What Lalema does

Lalema inc. is a privately-held Canadian B2B distributor specializing in sanitary products, janitorial supplies, and cleaning/maintenance equipment, headquartered in Montreal-Est, Quebec. Founded in 1995, the company operates as a regional procurement partner for industrial, institutional, and commercial customers across Quebec, offering a single-source catalog spanning over 20 product categories (cleaning chemicals, paper products, waste management, skin care, carts and material handling, mops and brushes, powered cleaning equipment, dispensers, matting, bathroom fixtures, safety, foodservice, packaging, and tools) and aggregating more than 80 third-party brands including Rubbermaid, Cascades, Bobrick, Clorox, Kimberly-Clark, 3M (Trois-M), Nacecare, Atlas Graham Furgale, and Mattech.

The company's core proprietary assets are its own Lalema-branded cleaning formulations (e.g., Twist & Mixx dilution-system products, JHAZZ air freshener, PASTEK neutral cleaner, NEPTUNE dishwashing detergent, BOREAL bodywash) and a complementary suite of value-added services including training programs, diagnostic analysis, and equipment repair. Lalema is designated as an authorized training organization by the Government of Quebec ("Organisme Formateur Agréé") and holds environmental and safety certifications (Ecologo, Ekologik, Biologik, FSC, LEED-supportive, ACIA, DIN, Certiklor) that support institutional procurement requirements.

Commercially, Lalema operates a sales-led B2B model with quote-based pricing (no public e-commerce price list), direct catalog-driven sales through the website and field sales, and content marketing via blog, newsletter, webinars, and technical bulletins. The company has 11-50 employees, a single distribution facility in Montreal-Est, and generates revenue solely from product distribution and related services in the Quebec market; no funding rounds, M&A activity, geographic expansion, or public financial disclosures are recorded in the available data.

Name

Lalema

Legal name

Lalema inc.

Website

https://lalema.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Lalema is a privately-held Quebec-based B2B distributor of industrial, institutional, and commercial cleaning and sanitary supplies, aggregating 80+ third-party brands and its own Lalema brand across 20+ product categories for customers across Quebec.

Ownership category

akta.pro rank

Product category

Industrial and Institutional Cleaning Supplies Distribution

NAICS

Industrial and Personal Service Paper Merchant Wholesalers (424130), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industries

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

Keywords

• Janitorial supplies distribution
• Industrial cleaning products
• Institutional sanitary supplies
• Commercial cleaning equipment
• Janitorial paper products

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution Sales: Lalema generates revenue through the distribution and sale of cleaning supplies, sanitary products, and maintenance equipment. They sell products directly to institutional and industrial customers via their catalog and website, with pricing handled through quote requests rather than public e-commerce pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lalema distributes a comprehensive catalog of sanitary products, janitorial supplies, and cleaning products to industrial, institutional, and commercial customers in the Montreal and Quebec region. The company combines its own proprietary Lalema-brand cleaning formulations with an aggregated portfolio of 80+ third-party brands (Rubbermaid, Cascades, Clorox, Kimberly-Clark, 3M, Bobrick, Atlas Graham Furgale, Nacecare, Mattech). Offerings span cleaning chemicals, paper products, waste management, hygiene products, carts and equipment, dispensers and dilution systems, bathroom fixtures, and supporting services such as training and equipment repair.

Product overview

Lalema is a specialized B2B distributor of sanitary products, cleaning supplies, and maintenance equipment for industrial and institutional settings in Montreal, Quebec. The company operates as a multi-brand distribution platform offering both proprietary Lalema-branded cleaning formulations and an extensive portfolio of third-party brands including Rubbermaid, Cascades, Atlas Graham Furgale, Bobrick, Clorox, Kimberly-Clark, Nacecare, and Mattech. Their product portfolio spans over 20 main categories: Cleaning Products (disinfectants, degreasers, neutral detergents, floor care, carpet care, specialty formulations under their own Lalema brand), Paper Products (toilet tissue, paper towels, napkins), Waste Management (recycling stations, bins, garbage bags), Skin Care and Hygiene (hand soaps, sanitizers, protective creams), Carts/Buckets/Wringers (janitor carts, material handling equipment), Brooms/Brushes/Mops (flat mop systems, microfiber products, manual brushes), Rags/Wipers/Dusters, Equipment (auto-scrubbers, vacuums, floor machines, steam equipment), Entrance/Anti-Fatigue Matting, Dispensers and Dilution Systems (including Twist'n Fill dilution technology), Bathroom Fixture Systems, Accessories, Training and Technical Services, Outdoor Products, Safety Equipment, Foodservice Supplies, Packaging, and Work Tools. The company also provides value-added services including training programs, diagnostic analysis, and equipment repair. Lalema serves industrial, institutional, and commercial customers with a focus on Quebec and Eastern Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Lalema: House brand of cleaning and sanitary products including JHAZZ air fresheners, PASTEK neutral cleaners, NEPTUNE dishwashing detergents, and BOREAL body wash products.

Products and services

• Cleaning Products Core cleaning formulations including Twist & Mixx dilution products, neutral detergents, degreasers, disinfectant cleaners, disinfecting wipes, washroom cleaners, glass cleaners, laundry and dishwashing detergents, floor finishes, strippers, sealers, carpet care, air fresheners, deodorizers, pest control, specialty cleaners, and industrial formulations for industrial, institutional, and commercial customers.
• Paper Products Paper hygiene and sanitation products for institutional and commercial washrooms and workspaces, including regular and jumbo toilet tissue, white and brown roll and folded paper hand towels, facial tissues, paper towels, napkins, lab task wipers, toilet seat covers, and table napkins.
• Waste Management Products Waste handling equipment for commercial and institutional facilities, including garbage bags and compostable bags, office waste receptacles, step-on and wall-mounted bins, organics and multi-compartment recycling stations, wheeled bins, medical waste containers, sanitary napkin disposal units, mobile carts, tilt trucks, ashtrays, lids, liners, sorting labels, and accessories.
• Skin Care and Hygiene Products Personal care and hygiene supplies for industrial, institutional, and commercial washrooms, including regular and industrial hand soaps, body and hair care products, hand sanitizers, protective creams, sanitary napkins and tampons, cleaning wipes, baby accessories, perineal care items, and nail brushes.
• Carts, Buckets and Wringers Material handling equipment for janitorial and maintenance operations, including industrial bucket and wringer combos, janitor and hotel carts, utility, basket, laundry, and platform carts, hand trucks and pallet trucks, microfiber trays and wringers, standard and window-cleaning buckets, replacement bags, wheels, lids, cart accessories, and tilt truck frames.
• Brooms, Brushes and Mops Manual cleaning tools for floor and surface maintenance, including microfiber wet pads, wet and wax mops, wall washing mops and pads, sponge and dry dust mops, disposable flat mop systems, floor finish systems, pad holders, handles and extensions, brooms (angle, upright, corn, push), floor, window, vehicle, counter, and tempered steel wire brushes, dustpans, and flat mop accessories.
• Rags, Wipers and Dusters Cleaning cloths and dust control products for facilities maintenance, including paper rags and wipes, microfiber dust-clothes, fabric rags, microfiber and conventional dusters, and chamois and mitts for car cleaning.
• Equipment Powered cleaning equipment for commercial and industrial facilities, including auto-scrubbers, dry, wet/dry, backpack, and upright vacuums, carpet extractors, floor machines and burnishers, floor machine pads, steam machines, multi-surface floor care machines, high-pressure cleaners, floor dryers, part washers, mechanical sweepers, high-level cleaning systems, climate control equipment, air purifiers, batteries and chargers, vacuum bags and filters, equipment tools, complete floor tool kits, and brush and pad holders.
• Entrance and Anti-Fatigue Matting Floor protection and safety matting for commercial and industrial entrances and workstations, including scraper mats, wiper and scraper mats, wiper mats, logo mats, anti-fatigue mats for dry, wet, and oily areas, floor protective mats, and anti-static and non-conductive anti-fatigue mats.
• Dispensers and Dilution Systems Dispensing equipment and dilution solutions for washrooms and cleaning operations, including toilet tissue, jumbo roll, manual and automatic hand towel, single and multifold paper, manual and automatic soap, toilet seat cover, air freshener, wiper, napkin, cup and glass, and disposable glove dispensers, hand washing stations, dispenser keys and accessories, and the Twist'n Fill dilution system for controlled cleaning product mixing.
• Bathroom Fixture Systems Bathroom fixtures and accessories for institutional and commercial washrooms, including baby changing stations, hand dryers, mirrors, sanitary napkin and tampon dispensers, urinal blocks and screens, toilet bowl and pipe brushes, automatic faucets, recessed soap dispensers, touch-free toilet systems, continuous fixture cleaning systems, towel and waste wall units, bathroom accessories, clothes hooks, grab and towel bars, and bathroom shelves.
• Miscellaneous Accessories Additional cleaning tools and accessories for facility maintenance operations, including window cleaning systems and tools, window squeegees and replacement rubbers, window scrapers and blades, floor squeegees, manual cleaning pads and holders, professional industrial sprayers, industrial misters, bottles and caps, pick-up tools, storage bins and containers, shelves and racks, ladders and stepladders, and general accessories.
• Training and Services Professional services for Lalema's B2B customers, including workforce training programs, diagnostic analysis services, and technical repair services for cleaning equipment, all adapted to customer needs and schedules.
• Outdoor Products Exterior property maintenance equipment for commercial and institutional grounds, including mobile and manual spreaders, carts and wheelbarrows, bike parking racks, and outdoor benches and furniture.
• Safety Products Workplace safety equipment and supplies for industrial and institutional environments, including water damage protection systems, safety cabinets, lockers and storage, ice melters, sand and salt containers, crowd control equipment, security signs, hygiene measure and management systems, work shoes and shoe covers, eyewash and emergency showers, convex security mirrors, hearing protection, safety signs and pictograms, disposable and work gloves, masks, absorbents, goggles, caps, protection apparel, first aid supplies, individual protection equipment, UV lamps, spill kits, and absorbent socks, pillows, rolls, and pads.
• Foodservice Products Food service industry supplies for restaurants and institutional kitchens, including oven mitts and pot holders, kitchen utensils and take-out containers, ice containers and accessories, cups and glasses, scrubbing pads and accessories, sponges, food storage, professional scales, food preparation equipment, food thermometers, brushes and brooms for food service, food transportation equipment, beverage and table service items, and food service accessories.
• Packaging Products Packaging supplies for shipping and facility operations, including industrial films, boxes, tapes, bags, straps and clasps, shipping rolls, envelopes, and labels.
• Work Tools General work tools for facility maintenance and janitorial use, including screwdrivers, knives, and measuring tapes.
• Lalema Brand Products Lalema's own proprietary brand of cleaning formulations distributed alongside third-party brands, covering disinfectants, deodorizers, neutral detergents, degreasers, glass cleaners, laundry and dishwashing detergents, floor finishes, strippers, sealers, carpet care products, and specialty formulations including the Twist & Mixx dilution system, JHAZZ air freshener, PASTEK all-purpose neutral cleaner, NEPTUNE high-performance dishwashing detergent, and BOREAL 3-in-1 bodywash.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• RubbermaidmajorChannel Partner/ Reseller/ DistributorRubbermaid is a major brand distributed by Lalema. Products include housekeeping carts, waste containers, recycling bins, hand soaps, cleaning carts, buckets, wringers, microfiber products, floor machines, dispensers, bathroom fixtures, and food service equipment.
• CascadesmajorChannel Partner/ Reseller/ DistributorCascades is a major paper products brand distributed by Lalema. Products include paper hand towels (white and brown), paper towels and napkins, toilet paper, tissues, jumbo toilet tissues, single and multifold hand towels, napkins, paper rags, and paper dispensers.
• Atlas Graham FurgalemajorChannel Partner/ Reseller/ DistributorAtlas Graham Furgale is distributed by Lalema, specializing in brooms, brushes, mops, handles, cleaning tools, and related accessories for industrial and commercial cleaning applications.
• BobrickmajorChannel Partner/ Reseller/ DistributorBobrick is distributed by Lalema, offering washroom accessories including soap dispensers, toilet tissue dispensers, hand towel dispensers, hand dryers, mirrors, grab bars, baby changing stations, and other washroom fixtures.
• CloroxmajorChannel Partner/ Reseller/ DistributorClorox is distributed by Lalema, offering disinfectant cleaners, washroom cleaners, disinfecting wipes, and scrubbing pads for institutional and commercial cleaning.
• Kimberly-ClarkmajorChannel Partner/ Reseller/ DistributorKimberly-Clark products are distributed by Lalema, including professional cleaning and hygiene products for institutional markets.
• NacecarecoreChannel Partner/ Reseller/ DistributorNacecare is a core brand for floor care equipment distributed by Lalema, including auto-scrubbers, brushes, and related cleaning machines.
• MattechcoreChannel Partner/ Reseller/ DistributorMattech is a key supplier of entrance and anti-fatigue mats distributed by Lalema, including outdoor mats, scraper mats, wiper mats, anti-fatigue mats for dry, wet, and oily environments, floor protective mats, and anti-static mats.
• FrostminorChannel Partner/ Reseller/ DistributorFrost products are distributed by Lalema, representing a commercial cleaning and sanitary products brand.
• 3M (Trois-M)majorChannel Partner/ Reseller/ Distributor3M (branded as Trois-M in Quebec) is a major brand distributed by Lalema, offering industrial and commercial cleaning products.
• Twist'n FillcoreTechnology or IntegrationTwist'n Fill is highlighted as the best dilution system in the world, allowing perfect dilution of cleaning products at all times. Lalema offers Twist & Mixx products compatible with dilution systems for controlled cleaning chemical dispensing.

Scale indicators2 records

Recent moves5 records

Direct peers

• Sani-Marc: Quebec-based manufacturer and distributor of cleaning, sanitation, and maintenance products serving industrial, institutional, and commercial customers across Canada. Highly comparable in geography, product mix, and customer segments.
• Imperial Dade: One of the largest JanSan and foodservice distribution companies in North America, distributing 100,000+ products to institutional customers. Comparable product breadth, customer base, and B2B distribution model.
• Brady Industries: Multi-regional JanSan distributor serving commercial facilities with cleaning chemicals, paper, and equipment across the Western U.S. — directly comparable distribution model and product categories.
• Walter Surface Technologies: Canadian-headquartered manufacturer and distributor of metalworking and surface finishing products with growing JanSan exposure. Comparable Canadian B2B distribution DNA and industrial customer base.
• NorthStar Chemical: U.S.-based manufacturer and distributor of cleaning chemicals and specialty maintenance products, including private-label programs. Comparable on cleaning chemical formulation and B2B distribution.

Broad incumbents

• Bunzl Distribution: Global FTSE-listed distribution incumbent serving foodservice, cleaning, and retail with broad catalogs across multiple geographies. Overlaps directly with Lalema's categories but at vastly larger scale and multi-region.
• W.W. Grainger: Fortune 500 industrial MRO distributor with extensive cleaning and janitorial assortment, advanced digital procurement, and operations in Canada. Overlaps with Lalema's institutional customer base but with significantly broader scope.
• ULINE: Major North American distributor of shipping, industrial, and janitorial supplies with transparent e-commerce pricing. Competes with Lalema on cleaning supplies, paper, and equipment categories with digital-first procurement.
• Staples Business Advantage: B2B division of Staples serving Canadian and U.S. institutional customers with cleaning, paper, breakroom, and office supplies. Direct overlap in paper products, dispensers, and cleaning consumables for institutional accounts.

Others

• Cascades: Quebec-headquartered manufacturer of tissue, paper, and packaging products that supplies Lalema as a distribution partner. Thematically adjacent and a current supplier, providing both competitive and partner dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lalema
• LinkedInlinkedin.com/company/lalema-inc-

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lalema