari West operates a wildlife preserve and tent camp (the "Sonoma Serengeti") in Santa Rosa, California, providing guided safari tours, overnight glamping accommodations, and South African braai dining experiences among more than 100 species of African wildlife. The organization also delivers private safaris, wild encounter programs, school field trips, corporate retreat venues, and an animal adoption program, all under the nonprofit Safari West Zoological Society with proceeds supporting animal care, conservation, education, and research.
Product overview
Safari West is a nonprofit wildlife preserve and glamping destination operating as The Sonoma Serengeti in Santa Rosa, California. The core experience combines guided safari tours with overnight glamping accommodations among exotic wildlife. Visitors can participate in safari adventures, dine on South African braai cuisine, and engage in various wildlife interaction programs including Private Safaris, Wild Experiences (enrichment tours), and the Adopt an Animal program. Additional offerings include educational School Field Trips, corporate Meeting and Retreat Venues, a Gift Shop, and the Zoolife Live Camera for remote animal viewing. USA Today named Safari West the leading Glamping Spot in its 2025 10Best Readers' Choice Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Safari Tours Guided safari experiences allowing visitors to explore the Sonoma Serengeti and encounter African wildlife including giraffes, cheetahs, and rhinos up close.
- Overnight Glamping Stays Glamping tent accommodations nestled among wildlife, offering an immersive overnight experience where comfort meets the wild.
- South African Braai Dining On-site South African braai dining experience offered to visitors as an authentic African culinary tradition.
- Private Safaris
- Wild Experiences (Enrichment Tours and Hands-on Animal Encounters) Curated wildlife interaction programs including enrichment tours, conservation activities, and hands-on animal encounters.
- Adopt an Animal Animal adoption sponsorship program allowing supporters to financially support specific animals and receive associated benefits.
- School Field Trips Educational programs designed for school groups featuring wildlife education and hands-on learning experiences.
- Meeting and Retreat Venues Corporate event and retreat facilities offering unique meeting spaces surrounded by wildlife for team events and conferences.
- Gift Shop Wildlife-themed merchandise including gift cards and eCards available for purchase or gifting.
Quantifiable outcome
- Safari West named leading Glamping Spot in USA Today's 2025 10Best Readers' Choice Awards
Companies that use Safari West
Customer profileSegments4 records
Ideal customer profiles4 records
Safari West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safari West partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Wheel the WorldcoreSonoma County Tourism has partnered with Wheel the World, an organization promoting accessible travel, to verify local businesses' accessibility features. Safari West is participating as one of the verified businesses implementing ADA-compliant features such as accessible parking and bathrooms. This initiative aims to make Sonoma County a more inclusive destination and is part of the 'Wine Country for All of Us' campaign.
- Sonoma County TourismcoreSafari West participates in Sonoma County Tourism initiatives, including the accessible travel program in partnership with Wheel the World. This positions Safari West as a featured attraction in regional tourism marketing efforts.
- Global Conservation ForceminorSafari West hosts conservation events featuring speakers from Global Conservation Force, including conservation dinner series where Mike Veale of Global Conservation Force gives talks about conservation in action.
- Hawk WatchminorSafari West hosts conservation events featuring speakers from Hawk Watch, with Aidan Johnson giving talks about hawks in the elephant room after dinner.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Safari West competitors and assessment
Company assessmentEmerging players
- Under Canvas: Luxury glamping operator near national parks with safari-style tented camps. Comparable as a competing premium experiential lodging brand targeting nature-immersive travelers.
- Yellowstone Bear World: Drive-through wildlife park in Idaho offering safari-style encounters with North American species and family experiences. Comparable as a niche, drive-through safari park with similar D2C attraction mechanics.
Regional players
- Monterey Zoo: California wildlife park in Monterey County offering close animal encounters, education programs, and special events. Comparable as a California-based wildlife attraction competing for similar regional visitor traffic.
Broad incumbents
- Busch Gardens Tampa Bay: Theme park with African-themed animal experiences, lodging packages, and conservation messaging. Comparable as a broad incumbent combining safari-style animal encounters with multi-day visitor offerings.
- Disney's Animal Kingdom: Large-scale theme park with an African safari land and broad conservation programming. Comparable as a much larger safari-anchored attraction pursuing similar experiential and conservation-oriented visitors.
Direct peers
- Wild Animal Safari: Drive-through and walk-through wildlife park experience featuring exotic and African species with a similar D2C attraction model. Comparable as a North American safari park operator competing for the same domestic safari-tourist demand.
- The Living Desert Zoo and Gardens: California-focused zoo and gardens destination in Palm Desert featuring African and North American wildlife with conservation and education programming. Comparable as a regional California wildlife attraction with overlapping school group and visitor segments.
- Collective Retreats: Luxury outdoor hospitality brand offering upscale tented accommodations at destination locations. Comparable as a premium experiential-lodging competitor pursuing the same upscale experiential traveler.
- San Diego Zoo Safari Park: Operates a large-scale safari park experience with multi-species African wildlife enclosures and guided safari tours in Escondido, California. Directly comparable as a California-based African safari destination with education and conservation missions.
- AutoCamp: Luxury glamping and Airstream accommodation operator with a multi-location footprint across California and other states. Directly comparable on the glamping lodging component that drove Safari West's USA Today recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Safari West social profiles
Digital presenceSafari West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safari West leadership team
Management profileNumber of profiles
Safari West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safari West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safari West
What does Safari West do?
Safari West operates a wildlife preserve and tent camp (the "Sonoma Serengeti") in Santa Rosa, California, providing guided safari tours, overnight glamping accommodations, and South African braai dining experiences among more than 100 species of African wildlife. The organization also delivers private safaris, wild encounter programs, school field trips, corporate retreat venues, and an animal adoption program, all under the nonprofit Safari West Zoological Society with proceeds supporting animal care, conservation, education, and research.
Is Safari West a public or private company?
Safari West is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Safari West founded?
Safari West was founded in 2001. It employs 101 to 250 people.
Where is Safari West based?
Safari West is headquartered in Santa Rosa, United States, in the North America region.
How does Safari West make money?
Four revenue lines are on record. Safari Tours and Experiences are the primary driver. The others are overnight Accommodations, dining Services and donations and Support.
Who are Safari West's main competitors?
Emerging players on record are Under Canvas and Yellowstone Bear World. Monterey Zoo is listed as a regional player. Broad incumbents are Busch Gardens Tampa Bay and Disney's Animal Kingdom. Direct peers are Wild Animal Safari, The Living Desert Zoo and Gardens, Collective Retreats, San Diego Zoo Safari Park and AutoCamp.
Does Safari West have an API?
No public API is recorded for Safari West.
What industry is Safari West in?
Safari West's product category is Wildlife Preserve and Glamping Hospitality. Its primary akta.pro industry code is THAGAOAF, Safari Camps & Tented Lodges, with a secondary code of THAGAIAA, Safari Lodges (Big Five/Game Reserves). Its NAICS code is 71213 and its SIC code is 7000.